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市場調查報告書
中國的WiMAX市場：複雜市場發展的可能性
China WiMAX: Assessing Growth Potential in a Complex Market
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中國的WiMAX市場：複雜市場發展的可能性 是由出版商Northern Sky Research, LLC在2007年03月所出版的。
這份英文市場調查報告書價格從美金1495起跳。
專門於衛星通訊系統、寬頻網路等通訊產業相關市場趨勢調查及分析的 Northern Sky Research, LLC（總公司：佛羅里達州），針對中國的WiMAX市場進行相關調查分析及預測，並整理出版報告書 "China WiMAX: Assessing Growth Potential in a Complex Market" 。
本報告書內容包括：中國的WiMAX市場概要、WiMAX環保系統、頻寬等課題調查分析，以及促進及阻礙成長的因素分析、未來用戶人數及銷售預測等。內容綱要摘記如下：
實施概要
第1章 序章
第2章 主要調查結果
- 中國寬頻市場的發展加速WiMAX的發展
- 中國行動市場的成長也加速WiMAX的發展
- 對WIMAX的關注增加，但是否能促成相關優先政策發展呢
- 中國通訊服務業者調整針對WiMAX的態度
- 中國政府的態度
- 中國設備供應商的態度
第3章 可尋址的WiMAX市場
- 固定通訊服務業者
- 行動通訊服務業者
- 「新加入」的通訊服務業者
- 與3G行動的關係
第4章 WiMAX環保系統及銷售企業的評價
第5章 WiMAX頻寬的問題
- 通訊市場管理
- 固定寬頻無線連線目前的頻寬
- 未來WiMAX用的頻寬
第6章 商業課題
第7章 促進及阻礙中國WiMAX市場的因素
- WiMAX市場發展的促進因素
- 通訊等級的應用
- 私設網路應用
- 無線服務供應業者的應用
- 政府公共團體的應用
- 全球通訊服務應用
- 成長阻礙因素
- 政府政策
- 價格障礙
- 潛在競爭
- 不確定的頻寬
- 不成熟的802.16e產品
第8章 WiMAX市場預測
- 市場整體預測
- 套裝應用軟體
- 用戶人數預測
- 設備的銷售預測
- 最終使用者的分類及需求特性
- 重要的「致勝關鍵」
圖表一覽
Abstract
China is an increasingly active test bed and emerging market for new
technologies such as IPTV and WiMAX. With its large population (1.3 billion),
high rate of GDP growth (9% per year) and increasing mobile user base, China
would appear to offer a wealth of opportunities for WiMAX. There is a common
view that the Asia Pacific will be the key global market for WiMAX, with China
being the core long term opportunity for WiMAX vendors and service providers.
It is therefore no wonder that the WiMAX Forum regards China as a key
strategic region for growth.
In order for WiMAX to succeed in the Chinese market, many issues are now
critical and will determine the shape of the demand curve over the next
several years. The attitude of the Chinese Government towards WiMAX, which
spectrum will be adopted for WiMAX in China, how Chinese telecom carriers view
it and the relation between WiMAX and 3G will all determine the development of
WiMAX in China.
Written by an analyst within China, this NSR report provides a comprehensive
understanding of the broadband wireless market and WiMAX trends in China,
discussion of how to make full use of the WiMAX feature set, analysis of the
industry value chain and the market opportunity and business issues. An
in-depth investigation of application demand is generated, which provides
accurate information and pertinent decision-making recommendations for those
tuned to WiMAX development in China and the market opportunity and investment.
Primary elements of the report include:
- Key Findings
- Addressable China WiMAX Market/Opportunity
- China WiMAX Ecosystem and Vendor Review
- China WiMAX Spectrum Issues
- China WiMAX Business Issues
- China WiMAX Growth Drivers/Restraints
- China WiMAX Market Forecast/s
- Subscribers, by Spec
- Equipment Sales
- WiMAX Customer Premise Equipment (CPE)
- WiMAX Base Stations
A Complete Analytical Perspective
Elements of this extensive study include:
- Complete report document segmented by analysis on all applications, end
user categories, equipment, spectrum and demand trends
- An Excel file containing extensive data and charts so the client can
easily use this work as a basis for their own internal market projections
Table of Contents
Executive Summary
1. Introduction
2. Key Findings
- 2.1 China' s Broadband Market Development Favors WiMAX
- 2.2 China' s Growing Mobile Market Favors WiMAX as Well
- 2.3 Growing Interest in WiMAX, But Will It Lead to Favorable Policy
Initiatives?
