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市場調查報告書

透明顯示器的市場與市場機會

Markets and Opportunities for Transparent Displays - 2014 to 2021

出版商 n-tech Research, a NanoMarkets company 商品編碼 293226
出版日期 內容資訊 英文 92 Pages
商品交期: 最快1-2個工作天內
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透明顯示器的市場與市場機會 Markets and Opportunities for Transparent Displays - 2014 to 2021
出版日期: 2014年01月29日 內容資訊: 英文 92 Pages
簡介

透明顯示器的市場,NanoMarkets認為現在正試圖大幅擴大。Google Glass等的「Smart glass(智慧眼鏡)」和各種的擴增實境(AR)應用,著重顯示資訊同時又能看見現實世界作用的顯示器。顯示器企業以對應這個大趨勢的形式,投入新類型的透明顯示器。

本報告提供透明顯示器市場現況與展望調查分析、透明顯示器的材料、技術、產品種類與概要、其主要用途彙整,再加上主要企業的介紹、各用途/各前板技術的8年預測等,為您概述為以下內容。

摘要整理

  • 市場需要透明顯示器的理由,並且這是新的大量市場嗎?
  • 對技術供應商而言的主要機會
  • 透明顯示器市場上材料企業的機會存在嗎?
  • 系統廠商及增值轉售商的機會
  • 在透明顯示器部門中值得注意的6家公司
    • Samsung(韓國)
    • LG(韓國)
    • AUO(台灣)
    • Planar(美國)
    • Google(美國)
    • Apple(美國)
    • UDC(美國)
  • 透明顯示器的8年市場預測的摘要

第1章 簡介

第2章 透明顯示器技術

  • 顯示器產業中的透明顯示器
    • LED及EL:最剛開始的透明顯示器 技術
  • 使用了LCD的透明顯示器
    • 隱藏背光,或刪除
    • 透明LCD產品的供應商
  • 有機發光二極體
    • 透明有機EL顯示器產品的供應商
    • 透明有機發光二極體照明產品的供應商
  • 電子紙
    • 透明電子紙產品的供應商
  • 材料及實行技術
    • 透明TFT
    • 透明顯示器的基板選擇
    • 透明顯示器的觸控螢幕技術
    • 透明電子設備用透明導電體
  • 本章的要點

第3章 透明顯示器的用途與市場

  • 透明顯示器技術的用途範圍
  • 行動顯示器
    • 透明行動電話競爭的初期進入者
    • 平板電腦的透明顯示器的未來
    • 筆記型電腦、筆記型電腦
    • 行動透明顯示器的8年市場預測,各用途
    • 穿戴式運算及抬頭顯示器
    • Smart Glass
    • Smart Watch
    • Smart Glass用透明顯示器的8年市場預測
    • 穿戴式產品用透明顯示器的8年市場預測,各Smart Watch
    • 穿戴式產品用透明顯示器的8年市場預測,各前板技術
  • 零售用途
    • 廣告顯示器和商店的show window
    • 展示案例
    • 自動販賣機
    • 零售的透明顯示器的8年市場預測
  • 建築物相關用途
    • 混合窗戶/顯示器
    • 冰箱和其他電器產品
    • 建築物用透明顯示器的8年市場預測,各用途
  • 其他透明顯示器市場
    • 賭搏遊戲
    • 博物館的展示
    • 汽車用途
    • 軍事用途
  • 系統廠商及增值轉售商所扮演的角色
  • 8年市場預測的摘要
    • 各用途
    • 各前板技術
  • 本章的要點

用語

關於作者

圖表

目錄
Product Code: Nano-671

NanoMarkets believes that the market for transparent displays is about to expand dramatically. "Smart glasses," such as Google Glass and Augmented Reality (AR) applications have focused attention on displays that can simultaneously display information and function as windows on the real world.

Display firms have begun to respond to these major trends with novel types of transparent displays. To do so they have had to invent new technologies. Transparent TFTs are especially challenging, with the most likely material solution being ZnO, though other options are possible. Hiding backlighting in transparent LCDs is also an issue, creating opportunities for transparent OLED displays; but these have their own challenges too.

In this report, NanoMarkets identifies where the revenues will be generated by transparent displays over the next eight years. In addition to leading edge applications such as smart glasses and AR, this report also considers near-term applications for transparent displays in more mundane applications such as retail and automotive.

