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市場調查報告書

OLED照明 2015-2022年:市場、機會的再評估

OLED Lighting 2015-2022: Reassessing Markets and Momentum

出版商 n-tech Research, a NanoMarkets company 商品編碼 330380
出版日期 內容資訊 英文 101 Pages
商品交期: 最快1-2個工作天內
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OLED照明 2015-2022年:市場、機會的再評估 OLED Lighting 2015-2022: Reassessing Markets and Momentum
出版日期: 2015年05月28日 內容資訊: 英文 101 Pages
簡介

本報告提供OLED (有機發光二極體) 照明市場相關評估更新,從技術開發和製造到主要聯盟,OLED照明市場上主要企業核心策略分析,主要的市場區隔的8年預測等彙整資料,為您概述為以下內容。

摘要整理

第1章 簡介

第2章 OLED技術、製造、材料

  • OLED照明的性能:情形、目標
  • 製造主要的課題:從何處而來又何去何從?
  • 下面的世代:大型面板的轉變
  • OLED研究開發 (R&D) 做清單
  • 流程進展調查
  • 彈性面板的更新
  • 材料的更新
  • 基板
  • 封裝
  • 本章的要點

第3章 汽車,OLED照明的開路車

  • 如何OLED汽車給予價值嗎
  • 汽車廠商用什麼方法購買新技術
  • OLED照明、智慧玻璃,及智慧照明
  • 汽車產業的必要條件如何影響OLED照明部門
  • 在汽車用途中OLED照明有意義的地方
  • 彈性OLED:適應於汽車嗎?
  • 更新:汽車製造商OLED照明計劃
  • 汽車的OLED照明的8年預測
  • 本章的要點

第4章 辦公室與OLED照明:現在仍在探求殺手級應用

  • 辦公室用照明仍為難以實現的目標的理由
  • 故事的改編
  • OLED辦公室用照明的實例
  • OLED照明與零售
  • 醫療用照明
  • 小配額:建築用照明
  • 商業用途的OLED照明的預測
  • 本章的要點

第5章 踏上歸徒:OLED照明及住宅用/消費者用照明

  • 以前,在哪裡聽過?
  • 一般普及:終於到達零售獲取、價格
  • 供應商OLED照明送訊息給消費者
  • 市場上至今還未受關注?
  • OLED照明領域的新興企業
  • 對消費者取向OLED照明來說最適合的消費者市場
  • 高級品的困難問題:進入或者撤退?
  • 住宅用OLED照明的8年預測
  • 本章的要點

第6章 定做的大型、室外安裝

  • 大規模的安裝:LED照明的新新聞
  • 大型OLED照明計劃的最新資訊
  • 彙整:到目前為止的OLED照明的介紹
  • 定製大型安裝的OLED照明的8年預測
  • OLED照明與室外用途:依然黑暗
  • 室外安裝的OLED照明的8年預測
  • 本章的要點

第7章 OLED照明的8年預測:摘要

  • 總論:OLED必要的地方為何?
  • 整體預測的前提條件
  • OLED照明套件、樣品的預測:摘要
  • OLED照明面板的預測:摘要
  • OLED照明設備的預測:摘要
  • 總合 - OLED照明的預測:摘要
  • 關於作者

圖表

目錄
Product Code: Nano-825

A year ago the outlook for OLED lighting seemed to brighten a bit, anticipating that new capacity build-outs and continued development would enable higher outputs and lower costs, and finally start to unlock broad market demand. Unfortunately these efforts largely haven't panned out: LG Chem has pushed out its planned expansion, Konica Minolta did ramp but we believe with disappointing results so far, and Philips is getting out of OLED lighting (and lighting components entirely).

On the end market side of the equation, one can still find reasons to be encouraged. OLED lighting products are showing up in home improvement stores for just $200, instead of the thousands they cost just a couple of years ago. The first vehicles with OLED lighting are expected to arrive within the next 12-24 months. And there are always occasional opportunities to be found in unique showcase installations.

