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市場調查報告書
全球電子看板市場 : 第2版
Global Market for Digital Signage, 2nd Edition
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全球電子看板市場 : 第2版 是由出版商Northern Sky Research, LLC在2010年03月所出版的。
這份英文市場調查報告書價格從美金3995起跳。
本報告書為全球電子看板市場之調査，包含網路、選址與影響、螢幕與廠商數、廣告與品牌收入、螢幕與廠商銷售量收益、軟體與服務收益的預測（2010-2019年）等項目依5個主要地區以及10種主要產業市場做提供，概述如下。
總綱
第1章 全球電子看板市場之調査手法
第2章 北美電子看板市場評價
- 導論
- 市場分析
- 產業分析
- 參數變化預測
- 選址預測(2010-2019年)
- 影響預測(2010-2019年)
- CPM預測(2010-2019年)
- 螢幕預測(2010-2019年)
- 廠商預測(2010-2019年)
- 收益預測
- 廣告收入預測(2010-2019年)
- 品牌支出額預測(2010-2019年)
- CPE螢幕收益預測(2010-2019年)
- CPE廠商收益預測(2010-2019年)
- 軟體收益預測(2010-2019年)
- 服務收益預測(2010-2019年)
第3章 拉丁美洲電子看板市場評價
第4章 歐洲電子看板市場評價
第5章 中東・非洲電子看板市場評價
第6章 亞太地區電子看板市場評價
圖表
Abstract
Description
Digital Signage warrants more attention today than ever before as it emerges
from a downturn in the global economy - leaner and hopefully stronger. A
convergence of IT-enabled services; Digital Signage has faced the brunt of
declining advertising and marketing budgets over the past two years. In any
jungle only the “fittest survive“, and only those networks that have managed
their costs as effectively as their rollouts are the ones that have given this
emerging media its much needed level of maturity.
Now more than ever before, brands and retailers that operate their own
networks are incorporating screens into their in-store strategy to enhance
customer experience. Advertisers and media planners, on the other hand, are
moving from testing the waters to gradual acceptance even as CPM figures have
been battered down in the fight against traditional media. Meanwhile, methods
for achieving network scale have changed from VC-funded growth to
consolidation and aggregation. Amidst these “winds of change”, NSR presents an
even more comprehensive and data-intensive study of the markets for Digital
Signage worldwide.
The 2nd Edition from NSR
NSR' s Global Market for Digital Signage, 2nd Edition study represents a
quantum leap in our offering for the Digital Signage industry. Individual
regions are assessed separately, providing the reader with targeted analysis
most pertinent to your business. Networks driven by third party advertising
and those owned and operated exclusively by brands and retailers are both
considered and given due importance. Over the past two years, networks have
gotten more specific in their target audience, as has NSR' s breakout of its
data. From four verticals in the previous edition our coverage extends to ten
unique verticals ranging from Retail and Hospitality to Transportation and
Outdoor.
The NSR Difference
This report presents the global market as five distinct regions, each of which
has been analyzed as a unique market for Digital Signage AND as an industry in
varying stages of growth. A continually updated database of over 200 Network
Operators has always formed the bedrock of NSR' s Digital Signage study, and
this tradition continues much the same. Primary research includes interviews
with network operators, hardware vendors, software providers, system
integrators and aggregators from each region. As with all our market studies -
methodology, definitions and assumptions are clearly outlined to allow the
reader to fully comprehend every market assessment correctly.
Data Intensive Coverage
This report quantifies the Digital Signage market across an array of
parameters - Networks, CPE, Software & Services.
- The report assesses each regional market by looking at Networks in terms
of their Sites and Impact.
- These parameters are further analyzed to include Screen and Player counts
across regions and verticals.
- Next, revenues from Third Party Advertising are weighed against Budgets
that fund Branded Networks.
- Finally, CPE Revenues are presented alongside Software and Service
revenues to provide 5,000+ unique data points - more than any other research
offering on the Digital Signage market.
Forecasts for each of these parameters extend from 2010 to 2019 giving both
the near-term and long-term outlook for market behaviour. A split across five
regions and ten verticals yields unparalleled segmentation of 5,000+ unique
data points allowing targeted analysis for vendors serving specific markets.
Primary Questions Addressed in this Report Include:
- How has the global economic recession affected Digital Signage growth
across market segments and regions?
