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市場調查報告書

美國的健康和保健市場現狀

The State of Health and Wellness in America - 2014

出版商 Natural Marketing Institute 商品編碼 345390
出版日期 內容資訊 英文 177 Pages
商品交期: 最快1-2個工作天內
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美國的健康和保健市場現狀 The State of Health and Wellness in America - 2014
出版日期: 2015年03月15日 內容資訊: 英文 177 Pages
簡介

美國的健康和保健市場在這15年來劇烈變化,隨著食品消費結構的改變,也終於實現了醫療保險制度的改革。消費者健康意識的提升、高齡化造成人口結構的變化等,是造成這樣市場變化的重大要素。再加上個人水準也產生了各種變化,考慮到「迄今的生活習慣也無法維持健康」,而開始採取各種健康法。

本報告提供美國的健康和保健產品市場迄今的趨勢與最新形勢相關分析,基於過去15年的調查結果,提供您消費者對健康管理和改善生活方式的關心,消費者對各種營養素的需求,消費者對天然·有機食品和非GMO食品的關心,具有健康管理功能的產品和替代療法等的使用趨勢等調查,同時也推估、考察世代別趨勢的差異,及消費者選擇產品的各種要素影響度等資訊。

分析方法

簡介

健康和保健市場趨勢

市場區隔

  • 健康和保健市場上消費者的分佈情形
  • 市場結構的變化
  • 市場現狀:WELL BEINGS
  • Snapshot: FOOD ACTIVES
  • Snapshot: MAGIC BULLETS
  • Snapshot: FENCE SITTERS
  • Snapshot: EAT, DRINK & BE MERRYS
  • 左右食品選擇的想法 (各領域)
  • 與健康相較下味覺的重要性
  • 各領域的購買率

以健康生活方式為中心的情形

  • 健康生活方式的重要性
  • 維持對健康的關注的方法
  • 維持健康生活方式的方法
  • 個人基礎的健康管理
  • 提供別人的健康和保健資訊
  • 減輕緊張狀態和生活習慣簡單化
  • 增進健康的產品
  • 運動所扮演的角色
  • 世代別與醫療保險制度改革 (歐巴馬健保案) 的關聯
  • 「醫療市場」認知度的影響要素
  • 醫療保險制度改革的想法方面·顧慮事項

健康的伙食

  • 健康的伙食和生活方式的一體化
  • 健康飲食的影響
  • 健康飲食的課題
  • 食品製造商作用
  • 便利性對保健食品選擇上的影響
  • 「方便的健康」運動的推動因素
  • 選擇保健食品上感情方面的影響
  • 費用:健康飲食的妨礙
  • 自有品牌所扮演的角色

食品選擇

  • 味覺和營養的相互關係
  • 食品選擇的推動因素
  • 左右食品選擇的行動
  • 包裝·標示的重要性
  • 包裝·標示對產品選擇的影響度
  • 消費者想從標示了解的東西
  • 包裝·標示的確認趨勢:世代間的差異
  • 最被迴避的項目
  • 尋求加工度低的食品的動向
  • 決定購買產品時的考慮事項:影響度的變化
  • 消費者對製造方法的意識

營養上的需求

  • 為了補充日常必要的維他命,營養強化食品使用趨勢
  • 補充品最常使用的營養素
  • 尋求高蛋白質食品的消費者動向:世代間的差異
  • 蛋白質和肌肉量的關聯性和,其他優點
  • 蛋白質的供給來源
  • 營養上的優點相關及其他的知識
  • 營養不足的趨勢
  • 消費者用餐最想得到之物
  • 功效的保證

補充品

  • 補充品的需求
  • 補充品使用量趨勢與,世代間的差異
  • 受歡迎的補充品劑型
  • 與之前不同的劑型之補充品的增加
  • 補充品相關顧慮事項
  • 補充品使用量的影響要素

天然·自然食品和GMO (基因改造農作物)

