MPEG4與DVB-S2：最先端的動畫壓縮技術與衛星變調技術導入行程

MPEG4與DVB-S2：最先端的動畫壓縮技術與衛星變調技術導入行程 是由出版商Northern Sky Research, LLC在2008年02月所出版的。 這份英文市場調查報告書價格從美金2995起跳。

目錄

Advanced satellite channel modulation and video compression technologies offer a quantum leap in efficiency that fuels structural changes in satellite-delivered entertainment and connectivity across a wide range of scenarios. Applications that benefit from advanced modulation and/or video compression range from satellite HDTV distribution and contribution, to professional applications, to satellite broadband, to the emergence of new "HITS" platforms, content "push" and satellite backhaul.

DVB-S2 modulation and MPEG4 AVC (H.264) video compression have been widely accepted as the prevalent standardized means to optimize satellite links in video broadcast and point-to-multipoint networks. However, despite wide industry acceptance and validated bandwidth savings, questions remain as to what speed will these technologies be deployed, where and how for the relevant scenarios. Depending on application-specific considerations, including installed base of legacy components, network scale and new competing delivery models, the business case of deploying MPEG4 and/or DVB-S2 systems against matured MPEG2 and/or DVB-S can be challenged. Factors affecting migration include higher costs of advanced set top boxes outweighing space segment savings, region-specific satellite footprint characteristics preventing efficiencies from features like advanced code modulation (ACM) from realizing their full potential, local regulatory and completive issues discouraging the emergence of new cable/telco distribution platforms, and collective switching costs deterring or discouraging system migration.

The drivers and specific contextual considerations for each of the sub-sectors where advanced coding and modulation apply imply varying degrees of adoption speed and tipping points for hardware suppliers, operators and service providers to take into account when planning deployments in both greenfield and replacement scenarios. HDTV is clearly a strong driver toward the adoption of both DVB-S2 and MPEG4 in some key markets, and the leadership position that companies like DirecTV, BSkyB and EchoStar have taken on HDTV as an ARPU enhancer against cable VOD has helped accelerate a virtuous cycle in hardware development that stretches from semiconductor companies to equipment vendors.

Future proofing considerations of these technologies also become vital in the context of fast changing technology and increased diversity of network environments with new ways to access media. This NSR report analyzes the characteristics of each application, regional market considerations and trends to identify greenfield deployments and migration schedules for the implementation of DVB-S2 and MPEG4 satellite-based networks and systems.

• What are the drivers and deterrents for each segment of the DVB-S2 and MPEG4 AVC business?
• Which segments of the market and which regions are most likely to benefit from new MPEG4 and DVB-S2 implementations?
• Which segments of the market and which regions are most likely to lead in system replacements?
• Which regions are most likely to lead and benefit from new MPEG4/DVB-S2 distribution models?
• What are the expected "tipping points" toward accelerating implementations and migrations?
• How future-proof are DVB-S2 and MPEG4 AVC in the context of an increasing diversity of media access?
• What are the migration considerations when switching from MPEG2 and/or DVB-S to MPEG4 and/or DVB-S2?
• How long are migration processes expected to take based on application, regulatory and competitive regional considerations?
• Who are the key hardware players, and what are the solutions offered?
• Who are the leading service players, and what are the services offered?
• What are the expected schedules for equipment/units deployments (hubs/headends and end units) for DVB-S2 and MPEG4 AVC implementations, based on application and in each regional market?

• Satellite and Video Equipment Vendors
• Systems Integrators
• Established and New DTH Operators
• Satellite Service Providers and Operators
• Cable MSOs and Telcos Looking to Deploy Advanced HITS Platforms
• Satellite Broadband Service Providers
• Regulators Encouraging TV Digitization
• Any Other Companies Affected by the Implementation of Either DVB-S2 or MPEG4 AVC Systems

1. Executive Summary

• 1.1 Scope
• 1.2 Forecast Methodology
• 1.3 DVB-S2 and MPEG-4 AVC (H.264) Technology and Market Trends
• 1.4 Implementation Projections