- What are the challenges being faced by Digital Signage operators in each
region under study?
- How has aggregation of advertising-driven networks affected the overall
market across market segments and regions?
- How has the mindset of large retailers, cinema chains etc. changed with
regards to Digital Signage as a medium for communication?
- What factors influence the Return on Investment (RoI) for an advertiser
selecting a Digital Signage network as a part of his marketing mix?
- What is the expected growth in sites in the Retail, Hospitality,
Entertainment, Banking, Healthcare, Corporate, Education, Government,
- Transportation and Outdoor verticals?
- What is the expected growth in screens and players across market segments
and regions?
- What is the expected growth in revenues for network operators from
advertising sales?
- What is the expected growth in revenues for funding branded networks for
large chains?
- What is the expected growth in revenues from CPE; i.e. screens and player
sales?
- What is the expected growth in revenues from software sales and other
services?
Who Should Purchase This Report:
- Digital Signage Network Operators
- Digital Signage System Integrators
- Digital Signage Software Providers
- Digital Signage Player Manufacturers
- Aggregators and Media Sales Companies
- Component and Chip Manufacturers
- LCD and Plasma Screen Providers
- Out-of-home Media Companies
- Telecom Service Providers
- Satellite Service Providers
- Industry Associations
- Companies Evaluating Digital Signage as a Business Opportunity
Primary Elements of the Report Include:
- Industry Analysis
- Revenue Sources
- Site Hosts
- Network Operators
- System Integrators
- Equipment Vendors
- Software Vendors
- Market Analysis
- Forecast Methodology
- Market Segmentation
- Market Verticals
- Point-of-Sale
- Retail
- Hospitality
- Entertainment
- Point-of-Wait
- Banking
- Healthcare
- Corporate
- Education
- Government
- Point-of-Transit
- Market Sizing & Forecasts (2010 - 2019)
- Counts
- Networks
- Sites
- Impact
- Screens
- Players
- Revenues
- Advertising
- Branded
- CPE Revenues (Screens)
- CPE Revenues (Players)
- Software Revenues
- Service Revenues
A Complete Analytical Perspective
Elements of this study include:
- Complete report document segmented by analysis on all regions,
market segments, market verticals and highlighting demand drivers and
restraints
- An Excel file containing all data and graphs of over 5,000 data
points so the client can easily use this work as a basis for their own
internal market projections for comparing Digital Signage networks
Table of Contents
ES 1. Executive Summary
- ES 1.1 Global Digital Signage Market Analysis
- ES 1.2 Global Digital Signage Industry Analysis
- ES 1.3 Global Digital Signage Forecasts
1. Methodology for Global Digital Signage Market Research
- 1.1 Introduction
- 1.2 General Definitions & Assumptions
- 1.3 Segment Definitions & Assumptions
- 1.3.1 Advertising Driven Networks
- 1.3.2 Brand Driven Networks
- 1.4 Regional Definitions & Assumptions
- 1.5 Vertical for Digital Signage Parameters for North America
- 1.6 Forecast Methodology & Assumptions
- 1.6.1 Methodology for Digital Signage Sites & Impact
- 1.6.2 Methodology for CPM & Budgets
- 1.6.3 Methodology for Screens & Players
- 1.6.4 Methodology for Advertising Revenues
- 1.6.5 Methodology for CPE Revenues
- 1.6.6 Methodology for Software & Services Revenues
2. Assessment of the Digital Signage Market in North America
- 2.1 Introduction
- 2.2 Analysis of the Digital Signage Market in North America
- 2.3 Analysis of the Digital Signage Industry in North America
- 2.4 Forecasts for Digital Signage Parameters for North America
- 2.4.1 Forecasts for Digital Signage Sites (2010-2019)
- 2.4.2 Forecasts for Digital Signage Impact (2010-2019)
- 2.4.3 Forecasts for Digital Signage CPM (2010-2019)
- 2.4.4 Forecasts for Digital Signage Screens (2010-2019)
- 2.4.5 Forecasts for Digital Signage Players (2010-2019)
- 2.5 Forecasts for Digital Signage Revenues for North America
- 2.5.1 Forecasts for Digital Signage Advertising Revenue (2010-2019)
- 2.5.2 Forecasts for Digital Signage Branded Expenditure (2010-2019)
