Abstract
About this report
This report assesses the performance of the delicatessen meats, bacon and sausages market. Since 2007, volume sales have fallen by 2.2%, whilst value sales have grown by 5.2% to reach £3.9 billion.
The relegation of bacon and sausages to a weekend treat has opened up new usage occasions, and increased their popularity as a main meal accompaniment. This has helped to stem a significant drop in value sales as consumers look for more premium offerings.
There has been renewed interest in traditional British meals and the rediscovery of good value-for-money food has particularly helped sales of sausages, especially at the premium end of the market.
Deli meats continue to be a lunchtime favourite, especially popular as a versatile sandwich filling. Faced with tighter household budgets, consumers are seeking good value food items.
Table of Contents
- Issues in the Market
- Key themes
- Definition
- Market in Brief
- Volume sales stall whilst value sales grow
- Fat and salt levels come under fire
- Category sales
- No time for breakfast
- Own-label dominates market
- Consumer habits
- Internal Market Environment
- Key points
- Buying British
- Animal welfare issues and pig farming
- Currency fluctuations
- Figure 1: UK pigmeat supply, 2007-09
- Breakfast habits
- Weight watching
- Figure 2: Trends in healthy lifestyles and eating habits, 2004-08
- Sunny spells are ahead
- Figure 3: Repertoire of BBQ foods cooked, 2005 and 2008
- A more discerning consumer
- Figure 4: Trends in healthy lifestyles and eating habits, 2004-08
- Do us a flavour
- Effects of swine flu
- Broader Market Environment
- Key points
- Cutting down on fat
- Salt content also a target
- Rising levels of obesity
- Figure 5: Projections of overweight and obesity prevalence among UK
adults, by gender, 2003-50
- Population dynamics
- Figure 6: Trends in the age structure of the UK population, 2004-14
- Cancer fears
- Household structure
- Figure 7: Structure of the UK adult population, by socio-economic group,
2004-14
- Strengths and Weaknesses
- Strengths
- Weaknesses
- Competitive Context
- Key points
- Reduced supplies puts pressure on prices
- Figure 8: UK retail value sales of meat, by type, 2004-08
- Breakfast eating habits
- Welfare pressure stems decline in egg sales
- Figure 10: UK retail sales of eggs, 2004-08
- Getting an edge on cheese
- Figure 11: UK retail volume and value sales of cheese, 2004-09
- Alternative sources of protein
- Figure 12: Household purchased quantities of food and drink, 2004-07
- Market Size and Forecast
- Key points
- Volume sales falter
- Figure 15: UK retail volume and value sales of deli meats, bacon and
sausages, 2004-09
- Premium offerings
- The future of the market
- Figure 16: UK retail volume and value sales of deli meats, bacon and
sausages, 2004-14
- Factors used in the forecast
- Segment Performance
- Key points
- Bacon
- Price sensitivity
- Figure 17: UK retail volume and value sales of bacon, at current and
constant prices, 2004-14
- Smoked or unsmoked?
