Abstract
About this report
Mintel’s report series “PCs and Laptops” in 2009 covers the six largest PC retail markets in Europe.
Each market examination includes studies of:
- background economic and demographic data
- market sizes
- regional retailing trends and issues
- market drivers
- consumer expenditure
- consumer trends
- leading pan-European retailers
- domestic retailers
- market forecasts
Table of Contents
- Market in Brief
- The future
- PC market size and trends
- Competitive landscape
- Leading retailers
- European Summary
- Report scope
- PC retailers' sales
- Leading retailers and company profiles
- Definitions
- Abbreviations
- Other abbreviations
- Technical notes
- Financial definitions
- Currencies
- Figure 1: Exchange rates,€ to other European currencies, 2004-08
- VAT
- Figure 2: Europe: Standard VAT rates, 2008
- Country codes
- European PC market size and trends
- PC penetration -- creating the information society
- Figure 4: Internet access by country, 2004 and 2008
- Figure 5: Broadband access by country, 2004 and 2008
- Germany and France the largest PC markets
- Figure 6: Share of consumer spending on information processing
equipment, by country, 2008
- But greatest potential lies with Spain and Italy
- Figure 7: Per capita spending on information processing equipment, by
country, 2008
- A tiny proportion of all consumer spending -- but room to grow
- Figure 8: Spending on Information processing equipment as % of total
consumer spending, by country, 2008
- Volumes drive historical growth
- Figure 9: Growth in consumer spending on information processing
equipment, by country, 2004-08
- Figure 10: Spending on Information technology, by country, 2004-08
- European PC market forecasts
- Figure 11: Forecast spending on information processing equipment, by
country, 2008-14
- Figure 12: Consumer spending on information technology and all retail
sales index, 2008-14
- Retail sectors and channels
- National statistics limitations
- PC specialists capture a minority share
- A fragmented market
- Retail sales forecasts
- Figure 13: Miscellaneous and electricals specialists' sales and all
retail sales by country, 2004-14
- Figure 14: Miscellaneous and electrical specialists' sales and all
retail sales indices, 2008-14
- Leading retailers
- PC specialists
- Figure 15: Europe: Leading PC specialists, sales and store numbers, 2008
- Electrical specialists
- Figure 16: Leading electricals specialists -- total sales and PC sales,
2008
- Market shares
- Figure 17: Leading retailers' share of the PC market, 2008
- Structural issues and outlook
- Different modus operandi
- Has the multiples model failed?
- Should franchise operations be expanding?
- Manufacturers' B2C arms -- where next?
- Can the focus remain on price?
- It' s the experience stupid
- France
- Market in brief
- The future
- Market size and performance
- The competitive landscape
- Broader market environment
- Key points
- Slowing population growth
- Figure 18: France: Population trends, 2004-09
- Figure 19: France: Population projection, by age group, 2005-45
- Uncertain economy
- Figure 20: France: Gross domestic product, 1997-2008
- Consumer spending to slow
- Figure 21: France: Consumer spending, 1997-2008
- Pressure of inflation
- Figure 22: France: Consumer price inflation, 2002-08
- PC ownership
- Figure 23: France: PC usage and ownership, internet access, 2002-08
- Figure 24: France: Proportion of consumers using computers once a day,
by age group, 2007-08
- Ownership of peripherals
- Figure 25: France: Ownership of peripherals, 2007-08
- Computer usage
- Figure 26: France: What home computer is used for, 2004-08
- Factors in choosing a home computer
- Figure 27: France: Most important factor when choosing a home computer,
2004-08
- Competitive context
- Key points
- Spending on audio-visual, photo and information processing equipment
- Figure 28: France: Consumer spending on leisure and culture, 2004-08
