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市場調查報告書

衛星經由的ultra HD:第3版

ULTRAHD VIA SATELLITE, 3rd EDITION

出版商 Northern Sky Research, LLC 商品編碼 260093
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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衛星經由的ultra HD:第3版 ULTRAHD VIA SATELLITE, 3rd EDITION
出版日期: 2016年03月29日 內容資訊: 英文
簡介

本報告以全球衛星經由的ultra HD市場為主題,提供終端用戶必要條件,生態系統的發展,適合成本討論事項,及衛星業者、視訊平台的經營模式的選項的相關調查,目前ultra HD市場所面對的課題、機會,進展技術的未來的促進要素,及案例研究分析,3個市場平台 (DTH、有線電視、網路電視) 、10個地區,及所有廣播頻帶相關資料等彙整資料。

摘要整理

第1章 ultra HD狀況

  • 簡介
  • 市場概要
  • 時間軸
  • 地區摘要
  • 北美
  • 南美
  • 中東、非洲
  • 亞太地區
  • 歐洲
  • 結論

第2章 ultra HD的價值命題

  • 市場課題
  • 推動市場的要素
  • 阻礙市場的要素
  • 價值命題概要
  • DTH
  • 有線電視
  • IPTV
  • FTA
  • OTT
  • 結論

第3章 整體市場預測

  • 區分
  • 流通管道:各業者
  • 流通管道
  • 容量需求
  • 收益
  • 用戶
  • ARPU
  • ultra HD家庭數、滲透率
  • 結論

第4章 DTH的預測

  • 流通管道
  • 容量需求
  • 價格
  • 收益
  • 用戶
  • ARPU
  • 策略預測
  • 結論

第5章 有線電視的預測

  • 流通管道
  • 容量需求
  • 價格
  • 收益
  • 用戶
  • ARPU
  • 策略預測
  • 結論

第6章 網路電視的預測

  • 流通管道
  • 容量需求
  • 價格
  • 收益
  • 用戶
  • ARPU
  • 策略預測
  • 結論

第7章 案例研究

  • KT SkyLife
  • HD+
  • SES
  • Eutelsat

附錄:調查手法

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目錄

NSR's UltraHD via Satellite, 3rd Edition analyses satellite-based UltraHD across three major methods of consumption - DTH, Cable TV and IPTV. With DTH platforms already having commercialised a small number of UltraHD channels, NSR explores the end-user requirements, ecosystem development, cost considerations and business model options for satellite operators and video platforms alike. UHD3 offers the most complete analysis of the challenges and opportunities facing the UltraHD market today, and the most comprehensive assessment of the future drivers of this emerging technology.

UHD3 provides the reader with data across three different market platforms, 10 regions and all broadcasting frequency bands, allowing stakeholders in the UltraHD value chain to assess their market position moving forward in an increasingly competitive video market. This report enables service providers, satellite operators and video platforms to plan for the accelerating development and implementation of the new UltraHD format, by gaining competitive ground and providing the right mix of UltraHD channels tailored to individual markets.

This report answers key questions concerning the UltraHD market:

  • How soon, in what ways, and into what markets will UltraHD become mainstream?
  • What additional revenues can be generated from UltraHD implementation, both directly and indirectly?
  • What is the addressable market of top tier customers?
  • At what rate will UltraHD TVs make their way into consumer households?
  • What are the revenue prospects and capacity requirements for UltraHD broadcasts?

The study is a valuable resource that:

  • Provides an UltraHD road map for the satellite industry
  • Quantifies the impact of UltraHD on the overall video market
  • Offers an assessment of end user requirements and preferences

This report answers key questions concerning the UltraHD market:

  • How soon, in what ways, and into what markets will UltraHD become mainstream?
  • What additional revenues can be generated from UltraHD implementation, both directly and indirectly?
  • What is the addressable market of top tier customers?
  • At what rate will UltraHD TVs make their way into consumer households?
  • What are the revenue prospects and capacity requirements for UltraHD broadcasts?

