Abstract
Nightclubs have had a tough time over the past five years and current conditions mean that they continue to struggle. Like the pub industry, they have been subject to a great deal of legislation in recent years, including the Licensing Act 2003 and the UK smoking ban, which have totally transformed the on-trade industry. Although those with a strong offer continue to do well, a number of high-profile operators went into administration in 2008 and current economic conditions mean that 2009/10 may see a similar situation.
Mintel estimates that there are now just 1,700 nightclub venues in the UK, an annual decline of around 7% in 2007 and 2008. With increased competition from live music venues, late night bars and other entertainment venues, it is perhaps no surprise that three in ten consumers who have ever been to a club agree that there is “not much need to go to nightclubs because you can drink late in more pubs and bars now”.
This report provides a snapshot of the industry at this difficult time and examines ways in which nightclubs can tailor their offer to distinguish themselves from competitors. It explores the hypothesis that “a combination of increased competition in the late-night market and the current economic downturn means that the nightclub industry could be one of the worst performing leisure sectors over the next two years”.
Main report themes:
- How are nightclubs faring in the current economic climate?
- What has been the effect of recent legislation on the market?
- Who goes to nightclubs?
- What are the characteristics of nightclub visitors and how can these be used to attract custom?
- What do people really think of nightclubs?
- What factors are most appealing to nightclub visitors?
- What added extras will help nightclub operators survive the next few years?
Table of Contents
- Issues in the MarketMain issues
- Definition
- Abbreviations
- Market in Brief
- Tough trading times...
- ...but the battle continues
- Nightclub visiting
- The nightclub crowd
- Visitors habits and attitudes
- What do they want?
- Internal Market Environment
- Key points
- Frequent visitors deserting the dance floors
- Figure 1: Frequency of visiting nightclubs, 2003-08
- Nearly a million consumers lost
- Figure 2: Frequency of visiting nightclubs, percentages applied to
population numbers, 2003 and 2008
- Industry clampdown on minors
- Figure 3: Frequency of visiting nightclubs by 15-17-year-olds, 2003-08
- The character of nightclub visitors
- Attitudes towards drinking
- Figure 4: Frequency of visiting night clubs, by agreement with lifestyle
statements on drinking, 2008
- Attitudes towards fashion and events
- Figure 5: Frequency of visiting night clubs, by agreement with lifestyle
statements on fashion and events, 2008
- Other attitudes
- Figure 6: Frequency of visiting night clubs, by agreement with selected
lifestyle statements, 2008
- Regulations
- Broader Market Environment
- Key points
- The faltering economy
- Performance in the last downturn paints a bleak picture
- Figure 7: Trends in selected areas of discretionary expenditure, at
current and constant prices, 1989-1994
- Treats and eating out head spending cutbacks
- Figure 8: Areas where consumers would cut back spending, July 2008
- Increase in older clubbers over next five years
- Figure 9: Trends in the age structure of the UK population, 18-34,
2003-13
- Characteristics of 18-24-year-olds
- Figure 10: Demographic profile of 18-24-year-olds, 2008
- Tuesday? It must be student night
- Competitive Context
- Key points
- Pubs and clubs both see difficult times
- Figure 11: Consumer expenditure on selected leisure goods and
activities, 2002-07
- Huge increase in premises licences
- Figure 12: Premises licences* by licensable activity, England and Wales,
31 March 2007 & 2008**
- 24-hour drinking remains rare
- Figure 13: Premises licences with 24-hour alcohol provision by premises
type, England and Wales, 31 March 2008
- Regulated entertainment
- Figure 14: Premises licences by regulated entertainment type*, England
and Wales, 31 March 2008
- The picture in Scotland
- Strengths and Weaknesses in the Market
- Strengths
- Vibrant youth scene
- Resilient customers
- Increased opportunities
- Fantastic venues
- New ways of operating
- Weaknesses
- Tough market conditions
- Operational challenges
- Business failures
- Continual investment required
- Struggle to be the ' next big thing'
- Market Size and Forecast
- Key points
- Trends in admissions and turnover
- Figure 15: Trends in nightclub admissions and turnover, 2003-13
- Licensing Act hits admissions
- Credit crunch takes a bite out of market
- Uncertain future for all
- Factors used in the forecast
- Market Share
- Key points
- Market share by venue
- Figure 16: Nightclub operators, by brands and number of venues*,
December 2008
- Companies and Products
- Key points
- Nightclub companies continue to fold
- Nightclub companies
- Luminar Group Holdings PLC
- Novus Leisure Limited
- 3D Entertainment Group Limited
- Yellowhammer Bars
- G1 Group PLC
- Nexum Leisure Limited
- Tokyo Industries
- Brand Communication and Promotion
- Key points
- Above-the-line advertising falls by almost 50%
- Figure 17: Advertising expenditure for nightclubs and discotheques,
2004-07
- Press advertising takes over
- Figure 18: Advertising expenditure for nightclubs and discotheques, by
main media type, 2004-07
- Leading advertisers
- Figure 19: Advertising expenditure by leading nightclub and discotheque
operators, 2004-07
- Nightclub Visitors
- Key points
- Types of clubber
- Figure 20: Type of clubber, October 2008
- Age has biggest effect on attendance
- Figure 21: Type of clubber, by age, October 2008
- Where to Go?