  • 有機食品·飲料的使用趨勢:各市場區隔
  • 維持健康的天然·自然食品的重要性
  • 天然·自然食品的使用推動因素
  • 天然·自然食品的認識
  • 有機食品優點的安全性
  • 打算購買高額的保健食品的意願
  • 有機食品主流化
  • 天然·自然·非GMO食品交叉使用
  • 消費者對GMO的意識
  • 在產品購買上GMO的影響
  • GMO的問題點相關知識

甜味劑

  • 確認砂糖攝取量的動向
  • 「無砂糖」食品的興趣
  • 用最多的甜味劑
  • 甜味劑的使用量動向和世代間的差異
  • 甜菊使用量趨勢
  • 人工甜味劑的使用量:各目的
  • 對人工甜味劑的不安與其影響

替代療法

  • 替代療法市場成長
  • 按替代療法的使用趨勢:各世代·領域別
  • 「∼自由」食品使用
  • 發芽穀物的登場
  • 按素食主義趨勢:跟各世代·領域別,有機食品使用者的對比
  • 替代療法與日常生活的一體化
  • 替代療法選擇這個保險對象的興趣

健康管理

  • 機能性食品/飲料的使用趨勢
  • 疾病管理·預防的機能性食品所扮演的角色
  • 食品·飲料的健康上優點帶來的影響
  • 有特定健康上的優點的食品處理商店的重要性
  • 「針對特定症狀」食品·飲料的使用趨勢
  • 消費者高度關心的健康管理問題
  • 心臟病的管理:體重·糖尿病的關聯性
  • 體重管理:用餐·感情的問題的關聯性
  • 能源食品銷售趨勢

健康管理和地球環境

  • 消費者覺得,健康管理·地球環境的影響度
  • 對環境問題的有關方法
  • 健康管理和地球環境的相互關係性
  • 綠色環保食品·飲料的認識:市場成長率的影響
  • 天然·自然食品及地產地銷的市場趨勢
  • 產品選擇的影響

消費者的產品選擇的推動因素

  • 品牌·排行榜的消費群組的影響
  • 品牌忠誠與「嘗試」行動
  • 經濟要素的產品選擇的影響
  • 自有品牌認識的變化:影響要素和早期採用者
  • 環境要素的產品選擇的影響
  • CSR (企業的社會責任) 的產品選擇的影響
  • 永續性的關注和產品購買意願的關聯性

附錄

目錄

Overview Summary

150+ pages of data and analysis, including charts, graphs, and illustrations!

The State of Health and Wellness in America is Natural Marketing Institute's celebrated 15th annual report based on trended consumer research over the past 15 years. The research was conducted to gain a fuller understanding of consumer attitudes and behaviors surrounding health and wellness and to uncover some of the motivations and challenges consumers encounter in their pursuit of a healthier lifestyle.

The past 15 years have been witness to some evolutionary changes across the health and wellness landscape, from the re-vamping of the food pyramid to the launching of government sponsored healthcare. Many of these higher-level changes have been in response to a growing concern about the future health of the population and the systemic effects an aging population will place on the current healthcare infrastructure. In addition, many changes occurring on a more personal level are being self-imposed by consumers. They are realizing some of their past behaviors are no longer sustainable without unwelcome consequences and are, therefore, trying to make better choices.

The objective of this research report, then, is to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past 15 years and the implications these changes may have on the future landscape of the industry. A glimpse into the report ...

  • The continued growth of personal responsibility toward health
  • How segments within the population view health differently
  • How desire for nutrition is impacting eating behaviors
  • The dynamics of natural, organic, and GMOs
  • Alternatives as a manifestation of ‘customized' health solutions

Health and wellness is growing up, marked by the proliferation of healthy products and practices which are mainstreaming across all types of categories and consumers. The growth of health and wellness is manifesting itself from health monitoring computer apps on smartphones, to fast food calorie transparency, and even to the continued blurring of food as medicine.

