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市場調查報告書

Web內容管理(WCM)的全球市場:調查與分析

Global Web Content Management Market Research and Analysis, 2015-2022

出版商 Orion Market Research Pvt Ltd 商品編碼 545493
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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Web內容管理(WCM)的全球市場:調查與分析 Global Web Content Management Market Research and Analysis, 2015-2022
出版日期: 2017年07月08日 內容資訊: 英文
簡介

本報告提供Web內容管理(WCM)的全球市場調查,提供整體市場趨勢,各解決方案·引進類型·產業領域·地區別的詳細趨勢,市場促進·阻礙因素以及市場機會分析,競爭情形,主要企業簡介等系統性資訊。

第1章 報告主旨

第2章 市場概要

  • 市場定義
  • 分析師的見解
    • 主要的觀察
    • 建議
    • 總論
  • 法規環境
    • 美國
    • EU
    • 中國
    • 印度

第3章 市場決策要素

  • 推動因素
  • 阻礙因素
  • 市場機會

第4章 市場區隔

  • Web內容管理的全球市場:各解決方案
    • 數位行銷管理
    • Web體驗管理
    • 數位資產管理整合
    • 內容分析
    • 行動/社群Web內容管理
    • Web製造·管理工具
    • 其他
  • Web內容管理的全球市場:各引進類型
    • 雲端
    • 內部部署
  • Web內容管理的全球市場:各產業領域
    • 零售·消費品
    • 教育
    • 醫療
    • 旅遊·飯店
    • 銀行·金融服務·保險
    • 政府
    • 高科技·通訊
    • 媒體·娛樂
    • 其他

第5章 競爭情形

  • 主要策略
  • 主要企業分析

第6章 地區分析

  • 北美
  • 歐洲
  • 亞太地區
  • 其他

第7章 企業簡介

  • ACQUIA
  • ADOBE CORPORATION
  • CLICKABILITY
  • DAY SOFTWARE
  • EKTRO
  • EMC CORPORATION
  • EPISERVER
  • EVERTEAM
  • FATWIRE SOFTWARE
  • IBM CORPORATION
  • KOFAX
  • LASERFICHE
  • MICROSOFT CORPORATION
  • ONBASE
  • OPENTEXT
  • ORACLE CORPORATION
  • PERCUSSION
  • SDL PLC
  • SITECORE CORPORATION
  • UNISYS
目錄
Product Code: OMR2017143

The Global Web Content Management Market Is Expected To Grow At a CAGR Of 21.01 % during 2017-2022. The software system, comprising a set of tools that provide organizations with a way to manage digital information on website is called Web content management (WCM). Web content management system has become crucial for the growth of a business organization as content marketing has evolved as a crucial element in developing digital marketing campaigns. A WCM system provides large small and medium enterprises with a central interface that facilitates addition of different media and easy editing before the content is finally published. It offers easy customization and flexibility to the business organizations to frame the content. A WCM system can be deployed based on on-premises or cloud, cloud-based platform does not provide customization options to organizations, where an on-premises solution provides business enterprises with an option to manage data security, content, and flexibility. Web content management system enables the business enterprises to expand its global client base by enabling multilingual marketing materials, while protecting their brand image.

With an increasing number of people consuming web content from a variety of sources, such as through blogs and discussion forums and social media, users have become more familiar with informal content style. They interpret and connect well with a two-way dialogue, rather than providing one-way voice of sales and marketing. The challenges faced by the organizations are not limited to publishing contents that adhere to corporate governance, licensing, brand guidelines, and accessibility standards, but are also about providing relevant content in an appropriate style to the consumers. Customer engagement is the key challenge observed by any business enterprise this is the major purpose of companies to adopt web content management system. Due to increasing use of mobile devices by customers for opening bank accounts and renewal of a subscription, shopping, business enterprises need to create a compelling presence to keep their customers engaged with the relevant personalized content.

Geographical Insights:

Geographically Market Is Divided Into North America, Europe, Asia Pacific And Rest Of The World. North America is having the highest market share owing to the high adoption of digital technology among hospitality industry is helping the market to boost in this region. Furthermore, in this region, especially in the U.S. and Canada, verticals such as healthcare and education are using Web Content Management significantly for marketing and online web management. APAC region is showing the highest growth in the forecasted time period. The increasing advancements in cloud and mobility adoption in this region have encouraged organizations to adopt cloud-based web content management market solutions. In addition, APAC countries are admitting the significance of web content management and are adopting WCM solutions to optimally utilize their web content for enhancing customer relations and loyalty.

