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市場調查報告書

健康的老年趨勢:複數世代間的消費者預測

Trends in Healthy Aging: A Multi-Generation Consumer Perspective - 2014

出版商 Natural Marketing Institute 商品編碼 345386
出版日期 內容資訊 英文 145 Pages
商品交期: 最快1-2個工作天內
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健康的老年趨勢:複數世代間的消費者預測 Trends in Healthy Aging: A Multi-Generation Consumer Perspective - 2014
出版日期: 2014年03月10日 內容資訊: 英文 145 Pages
簡介

本報告以美國的成人調查為基礎,提供健康的老年的趨勢相關調查分析、概要與情形、食品&營養&補充品、認知&能源&壓力、經濟狀態和退休後的健康、看護老年人生活、社會/地球性的關係、各世代的意識和現狀相關的系統性資訊。

群組定義

健康的老年概要

  • 摘要
  • 方向性
  • 概要
  • 成長趨勢
  • 機會的領域
  • 重要的壽命係數
  • 未滿足需求
  • 機會的主要領域

健康的老年狀況

  • 維持健康生活方式的理由
  • 維持健康生活方式的理由:各世代
  • 維持健康生活方式的理由增加
  • 健康生活方式相關意識
  • 促進健康的老年的方法等

健康狀況

  • 自我報告的健康評估
  • 健康狀態的惡化
  • 世代間的健康狀態狀況
  • 身體障礙的管理
  • 健康持續評估等

食品、營養、補充品

  • 為了健康管理有效利用營養
  • 食品營養表示
  • 有利的機能性食品的優點
  • 健康性的食品要求
  • 飲食加添等成分

認知、能源、壓力

  • 腦的健康相關問題
  • 失去智力的恐怖
  • 腦的健康的補充品
  • 壓力與認知的關係
  • 壓力層級的評估等

經濟狀態和退休後的健康

  • 退休後的健康
  • 經濟發展減慢的影響
  • 經濟狀態對身心健康的影響
  • 支出行動趨勢
  • 經濟狀態的滿意度等

看護老與年人生活

  • 平均壽命的預測
  • 嬰兒潮世代的平均壽命預測
  • 生活品質和高齡化的問題
  • 未來生活的準備
  • 老年人生活社群的認知等

社會、全球性的關係

  • 世代間的利他主義
  • 為了個人關係而處置財產
  • 志願者的價值
  • 為了維持關係而利用技術
  • 為了健康、幸福而利用技術等

健康的老年的區分

目錄

Trends in Healthy Aging: A Multi-Generation

140+ pages of data and analysis, including charts, graphs, illustrations!

The concept of Healthy Aging, once exclusive to Boomers and Matures, has now been embraced across the entire demographic spectrum.

This groundbreaking report shows how Healthy Aging has become the new cultural currency, transcending money, fame and power. From Botox treatments for women in their 20's to the growth in aging-related products and services, agelessness has become a cultural preoccupation. And many health issues that once only affected older people, such as obesity and diabetes, have reached epidemic proportions among younger generations.

Healthy aging is no longer singularly focused on physical health - the management of money, healthcare, media consumption, caregiving, technology, senior living and much more will infiltrate the lifestyles of all generations as they cross a broad array of new businesses and industries.

In today's 24/7 world, with its quick-paced lifestyle and overwhelming pressure to stay competitive, even the young feel vulnerable, whereas they once considered themselves invincible.

  • Millennials are showing significantly increased engagement in the healthy aging market
  • Gen X continues to search for new ways to embrace healthy aging, but are stuck between two of the largest demographic groups
  • Boomers continue their quest for individuality, yet are struggling with the ‘perception versus reality' of getting older
  • Matures have settled into their lifestyle, and in many ways, show contentment

Research Methodology:

  • Annual quantitative study since 2005, now with 9 years of trended data
  • January 2013 research of U.S. adults comprised of:
  • 3,633 general population sample
    • 32%Millenials
    • 21%Gen X
    • 36%Boomers
    • 11%Matures
    • Balanced to U.S. Census data across key demographics
  • gender/age/income/education/region/race
    • Statistically significant at the 95% confidence level to +/- 1.5%
    • Conducted via online research methodology

Table of Contents

NMI's Healthy Aging Database Methodology

The Health Aging Database Summary Content & Scope

Definitions of Groups

Healthy Aging Overview

  • Summary Perspective
  • Dimensions of Healthy Aging
  • Snapshot: Generational Approach to Healthy Aging
  • Growth of Healthy Aging Trend
  • Snapshot: General Population Approach to Healthy Aging
  • Areas of Opportunity
  • Important Life Factors
  • Growth in Important Life Factors
  • Unmet Need States
  • Prime Areas of Opportunity Based on Life Factors