In addition, consumers' pursuit of health is becoming more customized to their own unique lifestyles. Movement toward self-monitoring has progressed from personal behaviors like monitoring food intake, labels, and exercise to a more customized monitoring assisted by the technology age which allows for a deeper dive into our health, even down to the cellular level!

The growth and progression of alternative health methods further reveals how consumers are pushing the envelope in search of better, faster, smarter, more sustainable health solutions which best fit their needs.

NMI's health and wellness segmentation, which defines five distinct segments within the population, also highlights how consumers approach health differently and how the health attitudes and behaviors they adopt reflect their specific segment. For example, the proactive health seekers, the WELL BEINGS, continue to ‘set the bar' with their high use of alternative methods, nutritious foods and natural and organic products and help to provide the benchmarks for the more aspiring segments.

The future of health and wellness can no longer support a ‘one-size-fits-all' mentality. Contained in this report then, is the full spectrum of consumer health behaviors and attitudes which help inform industry, food retailers, marketers and governmental bodies about changes and desires which continue to become more personalized and customized. It is an essential tool for opportunity analysis, new product development, marketing communications, and overall strategic planning as it analyzes the many transformations across consumers and the health and wellness marketplace.

Research Methodology

  • Most comprehensive data available on health and wellness; based on attitudes, behavior and product usage within the world of health and wellness across 90+ product categories and 20 shopping channels
  • Annual consumer research among U.S. general population of adults and primary grocery shoppers
  • Currently 15 years of trended data: 1999 through 2013 (update), inclusive; a total of 50,000+ consumers in the database
  • Nationally representative sample of the U. S. population statistically valid at 95% confidence level to +/- 1.8%
  • 2013 (update) survey was conducted on-line among 3,031 general population consumers; 2,053 primary grocery shoppers are also identified

Table of Contents

NMI's Health & Wellness Methodology

Health & Wellness Introduction

Trends in Health & Wellness

Segmentation

  • Population Diversity Across Health and Wellness Landscape
  • Changing Composition of Segments over Time
  • Snapshot: WELL BEINGS
  • Snapshot: FOOD ACTIVES
  • Snapshot: MAGIC BULLETS
  • Snapshot: FENCE SITTERS
  • Snapshot: EAT, DRINK & BE MERRYS
  • Attributes Affecting Food Selection across Segments
  • The Importance of Taste Relative to Health
  • Category Buying Rates across Segments

Landscape of a Healthy Lifestyle

  • Importance of a Healthy Lifestyle
  • Ways of Maintaining a Focus on Health
  • Methods of Maintaining a Healthy Lifestyle
  • Personal Control of One's Health
  • Imparting the Health and Wellness Message to Others
  • Stress Reduction and Lifestyle Simplification
  • Products Used to Promote Personal Health
  • The Role of Exercise
  • Generational Involvement with National Healthcare Reform
  • Influencers in "Healthcare Marketplace" Awareness
  • Attitudes towards National Healthcare Reform
  • Concerns Regarding National Healthcare Reform

Healthy Eating

  • Integration of Healthy Eating into Lifestyle
  • Implications of Healthy Eating
  • Challenges of Healthy Eating
  • The Role of Food Manufacturers
  • Impact of Convenience on Healthy Food Choice
  • Drivers of the "Convenient Health" Movement
  • Emotional Impact on Healthy Food Choice
  • Expense As a Barrier to Healthy Eating
  • The Role of Store Brands

Food Selection

  • The Interrelationship of Taste and Nutrition
  • Drivers of Food Selection
  • Trended Behaviors Affecting Food Choices
  • The Importance of Package Labeling
  • Impact of Package Labeling on Purchase Decisions
  • What Consumers Look for On a Package Label
  • Trends in Package Label Monitoring
  • Generational Differences in Package Label Monitoring
  • Primary Areas of Avoidance
  • The Desire for Less Processed Foods
  • Growth of Importance of Attributes Used to Make Purchase Decisions
  • Consumer Perceptions of Manufacturing Practices