- Figure 18: UK retail value sales of bacon, smoked versus unsmoked,
2006-08
- Different usage occasions
- Figure 19: UK retail value sales of bacon, by type of cut, 2004, 2006
amd 2008
- Sausages
- Traditional value
- Figure 20: UK retail volume and value sales of sausages, at current and
constant prices, 2004-14
- Chilled sausages remain a favourite
- Figure 21: UK retail sales of fresh and frozen sausages, 2004-14
- A barbecue favourite
- Premium vs. value
- Figure 22: UK retail value sales of fresh and frozen sausages, by market
positioning, 2004, 2006 and 2008
- Delicatessen meats
- Meeting consumers' needs
- Figure 23: UK retail volume and value sales of delicatessen meats,
2004-14
- Figure 24: UK retail value sales of delicatessen meats, by type, 2004-09
- Continental drift
- Market Share
- Key points
- Own-label dominates market
- Figure 25: Estimated manufacturer shares in retail value sales of
prepacked bacon rashers, 2006 and 2008
- Figure 26: Estimated manufacturer shares in retail value sale of fresh
sausages, 2006 and 2008
- Figure 27: Estimated manufacturer shares in retail value sales of
prepacked delicatessen meats, 2007 and 2008
- Discounter brands
- Discounter brands
- Companies and Products
- Manufacturers and brands
- Figure 28: Leading companies in the deli meats market and their brands,
2009
- Major players
- Bernard Matthews Farms
- Kerry Foods
- Duchy Originals
- Cranswick Food Group
- Danepak/Tulip/Roach
- Vion UK
- Trade bodies
- British Pig Executive
- British Poultry Council
- Danish Bacon and Meat Council
- Brand Communication and Promotion
- Key points
- Sausage brands dominate adspend
- Figure 29: Main monitored media advertising expenditure on deli meats,
bacon and sausages, 2006-08
- Kerry Foods supports range
- Figure 30: Main monitored media expenditure on deli meats, bacon and
sausages, by advertiser 2006-08
- Bernard Matthews refocuses adspend
- Channels to Market
- Key points
- Butchers getting the cut
- Figure 31: UK retail value sales of delicatessen meats, bacon and
sausages, by outlet type, 2006 and 2008
- The Consumer -- What is Eaten at Home?
- Key points
- Pre-packed products dominate
- Figure 32: Types of cooked meats eaten/served at home, March 2009
- Figure 33: Profile of those eating pre-packed red meat vs. sliced to
order red meat, July 2008
- Old habits die hard
- Ethnic flavours not a top choice
- Rashers dominate customer choice
- Figure 34: Types of bacon/gammon eaten/served at home, March 2009
- Fresh vs. frozen
- Figure 35: Types of sausages eaten/served at home, March 2009
- Trying something different
- Consumer choices
- Figure 36: Repertoire of cooked meats, bacon/gammon and sausages
eaten/served at home, March 2009
- Appendix
- Abbreviations
- Appendix -- Internal Market Environment
- Figure 41: Trends in ownership of barbecues, 2004-08
- Figure 42: Energy intake, by source, 2002/03-07
- Figure 43: Trends in healthy lifestyles and eating habits, by
demographics, 2008
- Figure 44: Trends in healthy lifestyles and eating habits, by
demographics, 2008
- Appendix -- Broader Market Environment
- Figure 45: Trends in the age structure of the UK population, by gender,
2004, 2009 and 2014
- Figure 46: Trends in the age structure of the UK population, 2004, 2009
and 2014
- Figure 47: Structure of the UK adult population, by socio-economic
group, 2004, 2009 and 2014
- Appendix -- Brand Communication and Promotion
- Figure 52: Main monitored media expenditure on deli meats, bacon and
sausages, by media, 2006-08
- Appendix -- The Consumer -- What is Eaten at Home?
- Figure 53: Type of cooked meats eat/serve at home, by demographics,
March 2009
- Figure 54: Type of cooked meats eat/serve at home, by demographics,
March 2009
- Figure 55: Types of bacon/gammon do you eat/serve at home, by
demographics, March 2009
- Figure 56: Types of sausages eat/serve at home, by demographics, March
2009
- Figure 57: Types of sausages eat/serve at home, by demographics, March
2009 (continued)
- Figure 58: Type of cooked meats do you eat/serve at home, by repertoire
of cooked meats eat/serve at home, March 2009
- Figure 59: Types of bacon/gammon have you eaten at home, by repertoire
of bacon/gammon eaten/served at home, March 2009
- Figure 60: Types of sausages do you eat/serve at home, by repertoire of
sausages eat/serve at home, March 2009
- Figure 61: Repertoire of cooked meats do you eat/serve at home, by
demographics, March 2009
- Figure 62: Repertoire of bacon/gammon do you eat/serve at home, by
demographics, March 2009
- Figure 63: Repertoire for types of sausages do you eat/serve at home, by
demographics, March 2009Deli Meats, Bacon and Sausages - UK - June 2009
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