The study is a valuable resource that:

  • Provides an UltraHD road map for the satellite industry
  • Quantifies the impact of UltraHD on the overall video market
  • Offers an assessment of end user requirements and preferences

Detailed Analysis Backed by Industry Input & NSR Expertise

The detailed assessment of the UltraHD market relies on input from key vendors as well as NSR's longstanding, extensive body of work in the video markets and application segments. This provides a solid quantitative and qualitative basis from which a comprehensive analysis of trends and market forecasts can be drawn.

Regions Investigated

  • North America
  • Central America and Caribbean
  • South America
  • Western Europe
  • Central & Eastern Europe
  • Middle East & North Africa
  • Sub-Saharan Africa
  • East Asia
  • South Asia
  • Southeast Asia

Key Features:

NSR Advantages

This NSR report offers coverage over and above the competition:

  • The ONLY dedicated UltraHD satellite focused report with 10-year forecast
  • Granular forecasts across 10 regions, and across all video broadcasting frequency bands
  • Expanded assessment on the impact of OTT on IPTV, Cable TV and DTH platform UltraHD implementation plans
  • Over 200 graphs detailing UltraHD capacity demand, revenues, subscribers, ARPU, channels and more

NSR's UltraHD3 Report Data Segmentation

A Complete Analytical Perspective

Elements of this Study Include:

  • A Complete PowerPoint Report Document containing all quantitative and qualitative analysis
  • An Excel File containing all data and graphs so the client can easily use this work as a basis for their own internal market projections
  • Complimentary 4 hours of consulting time with the NSR analysts who authored the report to review report findings and interpret the market

Table of Contents

Executive Summary

1. State of UltraHD

  • 1.1. Introduction
  • 1.2. Market Overview
  • 1.3. Timeline
  • 1.4. Regional Summary
  • 1.5. North America
  • 1.6. Latin America
  • 1.7. Middle East & Africa
  • 1.8. Asia Pacific
  • 1.9. Europe
  • 1.10. Bottom Line

2. UltraHD Value Proposition

  • 2.1. Market Challenges
  • 2.2. Market Drivers
  • 2.3. Market Restraints
  • 2.4. Value Proposition at a Glance
  • 2.5. DTH
  • 2.6. Cable TV
  • 2.7. IPTV
  • 2.8. FTA
  • 2.9. OTT
  • 2.10. Bottom Line

3. Total Market Forecasts

  • 3.1. Segmentation
  • 3.2. Channels by Operator
  • 3.3. Channels
  • 3.4. Capacity Demand
  • 3.5. Revenues
  • 3.6. Subscribers
  • 3.7. ARPU
  • 3.8. UltraHD Households & Penetration
  • 3.9. Bottom Line

4. DTH Forecasts

  • 4.1. Channels
  • 4.2. Capacity Demand
  • 4.3. Pricing
  • 4.4. Revenues
  • 4.5. Subscribers
  • 4.6. ARPU
  • 4.7. Strategic Implications
  • 4.8. Bottom Line

5. Cable TV Forecasts

  • 5.1. Channels
  • 5.2. Capacity Demand
  • 5.3. Pricing
  • 5.4. Revenues
  • 5.5. Subscribers
  • 5.6. ARPU
  • 5.7. Strategic Implications
  • 5.8. Bottom Line

6. IPTV Forecasts

  • 6.1. Channels
  • 6.2. Capacity Demand
  • 6.3. Revenues
  • 6.4. Subscribers
  • 6.5. ARPU
  • 6.6. Strategic Implications
  • 6.7. Bottom Line

7. Case Studies

  • 7.1. KT SkyLife
  • 7.2. HD+
  • 7.3. SES
  • 7.4. Eutelsat

Appendix: Methodology

List of Exhibits

Executive Summary

  • UltraHD Channels by Region, 2015
  • UltraHD Channels by Region, 2025
  • UltraHD Revenues by Region, 2015
  • UltraHD Revenues by Region, 2025

