Abstract
Mintel expects the retail market for fish and seafood to grow steadily during 2008-13, buoyed by consumer desire for healthful protein sources, but mitigated by pricing pressure, as well as the economic downturn, which may push consumers to lower cost proteins. This report provides the following insights to industry participants:
- How fish and seafood consumption stacks up against that of other leading protein sources
- How industry pricing issues are affecting sales of leading fish and seafood types
- Which segments (fresh, frozen, and canned) are faring well and why
- Which fish and seafood types (and preparation methods) are resonating with consumers
- How the drug store and mass merchandiser segments are growing share
- How healthfulness and the eco-trend has pushed market innovation
- How and why retailers and packagers should innovate with "freshness" labeling
- How in-home fish and seafood use stacks up against restaurant use
- " What are consumers' attitudes toward freshness, source, and cost
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Healthy sales growth -- but for a myriad of reasons
- Fish and seafood consumption lags behind other protein sources
- Segments face diverse struggles and "wins"
- Drug and mass sales outperform supermarket sales
- Small manufacturers and private label dominate
- Brand spotlight: StarKist represents industry struggles
- Diverse innovation throughout category
- Advertising efforts leave something to be desired
- Tuna and salmon lead in usage
- Restaurant versus at-home consumption
- Fresh, frozen, and canned fish and seafood use
- Fish and seafood preparation methods
- Fish and seafood spending trends and rationales
- Attitudes toward freshness, source, and cost
- Market Size and Forecast
- Key points
- Beyond fish sticks--new paradigm for the fish and seafood market
- Figure 6: Total U.S. retail sales of fish and seafood, at current
prices, 2003-13
- Figure 7: Total U.S. retail sales of fish and seafood, at
inflation-adjusted prices, 2003-13
- Competitive Context
- Key points
- Fish and seafood lags behind as protein of choice
- Figure 8: Frequency of protein consumption, by type, September 2008
- Figure 9: Poultry consumption, 2006-08
- Figure 10: Attitudes towards protein choices, by type, September 2008
- Figure 11: Food price changes, by food category, July 2007-July 2008
- Competing sources for omega-3
- Figure 12: Leading food sources for omega-3, 2002-08
- Overall Segment Performance
- Key points
- Environmental factors impact the bottom line
- Sales and forecast--fish and seafood by category
- Figure 13: Sales of fish and seafood, segmented by type, 2006 and 2008
- Segment Performance--Fresh Fish and Shellfish
- Key points
- Higher price points and freshness perception could cause consumers to balk
- Sales and forecast--fresh fish and shellfish
- Figure 14: Sales of fresh fish and shellfish, at current and
inflation-adjusted prices, 2003-13
- Segment Performance--Frozen Fish and Shellfish
- Key points
- Niche products have potential
- Sales and forecast--frozen fish and shellfish
- Figure 15: Sales of frozen fish and shellfish, at current and
inflation-adjusted prices, 2003-13
- Segment Performance--Canned Fish and Shellfish
- Key points
- Supply concerns threaten a number of canned varieties
- Sales and forecast--canned fish and shellfish
- Figure 16: Sales of canned fish and seafood, at current and
inflation-adjusted prices, 2003-13
- Retail Channels
- Key points
- Mass merchandisers stand to reap the rewards of convenience
- Figure 17: Retail sales of packaged fish sold through FDMx, 2006 and 2008
- Retail Channels--Food Stores
- Key points
- Whole Foods Market sets an example
- Figure 18: Food store sales of fish and seafood, 2003-13
- Retail Channels--Drug and Mass
- Key points
- Industry innovations lead to growth
- Figure 19: Drug and mass sales of fish and seafood, 2003-08
- Market Drivers
- The economy affects fish and seafood pricing
- Economic challenges lead to more meals at home
- Figure 20: Average price of meal for a family of four at selected
restaurant types, 2005-07
- Figure 21: Annual food sales at home and away from home, 2005-07
- The impact of weather
- HH income will determine near-term future
- Figure 22: Seafood consumption compared to a year ago, by HH income,
September 2008
- Frequency of eating fish at home
- Figure 23: Frequency of fish eating at home, by HH income, September 2008
- Leading Companies
- Key points
