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2015 Spectrums of Healthy Aging in America

出版商 Natural Marketing Institute 商品編碼 345387
出版日期 內容資訊 英文 139 Pages
商品交期: 最快1-2個工作天內
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美國的健康的老年的頻譜 2015 Spectrums of Healthy Aging in America
出版日期: 2015年08月15日 內容資訊: 英文 139 Pages







  • 機會
  • 健康活方式的重要性
  • 個人健康的重要性
  • 消費者對以健生活方式生活的關心
  • 維持健康生活方式的理由等


  • 維持健康生活方式的健康上的理由
  • 維持健康生活方式的健康上的理由:各世代
  • 維持健康生活方式的健康上的理由:性別
  • 管理消費者的關心和個人的健康的能力:各市場區隔
  • 消費者對自己的健康更付責任的理論性根據等


  • 消費者的目前飲食療法
  • 為了健康性地吃飯消費者做著什麼
  • 尋求「純粹」食品
  • 不健康的食品消費的變化:各世代
  • 紅肉和素食主義者的選擇中的消費:各世代等


  • 消費者表示何時開始「高齡」
  • 嬰兒潮世代表示何時開始「高齡」
  • 消費者表示想活到幾歲、預期壽命
  • 老化的最大疑慮
  • 老化的最大疑慮:X世代等


  • X世代的經濟問題
  • 對自己的小孩和父母的資金援助:X世代 vs. 嬰兒潮世代
  • 對老年人的醫療支援:各世代
  • 看護者的身心健康問題


  • 退休後的經濟準備的認識:各世代
  • 退休後的經濟準備:X世代 vs. 嬰兒潮世代
  • 退休後的經濟準備對其他健康問題的影響等


  • 主要的醫療條件
  • 消費者的問題
  • 經濟上的穩定等


  • 永續性健康生活的關係
  • 永續性對購買決策的影響
  • 購買永續的產品與服務的障礙
  • 社群媒體的影響:各世代
  • 行動/旅遊中消費者的關心:各世代等

Steve French, NMI Managing Partner, offers "this report reveals how the "health tide" is rising across all generations of the American population driven in part by dissatisfaction with the healthcare system, mixed media messages, information overload, a renewed sense of self-responsibility and a desire to take control in an environment where independence is a coveted state. In addition, this rising tide is not being driven solely by the aging population. Instead, it is being embraced across the entire demographic spectrum, prompting the need for a plethora of products and services across many industries to provide healthy aging solutions to even the youngest generations - an imperative that requires a mind shift from the current focus on the aged."

"However, while this renewed sense of self-responsibility is fueling a desire to take control of all aspects of consumers' lives, at times, many are falling short of their goals. In essence, a gap oftentimes exists in what consumers believe they should do and what they actually do, where lack of understanding, lack of resources, and fluctuating commitment to healthy aging behaviors all play a role."

2015 Spectrums of Healthy Aging in America covers over 30 dimensions of healthy aging and opportunities that exist to help consumers translate their aspirational attitudes into actual behaviors, thereby lessening the 'say/do' gap and driving them to a healthier lifestyle path. Some topics include...

  • Analysis across a broad spectrum of market sectors beyond just physical health, including financial, technology, cognitive and social opportunities based on consumers' unmet needs
  • Generational differences, including ways to engage Millennials
  • Interest in a new range of products and services to fit emerging needs
  • NMI's Healthy Aging consumer segmentation as "not one size fits all"

Over 130 pages of new research on consumer need states, attitudes, behavior patterns and opportunities including data, charts, graphs, analysis, commentary, and more!

NMI's Healthy Aging Database® Methodology


  • Annual quantitative study since 2005, now with 10 years of trended data
  • January 2015 research of U.S. adults comprised of:
    • 3,001 general population sample
    • 35% Millennials
    • 20% Gen X
    • 37% Boomers
    • 8% Matures
  • Balanced to U.S. Census data across key demographics:
    • Gender, age, income, education, region, and race
  • Statistically significant at the 95% confidence level to +/- 1.5%
  • Conducted via online research methodology

The Health Aging Database® Summary Content & Scope

Table of Contents

Healthy Aging Database Methodology and Scope

  • Methodology
  • Summary Content & Scope
  • Definitions of Groups

Healthy Aging Introduction and Trend Summary

  • Introduction
  • Executive Summary

Healthy Aging Overview: Challenges & Opportunities

  • Lifestyle Dimensions of Healthy Aging
  • Consumer Challenges in Trying to Live a Healthier Lifestyle
  • The 'Say-Do' Gap
  • Important Healthy Aging Factors and Unmet Needs
  • Top Unmet Needs by Generation
  • Largest Unmet Needs (Importance Minus Satisfaction) by Generation

NMI's Healthy Aging Segmentation

  • NMI's Healthy Aging Segmentation
  • Understanding the Segments

‘Say-Do' Gap

  • Opportunities
  • Importance of a Healthy Lifestyle
  • Importance in Personal Health
  • Consumer Interest in Living a Healthier Lifestyle
  • Reasons to Maintain a Healthier Lifestyle
  • Reasons to Maintain a Healthier Lifestyle - by Generation
  • Reasons to Maintain a Healthier Lifestyle - by Gender
  • Consumer Understanding of How to Promote Healthy Aging
  • Impact of Healthy Eating
  • Impact of Exercise
  • Impact of Seeing a Doctor
  • Impact of Taking Vitamins/Supplements
  • Impact of Taking Prescription Medications
  • Consumer Challenges of Living a Healthier Lifestyle
  • Barriers to Living a Healthier Lifestyle
  • Barriers to Living a Healthier Lifestyle - by Generation
  • Importance of the Internet for Healthy Living
  • Consumer Interest in Services to Support Healthy Living

