India Consumers and Sustainability 2014
|出版商||Natural Marketing Institute||商品編碼||345377|
|出版日期||內容資訊||英文 83 Pages
印度消費者對環境問題和永續性的關心也正在高漲。對傳統的貧困、不平等問題，加上食品安全和環境污染的關注也擴大。CRS (企業的社會責任) 活動也不單是一時想起，成為企業行動的根幹，消費者方面的關心也高漲。
India 2014 - Consumers and Sustainability is NMI's comprehensive report on the state of health and sustainability specifically in the country of India. The research was conducted to gain a fuller understanding of consumer attitudes and behaviors in India on the topics of health, environmental friendliness, sustainability, and corporate accountability.
This country report uncovers insights unique to the Indian consumer base and examines the motivations and challenges which drive consumers to be more environmentally and socially responsible. In addition, the report reveals what they feel is their role and the role of those doing business in India. Global warming, water conservation, pollution and waste reduction are top of mind for these consumers. Find out what else is on their minds.
How segments within the Indian population have differing points of view and how that understanding can help to formulate messaging
Indians are highly engaged in the environmental and sustainable space; environmental and social responsibility are not thought of as transient ideals, but as foundational principles.