- Private label the clear category winner
- Figure 24: FDMx sales of fish and seafood, by manufacturer, 2007 and 2008
- Brand Share--Frozen Fish and Shellfish
- Key points
- Private label and small manufacturers dominate
- Figure 25: FDMx sales of frozen fish and seafood, by manufacturer, 2007
and 2008
- Brand Share--Shelf Stable Fish and Shellfish
- Key points
- Beyond canned tuna
- Figure 26: FDMx sales of shelf stable fish and seafood, by manufacturer,
2007 and 2008
- Brand Share--Refrigerated Fish and Shellfish
- Key points
- A smattering of small niche brands
- Figure 27: FDMx sales of fish and seafood, by manufacturer, 2007 and 2008
- Brand Qualities
- Charlie the Tuna has "Seoul"
- Innovation and Innovators
- "Green" fish
- Figure 28: Eco-friendly fish and seafood new product introduction
claims, 2003-08
- Emulating restaurant style menus
- Promoting healthy attributes
- Figure 29: Health related new fish and seafood product claims, 2003-08
- Freshness guaranteed
- Private label a shining star
- Figure 30: New private label seafood product introductions, by company,
2003 - 2008
- Advertising and Promotion
- Overview
- Gorton' s
- Figure 31: Gorton' s Potato Crunch Filets, 2008
- Figure 32: Gorton' s Shrimp Temptations, 2008
- SeaPak
- Figure 33: Sea Pak Shrimp, 2008
- Wild American Shrimp
- Figure 34: Wild American Shrimp, 2005
- Personal Consumption of Fish and Seafood
- Key points
- Tuna and salmon rule the usage roost
- Types of fish and shellfish consumed
- Figure 35: Types of fish and seafood consumed, by type, by gender,
September 2008
- Figure 36: Types of fish and seafood consumed, by type, by
race/ethnicity, September 2008
- Fish and Seafood Usage and Usage Frequency by Location
- Key points
- Overview
- Figure 37: Frequency of fish and seafood consumption, by location,
September 2008
- Frequency of eating fish at home
- Figure 38: Frequency of fish consumption at home, by age, September 2008
- Frequency of eating fish at a restaurant
- Figure 39: Frequency of fish consumption at a restaurant, by gender,
September 2008
- Frequency of eating shellfish at home
- Frequency of eating shellfish at a restaurant
- Figure 40: Frequency of shellfish consumption at a restaurant, by age,
September 2008
- Fresh, Frozen, and Canned Fish and Seafood Use
- Key points
- Frozen varieties the leading consumer preference
- Figure 41: Personal fresh, frozen, and canned fish purchases, by gender,
September 2008
- Figure 42: Personal fresh, frozen, and canned fish purchases, by region,
September 2008
- Fish and Seafood Preparation Methods
- Key points
- Cooking methods largely dictated by format
- Figure 43: Fish and seafood consumed, by type and preparation method,
September 2008
- Baking
- Figure 44: Fish and seafood eaten baked, by gender, September 2008
- Broiling
- Figure 45: Fish and seafood eaten broiled, by, September 2008
- Frying
- Figure 46: Fish and seafood eaten fried, by region, September 2008
- Sautéing
- Figure 47: Fish and seafood eaten sautéed, by region, September 2008
- Grilling
- Figure 48: Fish and seafood eaten grilled, by HH income, September 2008
- Steaming
- Figure 49: Fish and seafood eaten steamed, by race/ethnicity, September
2008
- Fish and Seafood Spending Trends and Rationales
- Key points
- Year-over-year spending trends
- Figure 50: Seafood consumption year-over-year trends, by age, September
2008
- Rationales for eating more
- Figure 51: Rationales for eating more fish and seafood, by gender,
September 2008
- Figure 52: Rationales for eating more fish and seafood, by age,
September 2008
- Rationales for eating less
- Figure 53: Rationales for eating less fish and seafood, by gender,
September 2008
- Figure 54: Rationales for eating less fish and seafood, by age,
September 2008
- Attitudes Toward Freshness, Source, and Cost
- Key points
- Overview
- Figure 55: Attitudes toward freshness, source, and cost, by gender,
September 2008
- Figure 56: Attitudes toward freshness, source, and cost, by HH income,
September 2008
- Appendix: Additional Consumer Tables
- Frequency of eating fish at a restaurant
- Figure 79: Frequency of fish eating at a restaurant, by HH income,
September 2008
- Frequency of eating shellfish at home
- Figure 80: Frequency of shellfish eating at home, by HH income,
September 2008
- Frequency of eating shellfish at a restaurant
- Figure 81: Frequency of shellfish eating at a restaurant, by HH income,
September 2008
- Appendix: Trade Associations
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