Competitive Insights:

The Key Players In The Global Web Content Management Market Include Acquia, Adobe Corporation, Clickability, Day Software, Ektron, Emc Corporation, Episerver, Everteam, Fatwire Software, Ibm Corporation, Kofax, Laserfiche, Microsoft Corporation, Onbase, Opentext, Oracle Corporation, Percussion, Sdl Plc, Sitecore Corporation, Unisys And So On Partnership, R&D, M&A, Product Launch Are The Key Strategy Adopted In The Global Web Content Management Market.

Market Segmentation:

Global Web Content Management Market Is Segmented On The Basis Of Applications, Products, End Users And Regional Outlook.

1. Web Content Management Market Research And Analysis, By Solution

  • 1.1. Digital Marketing Management
  • 1.2. Web Experience Management
  • 1.3. Digital Asset Management Integration
  • 1.4. Content Analytics
  • 1.5. Mobile And Social Web Content Management
  • 1.6. Web Creation And Edit Tools
  • 1.7. Others (Erp And Crm Integration)

2. Web Content Management Market Research And Analysis, By Deployment Type

  • 2.1. Cloud
  • 2.2. On-Premises

3. Web Content Management Market Research And Analysis, By Industrial Vertical

  • 3.1. Retail And Consumer Goods
  • 3.2. Education
  • 3.3. Healthcare
  • 3.4. Travel And Hospitality
  • 3.5. Banking, Financial Services, And Insurance
  • 3.6. Government
  • 3.7. High-Tech And Telecom
  • 3.8. Media And Entertainment
  • 3.9. Others

4. Global Web Content Management Market Research And Analysis, By Region

  • 4.1. North America
  • 4.2. Europe
  • 4.3. APAC
  • 4.4. ROW

Table of Contents

1. REPORT SUMMARY

  • 1.1. RESEARCH METHODS AND TOOLS
  • 1.2. MARKET BREAKDOWN
    • 1.2.1. BY SEGMENTS
    • 1.2.2. BY GEOGRAPHY
    • 1.2.3. BY STAKEHOLDERS
    • 1.2.4. EXCEPTIONS

2. MARKET OVERVIEW AND INSIGHTS

  • 2.1. DEFINITION
  • 2.2. ANALYST INSIGHTS & CURRENT MARKET TRENDS
    • 2.2.1. KEY FINDINGS
    • 2.2.2. RECOMMENDATION
    • 2.2.3. CONCLUSION
  • 2.3. RAW MATERIAL ANALYSIS
  • 2.4. REGULATION
      • 2.4.1.1. UNITED STATES
      • 2.4.1.2. EUROPEAN UNION
      • 2.4.1.3. CHINA
      • 2.4.1.4. INDIA

3. MARKET DETERMINANT

  • 3.1. MOTIVATORS
    • 3.1.1. RISING INTERNET USERS
    • 3.1.2. SEAMLESS MULTI-CHANNEL EXPERIENCE
    • 3.1.3. FLEXIBLE LICENSING
    • 3.1.4. CUSTOMER ENGAGEMENT STRATEGY ADOPTED BY ORGANIZATIONS
    • 3.1.5. RISING DEMAND FOR WEB-BASED MARKETING
  • 3.2. RESTRAINT
    • 3.2.1. COST OF IMPLEMENTATION OF WCM TECHNOLOGY
    • 3.2.2. NETWORK CONNECTIVITY ISSUES
    • 3.2.3. ADMINISTRATION OF USER GENERATED CONTENT
    • 3.2.4. MIGRATION OF CONTENT WITHIN EXISTING SYSTEMS
  • 3.3. OPPORTUNITY
    • 3.3.1. INTEGRATION OF ADVANCE TECHNOLOGIES WITH WCM
    • 3.3.2. INCREASING MARKETING THROUGH CAAS
    • 3.3.3. GROWTH OPPORTUNITY IN EDUCATION SECTOR
    • 3.3.4. INCREASING USAGE OF CMSS

