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市場調查報告書

GMO (基因改造農作物) 的消費者意識分析

GMO Consumer Insight Report - 2014

出版商 Natural Marketing Institute 商品編碼 345388
出版日期 內容資訊 英文 64 Pages
商品交期: 最快1-2個工作天內
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GMO (基因改造農作物) 的消費者意識分析 GMO Consumer Insight Report - 2014
出版日期: 2015年06月15日 內容資訊: 英文 64 Pages
簡介

與上次的調查時刻相比,美國的消費者的基因改造農作物 (GMO) 的知識增加,以及GMO和非GMO食品在媒體的曝光機會也增加。

本報告提供美國的消費者對GMO (基因改造農作物) 抱持的意識&想法相關分析,與上次分析結果的比較,GMO相關知識的滲透情形,及非GMO食品選擇與購買情形,GMO的標籤標記與法律規章相關討論,非GMO食品市場現狀與今後的方向性等相關調查與考察。

背景情況、分析目的

定義

摘要整理

產業概況

消費者對GMO (基因改造農作物) 的意識與理解

對消費行動和飲食的偏好

農藥、毒素所扮演的角色

貼紙的影響度

NMI Database的概要

目錄

NEW... the 2014 report that confirms

WHAT U.S. CONSUMERS REALLY THINK OF GMOs!

Background & Objectives

65 pages of data and analysis, including charts, graphs, and illustrations!

In previous research, NMI explored consumers' level of understanding and concerns over the past decade surrounding GMOs. While in the past, NMI found widespread confusion about GMOs, the amount of recent media exposure on the subject has fueled consumer understanding and concerns.

The objective of this current report is to provide an updated review of the dynamic shifts in the market:

  • How far have consumers come in terms of understanding GMOs?
  • How are they incorporating Non-GMO products into their everyday lifestyle?
  • What are their attitudes and behaviors toward labeling?
  • How has the debate for GMO labeling progressed in the U.S. legislature and what level of consumer support for such legislation is evident?
  • What is happening within the marketplace within Non-GMO product introductions, promotions and associated health platforms?

A glimpse into the report...

  • What are the recent major shifts in consumer awareness, understanding, concerns about GMOs, and usage of Non-GMO products?
  • Is there more or less confusion about the difference between Organic and GMO-free? Do consumers have enough information to make informed decisions regarding their food choices relative to GMOs?
  • What's the latest in GMO labeling legislation?
  • What is the growth in Non-GMO/GMO-free product introductions, and what is behind this growth? What categories lead, and what other claims are included in these product launches?
  • Are brands at risk of losing loyal customers if they incorporate GMO ingredients into their products?
  • How has certification seal awareness increased among consumers? (Non-GMO Project, USDA Certified Organic) Are these seals important to consumers?
  • Plus more...

Research Methodology

  • Nationally representative sample of the U. S. population statistically valid at 95% confidence level to +/- 1.2%
  • 2014 survey was conducted on-line among 3,000 + general population consumers.

Table of Contents

Background & Objectives

Definitions

Executive Overview

Industry Overview

Consumer Awareness and Understanding of GMOs

Consumption Behaviors and Diet Preferences

The Role of Pesticides and Toxins

Impact of Seals

NMI Database Descriptions

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