12th annual Consumer Report: U.S. Consumer Perspectives and Trends in Sustainability - 2014
|出版商||Natural Marketing Institute||商品編碼||345384|
|出版日期||內容資訊||英文 150 Pages
|美國的永續性的消費者預測與趨勢 12th annual Consumer Report: U.S. Consumer Perspectives and Trends in Sustainability - 2014|
|出版日期: 2014年01月10日||內容資訊: 英文 150 Pages||
NMI's Sustainability Consumer Trends Database® is the industry's most comprehensive tool to measure consumers' integration of personal and planetary health across their lifestyles - from food and beverage to home care to durables and lifestyle activities. For the past 12 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes and behaviors for those groups.
This year's Sustainability report, based on research of over 4,000 U.S. adults, is packed full of trends and analysis to help companies understand how these major cultural shifts identify opportunities for their business. Profiling a decade of trends on one of the hottest consumer trends, this new 2014 report offers over 150 pages of data and analysis, including charts, graphs, and illustrations comparing and contrasting consumer segments, demographic groups, product users, and more!
Two of the many trends NMI explored in this report include:
As we begin to put the Recession in our rear-view mirror, it is clear that consumers' attitudes and behavior are as strong as ever. More and more mainstream consumers are choosing to use a variety of green and socially conscious products. And, many Recession-driven concerns - such as price sensitivity - are tempering. Consumers' drivers on corporate citizenship also appear to be changing, toward those that align more strongly with greener products. The opportunities are broad and deep across categories, and this report will help companies understand the various industry opportunities.
These data can be applied across your organization; from brand managers, sustainability team members, and consumer insight specialists; and, in companies ranging from start-ups to global Fortune 100s. It is written for those who are seeking a thorough understanding of the latest consumer trends in conscious consumption and the accompanying attitudes, shopping patterns, sources of influence, and other behaviors.