2. Market Overview

• 2.1 Report Overview and Primary Trends
• 2.2 Advanced Compression and Modulation
  • 2.2.1 Advanced Video Compression: MPEG-4 Advanced Video Coding (AVC)/H.264
  • 2.2.2 DVB Second-Generation Satellite Channel Coding: DVB-S2 LDPC
• 2.3 MPEG-4/DVB-S2 Combos and their Empowering Factor
• 2.4 Moore' s Law and Future Proofing Considerations
• 2.5 Forecast Methodology & Assumptions
  • 2.5.1 Forecast Methodology
  • 2.5.2 End Unit Shipments Forecast Methodology
  • 2.5.3 Definition of Rating Elements
  • 2.5.4 Revenue Forecast
  • 2.5.5 Forecast Model Assumptions

3. Analysis

• 3.1 Service Scenarios
  • 3.1.1 DTH and Free-to-Air Broadcasting for SD and HDTV
  • 3.1.2 Professional TV Contribution and Newsgathering
  • 3.1.3 "Headend in the Sky" (HITS) B2B Distribution
  • 3.1.4 Single-Site Satellite Broadband
  • 3.1.5 Enterprise-Class Satellite Broadband
  • 3.1.6 Multipoint Internet Trunking and Application Backhaul
  • 3.1.7 "Push" and Live Content Delivery
  • 3.1.8 Primary Distribution
• 3.2 DVB-S2 and MPEG-4 Relevant Hardware Components
  • 3.2.1 Video Encoder
  • 3.2.2 Professional Integrated Receiver-Decoder (IRD)
  • 3.2.3 Edge Processors (Transmodulation, Transcoding, Transrating)
  • 3.2.4 Satellite Modulator
  • 3.2.5 Satellite Demodulator / DVB Receiver
  • 3.2.6 Satellite Modem
  • 3.2.7 Consumer Satellite Set-Top Box
  • 3.2.8 Satellite Broadband Indoor Unit (IDU)
  • 3.2.9 Edge Receiver and Media Gateway
• 3.3 Services-to-Components Association Matrix
• 3.4 Description of Sample DVB-S2/H.264 Implementations
  • 3.4.1 DTH HDTV: DirecTV
  • 3.4.2 Satellite Free-to-Air HDTV: BBC
  • 3.4.3 Professional TV Contribution and Newsgathering: DC-Sat.Net
  • 3.4.4 IP "Headend in the Sky" (HITS): SES IP-Prime
  • 3.4.5 Cable HITS: WWIL
  • 3.4.6 Hybrid Cable HITS and DTH: Red Intercable
  • 3.4.7 Single-Site Satellite Broadband: Bentley Walker
  • 3.4.8 Multipoint Internet Trunking: Intelsat DVB-ITS
  • 3.4.9 "Push" of Audio-Visual Content: Access Integrated Technologies
• 3.5 Migration Collective Switching Costs
• 3.6 Licensing
• 3.7 Role of HDTV and New B2B Delivery Models

4. Market and Technology Trends

• 4.1 HDTV as Catalyst for MPEG-4/DVB-S2
• 4.2 Trends in Direct to Home (DTH)
  • 4.2.1 The Cable / Telco Threat
  • 4.2.2 The Set Top Box Lifecycle and the DVR Paradigm
  • 4.2.3 The OPEX-CAPEX Trade-off: Satellite Capacity vs. Set Top Box Costs
  • 4.2.4 Migration Strategies and the Role of HDTV and Premium Services
  • 4.2.5 Greenfield DTH Operators
• 4.3 Emerging Advanced Super Headend Systems
  • 4.3.1 IPTV HITS
  • 4.3.2 Cable HITS
• 4.4 Trends in Satellite Broadband and IP Trunking
  • 4.4.1 Reality Check on DVB-S2 Adaptive Code Modulation (ACM)
  • 4.4.2 ACM Compatibility with DVB-RCS and Other Broadband Satellite Systems
  • 4.4.3 VCM and Trends in Internet Trunking and Application Backhaul
• 4.5 Trends in Content Delivery: The Storage Factor
• 4.6 Trends in Contribution and SNG
• 4.7 Regional Economic Differences
• 4.8 Technology Trends
  • 4.8.1 Lifecycles and Future Proofing of DVB-S2 / MPEG-4 AVC
  • 4.8.2 DVB-S2 Efficiency and Flexibility
  • 4.8.3 Adaptive Code Modulation (ACM) and Variable Code Modulation (VCM)
  • 4.8.4 MPEG-4 AVC Compression Efficiency Roadmap
  • 4.8.5 Scaleable Video Coding (SVC) Extension and Compatibility with AVC
  • 4.8.6 Semiconductors: Processing and Storage Trends