- Computer market in a wider context
- Figure 29: France: Percentage growth in consumer spending on selected
products, 2004-08
- All change in 2008
- Figure 30: France: Percentage change in consumer spending on selected
products, 2007-08
- Deep deflation holds back market growth
- Figure 31: France: Consumer price index, PCs etc., 1990-2008
- Channels of distribution
- Figure 32: France: Channels of distribution, PCs and related items, 2008
- Market size and forecast
- Key points
- Economic outlook
- Market and retail forecasts
- Technical notes
- Subdued growth to come
- Figure 33: France: Computer market size and retail sales, 2004-14
- Outlook for PC retailers
- Retail competitor analysis
- Key points
- PC City exits the market
- Surcouf and Youg' s
- Fnac, the leader of the pack
- Other electricals players are important
- Figure 34: France: Leading PC retailers, 2008
- Market shares
- Figure 35: France: Leading retailers of PCs, market shares, 2008
- Germany
- Market in brief
- The future
- Market size and performance
- Leading players
- Broader market environment
- Key points
- Population in decline
- Figure 36: Germany: Population trends, 2003-07
- Figure 37: Germany: Births, deaths, immigration and emigration, 2000-07
- Figure 38: Germany: Population, by age group, 2007, 2010 and 2015
- Germany in recession
- Figure 39: Germany: Gross domestic product, 1999-2008
- Weak consumer spending
- Figure 40: Germany: Consumer expenditure, 1999-2008
- Inflation in free-fall
- Figure 41: Germany: Consumer prices, 2003-08
- Personal computer ownership
- Figure 42: Germany: Ownership of PCs and internet access, 2004-08
- Ownership of peripherals
- Figure 43: Home computer peripherals/hardware, ownership, 2007-08
- Ownership demographics
- Figure 44: Germany: Computer ownership, by age group, 2008
- Figure 45: Germany: Computer ownership, by income group, 2008
- Computer usage
- Figure 46: Germany: What home computer is used for, 2004-08
- Factors in choosing a home computer
- Figure 47: Germany: Most important factor when choosing a home computer,
2004-08
- Competitive context
- Key points
- Spending on audio-visual, photo and information processing equipment
- Figure 48: Germany: Consumer spending on leisure & culture, 2004-08
- PC goods in a wider context
- Figure 49: Germany: Consumer spending, growth in selected main
categories (current prices), 2004-08
- Price deflation
- Figure 50: Germany: Consumer price index for selected products, 2000-08
- Channels of distribution
- Market size and forecast
- Key points
- Economic and consumer outlook
- Market and retail forecasts
- Technical notes
- Retail prospects
- Figure 51: Germany: Computer market size and retail sales, 2004-14
- Outlook for PC retailers
- Past performance of PC specialists
- Figure 52: Germany: PC and office specialists' retail sales, 2004-08
- Retail competitor analysis
- Key points
- Media-Saturn is market leader
- Synaxon in second place
- Vobis decline continues
- Heavy presence of buying groups
- Notebooksbilliger.de
- Conrad
- Figure 53: Germany: Leading PC retailers, 2008
- Market shares
- Figure 54: Germany: Leading retailers of PCs, market shares, 2008
- Enterprise and outlet data
- Figure 55: Germany: PC and office specialists, enterprise and outlet
data, 1998-2004
- Italy
- Market in brief
- The future
- Market size and performance
- The competitive landscape
- Broader market environment
- Key points
- Slowly growing, ageing population
- Figure 56: Italy: Population trends, 2003-08
- Struggling economy
- Figure 57: Italy: Gross domestic product, 1998-2008
- Consumer spend turns from weak to negative growth
- Figure 58: Italy: Consumer spending, 1998-2008
- Inflation easing
- Figure 59: Italy: Consumer price inflation, 2003-08
- Unemployment back on the rise
- Personal computer ownership
- Figure 60: Italy: Household PC ownership, 2004-08
- Figure 61: Italy: Household PC ownership, by type of household, 2008