3. Total Market Forecasts

  • Global Leased DTH UltraHD Channels by Satellite Operator, 2015
  • Global Leased Distribution UltraHD Channels by Satellite Operator, 2015
  • Global DTH UltraHD Channels, Ku-band, 2015-2025
  • Global Distribution UltraHD Channels, Ku-band, 2015-2025
  • Global Distribution UltraHD Channels, C-band, 2015-2025
  • Global DTH UltraHD Capacity, Ku-band, 2015-2025
  • Global Distribution UltraHD Capacity, Ku-band, 2015-2025
  • Global Distribution UltraHD Capacity, C-band, 2015-2025
  • Global DTH UltraHD Leasing Revenues, Ku-band, 2015-2025
  • Global Distribution UltraHD Leasing Revenues, Ku-band, 2015-2025
  • Global Distribution UltraHD Leasing Revenues, C-band, 2015-2025
  • Global Ultra Premium Subscribers, DTH, 2015-2025
  • Global Ultra Premium Subscribers, Cable TV, 2015-2025
  • Global Ultra Premium Subscribers, IPTV, 2015-2025
  • Global Ultra Premium ARPU, DTH, 2015-2025
  • Global Ultra Premium ARPU, Cable TV, 2015-2025
  • Global Ultra Premium ARPU, IPTV, 2015-2025
  • Global UltraHD Households & UltraHD Penetration, 2015-2025

4. DTH Forecasts

  • Global DTH UltraHD Channels, Ku-band, 2015-2025
  • Global DTH UltraHD Channels, Dedicated Ku-band, 2015-2025
  • Global DTH UltraHD Channels, Dedicated GEO-HTS Ku-band, 2015-2025
  • Global DTH UltraHD Channels, Dedicated GEO-HTS Ka-band, 2015-2025
  • Global DTH UltraHD Capacity, Ku-band, 2015-2025
  • Global DTH Pricing, Ku-band, 2015-2025
  • Global DTH UltraHD Leasing Revenues, Ku-band, 2015-2025
  • Global Ultra Premium Subscribers, DTH, 2015-2025
  • Global UltraHD Subscribers, DTH, 2015-2025
  • Global Ultra Premium ARPU, DTH, 2015-2025
  • Global UltraHD ARPU, DTH, 2015-2025

5. Cable TV Forecasts

  • Global Cable TV UltraHD Channels, C-band, 2015-2025
  • Global Cable TV UltraHD Channels, Ku-band, 2015-2025
  • Global Cable TV UltraHD Capacity, C-band, 2015-2025
  • Global Cable TV UltraHD Capacity, Ku-band, 2015-2025
  • Global Video Distribution Pricing, C-band, 2015-2025
  • Global Video Distribution Pricing, Ku-band, 2015-2025
  • Global Cable TV UltraHD Leasing Revenues, C-band, 2015-2025
  • Global Cable TV UltraHD Leasing Revenues, Ku-band, 2015-2025
  • Global Ultra Premium Subscribers, Cable TV, 2015-2025
  • Global UltraHD Subscribers, Cable TV, 2015-2025
  • Global Ultra Premium ARPU, Cable TV, 2015-2025
  • Global UltraHD ARPU, Cable TV, 2015-2025

6. IPTV Forecasts

  • Global IPTV UltraHD Channels, C-band, 2015-2025
  • Global IPTV UltraHD Channels, Ku-band, 2015-2025
  • Global IPTV UltraHD Capacity, C-band, 2015-2025
  • Global IPTV UltraHD Capacity, Ku-band, 2015-2025
  • Global IPTV UltraHD Leasing Revenues, C-band, 2015-2025
  • Global IPTV UltraHD Leasing Revenues, Ku-band, 2015-2025
  • Global Ultra Premium Subscribers, IPTV, 2015-2025
  • Global UltraHD Subscribers, IPTV, 2015-2025
  • Global Ultra Premium ARPU, IPTV, 2015-2025
  • Global UltraHD ARPU, IPTV, 2015-2025

7. Case Studies

  • KT SkyLife Total Revenues
  • HD+ Paid Subscribers
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