Cover Image
市場調查報告書

健康和保健產品的採購趨勢:過去14年的主要趨勢

The Health & Wellness Compendium 14 Years of Trended Insigh - 2014

出版商 Natural Marketing Institute 商品編碼 345389
出版日期 內容資訊 英文 200 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
健康和保健產品的採購趨勢:過去14年的主要趨勢 The Health & Wellness Compendium 14 Years of Trended Insigh - 2014
出版日期: 2015年03月10日 內容資訊: 英文 200 Pages
簡介

NMI自1999年以後,14年來都在持續調查健康食品及飲料市場上消費者的偏好·行動。這段期間消費者所面臨的健康問題日益嚴重,消費者對保健食品·飲料的需求擴大,要求的內容也持續變化。

本報告基於過去14年之調查結果,分析美國的健康和保健產品市場上消費者行動趨勢與其變遷,特別提供您消費者重視的項目、健康意識的變遷、世代間意識的差異等相關調查與考察。

簡介

Health and Wellness Database概要

分析概要

摘要整理

個人的健康維持的領先的行動

  • 學習健康的生活方式的重要性
  • 維持健康方面個人的責任
  • 為了維持健康取的各種方法
  • 追求自我治療的人們:各年代趨勢
  • 對預防特定症狀·疾病的興趣
  • 為了維持健康及均衡的生活習慣,各種手法的重要性
  • 健康的生活習慣方法的重要性:各年代

健康的飲食習慣及其障礙

  • 健康的飲食習慣與節制的關聯性
  • 「健康的飲食習慣很難」的想法
  • 選擇食品·飲料時的最重要選擇標準
  • 抗拒為了健康對犧牲美食
  • 基於感情的食品選擇
  • 「保健食價格高」的想法

天然/有機食品及飲料

  • 為了維持健康的生活習慣的,天然/有機食品·飲料的重要性
  • 與人體內部的毒素健康維持的關聯性
  • 與食品過敏患者的增加農藥使用的關聯性
  • 有機食品·飲料和食品安全·健康·營養的關聯性:各部門·各銷售管道
  • 天然/有機食品·飲料的使用趨勢
  • 有機食品銷售額增加率
  • 天然食品·飲料的家庭普及率
  • 有機食品·飲料的家庭普及率
  • 按主要的有機食品·飲料的消費趨勢的變化:家庭·各類型
  • 有機食品消費頻率
  • 有機食品購買時的障礙

營養強化·機能性食品及飲料

  • 營養強化·機能性食品/飲料的利用趨勢
  • 營養強化·機能性食品/飲料的購買意願
  • 營養強化·機能性食品/飲料的利用頻率:各家庭·世代·領域別
  • 「營養強化·機能性食品/飲料成為替代療法」的想法:各家庭

食品·飲料成分的偏好

  • 基於標示的食品選擇
  • 基於標示的營養之食品選擇:有小孩家庭/無小孩家庭
  • 對攝取成分的興趣
  • 追求最小限度的加工·成分食品的趨勢
  • 食品·飲料標示最常確認的項目
  • 消費者最追求的成分
  • 關於主要成分的功效回答「什麼都不知道」的消費者
  • 主要成分及其優點方面,消費者的基礎知識
  • 購買特定的食品·飲料的消費者
  • 認為「蛋白質不足」,平時會慣於確認食品蛋白質相關記載的消費者

基因改造型(GM)食材:知識與迴避趨勢

  • 聽過GMO (基因改造農作物)的消費者
  • 消費者的顧慮事項(含GMO)
  • GMO相關消費者意識·知識層級
  • 未銷售GMO產品的商店重要性:世代,用戶數別
  • 利用非GMO食品的消費者
  • 最常被確認的項目
  • 伴隨GMO的引進,消費者的購買意願決策的變化

甜味劑相關考察

  • 甜味劑相關考察
  • 砂糖含有量的監測
  • 甜味劑的分量·種類的標示標記的確認
  • 頻繁利用的甜味劑種類
  • 人工甜味劑的擔憂事項
  • 人工甜味劑的利用趨勢

