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市場調查報告書

男性醫藥品:未開發的成藥市場

Men's Health: An Untapped OTC Market

出版商 Nicholas Hall & Company 商品編碼 305137
出版日期 內容資訊 英文
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男性醫藥品:未開發的成藥市場 Men's Health: An Untapped OTC Market
出版日期: 2014年07月20日 內容資訊: 英文
簡介

男性比女性到藥局購買成藥(一般用醫藥品)的回數少,壽命也有比女性短這樣的趨勢,對這個背景,與其說是男性選錯不如說是選項較少。妨礙男性積極面對自己健康的要素為,廣為流傳的男子氣概印象的社會要素,加上在工作上班時間以外難以利用醫療機關這樣的現實的問題。成藥銷售公司,預期在除去這樣的障礙,改善男性的健康管理的配合措施中,將肩負積極的任務。

本報告提供男性的健康管理方面成藥銷售公司可以採取的選擇討論、與男性關係深的成藥領域和可能投入男性用成藥市場的處方藥改列成藥等,為改變男性對健康意識的對策、今後藥局可發揮的作用、技術進步帶來的解決方案等分析。

簡介

男性的健康問題的背景

男性成藥的領域

態度的變化

藥局所扮演的角色

技術的有效利用

處方藥改列成藥

結論

目錄

Compared to women, men are less likely to visit a pharmacy, less likely to purchase OTCs, and more likely to die young. In contrast to prevailing opinions, research in the past two decades has suggested that these statistics are the result not of men's poor choices, but of men's poor options.

Backed with unique insight from the European Men's Health Forum, Nicholas Hall analyses not just why men's health is languishing, but what can be done about it.

It is clear that there are significant barriers in place - both social and commercial - which prevent men from taking a proactive stance in regards to their own health. These range from pervasive ideas about what constitutes masculinity (health concerns do not top the list) to more practical issues such as accessing healthcare professionals outside normal working hours.

On the frontline of healthcare, OTC marketers are perfectly placed to lead the charge in breaking down these barriers, and making healthcare more accessible and relevant to men. This report will investigate the options available to OTC marketers, considering men's health in context, the current OTC areas of particular relevance to men and how switch can expand the men's OTC market. It will analyse what can be done to change men's attitudes to their own health, how the role of the pharmacy can be expanded and which advances in technology offer solutions.

The vast majority of OTCs are gender-neutral, and more can be done to reach what should be 50% of the consumer base.

Table of Contents

  • Introduction
  • Men's Health in Context
  • OTC Areas for Men
  • Changing Attitudes
  • The Role of Pharmacy
  • Utilising Technology
  • Switch
  • Conclusion
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