Abstract
A key question that this report addresses is whether there is anything the on-trade can do to reverse the trend towards less frequent on-trade drinking that has occurred over the last few years.
There has been a slight decline in overall alcohol consumption, despite the media coverage of issues such as binge drinking, which imply that consumption is higher than it actually is.
Difficult environmental factors, such as the increased costs of alcohol combined with the economic slowdown, the smoking ban, and changes in consumer demands present a challenge, particularly for on-trade establishments.
Key report themes:
- The decline in overall alcohol consumption and the main sufferers
- Changing drinking habits and behaviours affects both on-trade and off-trade
- The impact of the smoking ban
- The impact of changing lifestyles and food culture
- What can the industry do in order to increase volume sales
Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Abbreviations
- Market in Brief
- Market down by volume and value
- Conditions favouring off-trade
- Binge drinking -- fact or fiction?
- Supermarket superiority in sales
- ' Wet' pubs losing out as consumers look to eat and drink
- Global drinks suppliers dominate
- Future
- Internal Market Environment
- Key points
- Smoking ban impacts on-trade
- Is staying in the new going out?
- Figure 1: Trends for drinking lifestyle statements, 2003-07
- Aggressive pricing in off-trade
- Long hot summers good for business
- Figure 2: Summer weather trends, 2002-08
- Sporting events
- Broader Market Environment
- Key points
- Consumer confidence at a low ebb
- Figure 3: GfK NOP Consumer Confidence Index, 2007 and 2008
- Binge drinking -- the reality
- Government initiatives
- Drinks industry takes control
- A misplaced sense of duty?
- Market must meet demands of ageing population
- Figure 4: Trends in population, by age, 2003-13
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Total market performance favouring value
- Figure 7: UK value and volume sales of alcohlic beverages, 2003-08
- Total market by distribution channel
- Figure 8: UK volume sales of alcoholic beverages, by distribution
channel, 2005-08
- Figure 9: UK value sales of alcoholic beverages, by distribution
channel, 2005-08
- Figure 10: UK value sales of alcoholic beverages on/off-trade split
2005-08
- The future of the market
- Off-trade the winner in this struggling sector
- Figure 11: Changes in market share between on- and off-trade, 2003-13
- Figure 12: Forecast of volume of on- and off-trade sectors, 2008-13
- Figure 13: Forecast of current and real value of on- and off-trade
sectors, 2008-13
- On trade partially offsetting its decline through premiumisation
- Figure 14: Forecast of real value per litre of off-trade versus
on-trade, 2008-13
- Factors used in the forecast
- Segment Performance
- Key points
- Beer the main loser as market evolves
- Figure 15: UK value sales of alcohol, by sector, 2003-08
- Figure 16: UK retail volume sales of alcohol, by sector, 2003-08
- Beer
- Cider
- Spirits and liqueurs
- FABs
- Companies and Products
- Bacardi-Martini
- Constellation Brands
- Coors Brewers UK (CBL)
- Diageo
- Inbev UK
- Pernod Ricard
- Scottish & Newcastle (taken over by Heineken in April 2008)
- Heineken
- Carlsberg UK
- Channels to Market
- Key points
- Figure 17: UK volume sales of alcoholic beverages, by distribution
channel, 2005-08
- Figure 18: UK value sales of alcoholic beverages, by distribution
channel, 2005-08
- On-trade
- Pub closures a major issue
- Off-trade
- Where consumers are buying
- What consumers are buying and where
- Figure 19: UK retail distribution of alcoholic drinks by volume, by
distribution channel, 2006-08
- The Consumer
- Key points
- Alcohol usage is in decline
- Figure 20: Trends for alcohol consumption, split by in-home and
out-of-home, 2003-07
- Drinking at home
- Figure 21: Statements about drinking at home
- Convenience key to off-trade success
- Food and drink costs boost home consumption
- Appendix
- Advertising data
- Trade bodies
- Wine & Spirit Trade Association
- British Beer & Pub Association
- Appendix: The Consumer
- Figure 29: Alcohol consumption in last 12 months, by demographics, 2007
- Figure 30: Frequency of consumption, by demographics, 2007
- Figure 31: Frequency of out-of-home consumption, by demographics, 2007
- Figure 32: Frequency of in-home consumption, by demographics, 2007
- Figure 33: Alcohol statements, by demographics, 2007
- Figure 34: Statements about drinking at home, by demographics
- Figure 35: Statements about drinking at home, by demographics
- Figure 36: Statements about drinking out of home, by demographics
- Figure 37: Statements about drinking out of home, by demographics
- Figure 38: Statements about drinking out of home, by demographics
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