法國PC及筆記型PC市場

Abstract

About this report

Mintel’s report series “PCs and Laptops” in 2009 covers the six largest PC retail markets in Europe.

There are separate reports for the UK, Germany, France, Spain, Italy and the Netherlands as well as a pan-European report combining all six countries along with an overview of the market.

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

Each examination includes studies of:

• background economic and demographic data
• market sizes
• regional retailing trends and issues
• market drivers
• consumer expenditure
• consumer trends
• leading pan-European retailers
• domestic retailers
• market forecasts

Table of Contents

• Market in Brief
• The future
• Market size and performance
• The competitive landscape
• Report Scope
• PC retailers' sales
• Leading retailers and company profiles
• Abbreviations
• Other abbreviations
• Technical notes
• Financial definitions
• Currencies
  • Figure 1: Exchange rates, € to other European currencies, 2004-08
• VAT
  • Figure 2: Europe: Standard VAT rates, 2008
• Country codes
  • Figure 3: Country codes
• Broader Market Environment
• Key points
• Slowing population growth
  • Figure 4: France: Population trends, 2004-09
  • Figure 5: France: Population projection, by age group, 2005-45
• Uncertain economy
  • Figure 6: France: Gross domestic product, 1997-2008
• Consumer spending to slow
  • Figure 7: France: Consumer spending, 1997-2008
• Pressure of inflation
  • Figure 8: France: Consumer price inflation, 2002-08
• PC ownership
  • Figure 9: France: PC usage and ownership, internet access, 2002-08
  • Figure 10: France: Proportion of consumers using computers once a day, by age group, 2007-08
• Ownership of peripherals
  • Figure 11: France: Ownership of peripherals, 2007-08
• Computer usage
  • Figure 12: France: What home computer is used for, 2004-08
• Factors in choosing a home computer
  • Figure 13: France: Most important factor when choosing a home computer, 2004-08
• Competitive Context
• Key points
• Spending on audio-visual, photo and information processing equipment
  • Figure 14: France: Consumer spending on leisure and culture, 2004-08
• Computer market in a wider context
  • Figure 15: France: Percentage growth in consumer spending on selected products, 2004-08
• All change in 2008
  • Figure 16: France: Percentage change in consumer spending on selected products, 2007-08
• Deep deflation holds back market growth
  • Figure 17: France: Consumer price index, PCs etc., 1990-2008
• Channels of Distribution
  • Figure 18: France: Channels of distribution, PCs and related items, 2008
• Market Size and Forecast
• Key points
• Economic outlook
• Market and retail forecasts
• Technical notes
• Subdued growth to come
  • Figure 19: France: Computer market size and retail sales, 2004-14
• Outlook for PC retailers
• Retail Competitor Analysis
• Key points
• PC City exits the market
• Surcouf and Youg' s
• Fnac, the leader of the pack
• Other electricals players are important
  • Figure 20: France: Leading PC retailers, 2008
• Market shares
  • Figure 21: France: Leading retailers of PCs, market shares, 2008
• Boulanger
• History
• Financial performance
  • Figure 22: Boulanger: Group financial performance, 2004-08
• Store portfolio
  • Figure 23: Boulanger: Outlet data, 2004-08
• Retail offering
• Market positioning
• Brands
• Product offer
• Advertising and marketing
• e-commerce and home shopping
• Fnac
• Strategic evaluation
• History
• Financial performance
  • Figure 24: Fnac: Group financial performance, 2003-08
  • Figure 25: Fnac: Sales by country, 2008
  • Figure 26: Fnac: Retail sales of PCs, 2003-08
• Store portfolio
  • Figure 27: Fnac: Outlet data, 2003-08
• Retail offering
• Market positioning
• Product offer
  • Figure 28: Fnac: Breakdown of sales, by major product category, 2008
  • Figure 29: Fnac: Breakdown of sales, by major product category, 2003-08
• Pricing
• Operational issues
• e-commerce and home shopping
  • Figure 30: Fnac: Websites by country, 2008
• Kesa Electricals
• Strategic evaluation
• History
• Financial performance
  • Figure 31: Kesa Electricals: Group financial performance, 2006/07-2008/09
• Store portfolio
  • Figure 32: Kesa Electricals: Outlet data, 2006-09
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Customer services
• Advertising and marketing
• e-commerce and home shopping
  • Figure 33: Kesa electricals: Websites, 2009
• Media Markt/Saturn
• Strategic evaluation
• History
• Financial performance
  • Figure 34: Media Markt/Saturn: Financial performance, 2004-08
  • Figure 35: Media Markt/Saturn: Germany, Western Europe & Eastern Europe -- share of sales, 2004-08
• Store portfolio
  • Figure 36: Media Markt/Saturn: Outlet data, by country, 2004-08
  • Figure 37: Media Markt/Saturn, description of outlets, 2008
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Advertising and marketing
• Operational issues
• e-commerce and home shopping
  • Figure 38: Media Markt/Saturn: Websites by country, 2009