But the real big end-market fish for OLED lighting -- office and commercial lighting, and low-cost residential -- remain frustratingly elusive, still unable to broadly appreciate and embrace OLED lighting's value proposition. The issue seems to be less about technology and performance improvements, and more about persistently high costs and pricing -- which is why the aforementioned manufacturing expansions and improvements (and more of them) are so critical.

The OLED lighting sector is also stuck in a loop. Manufacturers are waiting to commit until there is enough real or imminent end-market demand -- but demand largely will be lured by vastly cheaper products enabled through production improvements and lower costs. The question now seems to be which strategy to embrace for the near- to mid-term: press on and believe, stand pat and wait, or give up and get out? All these cases can be made.

This latest report from n-tech Research revisits our assumptions and expectations on the evolution of end-markets for the OLED lighting sector, evaluating the challenges still standing between OLED lighting and key end markets, especially general illumination in offices and low-cost residential lighting. We include eight-year (volume and value) projections for all the major market sectors along with an assessment of how OLED lighting can effectively compete with conventional lighting technologies. This report also analyzes the core strategies of leading players in the OLED lighting space, from technology development and manufacturing to key partnerships.

Table of Contents

Executive Summary

  • E.1: Countdown to Mass-Market Launch
  • E.2 Resetting the Timer: Changes from the previous report
  • E.3 Update on End Markets
    • E.3.1 General Illumination: Whistling While We Wait
    • E.3.2 The Essence of It: Costs and Timing
    • E.3.3 Rev Up Engines
    • E.3.4 Showcase Projects: Still the Stars
  • E.4 OLED Lighting Technology Update: What's the Story?
    • E.4.1 Product Performance Progress
    • E.4.2 Any Help from OLED Displays and TVs?
  • E.5 OLED Lighting by Region: Our Thoughts on Where, Who, and When
    • E.5.1 Korea
    • E.5.2 Japan
    • E.5.3 China
    • E.5.4 Taiwan
    • E.5.5 Europe
    • E.5.6 U.S.
  • E.6 Summary of Eight-Year Market Forecasts for OLED Lighting Markets

Chapter One: Introduction

  • 1.1 Background to this Report
    • 1.1.1 What's the Matter with OLED Lighting?
    • 1.1.2 OLED Lighting's Success as a Niche Business
    • 1.1.3 Getting Out of a Niche: OLED Lighting's Perpetual Failure
    • 1.1.4 Of Value Shifts and Champions
  • 1.2 Objective and Scope of this Report
  • 1.3 Methodology of this Report
  • 1.4 Economic Assumptions
  • 1.5 Plan of this Report

Chapter Two: OLED Technology, Manufacturing, and Materials

  • 2.1 OLED Lighting Performance: Status and Targets
    • 2.1.1 Balancing OLED Lighting Performance Parameters
    • 2.1.2 Lifetimes
    • 2.1.3 Luminous Efficacy
    • 2.1.4 Luminance
    • 2.1.5 OLED Lighting Performance and End Markets
    • 2.1.6 A Word about OLED Device Drivers
  • 2.2 Key Issues in Manufacturing: Where Do We Go from Here?
    • 2.2.1 Where are Costs Now?
    • 2.2.2 Choose Your Own OLED Adventure
    • 2.2.3 OLED Production Priorities: Old and New
  • 2.3 Generation Next: Migration to Large Panels
    • 2.3.1 Issues Still to be Resolved
  • 2.4 OLED R&D To-Do List
    • 2.4.1 Light Extraction Options
  • 2.5 Process Progress Report
    • 2.5.1 Printing Path Progressions
  • 2.6 Update on Flexible Panels
    • 2.6.1 Research Projects for Flexible OLED Panels
    • 2.6.2 Ongoing Research into Flexible OLED Lighting
  • 2.7 Materials Update
    • 2.7.1 Setting Priorities Straight
    • 2.7.2 The Search for Better Blue Continues
    • 2.7.3 TADF Emitters
    • 2.74 Other Research into OLED Materials
  • 2.8 Substrates
    • 2.8.1 Low-cost Float Glass
    • 2.8.2 Integrated Substrates
    • 2.8.3 Flexible Glass and Foils
  • 2.9 Encapsulation
    • 2.9.1 Who's Doing What
  • 2.10 Key Points from this Chapter

