Women's Health: Obstacles & Opportunities
|出版商||Nicholas Hall & Company||商品編碼||322911|
|出版日期||內容資訊||英文 267 Pages
本報告提供女性的健康市場相關調查、私密與性健康、年齡相關的不安，及妊娠 & 母性的主要領域的簡介，現有領域、新發展可能性等，女性健康市場上的機會分析彙整，為您概述為以下內容。
In its forthcoming publication, Nicholas Hall updates its successful Women's Health report, taking a new look at this key consumer group. While women are often stereotyped as proactive health-seekers, in truth the OTC women's health category has significant areas of untapped potential. Under-treating is a key concern, with many common conditions such as overactive bladder and menopausal symptoms simply endured rather than addressed. OTC marketers need to engage more effectively with women and convey the message that efficacious OTC options are available.
Women's Health: Obstacles & Opportunities investigates the problems and possibilities present in this category. It analyses the current market for a range of OTC options, considering products positioned for gender-specific concerns as well as more general ailments that disproportionately affect women. Featuring OTC sales data from DB6 , Nicholas Hall's Global OTC Database, the report profiles key areas including intimate & sexual health, age-related concerns and pregnancy & motherhood. It also examines the opportunities within women's health, considering established areas and potential new developments, such as the ongoing discussions in relation to OTC availability of daily oral contraception in Western markets.
Many OTC marketers recognise women's health as a gateway to growth, but untapped OTC opportunities abound. Discover the key to unlocking the market's potential - and sidestepping the obstacles - in this comprehensive report.