中國衛星市場：中國・香港・澳門商用衛星收發器需求分析（2007年至2013年）

中國衛星市場：中國・香港・澳門商用衛星收發器需求分析（2007年至2013年） 是由出版商Northern Sky Research, LLC在2008年07月所出版的。 這份英文市場調查報告書價格從美金2995起跳。

簡介

目錄

Abstract

The "Middle Kingdom" has long attracted the satellite industry with a set a demographics that seems to make it an ideal market: large and diverse landmass, enormous population with substantial ethnic and linguistic diversity, a fast growing middle class, rapidly rising penetration of pay television and broadband services, and a government actively seeking to "bridge the digital divide" between the relatively wealthy eastern half of the country and the economically disadvantaged rural, western regions.

Commercial satellite operators have certainly had their successes in the Chinese market, but not without a substantial struggle that often leaves them wondering if their efforts might not garner a better return were they focused elsewhere in Asia. Even the country' s domestic satellite operator has had its share of struggles, but it is probably too simplistic to write the country off as a closed, monopolistic market as is too often done by the industry.

This latest NSR study takes a detailed look at the recent history of satellite services in China, and by extension Hong Kong and Macau, and delves into the specifics of satellite applications such as video distribution, DTH, video contribution & occasional use TV, telephony & carrier services, broadband & narrowband VSAT networking, and a mix of other services. Forecasts generated for this report are not only for commercial C- and Ku-band capacity, but NSR also employs extensive efforts to segment satellite transponder demand between domestic and foreign satellites serving the region. Further, NSR provides forecasts for channel and feed carriage, DTH subscribers and revenues, VSAT sites and revenues, and transponder leasing revenues. All told, this body of research is unquestionably the most extensive assessment of the commercial satellite market for China, Hong Kong and Macau available to the industry.

Table of Contents

1. Report Overview

• 1.1 Market Trends and Top Level Findings
• 1.2 Main Players & Regulatory Issues

2. C- & Ku-Band Demand Assessment for China, Hong Kong and Macau

• 2.1 Methodology Overview
  • 2.1.1 Supply Assessment Methodology and Assumptions
  • 2.1.2 Demand Assessment Methodology and Assumptions
• 2.2 Demand Assessment of Commercial Satellite Applications
  • 2.2.1 Video Distribution
    • 2.2.1.1 Overview
    • 2.2.1.2 Video Distribution Channel and Leased Transponder Analysis
  • 2.2.2 Direct-to-Home
    • 2.2.2.1 Overview
    • 2.2.2.2 DTH Subscriber Analysis
    • 2.2.2.3 DTH Channel and Leased Transponder Analysis
  • 2.2.3 Video Contribution & Occasional Use TV
  • 2.2.4 Telephony & Carrier Markets
  • 2.2.5 Broadband & Narrowband VSAT Markets
    • 2.2.5.1 Overview
    • 2.2.5.2 Tele-education
    • 2.2.5.3 Satellite VPN
    • 2.2.5.4 Remote Data Gathering
    • 2.2.5.5 Broadband Information Broadcasting
    • 2.2.5.6 Emergency Response
    • 2.2.5.7 General Telecommunications Service
  • 2.2.6 Other Services Markets
• 2.3 Total Demand Assessment by Application for Domestic and Foreign Commercial Satellites

3. C- & Ku-Band Supply and Demand Forecast for China, Hong Kong & Macau

• 3.1 Supply & Demand Forecast for Station Kept Commercial Satellites

4. C- & Ku-Band Revenue Forecast for China, Hong Kong & Macau

• 4.1 Transponder Price Estimates for China, Hong Kong & Macau
• 4.2 Revenues Forecast for China, Hong Kong & Macau

List Of Exhibits

Chapter 1

• Ex. 1.1 Total Chinese C- & Ku-Band TPE Demand by Application
• Ex. 1.2 List of Regulators in the Mainland Chinese Satellite Market