- Figure 62: Italy: Computer usage, by selected demographics, 2008
- Figure 63: Italy: Household PC ownership and internet/broadband access,
by geographic region, 2004 and 2008
- Figure 64: Italy: Average spending on PCs by consumers who bought them,
2003-07
- Competitive context
- Key points
- Computing among the weakest spending categories
- Figure 65: Italy: Consumer spending, growth in selected main categories
(current prices), 2004-08
- Figure 66: Italy: Consumer spending, growth in selected main categories
(current prices), 2007-08
- Figure 67: Italy: Consumer spending on recreation & culture, 2004-08
- Deflation hampers electricals
- Figure 68: Italy: Consumer price inflation on audio-visual, photographic
and information processing goods, 2002-07
- Channels of distribution
- Figure 69: Italy: Computing goods, estimated channels of distribution,
2008
- Market size and forecast
- Key points
- Economic outlook
- Market and retail forecasts
- Technical notes
- Retailers' prospects
- Spending on PCs to suffer as discretionary
- Challenging times ahead for PC retailers
- Figure 70: Italy: Retail sales, 2004-14
- Retail competitor analysis
- Key points
- PC City merged to UniEuro
- Computer Discount struggles
- Wellcome gains ground
- Electricals chains in hot competition
- Figure 71: Italy: Leading PC retailers, 2008
- Market shares
- Figure 72: Italy: Leading retailers of PCs, market shares, 2008
- Netherlands
- Market in brief
- The future
- Market size and performance
- The competitive landscape
- Broader market environment
- Key points
- Population continues to grow
- Figure 73: The Netherlands: Population trends, 2004-09
- Figure 74: The Netherlands: Births, deaths, immigration and emigration,
2000-08
- Ageing population
- Figure 75: The Netherlands: Population projections, by age group, 2009-50
- Economy in recession
- Figure 76: The Netherlands: Gross domestic product, 1999-2008
- Robust consumer spending
- Figure 77: The Netherlands: Consumer expenditure, 1999-2008
- Figure 78: The Netherlands: Consumer confidence, January 2000-May 2009
- Inflation easing
- Figure 79: The Netherlands: Consumer prices, 2003-08
- Unemployment set to rise
- Personal computer ownership
- Figure 80: The Netherlands: Possession of computers and internet access
in households, 2002-08
- Figure 81: The Netherlands: Ownership of PCs, 2005-08
- Figure 82: The Netherlands: PC ownership, by age group, 2005-08
- Figure 83: The Netherlands: PC ownership, by household income group,
2005-08
- Competitive context
- Key points
- Consumer spending on ICT goods
- Figure 84: The Netherlands: Consumer spending on ICT goods, 2004-08
- ICT goods in a wider context
- Figure 85: Netherlands: Spending on home appliances and technology,
2003-07
- Price deflation
- Figure 86: The Netherlands: Consumer price index for selected products,
2000-08
- Channels of distribution
- Electricals specialists
- Online retailers
- Manufacturers sales and non-specialists
- Market size and forecast
- Key points
- Economic outlook
- Market and retail forecasts
- Technical notes
- Retailers' prospects
- Figure 87: Netherlands: Computer market size and retail sales, 2004-14
- Outlook for PC retailers
- Past performance of PC specialists
- Figure 88: The Netherlands: PC specialists' retail sales, 2004-08
- Retail Competitor Analysis
- Key points
- Media Saturn is market leader
- Dexcom in second place
- Other specialists
- Impact Retail up and coming
- Non-specialists
- Figure 89: The Netherlands: Leading PC retailers, 2008
- Market shares
- Figure 90: The Netherlands: Leading PC retailers, estimated market
shares 2008
- Enterprise and outlet data
- Figure 91: The Netherlands: Computer specialists enterprise and outlet
numbers, 2006-08
- Spain
- Market in brief
- The future
- Market size and performance
- Competitive landscape
- Broader market environment
- Key points
- Gradual population growth
- Growing population...
- Figure 92: Spain: Population trends, 2004-08
- but ageing too...
