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市場調查報告書

OTC的直銷:直銷流通管道、市場、主要企業的指南,OTC的建議

Direct Selling of OTC: A short guide to the Direct Sales Channel, Markets & Major Players, with Recommendations for OTC

出版商 Nicholas Hall & Company 商品編碼 292900
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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OTC的直銷:直銷流通管道、市場、主要企業的指南,OTC的建議 Direct Selling of OTC: A short guide to the Direct Sales Channel, Markets & Major Players, with Recommendations for OTC
出版日期: 2014年01月23日 內容資訊: 英文
簡介

與經由零售流通管道的全球OTC銷售額(約1,200億美元)比較,直銷的OTC銷售額(200億美元以上),獲得合計雙方總合約15%。2012年的全球成長率超過6%,OTC的直銷市場引人注目。

本報告提供OTC(市售藥)的直銷市場相關調查、主要企業簡介、行銷趨勢及OTC企業的策略性建議等、各國和各地及全球OTC直銷銷售額資料、全球及主要市場上主要OTC直銷市場行銷的OTC收益等彙整資料,為您概述為以下內容。

摘要整理

直銷的經營模式

全球OTC直銷資料

主要地區

主要分類

企業簡介

  • Amway
  • Herbalife
  • Nu Skin

行銷趨勢

CSR倡議

直銷的混合模式

策略性建議&主要的教訓

目錄

The Direct Selling channel is distinguished by offering face-to-face interaction with consumers - an attractive alternative to traditional promotional tools and online interaction. Direct Selling is huge in many markets around the world, and is one of the fastest-growing channels in several. The product offering ranges from cosmetics & personal care to household goods, clothing, toys and books, but OTC accounts for sizeable proportion of sales - over 20% share of a global market valued in excess of US$100bn.

Set alongside global OTC sales via retail channels (around US$120bn), OTC sales from direct selling (at over US$20bn) take a sizeable slice of the pie - roughly 15% of the combined total. With a global growth rate of over 6% in 2012 (higher in several emerging markets), clearly direct selling of OTCs is an area that demands attention.

(NB: all sales figures quoted are in US$ at MSP)

This short report runs to 80+ pages, covering the main markets, profiles of key players, marketing trends (consumer engagement initiatives, brand ambassadors, online tools) and strategic recommendations for OTC players. Sales data includes 2012 & 2011 OTC direct sales by country, region & global, plus OTC revenues from leading OTC direct marketers globally and in the main markets.

Table of Contents

  • Executive summary
  • Business models in direct selling
  • Global OTC direct sales data
  • Key geographies
  • Key categories
  • Company profiles:
    • Amway - Herbalife - Nu Skin
  • Marketing trends
  • CSR initiatives
  • Hybrid models in direct selling
  • Strategic recommendations & Key learnings
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