- 2.3.1 Chinese Telecom Carriers Changing Attitude Towards WiMAX
- 2.3.2 Attitude from Chinese Government
- 2.3.3 Attitude from Chinese Equipment Suppliers
3. Addressable WiMAX Market
- 3.1 Fixed Telecoms Carriers
- 3.2 Mobile Telecom Carriers
- 3.3 "New" Telecom Carriers
- 3.4 Relationship with 3G Mobile
4. WiMAX Ecosystem and Vendor Review
- 4.1 WiMAX Ecosystem
- 4.2 Vendor Review in China Market
5. WiMAX Spectrum Issues
- 5.1 Telecom Market Management
- 5.2 Current Spectrum for Fixed Broadband Wireless Access
- 5.3 Future Spectrum for WiMAX
6. Business Issues
- 6.1 WiMAX Market Positioning
- 6.2 Opportunity for Equipment Vendors
7. WiMAX Growth Drivers and Restraints in China
- 7.1 WiMAX Growth Drivers
- 7.1.1 Telecom-Class Applications
- 7.1.2 Private Network Applications
- 7.1.3 Wireless Service Provider Applications
- 7.1.4 Government Public Entity Applications
- 7.1.5 Universal Telecom Service Applications
- 7.2 Growth Restraints
- 7.2.1 Government Policy
- 7.2.2 Price Barriers
- 7.2.3 Potential Competitions
- 7.2.4 Uncertain Spectrum
- 7.2.5 Immature 802.16e products
8. WiMAX Market Forecast
- 8.1 Total Market Forecasts
- 8.2 Application Suites
- 8.3 Subscriber Forecasts
- 8.4 Forecast of Equipment Sales
- 8.4.1 Forecast of WiMAX Customer Premise Equipment (CPE)
- 8.4.2 Forecast of WiMAX Base Stations
- 8.5 End User Categories and Demand Characteristics
- 8.5.1 Mid-High Level Corporate User
- 8.5.2 "The Road Warrior"
- 8.5.3 Government User
- 8.5.4 Young Urban Professional
- 8.5.5 College Student/Academic
- 8.5.6 Non-Professional Urban Dweller
- 8.5.7 Younger Set
- 8.5.8 Rural User
- 8.5.9 Older Set
- 8.6 The "Sweet Spot" of Demand
List Of Exhibits
Chapter 1
- Exhibit 1.1 China' s Share of Global and Asia Pacific WiMAX Revenues,
2007-2012
- Exhibit 1.2 China' s Revenue Share in the WiMAX Market, 2007-2012
Chapter 2
- Exhibit 2.1 Forecast of China Broadband Subscribers, 2005-2010
- Exhibit 2.2 Forecast of China Mobile Subscribers, 2005-2010
Chapter 4
- Exhibit 4.1 The WiMAX Ecosystem in China
Chapter 8
- Exhibit 8.1 China WiMAX Service & Equipment Revenues, 2007-2012
- Exhibit 8.2 Broadband and Mobile Phone Penetration Levels in Select Cities
of China
- Exhibit 8.3 China WiMAX Subscribers (2007-2012)
- Exhibit 8.4 WiMAX Penetration in China' s Broadband & Mobile End User Base
- Exhibit 8.5 China WiMAX Equipment (CPE) Revenues (2007-2012)
- Exhibit 8.6 China WiMAX CPE Sales by Form Factor (2007-2012)
- Exhibit 8.7 China WiMAX Base Station Equipment Revenues (2007-2012)
- Exhibit 8.8 User Categories, Characteristics and Requirements for the BWA
Market
- Exhibit 8.9 China WiMAX Cumulative Revenues by End User Group (2007-2012)
- Exhibit 8.10 China WiMAX Subscriber Base by End User Group (2007-2012)
- Exhibit 8.11 China WiMAX Subscriber Forecast, by Type (2007-2012)
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