This report is designed to be a guide to how transparent displays will be commercialized and provides both a roadmap to how the transparent display market will evolve and an assessment of the latest transparent display technology.

And in addition to granular eight-year forecasts of the transparent display market, this report also discusses the product/market strategies of transparent display makers, both large and small.

Table of Contents

Executive Summary

  • E.1 Why Does the Market Need Transparent Displays and Is this a New Mass Market?
    • E 1.1 Mobile Applications: Vanguard for Transparent Displays
    • E 1.2 Are Wearables the Next Cell Phones and Will They Use Transparent Displays?
    • E.1.3 Retail and Marketing Applications: Smaller Addressable Market for Transparent Displays, but More Certain?
    • E.1.4 Beyond AR and Promo: Other Potential Opportunities for Transparent Displays
  • E.2 Key Opportunities for Technology Providers
    • E.2.1 Opportunities in Transparent LCDs: Need Clever Ways to Get Rid of BLUs
    • E.2.3 Do Transparent Displays Need a New Frontplane Technology
  • E.3 Opportunities for Materials Firms in the Transparent Display Market: Are There Any?
  • E.4 Opportunities for System Integrators and Value-added Resellers
  • E.5 Six Companies to Watch in the Transparent Display Sector
    • E. 5.1 Samsung (Korea)
    • E. 5.2 LG (Korea)
    • E. 5.3 AUO (Taiwan)
  • E.5.4 Planar (United States)
  • E. 5.5 Google (United States)
  • E. 5.6 Apple (United States)
  • E.5.7 UDC (United States)
  • E.6 Summary of Eight-Year Forecasts of Transparent Displays

Chapter One: Introduction

  • 1.1 Background to this Report
    • 1.1.1 The Problem of Invisible Components in LCD Displays
    • 1.1.2 Enter the Transparent OLED
    • 1.1.3 Coda: The TFT Factor
  • 1.2 Objective and Scope of this Report
  • 1.3 Research and Forecasting Methodology
  • 1.4 Plan of this Report

Chapter Two: Transparent Display Technologies

  • 2.1 Transparent Displays in the Context of the Display Industry
    • 2.1.1 LED and EL: The First Transparent Display Technologies
  • 2.2 LCD-Based Transparent Display
    • 2.2.1 Hiding or Eliminating Backlights
    • 2.2.2 Suppliers of Transparent LCD Products
  • 2.3 OLEDs
    • 2.3.1 Suppliers of Transparent OLED Display Products
    • 2.2.2 Suppliers of Transparent OLED Lighting Products
  • 2.4 E-paper
    • 2.4.1 Suppliers of Transparent E-paper Products
  • 2.4 Materials and Enabling Technologies
    • 2.4.1 Transparent TFTs
    • 2.4.2 Substrate Options for Transparent Displays
    • 2.4.3 Touch-screen Technology in Transparent Displays
    • 2.4.4 Transparent Conductors for Transparent Electronics
  • 2.5 Key Points from this Chapter

Chapter Three: Applications and Markets for Transparent Displays

  • 3.1 Scope of Applications of the Transparent Display Technology
  • 3.2 Mobile Displays
    • 3.2.1 Early Entries in the Transparent Cell Phone Stakes
    • 3.2.2 The Future of Transparent Displays in Tablets
    • 3.2.3 Laptops and Notebooks
    • 3.2.4 Eight-year Forecast of Mobile Transparent Displays by Application
    • 3.2.5 Wearable Computing and Heads-Up Displays
    • 3.2.6 Smart Glasses
    • 3.2.7 Smart Watches
    • 3.2.8 Eight-year Forecast of Transparent Displays in Smart Glasses
    • 3.2.9 Eight-year Forecast of Transparent Displays in Wearables by Smart Watches
    • 3.2.10 Eight-year Forecast of Transparent Displays in Wearables by Frontplane Technology
  • 3.3 Retail Applications
    • 3.3.1 Advertising Displays and Store Windows
    • 3.3.2 Display Cases
    • 3.3.3 Vending Machines
    • 3.3.4 Eight-year Forecast of Transparent Displays in Retail
  • 3.4 Building-related Applications
    • 3.4.1 Hybrid Window/Displays
    • 3.4.2 Refrigerators and Other Appliances
    • 3.4.3 Eight-year Forecast of Transparent Displays for Buildings by Application
  • 3.5 Other Markets for Transparent Displays
    • 3.5.1 Casino Games
    • 3.5.2 Museum Displays
    • 3.5.3 Automotive Applications
    • 3.5.4 Military Applications
  • 3.6 Role of Systems Integrators and Value-Added Resellers
  • 3.7 Summary of Eight-year Market Forecasts
    • 3.7.1 By Application
    • 3.7.2 By Frontplane Technology
  • 3.8 Key Points in this Chapter
  • Acronyms and Abbreviations Used In this Report
  • About the Author