- Figure 93: Spain: Population projections, by age group, 2007 and 2015
- Economy -- the good times are over
- Figure 94: Spain: Gross domestic product, 1998-2008
- End of consumer boom
- Figure 95: Spain: Household consumer expenditure, 1998-2008
- Inflation moderating
- Figure 96: Spain: Consumer prices, 1999-2009
- Unemployment rising
- Figure 97: Spain: Unemployment rate, 2005-09 Q1
- Personal computer ownership
- Overall ownership relatively low
- Figure 98: Spain: Household computer ownership, 2004-08
- Peripherals ownership
- Figure 99: Spain: Home computer peripherals/hardware, ownership, 2007-08
- Computer usage
- Figure 100: Spain: What home computer is used for, 2004-08
- Factors in choosing a home computer
- Figure 101: Spain: Most important factor when choosing a home computer,
2004-08
- Internet usage
- Figure 102: Spain: Internet penetration, 2004-08
- Figure 103: Spain: Reasons for households not having broadband access,
by size of household, 2007
- Figure 104: Spain: What measures would encourage people to use the
internet, 2007
- Figure 105: Spain: What measures would encourage people to use the
internet, by age, 2007
- Competitive context
- Key points
- Computer spending growth lags other home and recreational categories
- Figure 106: Spain: Consumer spending on select home and recreational
categories, 2003-07
- But not in volume terms
- Figure 107: Spain: Consumer spending growth on select home and
recreational categories, 2000-06
- Deep deflation holds back growth
- Figure 108: Spain: Consumer price inflation on selected consumer
electronics categories, 2002-08
- Channels of distribution
- PC specialists and electricals retailers
- Buying groups
- El Corte Inglés and the hypermarkets
- Online operators
- Market size and forecast
- Key points
- Economic and consumer outlook
- Market and retail forecasts
- Technical notes
- Short-term outlook for retailing is poor
- Computer spending will lose retail market share
- Figure 109: Spain: Computer market size and retail sales, 2004-14
- Outlook for PC retailers
- Retail competitor analysis
- Key points
- Several channels to market
- PC City only multiple of note
- Several franchise operators
- Media Markt and Fnac occupy different segments of the market
- Worten could become a threat
- Figure 110: Spain: Leading retailers of PCs, 2007 and 2008
- Market shares
- Figure 111: Spain: Leading PC retailers' estimated market shares, 2008
- United Kingdom
- Key issues
- Definitions
- Abbreviations
- Future opportunities
- Service brings a smile
- Decisions, decisions
- Manufacturers want a piece of the action
- Market in brief
- 2009 to be a difficult year for PC and laptop retailers
- Mintel forecasts a slow recovery
- PC World continues to dominate the specialists sector...
- However, Best Buy' s entry set to shake up the market
- Specialists need to be about more than low prices
- Internal market environment
- Key points
- The impact of online
- Direct sales
- Store-based retailers moving online
- Non-specialist competition
- Product convergence
- Smartphones
- Video game consoles
- Price deflation
- Figure 112: UK: Information processing equipment, Consumer Price Index,
1996-2008
- Netbooks
- Broader market environment
- Key points
- Mixed impact of changing demographics
- Figure 113: Implications of changing demographics of the UK population
for PC market, 2009-14
- The economy
- Figure 114: UK: GDP real growth, 1999-Q1 2009
- 2008 -- consumer confidence fell but retail sales were robust
- Figure 115: Nationwide Consumer Confidence Index, Jan 2007-May 2009
- 2009 -- confidence and spending take a rollercoaster ride
- Figure 116: UK: Retail sales value growth, 2007-09 (May)
- Implications for PC retailing
- Competitive context
- Key points
- Computer spending growth lags other home and recreational categories
- Figure 117: UK: Consumer spending on selected home and recreational
categories, 2004-08
- Figure 118: UK: Consumer spending on selected categories including
computer goods, 2004-08
- Computing versus audio-visual
- Figure 119: UK: Computing vs audio visual spending: Quarterly spending
comparisons, 2006-09
- Computing versus household appliances
- Figure 120: UK: Computing vs household appliances spending: Quarterly
spending comparisons, 2006-09
- Consumer prices
- Figure 121: UK: Consumer price index on select categories including
computer goods, 1996-2008
- The bigger picture
- Figure 122: UK: Things the recession has prevented consumers doing or
buying over the next six months, February 2009
- Who' s Innovating?
- Key points
- Dell tweeting...
- ... while Toshiba is blogging
- Argos gets widget
- Best Buy is coming... but not quite yet
- Strengths and weaknesses in the market
- Strengths
- Weaknesses
- Market size and forecast
- Key points
- Economic and consumer outlook
- Market and retail forecasts
- Technical notes
- Short-term outlook for retailing is poor
- Computer spending will lose retail market share
- Figure 123: UK: Computer market size and retail sales, 2004-14
- Outlook for computer retailers
- Low consumer confidence will hit computer sales in the short term
- Price-sensitive consumers
- Are specialists more vulnerable in the short term?
- New kids on the block
- Can manufacturers create new opportunities?
- ... and what about netbooks?