Healthy Aging Landscape

  • Reasons for Maintaining a Healthy Lifestyle
  • Reasons for Maintaining a Healthy Lifestyle by Generations
  • Growth Across Reasons for Maintaining a Healthy Lifestyle
  • Attitudes Regarding a Healthy Lifestyle
  • Ways to Promote Healthy Aging
  • Active Management of Personal Health
  • Interest in New Health Management Approaches
  • Increase in Health Responsibility
  • Drivers of Increased Health Responsibility
  • Alternatives as Drivers of Health Responsibility
  • Skepticism as a Driver of Health Responsibility
  • Fears of Aging
  • Connection of Financial and Health Concerns
  • Ownership of Private Health Insurance
  • Healthcare Cost Dilemma

Health Status

  • Self Reported Health Ratings
  • Worsening Health States
  • Health State Status Across Generations
  • Management of a Disability
  • Health Continuum Ratings
  • Concern over Prevention of Health Conditions
  • Concern over Prevention of Health Conditions Across Generations
  • Condition Management
  • Non-Condition Management
  • Dissatisfaction with Current Remedies
  • Quadrant Analysis of Dissatisfaction by Management
  • Attitudes and Behaviors Toward Prescription Medications
  • Generational Attitudes Toward Prescription Medications
  • Management of Heart Conditions
  • Management of Digestive Conditions
  • Management of Joint Issues
  • Appearance Driven Fears of Aging
  • Management of Weight Issues
  • Methods Used to Manage Conditions
  • Participation in Exercise
  • Physicians' Recommendation to Exercise
  • Importance Ratings of Physicians' Advice
  • Attitudes Toward Physicians
  • Physicians and Prescription Medication
  • Sole Reason to Visit Physician
  • Sources of Influence
  • Use of Internet for Health Management
  • Non-Participation in Healthy Behaviors

Food, Nutrition, & Supplements

  • Use of Nutrition for Health Management
  • Nutritional Labeling on Foods
  • Preferred Functional Food Benefits Across Generation
  • Impact of Food Health Claims on Purchase
  • Addition of Ingredients in Diet
  • Physicians' Dietary Recommendations
  • Opportunity for Protein
  • Use of Nutrient-Rich Foods
  • Use of Organic Foods/Beverages
  • Degree of Vegetarianism
  • Seeking Foods with Anti-Aging Qualities
  • Use of Specific Supplements
  • Growth of Supplement Use
  • Daily Use of Supplements
  • Impact of Supplement Health Benefits on Purchase
  • Physicians' Role in Supplementation

Cognition, Energy & Stress

  • Concern Regarding Brain Fitness
  • Fear of Losing Mental Capacity
  • Supplementation for Brain Health
  • Connection Between Stress and Cognition
  • Stress Level Ratings
  • Energy Level Ratings
  • Use of Energy Products
  • Sleep Duration
  • Connection Between Stress, Sleep and Energy

Financial and Retirement Health

  • Health of Retirement Plan
  • Impact of Economic Slowdown
  • Impact of Financial Health on Physical and Emotional Health
  • Trend in Spending Behavior
  • Satisfaction with Financial Health
  • Experiences Related to Economic Downturn
  • Working After Retirement
  • Employment Type After Retirement
  • Expected Age of Retirement
  • Meeting Financial Obligations After Retirement
  • Saving Money for Retirement
  • Attitudes Toward Investment Companies
  • Investment Ownership
  • Average Household Net Worth

Caregiving and Senior Living

  • Expectations of Life Expectancy
  • Boomers Expectations of Life Expectancy
  • Concerns Over Quality of Life and Aging
  • Future Living Arrangements
  • Perceptions of Senior Living Communities
  • Aging in Place
  • Aging and Loss of Independence Fears
  • Caregiving Responsibilities
  • Concern Over Placing Parents in Senior Community
  • Food/Beverage Purchase by Caretakers

Social and Planetary Connections

  • Growing Altruism Across Generations
  • Trading Off Possessions for Personal Relationships
  • Value of Volunteering
  • Using Technology to Stay Connected
  • Use of Technology for Health and Wellness
  • Technology Ownership
  • Interest in Health and Wellness Services
  • Connection Between Personal and Planetary Health
  • Expansion of Environmental Consciousness
  • Participation in Specific Activities
  • Websites Visited
  • Growth of Facebook
  • Use of Fast Food Restaurants
  • Channels Shopped Regularly
  • Generational Self Descriptors

Healthy Aging Segmentation

  • Segmentation Explanation
  • Summary of Segment Characteristics
  • Early Adoption Patterns
  • Channel Shopping By Segment
  • Product Attribute Preference
  • Degrees of Brand Loyalty
  • Importance and Difficulty of a Healthy Lifestyle
  • Defining Attitudes
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