Chapter Three: Automotive, the OLED Lighting Pace Car

  • 3.1 How OLED Lighting Adds Value for Vehicles
  • 3.2 How Automakers Buy New Technology
    • 3.2.1 Timeframes and Alliances
    • 3.2.2 Hidden Value
  • 3.3 OLED Lighting, Smart Glass and Smart Lighting
    • 3.3.1 Smart Auto Lighting and the Implications for OLEDs
    • 3.3.2 Smart Auto Glass Deployment in Automotive
  • 3.4 How Automobile Industry Requirements Impact the OLED Lighting Sector
    • 3.4.1 Performance Tradeoffs for OLED Lighting in Automotive
  • 3.5 Where OLED Lighting Makes Sense in Automotive Applications
    • 3.5.1 External Lighting: Prime Real Estate
    • 3.5.2 Internal Lighting: Coming to the Forefront
  • 3.6 Flexible OLEDs: A Natural Fit for Automotive?
  • 3.7 Update: Car Makers' Plans for OLED Lighting
    • 3.7.1 BMW
    • 3.7.2 Audi
    • 3.7.3 Volkswagen
    • 3.7.4 Japanese Automakers
  • 3.8 Eight-Year Forecast of OLED Lighting in Automotive
    • 3.8.1 Summary of Our Thoughts on OLED Lighting in Automotive
    • 3.8.2 Forecasts for Automotive Lighting Applications
  • 3.9 Key Points from this Chapter

Chapter Four: Offices and OLED Lighting, Still Hunting the Killer App

  • 4.1 Why Office Lighting Remains an Elusive Target
  • 4.2 Retelling the Story
    • 4.2.1 Hidden Assumptions
  • 4.3 Examples of OLED Office Lighting
    • 4.3.1 Conference Room
    • 4.3.2 Desktop Lamps
    • 4.3.3 Collaborative Area
    • 4.3.4 Washroom
  • 4.4 OLED Lighting and Retail
    • 4.4.1 Examples of OLED Lighting in Retail Shops
    • 4.4.2 Our Take on Retail
  • 4.5 Medical Lighting
  • 4.6 Small Slice: Architectural Lighting
    • 4.6.1 Heritage Lighting
  • 4.7 Forecasts for OLED Lighting in Commercial Applications
  • 4.8 Key Points from this Chapter

Chapter Five: Homeward Bound: OLED Lighting and Residential/Consumer Lighting

  • 5.1 The Problem of Pull: Where Have We Heard This Before?
    • 5.1.1 How Businesses and Consumers Purchase Lighting
    • 5.1.2 OLEDs vs. LEDs: Why Consumer Education Still Matters
  • 5.2 Reaching the Masses: Retail Access and Prices Finally Arrive
  • 5.3 Suppliers Pushing OLED Lighting's Consumer Messaging
    • 5.3.1 Acuity
    • 5.3.2 LG Chem
    • 5.3.3 Philips/OLEDWorks
  • 5.4 Still Quietly In the Market?
    • 5.4.1 Lumiotec
    • 5.4.2 Blackbody
  • 5.5 Start-ups On the OLED Lighting Scene
    • 5.5.1 OTI Lumionics
    • 5.5.2 Alkilu
  • 5.6 Niche Consumer Markets for Consumer OLED Lighting
    • 5.6.1 Lighting for Heritage Houses
    • 5.6.2 OLED Lighting and Aquariums
  • 5.7 Luxury Product Conundrum: Embrace or Escape?
  • 5.8 Eight-Year Forecast of OLED Lighting in Residential
  • 5.9 Key Points from this Chapter

