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市場調查報告書

主要OTC企業簡介

OTC Marketers of the Moment: Profiles of market-leading OTC companies

出版商 Nicholas Hall & Company 商品編碼 291081
出版日期 內容資訊 英文
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主要OTC企業簡介 OTC Marketers of the Moment: Profiles of market-leading OTC companies
出版日期: 2014年05月27日 內容資訊: 英文
簡介

本報告提供現今的成藥市場中佔主要地位/有潛力企業的詳細簡介,為您概述為以下內容。

調查內容

  • 概要
    • Nicholas Hall的評論
    • OTC的銷售額
    • 各地區市場
    • 各類別市場
    • 短評
    • 各部門的銷售額
  • OTC
    • 成功因素
    • OTC的各區域銷售額
    • 地區的明細
    • 擴大計劃
    • 主要OTC類別的明細
    • OTC的各類別銷售額
    • OTC的主要10品牌
    • OTC的主要5個品牌的成長佔有率、矩陣
    • 主要OTC類別的個別分析:銷售額及主要5個品牌
    • 最重要品牌簡介
  • 開發與策略
    • 近幾年的活動
    • 開發的足跡
    • 收購策略
    • 將來的不安因素
  • 未來趨勢
    • 新產品的開發與交換器、開發平台
    • 未來預測
    • 機會及威脅

調查對象企業

  • Abbott
  • Bayer
  • Boehringer Ingelheim
  • Genomma
  • GlaxoSmithKline
  • Hypermarcas
  • Johnson & Johnson
  • Merck KGaA
  • NBTY
  • Novartis
  • PGT Healthcare
  • Pfizer
  • Prestige Brands
  • Reckitt Benckiser
  • Sanofi
  • Swisse
  • 武田藥品工業
  • 大正製藥
  • Valeant

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

This report examines in detail some of the biggest and most promising players in the OTC market today. In-depth profiles feature facts, data and analysis, giving readers a full picture of where the companies stand and where they are headed. It includes analysis of the future impact of the GSK-Novartis j-v and Bayer's acquisition of Merck Consumer Care.

  • Abbott
  • Bayer (inc. Merck CC)
  • Boehringer Ingelheim
  • Genomma
  • GlaxoSmithKline
  • Hypermarcas
  • Johnson & Johnson
  • Merck KGaA
  • NBTY
  • Novartis
  • PGT Healthcare
  • Pfizer
  • Prestige Brands
  • Reckitt Benckiser
  • Sanofi
  • Swisse
  • Takeda
  • Taisho
  • Valeant


The profiles explore strengths and weaknesses, analyse growth and dissect past strategy and future directions. Performance in each major OTC category is assessed, including profiles of flagship brands, as well as a regional breakdown. Also covered are launch activity, A+P successes, switch pipelines and plans for geographic expansion, including details of planned acquisitions or increased investment in particular markets.


Each company profile includes the following sections:

OVERVIEW

  • Nicholas Hall writes
  • OTC sales
  • Regional split
  • Category split
  • The company in brief
  • Turnover by division

OTC FOCUS

  • OTC overview
  • Success factors
  • OTC sales by region
  • Regional breakdown
  • Expansion plans
  • Major OTC category breakdown
  • OTC sales by category
  • Top 10 OTC brands
  • Top 5 OTC brands growth-share matrix
  • Analysis of individual major OTC categories, with sales and Top 5 brands
  • Flagship brand profiles

DEVELOPMENT & STRATEGY

  • Recent activities
  • Development milestones (since 2008)
  • Acquisition strategy
  • Clouds on the horizon

LOOKING AHEAD

  • New product development & Switch pipeline
  • Future prospects
  • Opportunities and Threats

Available as individual company profiles or a single comprehensive report, OTC Marketers of the Moment is essential reading for anyone with a need to know what's happening at the top of the OTC market.

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