- 2.5.3 Forecasts for Digital Signage CPE Screens Revenues (2010-2019)
- 2.5.4 Forecasts for Digital Signage CPE Players Revenues (2010-2019)
- 2.5.5 Forecasts for Digital Signage Software Revenues (2010-2019)
- 2.5.6 Forecasts for Digital Signage Service Revenues (2010-2019)
3. Assessment of the Digital Signage Market in Latin America
- 3.1 Introduction
- 3.2 Analysis of the Digital Signage Market in Latin America
- 3.3 Analysis of the Digital Signage Industry in Latin America
- 3.4 Forecasts for Digital Signage Parameters for Latin America
- 3.4.1 Forecasts for Digital Signage Sites (2010-2019)
- 3.4.2 Forecasts for Digital Signage Impact (2010-2019)
- 3.4.3 Forecasts for Digital Signage CPM (2010-2019)
- 3.4.4 Forecasts for Digital Signage Screens (2010-2019)
- 3.4.5 Forecasts for Digital Signage Players (2010-2019)
- 3.5 Forecasts for Digital Signage Revenues for Latin America
- 3.5.1 Forecasts for Digital Signage Advertising Revenue (2010-2019)
- 3.5.2 Forecasts for Digital Signage Branded Expenditure (2010-2019)
- 3.5.3 Forecasts for Digital Signage CPE Screens Revenues (2010-2019)
- 3.5.4 Forecasts for Digital Signage CPE Players Revenues (2010-2019)
- 3.5.5 Forecasts for Digital Signage Software Revenues (2010-2019)
- 3.5.6 Forecasts for Digital Signage Service Revenues (2010-2019)
4. Assessment of the Digital Signage Market in Europe
- 4.1 Introduction
- 4.2 Analysis of the Digital Signage Market in Europe
- 4.3 Analysis of the Digital Signage Industry in Europe
- 4.4 Forecasts for Digital Signage Parameters for Europe
- 4.4.1 Forecasts for Digital Signage Sites (2010-2019)
- 4.4.2 Forecasts for Digital Signage Impact (2010-2019)
- 4.4.3 Forecasts for Digital Signage CPM (2010-2019)
- 4.4.4 Forecasts for Digital Signage Screens (2010-2019)
- 4.4.5 Forecasts for Digital Signage Players (2010-2019)
- 4.5 Forecasts for Digital Signage Revenues for Europe
- 4.5.1 Forecasts for Digital Signage Advertising Revenue (2010-2019)
- 4.5.2 Forecasts for Digital Signage Branded Expenditure (2010-2019)
- 4.5.3 Forecasts for Digital Signage CPE Screens Revenues (2010-2019)
- 4.5.4 Forecasts for Digital Signage CPE Players Revenues (2010-2019)
- 4.5.5 Forecasts for Digital Signage Software Revenues (2010-2019)
- 4.5.6 Forecasts for Digital Signage Service Revenues (2010-2019)
5. Assessment of the Digital Signage Market in Middle East & Africa
- 5.1 Introduction
- 5.2 Analysis of the Digital Signage Market in Middle East & Africa
- 5.3 Analysis of the Digital Signage Industry in Middle East & Africa
- 5.4 Forecasts for Digital Signage Parameters for Middle East & Africa
- 5.4.1 Forecasts for Digital Signage Sites (2010-2019)
- 5.4.2 Forecasts for Digital Signage Impact (2010-2019)
- 5.4.3 Forecasts for Digital Signage CPM (2010-2019)
- 5.4.4 Forecasts for Digital Signage Screens (2010-2019)
- 5.4.5 Forecasts for Digital Signage Players (2010-2019)
- 5.5 Forecasts for Digital Signage Revenues for Middle East & Africa
- 5.5.1 Forecasts for Digital Signage Advertising Revenue (2010-2019)
- 5.5.2 Forecasts for Digital Signage Branded Expenditure (2010-2019)
- 5.5.3 Forecasts for Digital Signage CPE Screens Revenues (2010-2019)
- 5.5.4 Forecasts for Digital Signage CPE Players Revenues (2010-2019)
- 5.5.5 Forecasts for Digital Signage Software Revenues (2010-2019)
- 5.5.6 Forecasts for Digital Signage Service Revenues (2010-2019)
6. Assessment of the Digital Signage Market in Asia Pacific
- 6.1 Introduction
- 6.2 Analysis of the Digital Signage Market in Asia Pacific
- 6.3 Analysis of the Digital Signage Industry in Asia Pacific
- 6.4 Forecasts for Digital Signage Parameters for Asia Pacific
- 6.4.1 Forecasts for Digital Signage Sites (2010-2019)
- 6.4.2 Forecasts for Digital Signage Impact (2010-2019)
- 6.4.3 Forecasts for Digital Signage CPM (2010-2019)
- 6.4.4 Forecasts for Digital Signage Screens (2010-2019)
- 6.4.5 Forecasts for Digital Signage Players (2010-2019)
- 6.5 Forecasts for Digital Signage Revenues for Asia Pacific
- 6.5.1 Forecasts for Digital Signage Advertising Revenue (2010-2019)
- 6.5.2 Forecasts for Digital Signage Branded Expenditure (2010-2019)
- 6.5.3 Forecasts for Digital Signage CPE Screens Revenues (2010-2019)
