Cover Image
市場調查報告書

女性的健康:障礙和機會

Women's Health: Obstacles & Opportunities

出版商 Nicholas Hall & Company 商品編碼 322911
出版日期 內容資訊 英文 267 Pages
訂單完成後即時交付
價格
Back to Top
女性的健康:障礙和機會 Women's Health: Obstacles & Opportunities
出版日期: 2015年03月31日 內容資訊: 英文 267 Pages
簡介

本報告提供女性的健康市場相關調查、私密與性健康、年齡相關的不安,及妊娠 & 母性的主要領域的簡介,現有領域、新發展可能性等,女性健康市場上的機會分析彙整,為您概述為以下內容。

定義、調查手法

簡介

一般女性的煩惱

  • 偏頭痛
    • 概要
    • 止痛藥
    • 止痛藥之外
    • 意識提升宣傳活動
    • 品牌簡介:Excedrin Migraine
    • 品牌簡介:Bio-Electro
    • 品牌簡介:Imigran Recovery
    • 展望
  • IBS (大腸躁鬱症) 治療藥
    • 概要
    • 西歐
    • 中東歐
    • 南美
    • 亞太地區
    • 品牌簡介:Align
    • 品牌簡介:Buscopan
    • 展望
  • 便秘藥
    • 概要
    • 北美
    • 西歐
    • 中東歐
    • 南美
    • 亞太地區
    • 品牌簡介:Lax-A-Day
    • 展望
  • 體重管理
    • 概要
    • OTC肥胖治療
    • 替代OTC的選項
    • 品牌簡介:Alli
    • 展望
  • 健康維持
    • 品牌簡介:Eve
    • 品牌簡介:Magne B6

美容的煩惱

  • 粉刺治療藥
  • 品牌簡介:Clean & Clear

私密與性健康

  • 泌尿道感染
  • 陰道內酵母菌感染疾病
  • 女性用私密護理
  • 性感染疾病
  • 避孕
  • 其他私密健康問題

妊娠 & 母性

  • 家族計劃
  • 妊娠

月經

  • 痛經
  • PMS

年齡相關的不安

  • 更年期
  • 關節的健康
  • 骨質疏鬆症
  • 膀胱過動症 (OAB)
  • 腦的健康

今後展望

目錄

In its forthcoming publication, Nicholas Hall updates its successful Women's Health report, taking a new look at this key consumer group. While women are often stereotyped as proactive health-seekers, in truth the OTC women's health category has significant areas of untapped potential. Under-treating is a key concern, with many common conditions such as overactive bladder and menopausal symptoms simply endured rather than addressed. OTC marketers need to engage more effectively with women and convey the message that efficacious OTC options are available.

Women's Health: Obstacles & Opportunities investigates the problems and possibilities present in this category. It analyses the current market for a range of OTC options, considering products positioned for gender-specific concerns as well as more general ailments that disproportionately affect women. Featuring OTC sales data from DB6 , Nicholas Hall's Global OTC Database, the report profiles key areas including intimate & sexual health, age-related concerns and pregnancy & motherhood. It also examines the opportunities within women's health, considering established areas and potential new developments, such as the ongoing discussions in relation to OTC availability of daily oral contraception in Western markets.

Many OTC marketers recognise women's health as a gateway to growth, but untapped OTC opportunities abound. Discover the key to unlocking the market's potential - and sidestepping the obstacles - in this comprehensive report.

Table of Contents

Definitions & Methodology

Introduction

Prevalent Female Concerns

  • Migraine
    • Overview
    • Analgesics
    • Beyond analgesics
    • Awareness campaigns
    • Brand profile: Excedrin Migraine
    • Brand profile: Bio-Electro
    • Brand profile: Imigran Recovery
    • Prospects
  • IBS Remedies
    • Overview
    • Western Europe
    • C&E Europe
    • Latin America
    • Asia-Pacific
    • Brand profile: Align
    • Brand profile: Buscopan
    • Prospects
  • Laxatives
    • Overview
    • North America
    • Western Europe
    • C&E Europe
    • Latin America
    • Asia-Pacific
    • Brand profile: Lax-A-Day
    • Prospects
  • Weight Management
    • Overview
    • OTC obesity treatments
    • Alternative OTC options
    • Brand profile: Alli
    • Prospects
  • Health maintenance
    • Brand profile: Eve
    • Brand profile: Magne B6