Chapter 2

• Ex. 2.1 Application Demand Segmentation and Forecasts Chart
• Ex. 2.2 Domestic C-Band Video Distribution Channels
• Ex. 2.3 Domestic Ku-Band Video Distribution Channels
• Ex. 2.4 Domestic C- & Ku-Band Video Distribution Channels Chart
• Ex. 2.5 Foreign C-Band Video Distribution Channels
• Ex. 2.6 Foreign Ku-Band Video Distribution Channels
• Ex. 2.7 Foreign C- & Ku-Band Video Distribution Channels Chart
• Ex. 2.8 C-Band Video Distribution TPE Demand
• Ex. 2.9 C-Band Video Distribution TPE Demand Chart
• Ex. 2.10 Ku-Band Video Distribution TPE Demand
• Ex. 2.11 Ku-Band Video Distribution TPE Demand Chart
• Ex. 2.12 DTH Subscriber Forecast
• Ex. 2.13 DTH Subscriber Forecast Chart
• Ex. 2.14 DTH Services & CPE Revenues
• Ex. 2.15 DTH Service & CPE Revenues Chart
• Ex. 2.16 Domestic DTH Channels
• Ex. 2.17 Domestic DTH Channels Chart
• Ex. 2.18 Foreign DTH Channels
• Ex. 2.19 Foreign DTH Channels Chart
• Ex. 2.20 Ku-Band DTH TPE Demand
• Ex. 2.21 Ku-Band DTH TPE Demand Chart
• Ex. 2.22 Domestic C-Band Video Contribution & OUTV Feeds
• Ex. 2.23 Domestic Ku-Band Video Contribution & OUTV Feeds
• Ex. 2.24 Domestic C- & Ku-Band Video Contribution & OUTV Feeds Chart
• Ex. 2.25 Foreign C-Band Video Contribution & OUTV Feeds
• Ex. 2.26 Foreign Ku-Band Video Contribution & OUTV Feeds
• Ex. 2.27 Foreign C- & Ku-Band Video Contribution & OUTV Feeds Chart
• Ex. 2.28 Commercial DSNG operators in China, 2007
• Ex. 2.29 C-Band Video Contribution & OUTV TPE Demand
• Ex. 2.30 C-Band Video Contribution & OUTV TPE Demand Chart
• Ex. 2.31 Ku-Band Video Contribution & OUTV TPE Demand
• Ex. 2.32 Ku-Band Video Contribution & OUTV TPE Demand Chart
• Ex. 2.33 C-Band Telephony & Carrier TPE Demand
• Ex. 2.34 C-Band Telephony & Carrier TPE Demand Chart
• Ex. 2.35 Ku-Band Telephony & Carrier TPE Demand
• Ex. 2.36 Ku-Band Telephony & Carrier TPE Demand Chart
• Ex. 2.37 Chinese Commercial VSAT Networks in 2007- List of Deployments
• Ex. 2.38 VSAT Networks For "Telephone Cuntong Project"
• Ex. 2.39 One-Way & Two-Way VSAT Sites
• Ex. 2.40 One-Way & Two-Way VSAT Sites Chart
• Ex. 2.41 VSAT Networking Services & CPE Revenues
• Ex. 2.42 VSAT Networking Service & CPE Revenues Chart
• Ex. 2.43 C-Band Broadband & Narrowband VSAT Services TPE Demand
• Ex. 2.44 C-Band Broadband & Narrowband VSAT Services TPE Demand Chart
• Ex. 2.45 Ku-Band Broadband & Narrowband VSAT Services TPE Demand
• Ex. 2.46 Ku-Band Broadband & Narrowband VSAT Services TPE Demand Chart
• Ex. 2.47 C-Band Other Services TPE Demand
• Ex. 2.48 C-Band Other Services TPE Demand Chart
• Ex. 2.49 Ku-Band Other Services TPE Demand
• Ex. 2.50 Ku-Band Other Services TPE Demand Chart
• Ex. 2.51 Domestic C-Band TPE Demand by Application
• Ex. 2.52 Domestic C-Band TPE Demand by Application Chart
• Ex. 2.53 Domestic Ku-Band TPE Demand by Application
• Ex. 2.54 Domestic Ku-Band TPE Demand by Application Chart
• Ex. 2.55 Foreign C-Band TPE Demand by Application
• Ex. 2.56 Foreign C-Band TPE Demand by Application Chart
• Ex. 2.57 Foreign Ku-Band TPE Demand by Application
• Ex. 2.58 Foreign Ku-Band TPE Demand by Application Chart

Chapter 3

• Ex. 3.1 China DBSAT Fleet Details
• Ex. 3.2 Domestic & Foreign C-Band TPE Supply
• Ex. 3.3 Domestic & Foreign C-Band TPE Supply Chart
• Ex. 3.4 Domestic & Foreign Ku-Band TPE Supply
• Ex. 3.5 Domestic & Foreign Ku-Band TPE Supply Chart
• Ex. 3.6 Total C-Band TPE Supply and Demand
• Ex. 3.7 Total C-Band TPE Supply and Demand Chart
• Ex. 3.8 Total Ku-Band TPE Supply and Demand
• Ex. 3.9 Total Ku-Band TPE Supply and Demand Chart
• Ex. 3.10 Domestic C-Band TPE Supply and Demand
• Ex. 3.11 Domestic C-Band TPE Supply and Demand Chart
• Ex. 3.12 Domestic Ku-Band TPE Supply and Demand
• Ex. 3.13 Domestic Ku-Band TPE Supply and Demand Chart
• Ex. 3.14 Domestic Ku-Band TPE Supply and Demand without DTH
• Ex. 3.15 Domestic Ku-Band TPE Supply and Demand without DTH Chart
• Ex. 3.16 Foreign C-Band TPE Supply and Demand
• Ex. 3.17 Foreign C-Band TPE Supply and Demand Chart
• Ex. 3.18 Foreign Ku-Band TPE Supply and Demand
• Ex. 3.19 Foreign Ku-Band TPE Supply and Demand Chart

Chapter 4

• Ex. 4.1 Assumed Average Annual TPE Pricing
• Ex. 4.2 Total Revenues for Leased C-Band TPEs by Application
• Ex. 4.3 Total Revenues for Leased C-Band TPEs by Application Chart
• Ex. 4.4 Total Revenues for Leased Ku-Band TPEs by Application
• Ex. 4.5 Total Revenues for Leased Ku-Band TPEs by Application Chart

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