The recent shifts from trading up to trading off may be creating a realm of new products and services which are more economically relevant. Trading off is now the “in” thing as Boomers not only look to save the environment, but also money, as their retirement looms. Products and services which have the dual function of environmental, social and financial responsibility will be most appealing.
The shift from perceived value to real value is having further implications as Boomers are expecting real value to come with levels of legitimacy and proof from products, services, government and organizations. Certifications and labeling by non-traditional authorities and non-government authorities should show growth. Non-traditional, but legitimate spokespeople will have high impact.
Consumption and possession are being replaced by sustainability and purpose which are revealed in Boomers' growing understanding of the fusion of personal and planetary health - that in fact, one cannot be healthy without the other.

Methodology

Annual quantitative study since 2005, now with 6 years of trended data
January 2010 research of 4,401 U.S. adults comprised of:
- Nationally representative sample based on gender/age/income/education/region/race
- 1,512 sample of Boomer population (45-64 years old)
- 2,889 sample of general population (non-Boomers)
Balanced to U.S. Census data across key demographics
Statistically significant at the 95% confidence level to +/- 1.5%
Conducted via online research methodology

Report Statistics

Publication Date: June 2010
# of Pages: 115, All fulfillment by publisher via email

Database Methodology

Boomer Overview

Healthy Aging Lifestyle
Growth of Importance of Life Factors
Drivers of Maintaining a Healthy Lifestyle
High Satisfaction with Life Factors
Large Satisfaction Gaps Reveal Opportunities
Do Not Refer to Boomers As “Old” (they don' t think they are)
Why Are Boomer Replacing “Aging” with “Healthy Aging”?
Shifting Boomer Paradigms
Emerging Paradigms
Taking Personal Responsibility for Healthy Aging
Self Responsibility Attitudes Surrounding Health Increase with Age
Drivers of Increased Health Responsibility
Boomers Willing to Sacrifice to Live Healthier

Physical Health
Boomers Skew Toward Prevention on the Health Continuum
However, Boomers Overall Self Reported Health Ratings Are Declining - Rapidly
Their Lack of Physical Fitness Isn' t Helping
The Economic Downturn May Also Be Creating Health Issues
Connection of Health and Financial Security
Fear of Immobility Is High
Fears of Aging Reveal Boomer Opportunities
Boomers Not Financially on Target Show Higher Fears
The Value of Brain Fitness
Perceived Brain Fitness Decline
Caregiving Will Expand as Boomers Age
What Conditions Are Boomers Managing?
Increased Responsibility for Health Through Nutrition
Over Half of Boomers Want Foods with a Specific Health Claim
Boomers Are Instrumental in Driving Functional Growth
Functional Growth Will Outpace “Conventional”
Boomers' Dietary Concessions
Desire for Label Claims Reveals Desire for Responsible Choice
Connection Exists Between Healthy Eating and Increased Quality of Life
Preference for Nutrition Through Food Over Supplements
Boomer Concern Over Immunity
Immune System and Disease Prevention Connection
Measures Boomers are Taking to Keep Immunity Strong
Flu Shots, Supplements and Food for Immune Protection
Initiation of Specific Products to Promote Immunity
Anti-Aging Also Encompasses Appearance for Boomers
The Value of Supplementation for Health Assurance
Levels of Trust for Supplement Information Varies
Interest in an Employee Wellness Program
Boomers Are Internalizing Organic Benefits
Avoidance Behaviors: Preservatives, Pesticides, Processing
Vitamin D Opportunity
Benefit Understanding of Vitamin D Among Boomers

Emotional Health
Boomers Need an Emotional Boost
Boomer Stress is Having Tremendous Impact on Their Overall Health
Increased Stress Levels Due to Economic Downturn
Boomers Also Perceive Their Stress Levels As Affecting Specific Health States
Alternative Healthcare Is Mainstreaming
The Value of Alternative Therapy
Boomers High Interest in Alternative Methods as Part of Health Insurance Plan
Self Descriptors Reveal Boomer Dichotomy

Financial Health
What Are Boomers Experiencing Due to Downturn?
Where They Will Live After Retirement
What They Expect of Retirement
Boomers See “Employment” as Retirement Income
The Connection Between Financial and Physical Health
Responsibility for Health to Avoid Cost of Getting Sick is Consistent Across Generations
Boomers NOT Financially On Target Show Higher Management of Specific Health Conditions
Boomers NOT Financially On Target Exhibit Less Healthy Lifestyle Behaviors Due to Economy
Boomers Are Most Affected By The Economic Downturn
Boomer Lifestyle Changes Due to Economic Impact: Increases from 2008-2009
Boomers Have Strong Concerns Over Economic Downturn
Financial Stability May be Re-Stabilizing after 2009 Low
There May Even Be a Bit of Optimism Growing
However, Challenges Still Exist
Boomers Still Show A Lot of Insecurity
Their Uncertainty Highlights Opportunities
Large Gaps Continue to Exist Across Financial Issues
Government Programs Will Be Vital as Boomers Age
Perceived Reliance on Government Programs is Decreasing (Part of New Responsibility?)
Boomer Self Reliance is Strong

Social Health
Boomer Support Network Is Strong....and Large
Connecting Through Technology
Boomers Are Now the “Relied-Upon”: Reliance on Family Lessening as Boomers Age
Boomer Contributions Connect Them with Others in Need
Shopping Is Becoming a Reflection of Social Values
Interest Exists for “At-Home” Services
Boomers Are Continuing to Audit Their Lives and Search for Balance

Planetary Health
Taking Personal Responsibility for the Planet
Importance and Satisfaction Gaps with Living a Sustainable Lifestyle
Boomers Are Split on Global Warming Causation
Boomers Show High Concern for Planetary Health
Fusion of Planetary and Personal Health

Marketing to Boomers
Boomers Aren' t Necessarily Looking for the Cheapest Product
Boomers' Green Attitudes Beginning to Impact Purchase Behavior
Advertising to Boomers - Keep It Real
Viral Marketing: Connecting with Boomers
Boomers Are Diverse
As Economy Lifts, Boomers Segmentation Shows Shifts
Segment Opportunity Overview
ARRIVERS Plan, Are Secure and on Target Financially
STRIVERS Live Up to Their Name
STRIVERS Segment Shows Much Orientation Toward Green Behaviors
BEWILDEREDS Are Struggling
Effects of Economic Downturn Hits WORRIERS the Hardest
Male-Skewed PETER PANS Show Less Fear

Contact NMI

簡介
目錄
相關商品

使用指南產品及服務須知網站導覽

星期一到星期五 / 9:30am - 6:00pm
TEL: 02-2729-4219 (+886-2-2729-4219)
E-mail: tw-info@gii.co.jp

健全針對健康老化之消費者動向：最新分析（2010年）

The Latest Consumer Trends in Healthy Aging - 2010