4. MARKET SEGMENTATION

  • 4.1. WEB CONTENT MANAGEMENT, BY SOLUTION
    • 4.1.1. DIGITAL MARKETING MANAGEMENT
    • 4.1.2. WEB EXPERIENCE MANAGEMENT
    • 4.1.3. DIGITAL ASSET MANAGEMENT INTEGRATION
    • 4.1.4. CONTENT ANALYTICS
    • 4.1.5. MOBILE AND SOCIAL WEB CONTENT MANAGEMENT
    • 4.1.6. WEB CREATION AND EDIT TOOLS
    • 4.1.7. OTHERS (ERP AND CRM INTEGRATION)
  • 4.2. WEB CONTENT MANAGEMENT, BY DEPLOYMENT TYPE
    • 4.2.1. CLOUD
    • 4.2.2. ON-PREMISES
  • 4.3. WEB CONTENT MANAGEMENT, BY INDUSTRIAL VERTICAL
    • 4.3.1. RETAIL AND CONSUMER GOODS
    • 4.3.2. EDUCATION
    • 4.3.3. HEALTHCARE
    • 4.3.4. TRAVEL AND HOSPITALITY
    • 4.3.5. BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 4.3.6. GOVERNMENT
    • 4.3.7. HIGH-TECH AND TELECOM
    • 4.3.8. MEDIA AND ENTERTAINMENT
    • 4.3.9. OTHERS

5. COMPETITIVE LANDSCAPE

  • 5.1. KEY STRATEGIES
  • 5.2. KEY COMPANY ANALYSIS

6. REGIONAL ANALYSIS

  • 6.1. NORTH AMERICAN MARKET RESEARCH AND ANALYSIS
    • 6.1.1. UNITED STATES MARKET RESEARCH AND ANALYSIS
    • 6.1.2. CANADA MARKET RESEARCH AND ANALYSIS
  • 6.2. EUROPEAN MARKET RESEARCH AND ANALYSIS
    • 6.2.1. UK MARKET RESEARCH AND ANALYSIS
    • 6.2.2. GERMANY MARKET RESEARCH AND ANALYSIS
    • 6.2.3. SPAIN MARKET RESEARCH AND ANALYSIS
    • 6.2.4. FRANCE MARKET RESEARCH AND ANALYSIS
    • 6.2.5. ITALY MARKET RESEARCH AND ANALYSIS
    • 6.2.6. ROE MARKET RESEARCH AND ANALYSIS
  • 6.3. ASIA PACIFIC MARKET RESEARCH AND ANALYSIS
    • 6.3.1. INDIA MARKET RESEARCH AND ANALYSIS
    • 6.3.2. CHINA MARKET RESEARCH AND ANALYSIS
    • 6.3.3. JAPAN MARKET RESEARCH AND ANALYSIS
    • 6.3.4. ROAPAC MARKET RESEARCH AND ANALYSIS
  • 6.4. REST OF THE WORLD MARKET RESEARCH AND ANALYSIS