疾病管理·預防

  • 主要疾病的積極管理·關注
  • 肥胖症/BMI的積極管理·關心
  • 對營養上的問題的積極行動
  • 對其他症狀的積極行動
  • 併發複數的症狀的患者的健康狀態管理
  • 緊張狀態的積極管理
  • 「想為了減輕緊張狀態而單純化生活習慣」的要求
  • 高膽固醇·高血壓·心臟病的積極管理
  • 糖尿病的積極管理
  • 低糖·不含糖分飲料和人工甜味劑的利用趨勢
  • 用餐和健康的相關性相關想法
  • 購買能源來源的食品·飲料的趨勢
  • 麩質過敏症的積極管理
  • 無麩質食品·飲料的利用
  • 益生菌和食品營養·免疫力缺乏的關聯性
  • 保健食品·飲料的消費量增加

體重管理

  • 積極的體重管理的趨勢 (美容/健康上的理由)
  • 完全不做運動的人們的發病率和BMI
  • 每1週運動日數
  • 體重管理技術
  • X世代與使用的網際網路·工具體重管理
  • 體重管理用的Weight Loss Bars, Drinks/Shakes的使用

替代食品

  • 替代食品利用趨勢
  • 醫療相關人員對替代食品的關心
  • 牛奶替代產品 (豆漿·杏仁·椰子·米) 的使用概況
  • 菜食的普及層級
  • 肉類替代產品的使用趨勢
  • 大豆食品·飲料的使用趨勢

補充品的趨勢

  • VMHS (維生素和礦物質·中草藥補充品) 的用戶數·使用數量
  • VMHS的使用數量的明細:各產品
  • 攝取維生素和礦物質的重要性
  • 配合特定症狀的補充品使用數量
  • 缺乏營養狀態的認識度
  • 對所攝取藥物的不滿意度
  • 想攝取其他劑型補充品的要求

影響要素,產品引進,購買相關考察

  • 保健食品·飲料的購買影響要素
  • 產品購買時的影響要素
  • 主要的影響要素比較
  • 影響要素和早期採用者
  • 自有品牌產品的購買
  • 品牌產品的嘗試購買·忠誠度的趨勢
  • 購買模式 (過去3個月)

附錄

目錄

200+ pages of data and analysis, including charts, graphs, and illustrations!

NMI's Health and Wellness Compendium is a compilation of 14 years of comprehensive trended consumer data, from nationally projectable, annual surveys of U.S. adult consumers since 1999. This research seeks to examine consumer attitudes and behaviors toward health and how these behaviors and attitudes have transformed, adjusted, and realigned over the past decade in response to an ever-changing and uncertain world.

Many consumers remain shaken, having dealt with a turbulent economy, corporate mistrust and global political turmoil. They are making changes in their life, shifting their priorities and forming new behaviors, which for most involve being more frugal, sustainable and living a healthier lifestyle. This report seeks to provide insights into how today's consumer is confronting their own health and wellness, uncover factors that are creating health challenges, and reveal some underlying dynamics that may help to provide a glimpse into what lies ahead. In addition, insight into specific population groups is given through the lens of NMI's health and wellness segmentation.

Some examples of the general issues which are discussed include...

  • Mainstreaming of personal involvement in health and wellness
  • Increasing sense of personal responsibility in health
  • Generational differences in health maintenance methods

The healthiest segment within the population, identified as the WELL BEINGS by NMI's proprietary segmentation model, continues to set the bar for healthy behaviors. They are considered a highly influential segment and the healthy standards they set provide the benchmarks for the more aspiring mainstream segments.

Healthy Eating

Although healthy eating is among the many important methods of maintaining a healthy lifestyle, consumers continue to face distinct challenges, when it comes to eating right. There are also key differences among certain groups in their food/beverage selection criteria and “non-negotiables,” of which food and beverage manufacturers must be aware to gain a clear picture of their target.

Natural and organic, two of the fastest growing market segments within the US food industry are garnering increasing interest from producers, consumers, NGOs, nutritionists and policymakers. While they have achieved high household penetration, marketers need to understand the specifics to avoid market pitfalls.