- 6.5.4 Forecasts for Digital Signage CPE Players Revenues (2010-2019)
- 6.5.5 Forecasts for Digital Signage Software Revenues (2010-2019)
- 6.5.6 Forecasts for Digital Signage Service Revenues (2010-2019)
List Of Exhibits
Executive Summary
- Ex. ES.1. Market Verticals
- Ex. ES.2. Global Digital Signage Sites supported by Advertising, 2009-2019
- Ex. ES.3. Global Digital Signage Sites supported by Advertising, 2009-2019
- Ex. ES.4. Global Digital Signage Sites supported by Branding, 2009-2019
- Ex. ES.5. Global Digital Signage Sites supported by Branding, 2009-2019
- Ex. ES.6. Global Digital Signage Revenues for Sites supported by
Advertising, 2009-2019
- Ex. ES.7. Global Digital Signage Revenues for Sites supported by
Advertising, 2009-2019
Chapter 1
- Ex. 1.1. Market Definitions & Assumptions
- Ex. 1.2. Industry Definitions & Assumptions
- Ex. 1.3. General Definitions & Assumptions
- Ex. 1.4. General Definitions & Assumptions
- Ex. 1.5. General Definitions & Assumptions
- Ex. 1.6. General Definitions & Assumptions
- Ex. 1.7. Rating Elements for Advertising Digital Signage
- Ex. 1.8. Calculations for Weighted Factor Ratings
- Ex. 1.9. Rating Elements for Branded Digital Signage
Chapter 2
- Ex. 2.1. Digital Signage Market Trends in North America
- Ex. 2.3. Digital Signage Sites in North America supported by Advertising
at Point-of-Sale, 2009-2019
- Ex. 2.4. Comparison of Digital Signage Sites in North America supported by
Advertising at Retail, 2007-2019
- Ex. 2.5. Comparison of Digital Signage Sites in North America supported by
Advertising at Retail, 2007-2019
- Ex. 2.6. Digital Signage Sites in North America supported by Advertising
at Point-of-Wait, 2009-2019
- Ex. 2.7. Digital Signage Sites in North America supported by Advertising
at Point-of-Wait, 2009-2019
- Ex. 2.8. Digital Signage Sites in North America supported by Advertising
at Point-of-Transit, 2009-2019
- Ex. 2.9. Digital Signage Sites in North America supported by Advertising
at Point-of-Transit, 2009-2019
- Ex. 2.10. Digital Signage Impact for Sites in North America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 2.11. Digital Signage Impact for Sites in North America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 2.12. Digital Signage CPMs for Sites in North America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 2.13. Digital Signage CPMs for Sites in North America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 2.14. Digital Signage Screens in North America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 2.15. Digital Signage Screens in North America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 2.16. Digital Signage Players in North America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 2.17. Digital Signage Players in North America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 2.18. Digital Signage Revenues for Sites in North America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 2.19. Digital Signage Revenues for Sites in North America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 2.20. Digital Signage Expenditure for Sites in North America supported
by Branding at Point-of-Transit, 2009-2019
- Ex. 2.21. Digital Signage Expenditure for Sites in North America supported
by Branding at Point-of-Sale, 2009-2019
- Ex. 2.22. Digital Signage Revenues for Screens in North America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 2.23. Digital Signage Revenues for Screens in North America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 2.24. Digital Signage Revenues for Players in North America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 2.25. Digital Signage Revenues for Players in North America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 2.26. Digital Signage Revenues for Software in North America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 2.27. Digital Signage Revenues for Software in North America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 2.28. Digital Signage Revenues for Services in North America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 2.29. Digital Signage Revenues for Services in North America supported
