標誌市場裡可印刷電子與有機電子的市場機會：2007年至2015年

標誌市場裡可印刷電子與有機電子的市場機會：2007年至2015年 是由出版商NanoMarkets在2008年01月所出版的。 這份英文市場調查報告書包含116 Pages 價格從美金595起跳。

簡介

目錄

The potential market for printable and organic electronics in signage is immense. In theory, printed electronics could replace certain parts of both the graphic signage and the electronic signage business. However, for the most part, this report focuses primarily on electronic signage. This is, in itself, a huge business; electronic signs are increasingly peppering the urban landscape in high profile trials and installations. It is also a very diverse business, covering a broad range of products from small black and white pricing labels to huge multicolor public information displays. The fact that the electronic signage market is extremely fragmented dilutes the revenue opportunity, but at the same time means that there are plenty of niches and segments - each with their own value positions - where printable and organics electronics can profitably be deployed.

On the supply side of the equation there are also plenty of new technologies that are vying for the opportunities in the signage market. These include OLEDs (both as backlighting and as upscale displays), Ch (cholesteric) LCDs, EPDs (electrophoretic displays), ECDs (electrochromic displays) and FEDs (field emission displays). EL technology falls into the printed electronics category and is not exactly new, but has enjoyed a little bit of a renaissance in recent years. All of these technologies compete with the moving target of LCD technology and the recently established ILED technology. However, picture of the electronic signage market is a very fluid one. The capabilities of the technologies will evolve over time, and tradeoffs will not be those made a few years from now. Different technologies will have an impact on different signage market segments, with success in each segment determined by many factors, but primarily by the needs of each segment for scalability, power consumption, color, substrate flexibility and a few other factors. One constant is that the opportunities for printable and organic electronics generally fall into three categories; the (backlighting), the and the (printable batteries, thin film photovoltaics, etc., which may have some role to play in powering signs.) In this report, we will not be primarily concerned with the third of these opportunities.

Over time, technologies that succeed in small area signage will, we believe, be fueled to grow to larger sizes; especially those technologies that are highly scalable, can grow in size through modular tiling, or both. Any new technology aimed at electronic signage will find that more mature display and lighting technologies have already established positions in signage. All in all, though, the signage market is in flux and most segments are wide open to new printed and organic electronics technologies.

Table of Contents

• E.1 Introduction
• E.2 Opportunities for Printable and Organic Electronics Technology in Signage
• E.2.1 EL Lamps
• E.2.2 E Paper Displays
• E.2.3 OLED Displays and Backlighting
• E.2.4 Emission Displays
• E.2.5 Better Signage Through Manufacturing
• E.2.6 The Power Opportunity
• E.3 Firms to Watch
• E.3.1 Printing Firms
• E.3.2 Materials Companies
• E.3.3 Technology Developers
• E.4 Summary of Eight Year Forecasts of Organic and Printable Electronic Signage

• 1.1 Background to this Report
• 1.1.1 The Lamp Opportunity
• 1.2.1 The Display Opportunity
• 1.2.3 The Power Opportunity
• 1.2.4 Players
• 1.2 Objectives and Scope of this Report
• 1.3 Methodology of this Report
• 1.4 Plan of this Report

• 2.1 Introduction
• 2.2 The Rise of E Paper
• 2.2.1 Performance Metrics
• 2.2.2 Power and Autonomy
• 2.2.3 Slow is Fast Enough
• 2.2.4 A Size Advantage
• 2.3 Particle Displays
• 2.3.1 Electronic Ink EPDs
• 2.3.2 Microcup EPDs
• 2.3.3 Bridgestone the Next Player?
• 2.3.4 Electrochromic Displays (ECDs)
• 2.4 LCDs and Alternative LCDs
• 2.4.1 Cholesteric LCDs
• 2.4.2 Bistable Nematic LCDs
• 2.5 OLED Displays and Lamps
• 2.5.1 OLED Backlighting
• 2.5.2 OLED in Signs
• 2.6 Thick Film EL Lamps
• 2.6.1 EL in Signs
• 2.7 Field Effect Devices (FEDs)
• 2.8 The Road to Flexibility
• 2.8.1 Flexible OLED Challenges
• 2.8.2 From Glass to Plastic
• 2.9 Key Points in this Chapter

• 3.1 Introduction
• 3.2 Flexibility in Signage
• 3.3 The Competitive Field
• 3.3.1 AM LCD Competition
• 3.3.2 The ILED competition
• 3.4 Application Considerations
• 3.4.1 Size Considerations
• 3.4.2 Environmental Considerations
• 3.4.3 Cost/Performance Considerations
• 3.5 Market Segments
• 3.5.1 Small to Medium Signs
• 3.6 Medium to Large Signs
• 3.7 Modular Tiling
• 3.8 Billboards
• 3.9 Fixed Function Signs
• 3.10 Key Points in this Chapter