And, while many consumers use functional and fortified foods and beverages, there has been a shift in usage. This report examines that shift and the change in willingness to pay a premium for these categories, with a special focus on which groups are most impacted by cost.

Dietary Supplements

Supplements remain a popular way for consumers to get their daily nutrients and fill in nutritional gaps. There are certain groups of the population for which there have been notable shifts in overall supplement use and quantity of supplements taken on a daily basis, making certain groups stronger targets than others. Some attitudes regarding supplement use and preferred format type have also shifted over the past several years and reveal unique opportunities among certain subsets of the population.

Health Conditions

And, while consumers are managing an array of conditions, concern over preventing certain conditions literally dwarfs the number managing the same. New market opportunities exist for products and services which help allay consumer concern and provide a better sense of control over future health. This report examines the size of the market for each of these opportunities as well as the required attributes of any proposed consumer solutions.

Weight Management

The nation is currently experiencing a major health crisis, as two-thirds of American adults are obese or overweight, the #2 cause of preventable death. Within this section, we examine attitudes toward weight, BMIs, and various methods of weight loss management including the use of internet tools, various food types and programs.

Research Methodology

  • Most comprehensive data available on health and wellness; based on attitudes, behavior and product usage within the world of health and wellness across 90+ product categories and 20 shopping channels
  • Annual consumer research among U.S. general population of adults and primary grocery shoppers
  • Currently 14 years of trended data: 1999 through 2012, inclusive; a total of 40,000+ consumers in the database
  • Nationally representative sample of the U. S. population statistically valid at 95% confidence level to +/- 1.8%
  • 2012 survey was conducted on-line among 3,031 general population consumers; 2,053 primary grocery shoppers are also identified

Table of Contents

Introduction

Health and Wellness Database Overview

Health and Wellness Segmentation (Overview) Highlights

Executive Summary

Proactiveness in Maintaining Personal Health

  • Importance of Leading a Healthy Lifestyle, Trended
  • Personal Responsibility in Health Maintenance
  • Taking Whatever Means Necessary to Control Health, Trended
  • Those Seeking Self-Care Methods, by Generation
  • Concern about Preventing Specific Health/Medical Conditions
  • Importance of Various Methods in Maintaining a Healthy, Balanced Lifestyle
  • Importance of Various Healthy Lifestyle Methods, by Generation

Healthy Eating Attitudes and Barriers

  • Association of Healthy Eating with Control Over Life, Trended
  • Association of Healthy Eating with Control Over Life, by Segment
  • Belief that Eating Healthy is a Challenge, Trended
  • Belief that Eating Healthy is a Challenge, by Specific Condition Managers
  • Top Food and Beverage Selection Criteria
  • Top Food and Beverage Selection Criteria, by Segment
  • Unwillingness to Sacrifice Taste for Health, by Segment
  • Choosing Foods Based on Emotional Payoff, Trended
  • Belief that Healthy Foods are Too Expensive, Trended

Natural and Organic Food and Beverage

  • Importance of Natural and Organic Foods and Beverages in Maintenance of a Healthy Lifestyle
  • Relationship between Toxins in the Body and Staying Healthy, Trended
  • Accountability of Pesticides for the Growth of Food Allergies, Trended Generation
  • Association of Organic Foods and Beverages with Safety, Health and Nutrition Attributes, by Segments and Natural Channel Shoppers
  • Use of Organic and Natural Foods and Beverages, Trended
  • Growth Rates of Organic Sales
  • Household Penetration of Natural Foods and Beverages, Trended
  • Household Penetration of Organic Foods and Beverages, Trended
  • Household Penetration of Organic and Natural Foods and Beverages, by Segment
  • Change in Usage of Specific Organic Foods and Beverages, by Generation
  • Trends of Specific Products Purchased in an Organic Version
  • Product Usage Trends Among Organic Consumers (Length 1 Year or Longer)
  • Organic Product Frequency of Use
  • Detractors of Organic Product Purchase (Barriers)
  • Detractors of Organic Product Purchase, Trended