List of Exhibits

  • Exhibit E-1: Eight-Year Revenue Forecasts for Transparent Display Markets by Applications ($ Millions)
  • Exhibit E-2: Eight-Year Forecasts for Transparent Display Markets by Frontplane Technology ($ Millions)
  • Exhibit 2-1: Status of Suppliers of Transparent LCD Display Panels
  • Exhibit 2-2: Status of Suppliers of Transparent OLED Display and Lighting Panels
  • Exhibit 2-3: Firms to Watch in the Metal Oxide TFT Space
  • Exhibit 3-1: Examples of Transparent Cell Phones and Tablets
  • Exhibit 3-2: Prospects for Transparent Laptops
  • Exhibit 3-3: Eight Year Forecast for Transparent Displays in LCD Cell Phones
  • Exhibit 3-4: Eight-Year Forecast for Transparent OLED Cell Phones
  • Exhibit 3-5: Eight-Year Forecast for Transparent LCD Tablets
  • Exhibit 3-6: Eight-Year Forecast for Transparent OLED Tablets
  • Exhibit 3-7: Eight-Year Forecast for Transparent LCD Laptops
  • Exhibit 3-8: Eight-Year Forecast for Transparent OLED Laptops
  • Exhibit 3-9: Eight-Year Forecast for Transparent LCD PC monitors
  • Exhibit 3-10: Prospects of Transparent Wearable Glasses
  • Exhibit 3-11: Eight-Year Forecast for Transparent LCD Head Mounted Displays (HMDs) (Industrial and niche applications)
  • Exhibit 3-12: Eight-Year Forecast for Transparent OLED HMDs (Industrial and niche applications)
  • Exhibit 3-13: Eight-Year Forecast for Transparent LCD HMDs (Consumer applications)
  • Exhibit 3-14: Eight-Year Forecast for Transparent OLED HMDs (Consumer applications)
  • Exhibit 3-15: Eight-Year Forecast for Transparent LCD Smart Watches
  • Exhibit 3-16: Eight-Year Forecast for Transparent OLED Smart Watches
  • Exhibit 3-17: Eight-Year Forecast for Total Transparent Wearable Devices Market
  • Exhibit 3-18: Prospects of Transparent Advertising Windows and Store Displays
  • Exhibit 3-19: Prospects of Transparent Vending Machines
  • Exhibit 3-20: Eight-Year Forecast for Transparent LCD Retail Store Displays
  • Exhibit 3-21: Eight-Year Forecast for Transparent OLED Retail Store Displays
  • Exhibit 3-22: Eight-Year Forecast for Transparent LCD Digital Signage
  • Exhibit 3-23: Eight-Year Forecast for Transparent LCD Vending Machines
  • Exhibit 3-24: Eight-Year Forecast for Total Transparent Retail Devices Market
  • Exhibit 3-25: Prospects for Transparent Appliance-Related Applications
  • Exhibit 3-26: Eight-Year Forecasts for Transparent LCD Refrigerator and Freezer Doors
  • Exhibit 3-27: Prospects for Other Transparent Applications
  • Exhibit 3-28: Eight-Year Forecasts for Transparent LCD Casino Displays
  • Exhibit 3-29: Eight-Year forecast of Transparent LCD Automobile Windshields, Rear-view Mirrors and Dashboards
  • Exhibit 3-30: Eight-Year Forecast of Transparent OLED Automobile Windshields, Rearview Mirrors and Dashboards
  • Exhibit 3-31: Eight-Year Forecasts of Transparent LCD Military HMDs
  • Exhibit 3-32: Eight-Year Forecasts of Transparent OLED Military HMDs
  • Exhibit 3-33: Eight-Year Revenue Forecasts of Transparent Display by Applications ($ Millions)
  • Exhibit 3-34: Eight-Year Forecasts of Transparent Display by Frontplane Technology ($ Million)
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