Chapter Six: Custom Large-Scale and Outdoor Installations

  • 6.1 Large Installations: OLED Lighting's Newsmakers
    • 6.1.1 Spotlight: Galleries and Museums
  • 6.2 What's New in Big OLED Lighting Projects
    • 6.2.1 Konica Minolta
    • 6.2.2 LG Chem
    • 6.2.3 Philips
    • 6.2.4 Lumiotec
    • 6.2.5 Audi and Mystery Supplier
    • 6.2.6 Umage
  • 6.3 Our Takeaway: Still OLED Lighting's Showcase, for Now
  • 6.4 Eight-Year Forecast of OLED Lighting in Custom Large-Scale Installations
  • 6.5 OLED Lighting and Outdoor Applications: Still in the Shadows
    • 6.5.1 Key Issue #1: Performance
    • 6.5.2 Key Issue #2: Encapsulation
    • 6.5.3 Key Issue #3: Scale and Output
    • 6.5.4 Key Issue #4: The LED Buzzsaw
  • 6.6 Eight-Year Forecast of OLED Lighting in Outdoor Installations
  • 6.7 Key Points from this Chapter

Chapter Seven: Summary of Eight-Year Forecasts for OLED Lighting

  • 7.1 Our Overall Thoughts: Where OLED Lighting Is and Needs to Be
  • 7.2 General Forecasting Assumptions
    • 7.2.1 Production Capacity and Utilization Estimates
    • 7.2.2 Panel Sizes
    • 7.2.3 Pricing Estimates
  • 7.3 Into the Sunset: Summary of Forecasts for OLED Lighting Kits and Samples
  • 7.4 Summary of Forecasts for OLED Lighting Panels
  • 7.5 Summary of Forecasts for OLED Luminaires
  • 7.6 Summary of Forecasts for OLED Lighting-Grand Totals
  • Acronyms and Abbreviations Used In this Report
  • About the Author

List of Exhibits

  • Exhibit E-1: Japanese Companies in OLED Lighting
  • Exhibit E-2: Summary of OLED Panel Shipments and Revenue
  • Exhibit E-3: Summary of OLED Luminaires Shipments and Revenue
  • Exhibit E-4: Summary of Total OLED Lighting Market ($ million)
  • Exhibit 2-1: OLED Light Performance, Current Status and Future Targets
  • Exhibit 2-2: Panel and Luminaire Efficacy Targets
  • Exhibit 2-3: OLED Lighting Performance and Addressable Markets
  • Exhibit 2-4: OLED Lighting Deposition Process Choices
  • Exhibit 3-1: How OLED Lighting Might Add Value to Cars
  • Exhibit 3-2: How Automobile Industry Requirements Impact the OLED Lighting Sector
  • Exhibit 3-3: OLED Lighting Applications in Automotive
  • Exhibit 3-4: Eight-Year Forecasts of Automotive Lighting Applications
  • Exhibit 4-1: OLED Lighting's Value In Retail Use
  • Exhibit 4-2: Eight-Year Forecasts of OLED Lighting in Office and Other Commercial Lighting Applications
  • Exhibit 5-1: Eight-Year Forecasts of OLED Lighting in Residential LightingApplications
  • Exhibit 6-1: Eight-Year Forecasts of OLED lighting in Large-scale Custom Installations
  • Exhibit 6-2: Eight-Year Forecasts of Non-automotive Outdoor OLED Lighting
  • Exhibit 7-1: Eight-Year Forecasts of OLED Lighting Panels in Designer Kits
  • Exhibit 7-2: Number of OLED Lighting Panels Sold (Millions)
  • Exhibit 7-3: Total Area of OLED Lighting Panels Sold (000s of square meters)
  • Exhibit 7-4: Value of OLED Lighting Panel Market ($ Millions)
  • Exhibit 7-5: Number of OLED Luminaires (000s)
  • Exhibit 7-6: Value of OLED Luminaire Market ($ Millions)
  • Exhibit 7-7: Grand Total OLED Lighting Market ($ Millions)
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