7. COMPANY PROFILES

  • 7.1. ACQUIA
    • 7.1.1. INTRODUCTION
    • 7.1.2. ACQUIA PRODUCT PORTFOLIO
    • 7.1.3. ACQUIA RECENT ACTIVITIES
  • 7.2. ADOBE CORPORATION
    • 7.2.1. INTRODUCTION
    • 7.2.2. ADOBE CORPORATION PRODUCT PORTFOLIO
    • 7.2.3. ADOBE CORPORATION RECENT ACTIVITIES
  • 7.3. CLICKABILITY
    • 7.3.1. INTRODUCTION
    • 7.3.2. CLICKABILITY PRODUCT PORTFOLIO
    • 7.3.3. CLICKABILITY RECENT ACTIVITIES
  • 7.4. DAY SOFTWARE
    • 7.4.1. INTRODUCTION
    • 7.4.2. DAY SOFTWARE PRODUCT PORTFOLIO
    • 7.4.3. DAY SOFTWARE RECENT ACTIVITIES
  • 7.5. EKTRON
    • 7.5.1. INTRODUCTION
    • 7.5.2. EKTRON PRODUCT PORTFOLIO
    • 7.5.3. EKTRON RECENT ACTIVITIES
  • 7.6. EMC CORPORATION
    • 7.6.1. INTRODUCTION
    • 7.6.2. EMC CORPORATION PRODUCT PORTFOLIO
    • 7.6.3. EMC CORPORATION RECENT ACTIVITIES
  • 7.7. EPISERVER
    • 7.7.1. INTRODUCTION
    • 7.7.2. EPISERVER PRODUCT PORTFOLIO
    • 7.7.3. EPISERVER RECENT ACTIVITIES
  • 7.8. EVERTEAM
    • 7.8.1. INTRODUCTION
    • 7.8.2. EVERTEAM PRODUCT PORTFOLIO
    • 7.8.3. EVERTEAM RECENT ACTIVITIES
  • 7.9. FATWIRE SOFTWARE
    • 7.9.1. INTRODUCTION
    • 7.9.2. FATWIRE SOFTWARE PRODUCT PORTFOLIO
    • 7.9.3. FATWIRE SOFTWARE RECENT ACTIVITIES
  • 7.10. IBM CORPORATION
    • 7.10.1. INTRODUCTION
    • 7.10.2. IBM CORPORATION PRODUCT PORTFOLIO
    • 7.10.3. IBM CORPORATION RECENT ACTIVITIES
  • 7.11. KOFAX
    • 7.11.1. INTRODUCTION
    • 7.11.2. KOFAX PRODUCT PORTFOLIO
    • 7.11.3. KOFAX RECENT ACTIVITIES
  • 7.12. LASERFICHE
    • 7.12.1. INTRODUCTION
    • 7.12.2. LASERFICHE PRODUCT PORTFOLIO
    • 7.12.3. LASERFICHE RECENT ACTIVITIES
  • 7.13. MICROSOFT CORPORATION
    • 7.13.1. INTRODUCTION
    • 7.13.2. MICROSOFT CORPORATION PRODUCT PORTFOLIO
    • 7.13.3. MICROSOFT CORPORATION RECENT ACTIVITIES
  • 7.14. ONBASE
    • 7.14.1. INTRODUCTION
    • 7.14.2. ONBASE PRODUCT PORTFOLIO
    • 7.14.3. ONBASE RECENT ACTIVITIES
  • 7.15. OPENTEXT
    • 7.15.1. INTRODUCTION
    • 7.15.2. OPENTEXT PRODUCT PORTFOLIO
    • 7.15.3. OPENTEXT RECENT ACTIVITIES
  • 7.16. ORACLE CORPORATION
    • 7.16.1. INTRODUCTION
    • 7.16.2. ORACLE CORPORATION PRODUCT PORTFOLIO
    • 7.16.3. ORACLE CORPORATION RECENT ACTIVITIES
  • 7.17. PERCUSSION
    • 7.17.1. INTRODUCTION
    • 7.17.2. PERCUSSION PRODUCT PORTFOLIO
    • 7.17.3. PERCUSSION RECENT ACTIVITIES
  • 7.18. SDL PLC
    • 7.18.1. INTRODUCTION
    • 7.18.2. SDL PLC PRODUCT PORTFOLIO
    • 7.18.3. SDL PLC RECENT ACTIVITIES
  • 7.19. SITECORE CORPORATION
    • 7.19.1. INTRODUCTION
    • 7.19.2. SITECORE CORPORATION PRODUCT PORTFOLIO
    • 7.19.3. SITECORE CORPORATION RECENT ACTIVITIES
  • 7.20. UNISYS
    • 7.20.1. INTRODUCTION
    • 7.20.2. UNISYS PRODUCT PORTFOLIO
    • 7.20.3. UNISYS RECENT ACTIVITIES