- Key points
- Which factors rank highest?
- Figure 22: Ranking of most important factors in choice of nightclub,
October 2008
- Play that funky music
- Top three choices
- Figure 23: Most popular factors in choice of nightclub (ranked three or
higher), October 2008
- Regular clubbers more sensitive to added extras
- Figure 24: Factors in choice of nightclub (ranked three or higher), by
type of clubber, October 2008
- What Appeals Most?
- Key points
- Extra features for added attraction
- Figure 27: Ranking of most appealing features for a night out at a
nightclub, October 2008
- Top three most appealing features
- Figure 28: Ranking of most appealing features for a night out at a
nightclub (ranked three or higher) October 2008
- Regular clubbers like to chill-out
- Figure 29: Appealing features for a night out at a nightclub (ranked
three or higher), by type of clubber, October 2008
- Appendix -- Broader Market Environment
- Figure 39: Trends in personal disposable income and consumer
expenditure, 2003-13
- Figure 40: Trends in the age structure of the UK population, aged 18-35,
2003-13
- Appendix -- Nightclub Visitors
- Type of clubber -- detailed demographics
- Figure 41: Type of clubber, by demographic sub-group, October 2008
- Appendix -- Where to Go?
- Top-ranked factors in choice of nightclub -- detailed demographics
- Figure 42: Number one-ranked factors in choice of nightclub, by
demographic sub-group, October 2008
- Factors in choice of nightclub, by type of clubber
- Figure 43: Hardcore/occasional clubbers' ranking of most important
factors in choice of nightclub, October 2008
- Figure 44: Sporadic clubbers' ranking of most important factors in
choice of nightclub, October 2008
- Figure 45: Lapsed clubbers' ranking of most important factors in choice
of nightclub, October 2008
- Most popular factors in choice of nightclub (ranked three or higher)
- Figure 46: Most popular factors in choice of nightclub (ranked three or
higher), by demographic sub-group, October 2008
- Figure 47: Next most popular factors in choice of nightclub (ranked
three or higher), by demographic sub-group, October 2008
- Figure 48: Factors in choice of nightclub (ranked three or higher), by
type of clubber, October 2008
- Appendix -- What Appeals Most?
- Features that would appeal, by type of clubber
- Figure 55: Hardcore/occasional clubbers' ranking of most appealing
features for a night out at a nightclub, October 2008
- Figure 56: Sporadic clubbers' ranking of most appealing features for a
night out at a nightclub, October 2008
- Figure 57: Lapsed clubbers' ranking of most appealing features for a
night out at a nightclub, October 2008
- Top-ranked features that would appeal -- detailed demographics
- Figure 58: Most popular appealing features for a night out at a
nightclub (ranked three or higher), by demographic sub-group, October 2008
- Figure 59: Next most popular appealing features for a night out at a
nightclub (ranked three or higher), by demographic sub-group, October 2008
- Figure 60: Appealing features for a night out at a nightclub (ranked
three or higher), by most popular attitudes towards nightclubs, October 2008
- Figure 61: Appealing features for a night out at a nightclub (ranked
three or higher), by next most popular attitudes towards nightclubs, October
2008
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