英國青少年用化妝品/個人護理用品市場

Abstract

About this report

Key themes

• Tweens/teenagers are part of the digital revolution and are at ease with modern technology. This impacts the way in which they are influenced to try to buy new products.
• The influence of parents on their children' s purchasing/usage of cosmetics and toiletries.
• Toiletries and cosmetics compete with a wide range of other items on which tweens/teenagers are expected to spend their pocket money/allowance.
• Growth in teen-targeted skincare brands.
• Tween/teenage brands are strong in some sectors (eg cosmetics) but lacking in toiletries categories. Teens and tweens are less affected by the economic slowdown than other demographic groups and this presents strong opportunities for growth. Today' s teens and tweens have grown up in a multimedia society where products are not only sold in-store. Evaluate successful distribution strategies to target this demographic.

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Terminology
• Market in Brief
• Recession-proof teens
• Teens and technology
• Parental versus tween/teen spend on toiletries
• Teen brands are not all they use
• Products used by tweens/teens
• Advertising
• Internal Market Environment
• Key points
• Pocket money
  • Figure 1: Money spent, by spend item, 2006-08
• Mobile phone ownership
  • Figure 2: Mobile phone ownership and usage, 2004-08
• Teens online
  • Figure 3: Internet usage amongst youths, 2004-08
• Magazine readership
  • Figure 4: Trends in magazine readership, 2004-08
• Do tweens really want to grow up fast?
• Mothers and daughters
• Broader Market Environment
• Key points
• Age of growth
  • Figure 5: Trends in UK population, by gender and age, 2004-14
• Teen concerns
  • Figure 6: Trends in skin type, by gender, 2006-08
  • Figure 7: Trends in skin conditions and complaints, by gender, 2006-08
• Legislation and regulation
• Competitive Context
• Key points
• Parental influence
• Generalist brands
• Price pressure
• Competitive spend items
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Worth of Teens and Tweens
• Key points
• Innovation and scent target teens
  • Figure 13: Estimated spend on cosmetics and toiletries for or by teens and tweens, by sector, 2008
• Fickle teens go for funky and fashionable
• Style and self-expression captures interest
• Sensitivity to smell
• Spotted: A natural opportunity
• Companies and Products
  • Figure 14: Teen and tween brand map, 2009
• Companies: Tween/teen brands including activity aimed at this age group
• Alberto Culver
• Beiersdorf
• Coty
• Mentholatum
• Procter & Gamble
• Reckitt Benckiser
• Unilever
• Own-label and retailer activity
• Boots
• Lush
• Niche teenage brands
• Amie
• Barry M
• Elizabeth' s Daughter
• Grace Your Face
• Brand Communication and Promotion
• Key points
• Adspend activity
  • Figure 15: Cosmetics and toiletries advertising amongst main tween/teen magazine titles, 2005-09
  • Figure 16: Trends in magazine readership and internet use amongst 11-19-year-olds, 2004-08
• Adspend by advertiser
  • Figure 17: Leading cosmetics and toiletries advertisers in teen magazines, 2008
• Marketing themes
• Humour and confidence
• Experimental glamour
• Channels to Market
• Key points
• Tweens/teenagers love shopping
• Teen retailing on the high street
• Future opportunities for bricks (and click) retailers
• Usage and Frequency amongst Teens
• Key points
• Haircare
  • Figure 18: Usage of haircare products, by frequency, 2006-08
• Toiletries
  • Figure 19: Usage of toiletries products, by frequency, 2006-08
• Skincare
  • Figure 20: Usage of skincare products, by frequency, 2006-08
• Sun protection
• Cosmetics and perfume
  • Figure 21: Usage of cosmetics and perfume products, by frequency, 2006-08
• Influence on Product Use
• Key points
• Scent, spots and saving money
  • Figure 28: Decision-makers when using toiletries products, February 2009
• Image-consciousness
  • Figure 29: The importance of products that ' get rid of spots' as a purchase motivator, by ethnic group, February 2009
• Teenage concern
  • Figure 30: Difference in purchase motivations amongst teens aged 11-15 and 16-18, February 2009
• More potential in targeting online
• Appendix
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Appendix -- Internal Market Environment
  • Figure 32: Internet usage, by demographics, 2008
• Mobile phone usage, by demographics
  • Figure 33: Mobile phone usage, by demographics, 2008
• Appendix -- Usage and Frequency
  • Figure 34: Usage of cosmetics and toiletries products, by demographics, 2008
  • Figure 35: Usage of cosmetics and toiletries products, by demographics, 2008
• Appendix -- Influence on Product Use
  • Figure 43: Decision-makers when using toiletries products, by demographic sub-group, February 2009
  • Figure 44: Decision-makers when using toiletries products, by demographic sub-group, February 2009