Fortified and Functional Food and Beverage

  • Use of Fortified and Functional Foods/Beverages, Trended
  • Willingness to Pay a Premium for Fortified/Functional Products, Trended
  • Usage of Fortified or Functional Foods/Beverages Among Households with Children
  • Usage of Fortified or Functional Foods/Beverages, by Generation
  • Usage of Fortified or Functional Foods/Beverages, by Segment
  • Belief that Functional Foods and Beverages Can Replace Some Medications
  • Belief that Fortified Foods and Beverages Provide Daily Vitamins, by Generation

Food and Beverage Ingredient Preferences

  • Selection of Food Based on Labels, Trended
  • Selection of Foods Based on Nutritional Claims on Front of Package, Trended and by Households with Kids vs. Those Without
  • Concern About Absorption, by Energy Managers
  • Desire for Foods That are Minimally Processed, Have Short List of Ingredients
  • Items Checked Most Often on Food/Beverage Label
  • Items Checked Most Often on Food/Beverage Label, Shown as CAG vs. 2009
  • Ingredients Consumers Desire More of
  • Ingredients Consumers Desire More of, by Segment
  • Consumers who “Don't Know” Any Benefits of Key Ingredients
  • Consumers' Primary Association of Benefits with Key Ingredients
  • Consumers Who Use Specific Foods/Beverage Types
  • Consumers Who Perceive Themselves to Be Deficient in Protein, Check for Protein Most Often on Label and Seek out Foods High in Protein

Genetically Modified Ingredients: Knowledge and Avoidance

  • Consumers Who Have Heard About GMOs
  • Issues of Concern for Consumers (including GMOs)
  • Consumers' Perceived Level of Knowledge of GMOs
  • Importance of Store Having Products That Don't Include GMOs, by Generation and Organic Food/Beverage Users
  • Consumers Who Use Non-GMO Labeled Foods
  • Items Checked Most Often on Label
  • Consumers' Change in Purchase Decision Due to GMOs, by Segment

Sweetener Insights

  • Monitoring Sugar Content, Trended
  • Read Label for Sugar and Type of Sweetener, Trended
  • Types of Sweeteners Used Regularly, by Weight Loss and Diabetes Managers
  • Types of Sweeteners Used Regularly
  • Types of Sweeteners Used Regularly, by Natural and Organic F/B Users
  • Using Artificial Sweeteners to Reduce Weight Management Pitfalls
  • Concern About Artificial Sweeteners, Trended
  • Importance of Store Having Foods Free From Artificial Sweeteners
  • Natural Sweetener Usage, Trended
  • Low Sugar and Sugar-Free Foods/Beverages Usage Patterns
  • Increased Use of Low Sugar and Sugar-Free Foods/Beverages, by Generation

Condition Management and Prevention

  • Actively Managing vs. Concern About Preventing Top Health Conditions
  • Actively Managing vs. Concern About Preventing Obesity; BMI
  • Actively Managing Digestive Issues
  • Actively Managing Other Health Conditions
  • Condition Managers Who Are Managing Multiple Conditions
  • Actively Managing Stress, Trended
  • Actively Managing Stress, by Condition Managers
  • Desire for Lifestyle Simplification to Reduce Stress, by GP and Condition Managers
  • Desire for Lifestyle Simplification to Reduce Stress, by Generation
  • Actively Managing High Cholesterol, High Blood Pressure and Heart Disease, Trended
  • Actively Managing Diabetes, Trended
  • Use of Low-Sugar/Sugar-Free/Artificial Sweeteners, Past Year
  • Belief in Connection Between Diet and Health, Trended
  • Belief of Ability to Manage Health Issues via Nutrition, Trended
  • Those Seeking Foods/Beverage that Provide Energy, by Condition Managers
  • Those Seeking Foods that are High in Protein, by Condition Managers
  • Actively Managing Celiac Disease, Trended and by Generation
  • Use of Gluten-Free Foods/Beverages, Trended
  • Use/Increased Use of Gluten-Free Foods/Beverages, Past Year
  • Association of Probiotics with Digestive Health, Trended
  • Management of Digestive Issues vs. Association of Probiotics with Digestive Health
  • Association of Probiotics with Immune Support, Trended
  • Management of Need to Boost Immunity vs. Association of Probitics with Immune Support
  • Used/Increased Use of Digestive Health Foods/Beverages
  • Desire for More Probiotics vs. Usage of Digestive Health Foods/Beverages