Cosmetic Concerns

  • Acne Remedies
    • Overview
    • North America
    • Western Europe
    • Asia-Pacific
    • Latin America
    • C&E Europe
  • Brand profile: Clean & Clear
    • Prospects
    • Beauty Supplements
    • Overview
    • North America
    • Western Europe
    • C&E Europe
    • Latin America
    • Asia-Pacific
    • Brand profile: Innéov
    • Brand profile: Oenobiol
    • Brand profile: Priorin
    • Prospects

Intimate & Sexual Health

  • Urinary Tract Infections
    • Overview
    • Western Europe
    • Asia-Pacific
    • North America
    • C&E Europe
    • Brand profile: AZO
    • Brand profile: Urinal
    • Prospects
  • Vaginal Yeast Infections
    • Overview
    • Asia-Pacific
    • Western Europe
    • North America
    • Latin America
    • C&E Europe
    • Brand profile: Canesten
    • Brand profile: Monistat
    • Prospects
  • Feminine Intimate Care
    • Overview
    • Asia-Pacific
    • Western Europe
    • North America
    • Latin America
    • C&E Europe
    • Brand profile: Lactacyd
    • Brand profile: Summer's Eve
    • Prospects
  • Sexually Transmitted Diseases
    • Overview
    • Barriers to OTC treatment
    • Diagnostic tests
    • A focus on prevention
    • Awareness campaigns
    • Brand profile: Clamelle
    • Brand profile: OraQuick
    • Brand profile: Clareva Gel
    • Prospects
  • Contraception
    • Overview
    • Key issues
    • Asia-Pacific
    • North America
    • Western Europe
    • Brand profile: ellaOne
    • Brand profile: Yuting
    • Brand profile: Plan B One-Step
    • Prospects
  • Other Intimate Health Issues
    • Probiotics for vaginal health
    • Female sexual dysfunction

Pregnancy & Motherhood

  • Family Planning
    • Overview
    • North America
    • Europe
    • Asia-Pacific
    • Brand profile: Clearblue
    • Brand profile: First Response
    • Brand profile: I-sure / I-can
    • Prospects
  • Pregnancy
    • Overview
    • Multivitamins & vitamins
    • Brand profile: Femibion
    • Brand profile: Elevit
    • Mineral supplements
    • Pregnancy-related products
    • Prospects

Menstruation

  • Period pain
    • Overview
    • Traditional pain relievers
    • Antispasmodics
    • Other
    • Brand profile: Midol
    • Brand profile: No-Spa
    • Brand profile: Calmidol
    • Prospects
  • PMS
    • Overview
    • Available options
    • Brand profile: Syncol
    • Prospects

Age-Related Concerns

  • Menopause
    • Overview
    • North America
    • Western Europe
    • C&E Europe
    • Asia-Pacific
    • Brand profile: Estroven
    • Brand profile: Estromineral
    • Brand profile: Feramin Q
    • Prospects
  • Joint health
    • Overview
    • North America
    • Western Europe
    • C&E Europe
    • Brand profile: Osteo Bi-Flex
    • Brand profile: Move Free
    • Prospects
  • Osteoporosis
    • Overview
    • Asia-Pacific
    • North America
    • Western Europe
    • Latin America
    • C&E Europe
    • Brand profile: D-Cal
    • Brand profile: Caltrate
    • Prospects
  • Overactive Bladder
    • Overview
    • Global developments
    • Brand profile: Oxytrol for Women
    • Prospects
  • Brain health
    • Overview
    • Western Europe
    • C&E Europe
    • North America
    • Brand profile: Tebonin
    • Prospects

Looking forward

Back to Top