5. Regional Analysis and Implementation Schedules

• 5.1 Global Summary
• 5.2 Global Hardware Demand Forecast
  • 5.2.1 DTH and FTA Distribution
  • 5.2.2 Satellite Broadband and IP Trunking
  • 5.2.3 HITS
  • 5.2.4 Video Distribution and Contribution
  • 5.2.5 Digital Media Distribution
• 5.3 North America
  • 5.3.1 Key Trends
  • 5.3.2 Key Players
  • 5.3.3 Service Specific Implementation Schedules
• 5.4 Latin America
  • 5.4.1 Key Trends and Players
  • 5.4.2 Service Specific Implementation Schedules
• 5.5 Europe
  • 5.5.1 Key Trends
  • 5.5.2 Key Players
  • 5.5.3 Service Specific Implementation Schedules
• 5.6 Asia
  • 5.6.1 Key Trends and Players
  • 5.6.3 Service Specific Implementation Schedules
• 5.7 Africa & Middle East
  • 5.7.1 Key Trends and Players
  • 5.7.2 Service Specific Implementation Schedules

• Ex. 2.1 Service-Related Hardware
• Ex. 2.2 HDTV Forecast Methodology
• Ex. 2.3 DTH Forecast Methodology
• Ex. 2.4 Satellite Broadband and IP Trunking Forecast Methodology
• Ex. 2.5 HITS Forecast Methodology
• Ex. 2.6 Video Distribution and Contribution Forecast Methodology
• Ex. 2.7 Digital Media Distribution Forecast Methodology
• Ex. 2.8 Rating Elements Description
• Ex. 2.9 Growth Factor Calculations
• Ex. 2.10 Assumed End Unit Prices
• Ex. 2.11 Switching Factors

• Ex. 3.1 Video Broadcast Scenarios
• Ex. 3.2 The Satellite IP Multicast Advantage
• Ex. 3.3 Sample Vendor List for DVB-S2 and MPEG-4 Hardware
• Ex. 3.4 Service-Component Association Matrix
• Ex. 3.5 DirecTV HD and SD Multi-Standard Platform
• Ex. 3.6 SES IP Prime IPTV HITS
• Ex. 3.7 WWIL Cable HITS
• Ex. 3.8 Red Intercable Dual Cable HITS / DTH Platform
• Ex. 3.9 Intelsat DVB Internet Trunking Platform
• Ex. 3.10 Access IT Digital Cinema DVB-S2 Platform
• Ex. 3.11 MPEG-4 AVC License Parts
• Ex. 3.12 Market for Video Chipsets

• Ex. 4.1 Yearly Satellite/STB Cost Comparison- MPEG-2/DVB-S vs. MPEG-4/DVB-S2
• Ex. 4.2 DVB-S2 ACM and VCM
• Ex. 4.3 DVB-S2 Performance Curves
• Ex. 4.4 DVB-S2 ACM
• Ex. 4.5 MPEG-4 AVC HD Efficiency Roadmap
• Ex. 4.6 Scaleable Video Codec