by Advertising at Point-of-Sale, 2009-2019
Chapter 3
- Ex. 3.1. Digital Signage Market Trends in Latin America
- Ex. 3.2. Digital Signage Sites in Latin America supported by Advertising
at Point-of-Sale, 2009-2019
- Ex. 3.3. Digital Signage Sites in Latin America supported by Advertising
at Point-of-Sale, 2009-2019
- Ex. 3.4. Digital Signage Sites in Latin America supported by Advertising
at Point-of-Wait, 2009-2019
- Ex. 3.5. Digital Signage Sites in Latin America supported by Advertising
at Point-of-Wait, 2009-2019
- Ex. 3.6. Digital Signage Sites in Latin America supported by Advertising
at Point-of-Transit, 2009-2019
- Ex. 3.7. Digital Signage Sites in Latin America supported by Advertising
at Point-of-Transit, 2009-2019
- Ex. 3.8. Digital Signage Impact for Sites in Latin America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 3.9. Digital Signage Impact for Sites in Latin America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 3.10. Digital Signage CPMs for Sites in Latin America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 3.11. Digital Signage CPMs for Sites in Latin America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 3.12. Digital Signage Screens in Latin America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 3.13. Digital Signage Screens in Latin America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 3.14. Digital Signage Players in Latin America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 3.15. Digital Signage Players in Latin America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 3.16. Digital Signage Revenues for Sites in Latin America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 3.17. Digital Signage Revenues for Sites in Latin America supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 3.18. Digital Signage Expenditure for Sites in Latin America supported
by Branding at Point-of-Transit, 2009-2019
- Ex. 3.19. Digital Signage Expenditure for Sites in Latin America supported
by Branding at Point-of-Sale, 2009-2019
- Ex. 3.20. Digital Signage Revenues for Screens in Latin America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 3.21. Digital Signage Revenues for Screens in Latin America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 3.22. Digital Signage Revenues for Players in Latin America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 3.23. Digital Signage Revenues for Players in Latin America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 3.24. Digital Signage Revenues for Software in Latin America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 3.25. Digital Signage Revenues for Software in Latin America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 3.26. Digital Signage Revenues for Services in Latin America supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 3.27. Digital Signage Revenues for Services in Latin America supported
by Advertising at Point-of-Sale, 2009-2019
Chapter 4
- Ex. 4.1. Digital Signage Market Trends in Europe
- Ex. 4.2. Digital Signage Sites in Europe supported by Advertising at
Point-of-Sale, 2009-2019
- Ex. 4.3. Digital Signage Sites in Europe supported by Advertising at
Point-of-Sale, 2009-2019
- Ex. 4.4. Digital Signage Sites in Europe supported by Advertising at
Point-of-Wait, 2009-2019
- Ex. 4.5. Digital Signage Sites in Europe supported by Advertising at
Point-of-Wait, 2009-2019
- Ex. 4.6. Digital Signage Sites in Europe supported by Advertising at
Point-of-Transit, 2009-2019
- Ex. 4.7. Digital Signage Sites in Europe supported by Advertising at
Point-of-Transit, 2009-2019
- Ex. 4.8. Digital Signage Impact for Sites in Europe supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 4.9. Digital Signage Impact for Sites in Europe supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 4.10. Digital Signage CPMs for Sites in Europe supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 4.11. Digital Signage CPMs for Sites in Europe supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 4.12. Digital Signage Screens in Europe supported by Advertising at
Point-of-Sale, 2009-2019
- Ex. 4.13. Digital Signage Screens in Europe supported by Advertising at
