Abstract
About this report
The music and film industry has radically changed in the last couple of years, thanks to the increasing penetration of broadband - which has made it increasingly convenient for music and film lovers to buy via the web.
This has had the effect of driving more physical music and DVD sales online, as well as promoting digital downloads, ensuring that traditional high street specialists have suffered.
Content owners have also been hit by the increasing problem of illegal downloading, which has had the effect of devaluing the value of music for an entire generation of youth.
Key issues covered in the report:
- Do music and film lovers still prefer buying physical product to digital?
- What are the attractions of downloading music and film content?
- What barriers are there to greater adoption of downloads over physical sales?
- Can media owners expect to make the same level of profit from digital sales?
- Why are film downloads less popular than music downloads?
- What can media owners and retailers do to promote greater interest in legal downloads?
- Where are music and film downloads consumed, and why?
- Can Blu-ray gain momentum during the downturn?
- Is music and film recession-proof?
Table of Contents
- Issues in the MarketDefinition
- Abbreviations
- Market in Brief
- General themes
- Retail sales
- Specialists suffer in the downturn
- Lowdown on downloading
- Tangible ownership
- Internal Market Environment
- Key points
- More ways of playing music and video than ever
- Figure 1: Device usage summary, July and October 2008
- Increasing ways of finding new music and video
- Figure 2: Activities conducted on a social networking website, July 2008
- High-definition video gains momentum
- Broader Market Environment
- Key points
- Broadband Britain
- Figure 3: UK broadband penetration, 2004-08
- Rising number of one-person households
- Figure 4: UK household sizes, 2003-13
- An ageing population
- Figure 5: Trends in the age structure of the UK population, by gender,
2003-13
- Market Size and Forecast
- Key points
- Music revenues hit hardest in 2009
- Figure 6: Physical pre-recorded music market*, at current and constant
2003 prices, 2003-13
- Music model completely changing
- Similar trends to be seen in the DVD market
- Figure 7: Pre-recorded video and DVD market, at current and constant
2003 prices, 2003-13
- Downloads to account for a quarter of revenues by 2013
- Figure 8: Forecast of the pre-recorded music market, by physical and
downloads, at current prices, 2003-13
- Factors used in the forecast
- Segment Performance
- Key points
- Sales continue switch toward the web
- Figure 9: Pre-recorded music market sales and percentage share, by
distribution channel, 2007-09
- Figure 10: Pre-recorded music market sales, by music format, 2004-09
- Video specialists having the toughest time
- Figure 11: Pre-recorded video market sales and percentage share, by
distribution channel, 2007-09
- DVD still dominates as a format
- Figure 12: Pre-recorded video market sales, by format, 2007-09
- Music Market Share
- Key points
- HMV bucks the trend
- Figure 13: Third-party provider market share, by units sold, 2006 and
2007
- Less choice on the high street -- more online
- Can supermarkets continue making a loss in the crunch?
- Companies and Products
- Key points
- Amazon.co.uk
- HMV
- Indiestore
- iTunes
- Play.com
- Zavvi
- 7digital
- Music and Video Download Activities
- Key points
- Figure 14: How consumers obtain new music and video content, October 2008
- Actual CDs and DVDs are still popular across the board
- Music downloads will continue to win out over film
- Music specialists suffering as a result
- Illegal download a huge factor
- Who is downloading music legally?
- Streaming could be more profitable in the long run
- Renting video takes precedence over downloads
- Where Are Music Downloads Consumed?
- Key points
- Figure 15: How internet users listen to music downloads, October 2008
- PC still significant in the portable world
- Mobile: Side-loaded, not downloaded
- Figure 16: Leading digital devices used to play music, by age, October
2008
- CDs remain a factor whilst some devices lose out
- Where Are Film Downloads Consumed?
- Key points
- Figure 17: How internet users watch film downloads, October 2008
- Appendix -- Music and Video Download Activities
- Ever done
- Figure 22: How consumers obtain new music and video content (ever done
-- in the last 12 months and beyond), by detailed demographics, October 2008
- Figure 23: How consumers obtain new music and video content (ever done
-- in the last 12 months and beyond), by detailed demographics, October 2008
- In the last 12 months
- Figure 24: How consumers obtain new music and video content (in the last
12 months), by detailed demographics, October 2008
- Figure 25: How consumers obtain new music and video content (in the last
12 months), by detailed demographics, October 2008
- Longer than 12 months ago
- Figure 26: How consumers obtain new music and video content (longer than
12 months ago), by detailed demographics, October 2008
- Figure 27: How consumers obtain new music and video content (longer than
12 months ago), by detailed demographics, October 2008
- Appendix -- Where Are Music Downloads Consumed?
- Figure 28: How internet users consume music they have downloaded, by
detailed demographics, October 2008
- Appendix -- Where Are Film Downloads Consumed?
- Figure 29: How internet users consume film they have downloaded, by
detailed demographics, October 2008
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