• Ex. 5.1 Global End Unit Shipments
• Ex. 5.2 Global End Unit Shipments Chart
• Ex. 5.3 Global End Unit Revenues
• Ex. 5.4 Global End Unit Revenues Chart
• Ex. 5.5 Global DTH and Satellite FTA- End Unit Shipments
• Ex. 5.6 Global DTH and Satellite FTA- End Unit Shipments Chart
• Ex. 5.7 Global DTH and Satellite FTA- End Unit Revenues
• Ex. 5.8 Global DTH and Satellite FTA- End Unit Revenues Chart
• Ex. 5.9 Global Satellite Broadband / IP Trunking End Unit Shipments
• Ex. 5.10 Global Satellite Broadband / IP Trunking End Unit Shipments Chart
• Ex. 5.11 Global Satellite Broadband / IP Trunking End Unit Revenues
• Ex. 5.12 Global Satellite Broadband / IP Trunking End Unit Revenues Chart
• Ex. 5.13 Global HITS End Unit Shipments
• Ex. 5.14 Global HITS End Unit Shipments Chart
• Ex. 5.15 Global HITS End Unit Revenues
• Ex. 5.16 Global HITS End Unit Revenues Chart
• Ex. 5.17 Global Video Distribution / Contribution Shipments
• Ex. 5.18 Global Video Distribution and Contribution Shipments Chart
• Ex. 5.19 Global Video Distribution / Contribution Revenues
• Ex. 5.20 Global Video Distribution / Contribution Revenues Chart
• Ex. 5.21 Global Digital Media Distribution Shipments
• Ex. 5.22 Global Digital Media Distribution Shipments Chart
• Ex. 5.23 Global Digital Media Distribution Revenues
• Ex. 5.24 Global Digital Media Distribution Revenues Chart
• Ex. 5.25 North America- Total DVB-S2/MPEG-4 End Unit Market
• Ex. 5.26 North America DTH and Satellite FTA- End Unit Shipments and Revenues
• Ex. 5.27 North America Satellite Broadband and IP Trunking- End Unit Shipments and Revenues
• Ex. 5.28 North America HITS- End Unit Shipments and Revenues
• Ex. 5.29 North America Video Distribution / Contribution- End Unit Shipments and Revenues
• Ex. 5.30 North America Digital Media Distribution- End Unit Shipments and Revenues
• Ex. 5.31 Latin America - Total DVB-S2/MPEG-4 End Unit Market
• Ex. 5.32 Latin America DTH and Satellite FTA- End Unit Shipments and Revenues
• Ex. 5.33 Latin America Satellite Broadband and IP Trunking- End Unit Shipments and Revenues
• Ex. 5.34 Latin America HITS- End Unit Shipments and Revenues
• Ex. 5.35 Latin America Video Distribution / Contribution- End Unit Shipments and Revenues
• Ex. 5.36 Europe - Total DVB-S2/MPEG-4 End Unit Market
• Ex. 5.37 Europe DTH and Satellite FTA- End Unit Shipments and Revenues
• Ex. 5.38 Europe Satellite Broadband and IP Trunking- End Unit Shipments and Revenues
• Ex. 5.39 Europe HITS- End Unit Shipments and Revenues
• Ex. 5.40 Europe Video Distribution / Contribution- End Unit Shipments and Revenues
• Ex. 5.41 Europe Digital Media Distribution- End Unit Shipments and Revenues
• Ex. 5.42 Asia - Total DVB-S2/MPEG-4 End Unit Market
• Ex. 5.43 Asia DTH and Satellite FTA- End Unit Shipments and Revenues
• Ex. 5.44 Asia Satellite Broadband and IP Trunking- End Unit Shipments and Revenues
• Ex. 5.45 Asia HITS- End Unit Shipments and Revenues
• Ex. 5.46 Asia Video Distribution / Contribution- End Unit Shipments and Revenues
• Ex. 5.47 Asia Digital Media Distribution- End Unit Shipments and Revenues
• Ex. 5.48 Africa and Middle East - Total DVB-S2/MPEG-4 End Unit Market
• Ex. 5.49 Africa and Middle East DTH and Satellite FTA- End Unit Shipments and Revenues
• Ex. 5.50 Africa and Middle East Satellite Broadband and IP Trunking- End Unit Shipments and Revenues
• Ex. 5.51 Africa and Middle East HITS- End Unit Shipments and Revenues
• Ex. 5.52 Africa and Middle East Video Distribution / Contribution- End Unit Shipments and Revenues
• Ex. 5.53 Africa and Middle East Digital Media Distribution- End Unit Shipments and Revenues

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