Point-of-Sale, 2009-2019
- Ex. 4.14. Digital Signage Players in Europe supported by Advertising at
Point-of-Sale, 2009-2019
- Ex. 4.15. Digital Signage Players in Europe supported by Advertising at
Point-of-Sale, 2009-2019
- Ex. 4.16. Digital Signage Revenues for Sites in Europe supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 4.17. Digital Signage Revenues for Sites in Europe supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 4.18. Digital Signage Expenditure for Sites in Europe supported by
Branding at Point-of-Transit, 2009-2019
- Ex. 4.19. Digital Signage Expenditure for Sites in Europe supported by
Branding at Point-of-Sale, 2009-2019
- Ex. 4.20. Digital Signage Revenues for Screens in Europe supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 4.21. Digital Signage Revenues for Screens in Europe supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 4.22. Digital Signage Revenues for Players in Europe supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 4.23. Digital Signage Revenues for Players in Europe supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 4.24. Digital Signage Revenues for Software in Europe supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 4.25. Digital Signage Revenues for Software in Europe supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 4.26. Digital Signage Revenues for Services in Europe supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 4.27. Digital Signage Revenues for Services in Europe supported by
Advertising at Point-of-Sale, 2009-2019
Chapter 5
- Ex. 5.1. Digital Signage Market Trends in Middle East & Africa
- Ex. 5.2. Digital Signage Sites in Middle East & Africa supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 5.3. Digital Signage Sites in Middle East & Africa supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 5.4. Digital Signage Sites in Middle East & Africa supported by
Advertising at Point-of-Wait, 2009-2019
- Ex. 5.5. Digital Signage Sites in Middle East & Africa supported by
Advertising at Point-of-Wait, 2009-2019
- Ex. 5.6. Digital Signage Sites in Middle East & Africa supported by
Advertising at Point-of-Transit, 2009-2019
- Ex. 5.7. Digital Signage Sites in Middle East & Africa supported by
Advertising at Point-of-Transit, 2009-2019
- Ex. 5.8. Digital Signage Impact for Sites in Middle East & Africa
supported by Advertising at Point-of-Sale, 2009-2019
- Ex. 5.9. Digital Signage Impact for Sites in Middle East & Africa
supported by Advertising at Point-of-Sale, 2009-2019
- Ex. 5.10. Digital Signage CPMs for Sites in Middle East & Africa supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 5.11. Digital Signage CPMs for Sites in Middle East & Africa supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 5.12. Digital Signage Screens in Middle East & Africa supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 5.13. Digital Signage Screens in Middle East & Africa supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 5.14. Digital Signage Players in Middle East & Africa supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 5.15. Digital Signage Players in Middle East & Africa supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 5.16. Digital Signage Revenues for Sites in Middle East & Africa
supported by Advertising at Point-of-Sale, 2009-2019
- Ex. 5.17. Digital Signage Revenues for Sites in Middle East & Africa
supported by Advertising at Point-of-Sale, 2009-2019
- Ex. 5.18. Digital Signage Expenditure for Sites in Middle East & Africa
supported by Branding at Point-of-Transit, 2009-2019
- Ex. 5.19. Digital Signage Expenditure for Sites in Middle East & Africa
supported by Branding at Point-of-Sale, 2009-2019
- Ex. 5.20. Digital Signage Revenues for Screens in Middle East & Africa
supported by Advertising at Point-of-Sale, 2009-2019
- Ex. 5.21. Digital Signage Revenues for Screens in Middle East & Africa
supported by Advertising at Point-of-Sale, 2009-2019
- Ex. 5.22. Digital Signage Revenues for Players in Middle East & Africa
supported by Advertising at Point-of-Sale, 2009-2019
- Ex. 5.23. Digital Signage Revenues for Players in Middle East & Africa
supported by Advertising at Point-of-Sale, 2009-2019