Report Card on Consumer Health

  • Health Reasons to Maintain a Healthier Lifestyle
  • Health Reasons to Maintain a Healthier Lifestyle - by Generation
  • Health Reasons to Maintain a Healthier Lifestyle - by Gender
  • Consumer Interest and Ability to Manage Personal Health - by Segments
  • Consumer Rationale for Taking More Responsibility for their Health
  • Consumers Personal Responsibility for their Health - by Generation
  • Preventative Health vs. Managing/Treating Illness - by Generation
  • Self Reported Ratings of Health - by Generation
  • Changes in Health States
  • Changes in Health States - by Generation
  • Improvements in Health States - by Generation
  • Energy Levels and Stress Levels
  • Average Hours of Sleep on a Typical Night
  • Consumer Interest and Concern regarding Brain Health
  • Health Conditions Consumers are Currently Managing
  • Health Conditions Consumers are Currently Managing - by Gender
  • Impact of the "Say-Do' Gap on Condition Managers
  • Impacts of Managing Heart Health
  • Consumer Perceptions on Weight Management
  • Methods Used to Manage Various Health Conditions
  • Consumer Interest in Alternative Solutions for Health Conditions
  • Consumer Use of the Internet to Research Health Needs

The Consumer Diet: Healthy or Not So Healthy?

  • The Current Eating Regimen of Consumers
  • What Consumers are Doing to Eat Healthier
  • Desire for "Pure" Foods
  • Changes in Consumption of Unhealthy Foods - by Generation
  • Consumption of Red Meat and Vegetarian Options - by Generation
  • Changes in Consumption of Various Proteins
  • Consumer Interest in Foods that are High in Protein
  • Changes in Consumption of Healthy Food Options
  • Consumer Perception of Nutritional Labeling - by Generation
  • Impact on Purchase of Specific Health Benefit Labels
  • Expectations for Taste in Healthy Foods
  • Major Reasons Why Consumers do not Eat Healthy More Often
  • Top Three Barriers to Eating Healthier - by Segment
  • Consumer Beliefs on Manufacturers Providing Healthier Options
  • Consumer Perception of Food Manufacturers - by Generation
  • Consumers Ability to Find Healthy Food Options Near their Home
  • Consumer Beliefs of Restaurants Providing Healthier Food Options
  • Consumer Frequency of Visiting Chain Restaurants
  • Changes in Consumption of Fast Food and Casual Food Restaurants
  • Consumer Mindset when Dining at Fast Food Restaurants

The Dynamics of Healthy Aging

  • Consumers Indicating when "Old Age" Begins
  • Baby-Boomers Indicating when "Old Age" Begins
  • Consumers Indicating How Long they "Want to Live" & "Expect to Live"
  • Biggest Fears of Aging
  • Biggest Fears of Aging by Gen X
  • Biggest Fears of Aging by Boomers
  • Biggest Fears of Aging by Matures
  • Biggest Fears of Aging - Ranked by Generation
  • Biggest Fears of Aging - by Gender
  • Significant Life Events in the Past Several Years - by Generation
  • Most Challenging Life Events in the Past Several Years - by Generation
  • Perceptions of a Busy Lifestyle - by Generation

Evolution of Caregiving

  • Financial Challenges of Generation X
  • Financial Support for their Children and Parents - Gen X vs. Boomers
  • Medical Support for an Aging Loved One - by Generation
  • Physical and Emotional Health Challenges of Caregivers

Financial Health and Retirement

  • Perception of Financial Preparedness for Retirement - by Generation
  • Financial Preparedness for Retirement: Gen X vs. Boomers
  • Financial Preparedness Impact on Other Health Issues
  • Consumer's Ability to Meet Financial Obligations After They Retire
  • Consumer's Ability to Meet Financial Obligations - by Generation
  • Consumer "Net Worth" - by Generation
  • Consumer Perceptions of Personal Financial Health - by Segments
  • Changes in Perceived Retirement Age - by Generation
  • Employment After Retirement - by Generation

Healthcare Opportunities: Mobility and Independence

  • Top Medical Conditions Consumers Want to Prevent
  • Top Medical Conditions Consumers Want to Prevent - by Generation
  • Consumer Concern Over Changes in Healthcare Coverage
  • Major Concerns of the Help Seeker Segment
  • Financial Security as it Relates to Healthcare Coverage
  • Consumer Participation in Various Healthcare Coverage Options
  • Concern Over Mobility as They Age - by Generation
  • Primary Drivers to Maintain a Healthier Lifestyle
  • Future Living Arrangements - by Generation
  • Services of interest to the Aging Population

Lifestyle Dynamics

  • The Relationship Between Sustainability and Healthy Living
  • Sustainability's Impact on Purchase Decisions
  • Barriers to Purchasing Sustainable Products and Services
  • The Impact of Social Media - by Generation
  • Consumer Interest in Mobility/Travel - by Generation
  • Consumer Interest in "Living in the Moment" - By Generation
  • Consumers Indicating Why they Donate to Charitable Organizations
  • Consumer Interest in Volunteering - by Generation
  • Pet Ownership - By Generation
  • Differences in Consumers "Self-Descriptors" - by Generation
  • Consumer Participation in Various Activities
  • Consumer Use of Popular Online Websites
  • Consumer Shopping Behavior - By Channel

More information on any subject within this document is available through NMI

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