Abstract
Mintel' s report “Home Shopping in Europe” in 2009 covers the 19 largest home shopping markets in Europe. We focus on the principal economies of Western Europe plus the Czech Republic, Hungary and Poland.
The reports for the UK, Germany, France, Spain, and Italy are available separately. All other countries are only available in the single copy 19-country version. But it is this report that gives the full overview of home shopping in Europe.
In this report we use data provided by the leading European trade associations EMOTA and FEDSA. The European Mail Order Trade Association (EMOTA) is the main representative body of the mail order industry in Europe. EMOTA comprises 18 national trade associations. The Federation of European Direct Selling Associations represents the direct selling associations in Europe. It consists of 27 country member associations and we are grateful to FEDSA for allowing us to quote its data.
Table of Contents
- Market in Brief
- The future
- Market size and performance
- Leading players
- Report Scope
- Technical notes
- Market definitions
- E-commerce
- Mail order
- Direct selling
- Direct response
- Television shopping
- Market shares
- Company profiles
- Abbreviations
- Financial definitions
- Currencies
- Figure 1: Exchange rates, € to other European currencies, 2004-08
- Country codes
- VAT
- Figure 3: Europe: Standard VAT rates, 2008
- Broader Market Environment
- Key points
- Population in decline
- Figure 4: Germany: Population trends, 2003-07
- Figure 5: Germany: Births, deaths, immigration & emigration, 2000-07
- Figure 6: Germany: Population, by age group, 2007, 2010 and 2015
- Recession hits Germany
- Figure 7: Germany: Gross domestic product, 1998-2008
- Weak consumer spending
- Figure 8: Germany: Consumer expenditure, 1999-2008
- Inflation in free-fall
- Figure 9: Germany: Consumer prices, 1999-2008
- The Market in Context
- Key points
- Spending on home shopping
- Figure 10: Germany: Home shopping market size, by major sub-sector,
2003-08
- Figure 11: Germany: Home shopping market sector shares, 2008
- Mail order
- E-commerce
- Figure 12: Germany: Products and services purchased online, 2006
- Direct selling
- Teleshopping
- Sector Size and Forecast
- Key points
- Economic outlook
- Consumer outlook
- Retail sales forecasts
- Figure 13: Germany: Retail sales, 2004-13
- Retail Competitor Analysis
- Key points
- Otto is the market leader
- Arcandor decreases reliance on Germany
- Strong growth for Amazon
- Neckermann under new ownership
- Figure 14: Germany: Leading non-store retailers, 2007/08
- Market shares
- Figure 15: Germany: Market share of leading players, 2007/08
- Amazon Europe
- Figure 16: Amazon Europe: Sales as share of non-store retailers in
Europe, 2004-08
- Strategic evaluation
- History
- Financial performance
- Figure 17: Amazon Europe: Group financial performance, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Figure 18: Amazon: B2B Services, 2009
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
- Figure 19: Amazon: Operational websites, 2009
- Avon
- Figure 20: Avon Europe: Sales as share of non-store retailers in Europe,
2004-08
- Figure 21: Avon Cosmetics Ltd: Sales as share of non-store retailers in
UK, 2003-07
- Strategic evaluation
- History
- Financial performance
- Figure 22: Avon: Group financial performance, 2004-08
- Store portfolio
- Catalogues
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operations
- Advertising and marketing
- e-commerce
- Bertelsmann DirectGroup
- Figure 23: Bertelsmann DirectGroup: Sales as share of non-store
retailers in Europe, 2003-07
- Figure 24: Bertelsmann DirectGroup: Sales as share of non-store
retailers in Germany, 2003-07
- Strategic evaluation
- Focus on core markets
- The future of book clubs?