Weight Management

  • Actively Managing Weight (for Appearance or Health Reasons), Trended
  • Importance of Maintaining Proper Weight in Maintaining Healthy Lifestyle, Trended and by Segment
  • Incidence of Those Who Do Not Work Out and Average BMI, by Segment
  • Number of Days of Exercise, Per Week, by Weight Managers
  • Actively Managing Weight for Health or Appearance, and Average BMI, by Condition Managers
  • Actively Managing Weight for Health or Appearance and Average BMI, by Generation
  • Weight Management Methods Used, Past Year
  • Weight Management Methods Used, Past Year, by Weight Managers
  • Internet Tools Used by Gen X and Weight Managers, for Weight Management, Past Year
  • Use/Increased Use of Weight Loss Foods/Beverages, Past Year
  • Use of Weight Loss Bars, Drinks/Shakes or Other Weight Loss Supplements

Alternatives

  • Use of Alternative Healthcare, Trended
  • Use/Increased Use of Alternative Healthcare, Past Year, by Segment
  • Use of Alternative Healthcare Important in Maintaining Healthy Lifestyle, Trended and by Generation
  • Interest in Healthcare/Insurance Plan that Provides Alternative Options, by Segment
  • Interest in Healthcare/Insurance Plan that Provides Alternative Options, by Generation
  • Use of Milk Alternatives (Soy, Almond, Coconut, Rice), Past Year, by Segment
  • Use of Milk Alternatives (Soy, Almond, Coconut, Rice), Past Year, by Generation
  • Level of Involvement in Vegetarianism, Trended
  • Level of Involvement in Vegetarianism, by Segment
  • Level of Involvement in Vegetarianism, by Generation
  • Use of Meat Substitutes, Past Year, by Generation
  • Use of Soy Foods and Soy Beverages, Past Year, by Segment
  • Use of Soy Foods and Soy Beverages, Past Year, by Generation

Supplement Trends

  • Incidence of VMHS Users and Integrated VMHS UsersUse of VMHS, Trended
  • Number of VMHS Used a Day
  • Incidence of VMHS Usage, by Segment
  • Health and Wellness Segmentation of VMHS and Integrated VMHS Users
  • Importance of Taking Vitamins and Minerals in Maintaining a Healthy Lifestyle
  • Importance of Taking Vitamins and Minerals Daily, to Overall Health
  • Importance of Taking Vitamins and Minerals Daily, to Overall Health, by Segment
  • Use of Specific VMHS Types, by Segment
  • Use of Condition-Specific Supplements
  • Use of Condition-Specific Supplements, by Segment
  • Perceived Nutrient Deficiencies
  • Concern About Body Not Absorbing Nutritional Supplements, Trended and by Segment
  • Dissatisfaction With Quantity of Pills Taken
  • Dissatisfaction With Quantity of Pills Taken, by Segment
  • Preference to Get Supplements in Forms Other Than Pills and Capsules, Trended
  • Preference to Get Supplements in Forms Other Than Pills and Capsules, by Segments
  • Most Important Supplement Attributes to WELL BEINGS and FENCE SITTERS

Influencers, Product Adoption and Shopping Insights

  • Sources of Influence for Purchasing Healthy/Natural Products
  • Point-of-Sale Influences, Trended
  • Comparison of Sources of Influence, by Generation
  • Comparison of Sources of Influence, by Segment
  • Influencing and Early Adopters, by Generation
  • Store Brand Purchases, in the Past Year, by Generation
  • Attitudes Toward Store Brands Vis-a-Vis Quality and Price, by Generation
  • Trended Incidence of Brand Trial and Loyalty
  • Shopping Patterns by Channel, Past Three Months

Appendix

  • Definitions of Groups
  • NMI's Health and Wellness Consumer Segmentation
  • Demographic Profiles of Segments
Back to Top