- Past trends
- Figure 124: UK: Retail sales of information processing equipment sold
through specialist retail outlets*, 2000-07
- Channels of distribution
- Specialist computer retailers
- Manufacturers
- Generalist electrical retailers
- Mixed goods retailers
- Grocers
- Distributors/resellers
- Specialists dominate the market
- Figure 125: UK: Retailer used for buying last main home computer, June
2009
- Retail competitor analysis
- Key points
- PC World dominates the specialists sector
- Poles apart
- Dell is the top product brand
- Online specialists
- Fierce challenges
- Figure 126: UK: Leading retailers of PCs, 2007 and 2008
- Market shares
- Figure 127: UK: Leading retailers of PCs, market shares, 2007 and 2008
- Evaluation
- Figure 128: PC retailing specialists, evaluation
- Retail advertising and promotion
- Key points
- UK advertising expenditure
- PC specialists
- Figure 129: Main media advertising spend on hardware, by PC specialists,
2004-09
- Figure 130: Main media advertising spend on hardware as % of sales, by
PC specialists, 2004-08
- Figure 131: Main media advertising spend on hardware of PC specialists,
by media type, 2008
- Figure 132: Main media advertising spend on hardware, by PC specialists,
by media type, 2008
- Non-specialist retailers
- Figure 133: Main media advertising spend on computer hardware, by
leading non-specialist retailers, 2006-09
- Figure 134: Leading non-specailists' main media advertising spend on
computer hardware, by media type, 2008
- Figure 135: Main media advertising spend on hardware, by leading
non-specialist retailers, by media type, 2008
- Product brands
- Figure 136: Main media advertising spend on compuer hardware, by product
brands, 2006-09
- Figure 137: Total product brands' main media advertising spend, by media
type, 2008
- Figure 138: Main media advertising spend, by leading product brands, by
media type, 2008
- Brand elements
- Key points
- Brand map
- Figure 139: Attitudes towards and usage of PC and laptop brands, July
2009
- Brand qualities of PC and laptop brands
- PC World knows best, but Dell has the authority
- Figure 140: Personalities of various PC and laptop brands, July 2009
- Experience of PC and laptop brands
- Argos sees recent interest growth
- Figure 141: Consumer usage of various PC and laptop brands, July 2009
- Brand intentions for PC and laptop brands
- Currys and Comet most considered
- Figure 142: Consideration of various PC and laptop brands, July 2009
- Brand satisfaction for PC and laptop brands
- Style means satisfaction?
- Figure 143: Satisfaction with various PC and laptop brands, July 2009
- Brand commitment to PC and laptop brands
- Dell most recommended
- Figure 144: Commitment to various PC and laptop brands, July 2009
- PC World
- What the consumer thinks
- Figure 145: Attitudes towards the PC World brand, July 2009
- Comet
- What the consumer thinks
- Figure 146: Attitudes towards the Comet brand, July 2009
- Argos
- What the consumer thinks
- Figure 147: Attitudes towards the Argos brand, July 2009
- Dell
- What the consumer thinks
- Figure 148: Attitudes towards the Dell brand, July 2009
- Where they buy PCs and laptops
- Key points
- Where people buy personal computers
- Figure 149: Retailers/channels used for buying last home computer, June
2009
- DSGi need better integration of channels
- Tesco making inroads
- Mobile phone stores muscle in too
- Figure 150: Retailers/channels used for buying last home computer
in-store, June 2009
- Other computer specialists
- Other source
- Figure 151: Retailers/channels used for buying last home computer
online, June 2009
- Who buys where
- Figure 152: PC world and other source, usage by age, June 2009
- Figure 153: Retailer used for buying last home computer, by
socio-economic group, June 2009
- Figure 154: Retailer shopped at for last main computer by gender, age,
working status and socio-economic group, June 2009
- Which PC or laptop they buy and how much they spend
- Key points
- Last purchase equally split between laptops and desktops
- Figure 155: Type of computer bought, June 2009
- More young people buy higher-priced laptops
- Figure 156: Last bought a laptop, by price band and age, June 2009
- Figure 157: Spend on laptop purchase, by gender, age, working status and
socio-economic group, June 2009
- Men in the market for higher-priced desktops
- Figure 158: Last bought a desktop, by price band and gender, June 2009
- Figure 159: Spend on desktop purchase, by gender, age, working status
and socio-economic group, June 2009
- General ownership of laptops versus desktops differs
- Figure 160: Last bought a laptop or desktop, by age, June 2009
- Figure 161: Last bought a laptop or desktop, by socio-economic group,
June 2009
- Figure 162: Last bought a laptop or desktop, by selected working status
breaks, June 2009
- Amount spent against place of purchase
- Figure 163: Spend on laptop/desktop purchase, by retailer used to get
the main computer, June 2009
- How they shop for PCs and laptops
- Key points
- How they shop for PCs and laptops
- Figure 164: How consumers shopped for their last main computer, June 2009
- Price comparisons
- Figure 165: How they shop for PCs & laptops; price comparisons, by age
and gender, 2009
- Stores adapting to become customer touch-points?