Nutrient Needs

  • Usage of Fortified Foods to Meet Daily Vitamin Needs
  • Trended Usage of Fortified Foods
  • Most Used Nutrients for Diet Supplementation
  • Consumer Desire for High Protein Foods
  • Generational Differences in Protein Usage
  • Relationship Between Muscle Mass and Protein
  • Beyond Muscle Mass - Other Protein Benefits
  • Sources of Protein
  • Overall Knowledge of Nutrient Benefits
  • Perceived Nutrient Deficiencies
  • What Consumers Want More of In Their Diets
  • Proof of Efficacy

Supplements

  • The Need for Supplementation
  • Past-Year Usage of Supplements
  • Number of Supplements Used
  • Generational and Segment Differences in Supplement Usage
  • Desired Forms of Supplements
  • Growth of Alternate Supplement Forms
  • Concerns Regarding Supplements
  • Influencers of Supplement Usage

Natural, Organic and GMOs

  • Trended Usage of Organic Foods and Beverages
  • Trended Usage of Organic by Segments
  • Trended Organic Category Usage
  • Importance of Natural and Organic in Health Maintenance
  • Drivers of Natural and Organic Usage
  • Perception of Natural vs. Organic
  • Perceived Benefits of Organic
  • Safety as an Organic Benefit
  • Willingness to Pay a Premium for Healthy Food Categories
  • Expanding Organic into the Mainstream
  • Crossover Usage of Organic, Natural and Non-GMO Products
  • Consumer Concern Toward GMOs
  • Trended Perception of GMOs
  • Impact of GMOs on Purchase
  • Knowledge of the GMO Issue

Sweeteners

  • Trended Monitoring of Sugar Intake
  • Interest in "No Sugar Added" Products
  • Primary Sweeteners Used
  • Trended Usage of Sweeteners
  • Generational Sweetener Preferences
  • Growth of Stevia Usage
  • Specific Uses for Artificial Sweeteners
  • Effects of Artificial Sweetener Concerns

Alternatives

  • Growth of Alternative Healthcare Methods
  • Generational and Segment Usage of Alternative Healthcare Methods
  • Use of 'Free-From' Foods
  • The Emergence of Sprouted Grains
  • Trended Vegetarianism
  • Vegetarianism by Segment, Generation and Organic User
  • Integration of Alternative Practitioner Usage into Lifestyle
  • Interest in Insurance Covering Alternative Healthcare Options

Condition Management

  • Trended Usage of Functional Foods/Beverages
  • The Role of Functional Foods in Disease Management/Prevention
  • Condition Managers' Views of Functional Foods/Beverages
  • The Influence of Food/Beverage Health Claims
  • Importance of Stores Carrying Products With Specific Health Claims
  • Usage of "Condition Specific" Foods/Beverages
  • How Understanding of Benefits Translates to Usage
  • Health Conditions Consumers are Concerned About Managing
  • Management of Heart Issues
  • Interrelation of Weight, Diabetes and Heart Conditions
  • Management of Weight Issues
  • Implications of Digestive Issues on Overall Health
  • Implications of Emotional Issues on Overall Health
  • Trended Launches of Products with Energy Claims

Personal and Planetary Health

  • Consumers' Perceived Impact on Personal and Environmental Health
  • Engagement in Environmental Issues
  • Interrelation of Views on Personal and Planetary Health
  • Growth in Importance of E-Friendly Food/Beverage Attributes
  • Trended Usage of Natural, Organic and Locally Sourced Products
  • Influences on Product Choice

Drivers of Consumer Product Choice

  • Influence of Brand Positioning on Consumer Groups
  • Brand Loyalty vs. Trial Behavior
  • Economic Factors Impact on Product Usage
  • Trended Perception of Store Brands
  • Influencers and Early Adopters
  • Environmental Factors Affecting Product Choice
  • Effect of Corporate Social Responsibility on Product Choice
  • Alignment of Purchase Decisions with Sustainability Concerns

Appendix

  • Health and Wellness Segment Bios
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