Abstract
About this report
With sales nearing £1.5 billion in 2008, the desserts market is typically dominated by the chilled sector, representing nearly 70% of the market. Recently, however, frozen and ambient desserts have become increasingly popular, as consumers look for cheaper dessert options in the recession.
There are different challenges ahead for the desserts market, with the increasing health awareness of the general adult population and the promotion of healthier lifestyles by the government and different health bodies.
This report will look at the different sectors of the desserts market, how they are changing in the context of the recession and how the industry can respond to consumers' fluctuating attitudes and lifestyles.
Key themes
- Are ambient and frozen desserts really taking over the dessert world in the recession?
- Is consumers' higher health awareness making them stray from desserts in favour of healthier options?
- With the Arctic Roll making a comeback, are other retro puddings appearing on British plates?
- What are the favourite occasions for eating/buying desserts?
- What are consumers' attitudes towards desserts?
Table of Contents
- Issues in the Market
- Key themes
- Definition
- Chilled:
- Ambient:
- Frozen:
- Market in Brief
- Chilled desserts top market, but ambient desserts sales growing fast
- Challenges in the future
- Own-labels are top in chilled and frozen desserts
- Ambient and frozen desserts still have some work to do
- Internal Market Environment
- Key points
- Can healthier diets be reconciled with desserts?
- Figure 1: Trends in healthy lifestyles and eating habits, 2004-08
- Treats are still relevant
- Figure 2: Trends in eating desserts/treats, 2004-08
- Slimming down
- Figure 3: Trends in adults trying to lose weight, 2004-08
- Consumers warming to frozen foods
- Figure 4: Perceptions of convenience and frozen foods, 2004-08
- Is a revival in home baking posing a threat?
- Broader Market Environment
- Key points
- Ageing population: effects on desserts market
- Figure 5: Structure of the UK population, by age, 2004, 2009 and 2014
- Handcrafted desserts for ABs
- Figure 6: Percentage change in adult population, by socio-economic
group, 2004-09 and 2009-14
- Obesity levels set to rise in adults and children
- Figure 7: Projection of obesity prevalence among adults in England,
2003-50
- Figure 8: Overweight and obesity prevalence among children in England,
1995-2006
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Competitive Context
- Key points
- Desserts still surpassed by chocolate
- Figure 9: UK retail value sales of desserts, ice cream, chocolate
confectionery, home baking and yogurt and fromage frais, 2004-08
- How to compete with desserts made from scratch?
- Chocolate and cereal bars are sweet with consumers
- Figure 10: Trends in eating different treats and desserts, 2004-08
- Market Size and Forecast
- Key points
- Desserts value sales dropped in real terms
- Figure 15: UK retail value sales of frozen, chilled and ambient
desserts, 2004-14
- Chilled desserts are still top of sales
- Figure 16: UK retail value sales of desserts, by sector, 2004, 2006 and
2008
- Factors used in the forecast
- Segment Performance
- Key points
- Chilled desserts
- Figure 17: UK retail value sales of chilled desserts, 2004-14
- Figure 18: UK retail value sales of chilled desserts, by type, 2006-09
- Frozen desserts
- Figure 19: UK retail value sales of frozen desserts, 2004-14
- Figure 20: UK retail value sales of frozen desserts, by type, 2006-08
- Ambient desserts
- Figure 21: UK retail value sales of ambient desserts, 2004-14
- Figure 22: UK retail value sales of ambient desserts, by type, 2006,
2007 and 2009
- Market Share
- Key points
- Chilled desserts
- Figure 23: Brands' value shares in UK chilled pot desserts, 2006-08
- Frozen desserts
- Figure 24: Brands' value shares in UK frozen desserts, 2006-08
- Ambient desserts
- Figure 25: Manufacturers' value shares in UK ambient desserts, 2006-08
- Companies and Products
- Manufacturers and brands
- Figure 26: Leading companies in the dessert market and their brands,
2009*
- Alpro
- Bakkavör
- Del Monte Foods
- Dole
- Dr Oetker
- General Mills (Jus-Rol)
- Greencore
- Gü/Frü (Rensow Ltd)
- Heinz
- Müller
- Nestlé
- Premier Foods
- Tryton Foods
- Unilever
- Yeo Valley
- Brand Communication and Promotion
- Key points
- Adspend ratio
- Figure 27: Main monitored advertising expenditure on desserts*, 2004-08
- Television brings desserts home
- Figure 28: Main media advertising expenditure on desserts, by media
type, 2006-08
- Premier Foods and Müller are top spenders
- Figure 29: Main monitored advertising expenditure on desserts, by
company, 2006-08
- Channels to Market
- Key points
- Chilled desserts
- Figure 30: UK retail value sales of chilled desserts, by outlet type,
2006-08
- Frozen desserts
- Figure 31: UK retail value sales of frozen desserts, by retail type,
2006-08
- Ambient desserts
- Figure 32: UK retail value sales of ambient desserts, by retail type,
2006-08
- The Consumer -- Usage
- Key points
- Over-65s and young adults have their cake and eat it
- Figure 33: Consumption of ready-to-eat desserts, 2007 and 2008
- Instant desserts attract families
- Figure 34: Consumption of instant desserts, 2008
- Chilled and frozen cakes
- Figure 35: Consumption of chilled and frozen cakes, 2008
- Appendix
- Abbreviations
- Advertising data
- Appendix -- Internal Market Environment
- Figure 53: Healthy lifestyles and eating habits, by detailed
demographics, 2008
- Figure 54: Trends in eating desserts/treats, by detailed demographics,
2008
- Figure 55: Trend in adults dieting/trying to lose weight, 2004-08
- Figure 56: Adults dieting/trying to lose weight, by detailed
demographics, 2008
- Figure 57: Perceptions of convenience and frozen foods, by detailed
demographics, 2008
- Appendix -- Competitive Context
- Figure 58: UK retail value sales of desserts, ice cream, chocoate
confectionery, home baking and yogurt and fromage frais, 2004-08
- Figure 59: Trends in eating sweet foods, by detailed demographics, 2008
- Figure 60: Trends in eating sweet foods, by detailed demographics, 2008
(continued)
- Appendix -- The Consumer -- Usage
- Figure 61: Consumption of ready-to-eat desserts, by detailed
demographics, 2008
- Figure 62: Consumption of instant desserts, by detailed demographics,
2008
- Figure 63: Consumption of chilled cakes, by detailed demographics, 2008
- Figure 64: Consumption of frozen cakes, by detailed demographics, 2008
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