- How they shop by purchase price
- Figure 166: Shopping for last main computer, by spend on laptop/desktop
purchase, June 2009
- Attitudes towards buying PCs and laptops
- Key points
- Attitudes towards buying PCs and laptops
- Figure 167: Attitudes towards buying a computer, June 2009
- Targeting men and women
- The main differences
- Figure 168: Attitudes towards PC and laptop buying, selected male and
female responses, June 2009
- The Apple/iPod generation
- Targeting the baby boomers
- Figure 169: Attitudes towards buying PCs and laptops, over-55s, 2009
- After sales service -- an opportunity to develop a profitable relationship
- Don' t alienate customers at the point of purchase
- Appendix -- Where they buy PCs and laptops
- Figure 170: Main computer bought online or in-store, by demographics,
June 2009
- Figure 171: Retailer shopped at to get the main computer, by
demographics, June 2009
- Appendix -- Which PC or laptop they bought and how much they spent
- Figure 172: Type of computer bought and spend, by demographics, June 2009
- Figure 173: Spend on laptop purchase, by demographics, June 2009
- Figure 174: Spend on desktop purchase, by demographics, June 2009
- Figure 175: Any spend on laptop or desktop, by demographics, June 2009
- Appendix -- How they shopped for PCs and laptops
- Figure 176: How they shopped for last main computer, by demographics,
June 2009
- Figure 177: How they shopped for last main computer, by demographics,
June 2009 (continued)
- Appendix -- Attitudes towards buying PCs and laptops
- Figure 178: Attitudes towards buying a computer (agree), by
demographics, June 2009
- Figure 179: Attitudes towards buying a computer (agree), by
demographics, June 2009 (continued)
- Figure 180: Attitudes towards buying a computer (agree), by
demographics, June 2009 (continued)
- Apple Retail UK
- Strategic evaluation
- History
- Financial performance
- Figure 181: Apple Retail UK: Estimated financial performance, 2004-08
- Store portfolio
- Figure 182: Apple Retail UK: Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands and product offer
- Advertising and marketing
- e-commerce
- Bas Group (Mycom and Vobis)
- Strategic evaluation
- History
- Financial performance
- Figure 183: Bas Group: Group financial performance, 2004-08
- Store portfolio
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- e-commerce and home shopping
- Beep and PC Box (Ticnova)
- Strategic evaluation
- History
- Financial performance
- Figure 184: Sistac: Sales performance, 2003-07
- Store portfolio
- Figure 185: PC Box: Outlet development, 2003-06
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operations
- e-commerce and home shopping
- Boulanger
- History
- Financial performance
- Figure 186: Boulanger: Group financial performance, 2004-08
- Store portfolio
- Figure 187: Boulanger: Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Advertising and marketing
- e-commerce and home shopping
- CDC Computer Discount
- Strategic evaluation
- History
- Financial performance
- Figure 188: CDC Computer Discount: Group financial performance, 2004-08
- Store portfolio
- Figure 189: CDC Computer Discount: Outlet data, 2004-08
- Retail offering
- Market positioning
- Figure 190: CDC Computer Discount: Group operations, 2008
- Brands
- Product offer
- Pricing
- Operational issues
- e-commerce and home shopping
- Dabs.com
- History
- Financial performance
- Figure 191: Dabs.com: Group financial performance, 2004/05-2008/09
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- e-commerce and home shopping
- Dell (Global Consumer)
- Strategic evaluation
- History
- Financial performance
- Figure 192: Dell: Financial performance, 2004/05-2008/09
- Figure 193: Dell: Consumer sales in USA and EMEA, 2006/07-2008/09
- Store portfolio
- Retail offering
- Market positioning
- Product offer
- Figure 194: Dell: Global product breakdown, % share of group sales,
2008/09
- Pricing
- Advertising and marketing
- e-commerce and home shopping