- History
- Financial performance
- Figure 25: Bertelsmann DirectGroup: Revenues, by region, 2007
- Europe
- Germany
- US business hampers profitability
- Figure 26: Bertelsmann DirectGroup: Group financial performance, 2003-07
- Interim results 2008
- Store portfolio
- Figure 27: Bertelsmann DirectGroup: European store portfolio, February
2009
- Retail offering
- Market positioning
- Brands
- Figure 28: Bertelsmann DirectGroup: European brands portfolio, February
2009
- Product offer
- Pricing
- e-commerce and home shopping
- Bruno Bader
- Strategic evaluation
- History
- Financial performance
- Store portfolio
- Retail offering
- Market positioning
- Product offer
- Pricing
- e-commerce and home shopping
- Conrad
- Figure 29: Conrad: Sales as share of non-store retailers in Europe,
2004-08
- History
- Financial performance
- Figure 30: Conrad: Estimated group sales, 2004-08
- Store portfolio
- Figure 31: Conrad: Outlet data, 2005-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- e-commerce and home shopping
- Klingel
- Strategic evaluation
- History
- Financial performance
- Figure 32: Klingel: Estimated group sales performance, 2002-06
- Store portfolio
- Retail offering
- Market positioning
- Product offer
- Figure 33: Klingel, Overview of brands and markets, 2009
- Brands
- Pricing
- e-commerce and home shopping
- Otto Group
- Figure 34: Otto Group: Retail sales as share of non-store retailers in
Europe, 2003-07
- Figure 35: Otto UK: Retail sales as share of UK non-store retailers,
2003-07
- Strategic evaluation
- History
- Financial performance
- Figure 36: Otto multichannel retail division: Financial performance,
2003/04-2007/08
- Store portfolio
- Catalogues
- Figure 37: Otto Europe: Multichannel retail operations, 2008
- Retail offering
- Market positioning
- Brands
- Product offer
- Advertising and marketing
- e-commerce
- Primondo (Arcandor)
- Figure 38: Primondo: Sales as share of non-store retailers in Europe,
2004-08
- Strategic evaluation
- Recent history
- Financial performance
- Figure 39: Primondo: Group financial performance, 2003-07/08
- Store portfolio
- Retail offering
- Market positioning and brands
- Figure 40: Primondo: Specialty catalogues, 2009
- Figure 41: Primondo, Own brands, 2009
- Product offer
- e-commerce and home shopping
- QVC
- Figure 42: QVC: Sales as share of non-store retailers' sales in Europe,
2004-08
- Strategic evaluation
- History
- Financial performance
- Figure 43: QVC: Group financial performance, 2003-08
- Figure 44: QVC: Number of homes receiving QVC, 2003-08
- Store portfolio
- Retail offering
- Market positioning
- Figure 45: QVC: Shopper age profile, Germany, 2008
- Brands
- Product offer
- Figure 46: QVC: Sales by product type, Germany, 2007
- Pricing
- Advertising and marketing
- E-commerce
- Tupperware
- Strategic evaluation
- History
- Figure 47: Tupperware Group: Brands, 2009
- Financial performance
- Figure 48: Tupperware Group: Financial performance, 2003-08
- Figure 49: Tupperware Group: Sales, by segment, 2008
- Figure 50: Tupperware Group: European sales & profit as share of group
sales & profit, 2003-08
- Europe
- Figure 51: Tupperware: Sales in Germany, 2003-07
- Figure 52: Tupperware: UK & Republic of Ireland, financial performance,
2002-06
- Store portfolio
- Figure 53: Tupperware: Sales force by region, 2006-08
- Retail offering
- Market positioning
- Brands/product offer
- Operational issues
- Advertising and marketing
- Vorwerk
- Figure 54: Vorwerk: Sales as share of non-store retailers in Europe,
2003-07
- Strategic evaluation
- History
- Figure 55: Vorwerk: Group divisions, 2007
- Financial performance
- Figure 56: Vorwerk: Group sales performance, 2003-07
- Direct sales
- Figure 57: Vorwerk: Direct sales by operation, 2003-07
- Retail offering
- Market positioning
- Figure 58: Vorwerk: Brands, 2009
- Brands
- Figure 59: Vorwerk: Direct selling operations in Europe
- Operational issues
- e-commerce and home shopping
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