• 4.1 Introduction
• 4.2 Add Vision Inc. (IP)
• 4.3 Avery Dennison Corporation (P)
• 4.4 Dai Nippon Printing Company, Ltd. (P)
• 4.5 E.I. duPont Nemours & Company (M,E)
• 4.6 E Ink Corporation (IP, C)
• 4.6.1 E Ink in Signage
• 4.6.2 E Ink Partners
• 4.6.3 E Ink Futures
• 4.7 Elumin8
• 4.8 Fujitsu/Fujitsu Frontech (C, S)
• 4.9 Kent Displays Inc. (IP, C)
• 4.10 Magink Display Technologies (S)
• 4.11 Nemoptic (IP, C)
• 4.11.1 BiNem Evolution
• 4.11.2 BiNem Partnerships
• 4.12 Novaled AG (IP)
• 4.13 Novus Displays LLC (IP)
• 4.14 Ntera (IP)
• 4.15 SiPix Imaging Inc. (C).
• 4.16 Toppan Printing Company, Ltd. (P)
• 4.17 Varitronix International Ltd. (C)
• 4.18 ZBD Displays Ltd. (IP, S)

• 5.1 Forecasting Methodology
• 5.1.1 End User Business Characteristics
• 5.1.2 Theoretical Advantages and Disadvantages of Organic and Printed Electronic Signage Technology
• 5.1.3 How Quickly and How Much the Technology is Needed
• 5.1.4 Level of Commercialization
• 5.1.5 How Much Confidence Should You Have in These Forecasts?
• 5.1.6 Comparison with Previous Nano Markets Forecasts
• 5.1.7 Alternative Scenarios
• 5.2 Forecast of Addressable Markets for Organic and Printable Electronics Signage
• 5.3 Forecast of Printable and Organic Electronics in Outdoor Advertising/Billboard Market
• 5.4 Forecast of Addressable Markets for Organic and Printable Electronics in Indoor Advertising and Indoor Information Signage
• 5.5 Forecast of Addressable Markets for Organic and Printable Electronics in POP Displays Smart Shelving
• 5.6 Summary Forecast of Printed and Organic Electronics Signage by Application
• 5.7 Summary Forecast of Printed and Organic Electronics Signage by Technology
• 5.8 Forecast of Printed and Organic Electronics Signage by Area of Substrate Used
• Acronyms and Abbreviations Used in this Report
• About the Authors

• Exhibit E-1: Summary of Printed and Organic Electronic Signage by Application ($ Millions)
• Exhibit 2-1: Display Operating Modes odes for Signage Applications
• Exhibit 2-2: E Paper Technologies Compared
• Exhibit 2-3: R2R EPD Manufacturing
• Exhibit 2-4: EPD POP Label
• Exhibit 2-5: Two Color ChLCD Modules odules
• Exhibit 2-6: ChLCD Airport Sign
• Exhibit 2-7: Reflective ChLCD Billboard
• Exhibit 2-8: Bistable LCD Architecture
• Exhibit 2-9: BiNem Write Pulse
• Exhibit 2-10: BiNem Erase Pulse
• Exhibit 2-11: Typical EL Applications
• Exhibit 2-12: Backlight Technologies Compared
• Exhibit 2-13: Flexible ChLCD Display
• Exhibit 3-1: Common Signage Types
• Exhibit 3-2: Example of Retail Pricing Network
• Exhibit 3-3: Common Signage Types
• Exhibit 3-4: A Sampling of Computer Graphics Formats
• Exhibit 3-5: Relative Value in Signage
• Exhibit 3-6: A Sampling of ISO Standard Paper Formats
• Exhibit 3-7: Stackable Signage Modules
• Exhibit 3-8: Two Color EPDs
• Exhibit 3-9: Paper Labels in Grocery Applications
• Exhibit 3-10: Where POP Pays Off
• Exhibit 3-11: Dot Matrix LCD Shelf Label
• Exhibit 3-12: Bistable LCD POP Display
• Exhibit 3-13: Flexible Area Color POS Display
• Exhibit 3-14: Modular Tiling
• Exhibit 3-15: Tiling Matrix Characteristics
• Exhibit 3-16: Tiled Indoor 48 inch Ch LCD
• Exhibit 3-17: Standard Outdoor Advertising Sizes
• Exhibit 5-1: Addressable Market for Printable and Organic Electronics Signage (Millions of Units)
• Exhibit 5-2: Printable and Organic Electronics in Outdoor Billboard/Advertising Markets
• Exhibit 5-3: Printable and Organic Electronics in Indoor Advertising M arkets
• Exhibit 5-4: Printable and Organic Electronics in Indoor Information Display Markets
• Exhibit 5-5: Printable and Organic Electronics in POP Displays and Smart Shelving
• Exhibit 5-6: Summary of Printed and Organic Electronic Signage by Application ($ Millions)
• Exhibit 5-7: Summary of Printed and Organic Electronics Signage by Technology ($ Millions)
• Exhibit 5-8: Substrate Requirements for TOP Enabled Signage

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