- DSG International (PC World/PC City)
- Strategic evaluation
- Recent history
- Financial performance
- Figure 195: DSG International: Group financial performance and outlet
data, 2004/05-2008/09
- Figure 196: DSG International: Computing division financial performance
and outlet data, 2004/05-2008/09
- Figure 197: DSGi UK Computing: Sales and operating profit,
2004/05-2008/09
- Figure 198: PC City: Financial performance, 2004/05-2008/09
- Figure 199: Currys and UniEuro: Financial performance, 2004/05-2008/09
- Store portfolio
- Figure 200: PC World: Outlet data, 2004/05-2008/09
- Figure 201: PC City: Stores and sales area, 2005-09
- Figure 202: Currys and UniEuro: Outlet data, 2005-09
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Dynabyte (Dexcom)
- Strategic evaluation
- History
- Financial performance
- Store portfolio
- Figure 203: Dynabyte: Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
- Fnac
- Strategic evaluation
- History
- Financial performance
- Figure 204: Fnac: Group financial performance, 2003-08
- Figure 205: Fnac: Sales by country, 2008
- Figure 206: Fnac: Retail sales of PCs, 2003-08
- Store portfolio
- Figure 207: Fnac: Outlet data, 2003-08
- Retail offering
- Market positioning
- Product offer
- Figure 208: Fnac: Breakdown of sales, by major product category, 2008
- Figure 209: Fnac: Breakdown of sales, by major product category, 2003-08
- Pricing
- Operational issues
- e-commerce and home shopping
- Figure 210: Fnac: Websites by country, 2008
- Kesa Electricals
- Strategic evaluation
- History
- Financial performance
- Figure 211: Kesa Electricals: Group financial performance,
2006/07-2008/09
- Store portfolio
- Figure 212: Kesa Electricals: Outlet data, 2006-09
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Customer services
- Advertising and marketing
- e-commerce and home shopping
- Figure 213: Kesa electricals: Websites, 2009
- Media Markt/Saturn
- Strategic evaluation
- History
- Financial performance
- Figure 214: Media Markt/Saturn: Financial performance, 2004-08
- Figure 215: Media Markt/Saturn: Germany, Western Europe & Eastern Europe
-- share of sales, 2004-08
- Store portfolio
- Figure 216: Media Markt/Saturn: Outlet data, by country, 2004-08
- Figure 217: Media Markt/Saturn, description of outlets, 2008
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- Operational issues
- e-commerce and home shopping
- Figure 218: Media Markt/Saturn: Websites by country, 2009
- Micro Anvika
- Financial performance
- Figure 219: Micro Anvika: Group financial performance, 2003/04-2007/08
- Store portfolio
- Figure 220: Micro Anvika: Outlet data, 2003/04-2007/08
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
- Misco
- History
- Financial performance
- Figure 221: Systemax: Group financial performance, 2004-08
- Store portfolio
- Retail offering
- Market positioning
- Brands and product offer
- Advertising and marketing
- Paradigit Groep
- Strategic evaluation
- History
- Financial performance
- Figure 222: Paradigit Groep: Group financial performance, 2004/05-2008/09
- Store portfolio
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- e-commerce and home shopping
- PC Spezialist (Synaxon)
- History
- Financial performance
- Figure 223: Synaxon: Group financial performance, 2004-08
- Store portfolio
- Figure 224: Synaxon: Number of PC-Spezialist franchise partners and
Microtrend members, 2004-08
- Retail offering
- Market positioning
- Product offer
- Pricing
- e-commerce and home shopping
- Vobis
- History
- Financial performance
- Store portfolio
- Figure 225: Vobis: Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands and product offer
- e-commerce and home shopping
- Wellcome (Datamatic Group)
- Strategic evaluation
- History
- Financial performance
- Figure 226: Datamatic: Group sales performance, 2004-08
- Store portfolio
- Figure 227: Wellcome: Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- e-commerce and home shopping
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