- Ex. 5.24. Digital Signage Revenues for Software in Middle East & Africa
supported by Advertising at Point-of-Sale, 2009-2019
- Ex. 5.25. Digital Signage Revenues for Software in Middle East & Africa
supported by Advertising at Point-of-Sale, 2009-2019
- Ex. 5.26. Digital Signage Revenues for Services in Middle East & Africa
supported by Advertising at Point-of-Sale, 2009-2019
- Ex. 5.27. Digital Signage Revenues for Services in Middle East & Africa
supported by Advertising at Point-of-Sale, 2009-2019
Chapter 6
- Ex. 6.1. Digital Signage Market Trends in Asia Pacific
- Ex. 6.2. Digital Signage Sites in Asia Pacific supported by Advertising at
Point-of-Sale, 2009-2019
- Ex. 6.3. Digital Signage Sites in Asia Pacific supported by Advertising at
Point-of-Sale, 2009-2019
- Ex. 6.4. Digital Signage Sites in Asia Pacific supported by Advertising at
Point-of-Wait, 2009-2019
- Ex. 6.5. Digital Signage Sites in Asia Pacific supported by Advertising at
Point-of-Wait, 2009-2019
- Ex. 6.6. Digital Signage Sites in Asia Pacific supported by Advertising at
Point-of-Transit, 2009-2019
- Ex. 6.7. Digital Signage Sites in Asia Pacific supported by Advertising at
Point-of-Transit, 2009-2019
- Ex. 6.8. Digital Signage Impact for Sites in Asia Pacific supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 6.9. Digital Signage Impact for Sites in Asia Pacific supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 6.10. Digital Signage CPMs for Sites in Asia Pacific supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 6.11. Digital Signage CPMs for Sites in Asia Pacific supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 6.12. Digital Signage Screens in Asia Pacific supported by Advertising
at Point-of-Sale, 2009-2019
- Ex. 6.13. Digital Signage Screens in Asia Pacific supported by Advertising
at Point-of-Sale, 2009-2019
- Ex. 6.14. Digital Signage Players in Asia Pacific supported by Advertising
at Point-of-Sale, 2009-2019
- Ex. 6.15. Digital Signage Players in Asia Pacific supported by Advertising
at Point-of-Sale, 2009-2019
- Ex. 6.16. Digital Signage Revenues for Sites in Asia Pacific supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 6.17. Digital Signage Revenues for Sites in Asia Pacific supported by
Advertising at Point-of-Sale, 2009-2019
- Ex. 6.18. Digital Signage Expenditure for Sites in Asia Pacific supported
by Branding at Point-of-Transit, 2009-2019
- Ex. 6.19. Digital Signage Expenditure for Sites in Asia Pacific supported
by Branding at Point-of-Sale, 2009-2019
- Ex. 6.20. Digital Signage Revenues for Screens in Asia Pacific supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 6.21. Digital Signage Revenues for Screens in Asia Pacific supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 6.22. Digital Signage Revenues for Players in Asia Pacific supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 6.23. Digital Signage Revenues for Players in Asia Pacific supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 6.24. Digital Signage Revenues for Software in Asia Pacific supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 6.25. Digital Signage Revenues for Software in Asia Pacific supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 6.26. Digital Signage Revenues for Services in Asia Pacific supported
by Advertising at Point-of-Sale, 2009-2019
- Ex. 6.27. Digital Signage Revenues for Services in Asia Pacific supported
by Advertising at Point-of-Sale, 2009-2019
數位電子看板市場在全球不景氣中亦強力成長
2010年04月06日
Global Information, Inc.已開始銷售美國市場調查公司Northern Sky Research, LLC所發行的報告書「Global Market for Digital Signage, 2nd Edition (全球電子看板市場 : 第2版)」
依據Northern Sky Research的調查，數位電子看板市場，過去2年面臨行銷及廣告預算減少的情形。然因在全球不景氣中亦能表現效率性及順利情況，故數位電子看板市場深受迄今未曾有過的矚目。品牌與零售業者抱持強化顧客經驗的基本目的，越發展開獨自的網路，且將螢幕納入店內策略中。
依據狀況的變化，理解數位電子看板在全球市場扮演什麼角色、以及受到什麼影響是很重要的事。對數位電子看板網路經營者、數位電子看板軟體、聚合器及媒體銷售企業、數位電子看板的軟體服務提供商、零件及晶片製造商、液晶及等離子螢幕的服務提供商、通訊服務供應商，作為商機評估數位電子看板的企業等而言，該書會使他們特別感到興趣。
該書調查了與以下數位電子看板市場有關的核心問題。
- 有關作為通訊媒體的數位電子看板，大規模零售業者、連鎖電影院等的想法是如何發生變化的？
- 作為行銷計劃的構成要素，對選擇數位電子看板的廣告企業之投資報酬率(ROI)造成影響的要因為何？
- 對網路經營者而言，預測廣告銷售額收益成長的東西為何？
- 廣告主動型網路的聚集將對市場區塊•全體地區的市場造成什麼影響？
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