Natural Marketing Institute (NMI) is pleased to present The Nutritional Supplement / OTC / Rx Consumer Insight & Market Opportunity Report. This is NMI' s most in-depth endeavor in researching and analyzing the nutritional/dietary supplement market from the consumer perspective, including over 100 pages of consumer attitudes, behaviors and product usage patterns. Every page offers unique insights with the presentation of charts, graphics or tables accompanied by analysis and commentary on associated market elements and key opportunities.

The U.S. dietary supplement market continues to gain momentum and represents significant opportunities in both traditional dietary supplements and functional food applications. This report provides a comprehensive view of the consumer and the marketplace providing the basis for insight, implications, and opportunities.

Representative topics include:

New Product and Applications Development
- Quantify usage and frequency of use across a complete range of supplements, OTC and Rx
- Associate the use of specific dietary supplements with specific health issues
- Consumer perceived deficiencies among specific nutrients
- Interest in specific new product forms
- Sourcing issues, preferences, etc.
Development of Product Messaging
- Analyze the motivational dimensionality and reasons for use
- Why consumers using and what are the specific benefits
- Claim options to enhance trial
Enhancing Consumer Compliance and Lapse in Use
- Understand issues and opportunities associated with usage compliance
- Quantify reasons for lapsed usage of specific supplements and barriers to use of specific dietary supplements (among non-supplement users)

Methodology

Quantitative research of 2,010 U.S. adults
Nationally projectable to the U.S. population
Over-sampling to all demographics, including ethnic groups, to align with U.S. Census
Online research survey methodology, conducted in Sept/Oct 2009
Statistically significant at the 95% confidence level to +/- 2%

NMI' s Supplements/OTC/Rx Database (SORD)

NMI' s Supplements/OTC/Rx Database (SORD): Methodology & Objectives

NMI' s Supplements/OTC/Rx Database (SORD): Summary Content

Other NMI Databases Used in This Report

Introduction and Overview

I: Supplement Use

Supplement Use As Part of a Healthy, Balanced Lifestyle
Importance and Satisfaction with Supplement Use
Supplement Use as a Way to Promote Healthy Aging
Drivers of Overall Usage of Vitamins/Minerals and Herbal Supplements
Summary Table: Supplement Usage
Trended Supplement Usage
Sizing the Supplement Market
Level of Supplement Usage
Supplement Usage by Level of User
"Other" Supplement Use by Level of User
Geographic Distribution of Level of User
Average Age Supplement Use Was Initiated
Number of Supplements Taken on a Typical Day
Average Number of Supplements Taken on a Typical Day
Economic Impact of Supplement Usage
Economic Impact of Supplement Usage by Level of User
Decreased Usage Behaviors Across Level of User
Economic Impact of Supplement Usage by Generation
Economic Impact of Supplement Usage by Type of Supplement User
Average Dollars Spent On Nutritional Supplements
Multivitamin Only User Profile
Multivitamins/Minerals As a Full Source of Nutrients
Multivitamins/Mineral Only Users' Reason for Use of Multis
Profile of Non-Users vs. Users
Length of Non-Use by Non-Supplement Users
Barriers to Supplement Use
Conflicts for Supplement Users
Household Usage of Supplements
Influencers to Begin Using Supplements, Among Lapsed and Non-Supplement Users
The Role of Physician in Usage of Dietary Supplements
Doctor Supplement Recommendation
Doctor Recommended Supplements
Multi Vitamin/Mineral Recommendation by Doctor
Influencers of Supplement Purchase
Ratings of Physicians' , Pharmacists' , and Retail Store Personnel' s Supplement Knowledge

II: Supplements and Condition Management

Supplements for Prevention vs. Treatment
Likely to Use Supplements to Manage Conditions
Opportunities: Management vs. Concern
Condition Prevention Concerns: Current User vs. Non-User
Condition Management of Current Supplement Users
Condition Management of Level of User
Supplements Used for "Overall Health"
Perceived Nutrient Deficiencies
Supplements with Highest Usage and Highest Rate Lapsed Usage
Only Use Supplement "When I' m Sick or Feel I' m Getting Sick"
Conditions Managing/Treating with Top Three Used Supplements
Conditions Managing/Treating with Emerging and Re-Emerging Supplements: Fish Oil and Vitamin D
Top Condition Drivers of Newly "Emerging" Supplements
Usage of "Condition-Specific" Supplements
Supplements Used by Heart Managers
Supplements Used by Digestive Managers
Probiotics Usage Across Groups
"Only Use It When I Need It" a Consistent Reason for Lapsed Usage Across Supplements
Top Reasons for Lapsed Usage Across Top Supplements
Quadrant Analysis Explanation
Quadrant Analysis for Condition Specific Opportunities: Consumer Concern and Perceived Effectiveness
Market Opportunities

III: Supplement Attributes, Brands Used, and Channels Shopped

Important Attributes of Supplement Purchase Decision
Perceived Safety and Effectiveness of Supplements
Perceived Effectiveness of Available Supplements for Prevention/Treatment of Health Conditions
Perceived Effectiveness of Available Supplements: Conditions for Which They Are Less Effective
Preferred Sources for Supplements
The Impact of Sustainability
Preferred Supplement Formats
Preference for Supplements in Pill Form
Fortified or Functional Foods and Beverages as Preferred Supplement Formats
Supplement Brand Loyalty vs. Price
Purchase Intent of Private Label Supplements
Supplement Brands Used
Supplement Brands Used by Level of User
Channels Shopped for Supplements
Retail Stores Shopped for Supplements
Profile of Internet Shoppers vs. Mainstream Shoppers
Interest in In-Store Wellness Centers

IV: Over the Counter Medications (OTC)

Usage of Over-the-Counter Products
Gender Differences in Over-the-Counter Product Usage
Over-the-Counter Product Usage Across Generations

V: Prescription Medications (Rx)

Usage of Prescription Medications for Specific Conditions
Usage of Prescription Medication by Condition Manager
Concern Over "Negatives" of Prescription Medications
Concern Over Nutrient Depletion Due to Prescription Use
Average Dollars Spent On Supplements, Rx, & OTC

簡介
目錄
相關商品

使用指南產品及服務須知網站導覽

星期一到星期五 / 9:30am - 6:00pm
TEL: 02-2729-4219 (+886-2-2729-4219)
E-mail: tw-info@gii.co.jp

消費者對於營養保健食品・OTC醫藥品・處方藥的見解與市場機會

The Nutritional Supplement /OTC/Rx Consumer Insight & Market Opportunity Report