List of Tables

  • TABLE # 1 GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS, BY SOLUTION 2015-2022 ($ MILLION)
  • TABLE # 2 GLOBAL DIGITAL MARKETING MANAGEMENT MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 3 GLOBAL WEB EXPERIENCE MANAGEMENT MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 4 GLOBAL DIGITAL ASSET MANAGEMENT INTEGRATION MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 5 GLOBAL CONTENT ANALYTICS MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 6 GLOBAL MOBILE AND SOCIAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 7 GLOBAL WEB CREATION AND EDIT TOOLS MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 8 GLOBAL OTHERS (ERP AND CRM INTEGRATION) MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 9 GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS, BY DEPLOYMENT TYPE 2015-2022 ($ MILLION)
  • TABLE # 10 GLOBAL CLOUD MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 11 GLOBAL ON-PREMISES MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 12 GLOBAL WEB CONTENT MANAGEMENT MARKET RESEARCH AND ANALYSIS, BY INDUSTRIAL VERTICAL 2015-2022 ($ MILLION)
  • TABLE # 13 GLOBAL RETAIL AND CONSUMER GOODS MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 14 GLOBAL EDUCATION MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 15 GLOBAL HEALTHCARE MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 16 GLOBAL TRAVEL AND HOSPITALITY MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 17 GLOBAL BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 18 GLOBAL GOVERNMENT MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 19 GLOBAL HIGH-TECH AND TELECOM MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 20 GLOBAL MEDIA AND ENTERTAINMENT MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 21 GLOBAL OTHERS MARKET RESEARCH AND ANALYSIS, 2015-2022 ($ MILLION)
  • TABLE # 22 ACQUIA PRODUCT PORTFOLIO
  • TABLE # 23 ACQUIA RECENT ACTIVITIES
  • TABLE # 24 ADOBE CORPORATION PRODUCT PORTFOLIO
  • TABLE # 25 ADOBE CORPORATION RECENT ACTIVITIES
  • TABLE # 26 CLICKABILITY PRODUCT PORTFOLIO
  • TABLE # 27 CLICKABILITY RECENT ACTIVITIES
  • TABLE # 28 DAY SOFTWARE PRODUCT PORTFOLIO
  • TABLE # 29 DAY SOFTWARE RECENT ACTIVITIES
  • TABLE # 30 EKTRON PRODUCT PORTFOLIO
  • TABLE # 31 EKTRON RECENT ACTIVITIES
  • TABLE # 32 EMC CORPORATION PRODUCT PORTFOLIO
  • TABLE # 33 EMC CORPORATION RECENT ACTIVITIES
  • TABLE # 34 EPISERVER PRODUCT PORTFOLIO
  • TABLE # 35 EPISERVER RECENT ACTIVITIES
  • TABLE # 36 EVERTEAM PRODUCT PORTFOLIO
  • TABLE # 37 EVERTEAM RECENT ACTIVITIES
  • TABLE # 38 FATWIRE SOFTWARE PRODUCT PORTFOLIO
  • TABLE # 39 FATWIRE SOFTWARE RECENT ACTIVITIES
  • TABLE # 40 IBM CORPORATION PRODUCT PORTFOLIO
  • TABLE # 41 IBM CORPORATION RECENT ACTIVITIES
  • TABLE # 42 KOFAX PRODUCT PORTFOLIO
  • TABLE # 43 KOFAX RECENT ACTIVITIES
  • TABLE # 44 LASERFICHE PRODUCT PORTFOLIO
  • TABLE # 45 LASERFICHE RECENT ACTIVITIES
  • TABLE # 46 MICROSOFT CORPORATION PRODUCT PORTFOLIO
  • TABLE # 47 MICROSOFT CORPORATION RECENT ACTIVITIES
  • TABLE # 48 ONBASE PRODUCT PORTFOLIO
  • TABLE # 49 ONBASE RECENT ACTIVITIES
  • TABLE # 50 OPENTEXT PRODUCT PORTFOLIO
  • TABLE # 51 OPENTEXT RECENT ACTIVITIES
  • TABLE # 52 ORACLE CORPORATION PRODUCT PORTFOLIO
  • TABLE # 53 ORACLE CORPORATION RECENT ACTIVITIES
  • TABLE # 54 PERCUSSION PRODUCT PORTFOLIO
  • TABLE # 55 PERCUSSION RECENT ACTIVITIES
  • TABLE # 56 SDL PLC PRODUCT PORTFOLIO
  • TABLE # 57 SDL PLC RECENT ACTIVITIES
  • TABLE # 58 SITECORE CORPORATION PRODUCT PORTFOLIO
  • TABLE # 59 SITECORE CORPORATION RECENT ACTIVITIES
  • TABLE # 60 UNISYS PRODUCT PORTFOLIO
  • TABLE # 61 UNISYS RECENT ACTIVITIES

List of Figures

  • FIGURE # 1 NORTH AMERICAN MARKET RESEARCH AND ANALYSIS
  • FIGURE # 2 UNITED STATES MARKET RESEARCH AND ANALYSIS
  • FIGURE # 3 CANADA MARKET RESEARCH AND ANALYSIS
  • FIGURE # 4 EUROPEAN MARKET RESEARCH AND ANALYSIS
  • FIGURE # 5 UK MARKET RESEARCH AND ANALYSIS
  • FIGURE # 6 GERMANY MARKET RESEARCH AND ANALYSIS
  • FIGURE # 7 SPAIN MARKET RESEARCH AND ANALYSIS
  • FIGURE # 8 FRANCE MARKET RESEARCH AND ANALYSIS
  • FIGURE # 9 ITALY MARKET RESEARCH AND ANALYSIS
  • FIGURE # 10 ROE MARKET RESEARCH AND ANALYSIS
  • FIGURE # 11 ASIA PACIFIC MARKET RESEARCH AND ANALYSIS
  • FIGURE # 12 INDIA MARKET RESEARCH AND ANALYSIS
  • FIGURE # 13 CHINA MARKET RESEARCH AND ANALYSIS
  • FIGURE # 14 JAPAN MARKET RESEARCH AND ANALYSIS
  • FIGURE # 15 ROPAC MARKET RESEARCH AND ANALYSIS
  • FIGURE # 16 REST OF THE WORLD MARKET RESEARCH AND ANALYSIS
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