Abstract
The market for multi-leisure developments has seen relatively slow growth in recent years compared to the halcyon days of the mid- to late 1990s, when many of the largest developments around today were opened.
This is partly due to tighter planning regulations, which have limited the extent of out- and edge-of-town development and pushed schemes back towards city/town and edge-of-centre locations. However, there is also the issue of suitable/available sites, while, more recently, the turmoil in the financial markets will have made funding such major projects from borrowing considerably more difficult and expensive.
This report considers the market for multi-leisure developments and how past and current trends can provide pointers as to how it will evolve in the future. It also provides a consumer viewpoint relating to the facilities they would like to see in such a development, as well as insight into what they think about different aspects of multi-leisure. Mintel last reported on this subject in Multi-Leisure Parks - UK, Leisure Intelligence, September 2006.
Main issues:
- Is the market for multi-leisure in the UK approaching saturation?
- How important is cinema as a traditional anchor tenant?
- How can developers conform to stricter planning regulations but include the leisure facilities consumers want?
- What types of facilities are most popular?
- Which groups of consumers are the core visitors to multi-leisure developments?
- Which groups of non-visitors could potentially be targeted and encouraged to visit more?
Table of Contents
- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- Rate of growth slows as site availability and funding dry up
- Shift in emphasis to combined retail and leisure schemes
- A family-friendly image
- Quality and character are an issue for some
- Cinema continues to underpin the industry
- Shift in mix as developments move closer to centres
- Internal Market Environment
- Key points
- Cinemas remain the key
- Figure 1: Agreement with the statements ' I am a regular cinema-goer' and
' I enjoy seeing films at the cinema rather than on TV' , 2001-07
- Figure 2: UK cinema admissions, 2003-08
- Revenues hold up when times are tough
- Figure 3: Trends in selected areas of discretionary expenditure, at
current and constant prices, 1989-94
- Eating out trends
- Figure 4: Forecast of the UK market for eating out, 2003-13
- Consumers' available leisure time
- Figure 5: Weekday leisure time, May 2008
- Figure 6: Weekend leisure time, May 2008
- Cars drive business
- Figure 7: Household ownership of cars, 2001-07
- Planning policy conflict?
- Broader Market Environment
- Key points
- PDI and consumer spending under pressure
- Growing numbers of young people to target
- Figure 8: Trends in the age structure of the UK population, by gender,
2003-13
- More affluent population positive for multi-leisure
- Figure 9: Forecast adult population trends, by socio-economic group,
2003-13
- Operators may be forced to look outside the family
- Figure 10: Forecast adult population trends, by lifestage, 2003-13
- Competitive Context
- Key points
- Competing on several fronts
- Figure 11: Consumer expenditure on selected leisure goods and
activities, 2003-07
- Early signs of changes in spending priorities
- Figure 12: Expenditure priorities, 2007 and 2008
- Strengths and Weaknesses in the Market
- Strengths
- A safe, secure environment
- Anchored by a steady, mature sector
- Plentiful, free parking
- Ease of access
- Wide choice of facilities
- Weaknesses
- The planning system
- Overemphasis on chains
- Lack of choice within sectors
- Access issues for out-of-town and edge-of-town sites
- Lack of focus on alcohol
- Market Size and Segmentation
- Key points
- Rate of expansion slows
- Figure 13: Type of retail or leisure park scheme in the UK, 2003-08
- Figure 14: Multi-leisure developments in UK according to Mintel' s
criteria, 2008
- Youth-focused developments offer a different mix
- Figure 15: Type of retail or leisure park scheme in the UK, by leisure
facilities included, 2008
- Long-term shift towards town centres
- Sites getting smaller
- All under one roof to take priority in future
- Companies and Products
- Key points
- Leading multi-leisure sites
- Figure 16: Top 20 multi-leisure sites in the uk, by size, 2008
- Cineworld leads the way in cinema sector
- Figure 17: Leading cinema multi-leisure brands, 2008
- Restaurant Group the dominant force in eating out
- Figure 18: Leading eating out multi-leisure brands, 2008
- Pub and bars split between food- and wet-led brands
- Figure 19: Leading pub and bar multi-leisure brands, 2008
- Gala leads the way in bingo
- Figure 20: Leading bingo multi-leisure brands, 2008
- Two main players fight it out in tenpin
- Figure 21: Leading tenpin bowling multi-leisure brands, 2008
- Hotly contested health and fitness sector
- Figure 22: Leading health and fitness multi-leisure brands, 2008
- Budget brands dominate hotel offer
- Figure 23: Leading hotel multi-leisure brands, 2008
- No clear leader in casinos
- Figure 24: Leading casino multi-leisure brands, 2008
- Leisure Venue Visiting
- Key points
- Going out during the week and at the weekend
- Figure 25: Frequency of visiting leisure venues, 2000-08
- Weekend visitors
- Weekday visitors
- Correlation between weekend and weekday leisure venue visitors
- Figure 26: Frequency of visiting leisure venues at the weekend, by
frequency of visiting leisure venues during the week, April 2008
- Popular Facilities at Multi-Leisure Parks
- Key points
- Cinema and food underpins multi-leisure offer
- Figure 27: Popular facilities at multi-leisure developments, 2000-08
- Appetite for some facilities diminishes
- Main features have a broad appeal...
- ...but more targeted offerings are becoming more feasible
- Targeting the regulars
- Figure 28: Popular facilities at multi-leisure developments, by
frequency of visiting leisure venues, April 2008
- Restaurants as ' feeders'
- Appendix: Broader Market Environment
- Figure 41: Trends in personal disposable income and consumer
expenditure, 2003-13
- Appendix: Leisure Venue Visiting
- Visiting leisure venues at the weekend -- detailed demographics
- Figure 42: Frequency of visiting leisure venues at the weekend, by
demographic sub-group, April 2008
- Visiting leisure venues during the week -- detailed demographics
- Figure 43: Frequency of visiting leisure venues during the week, by
demographic sub-group, April 2008
- Appendix: Popular Facilities at Multi-Leisure Parks
- Popular facilities -- detailed demographics
- Figure 44: Most popular facilities at multi-leisure developments, by
demographic sub-group, April 2008
- Figure 45: Next most popular facilities at multi-leisure developments,
by demographic sub-group, April 2008
- Figure 46: Other popular facilities at multi-leisure developments, by
demographic sub-group, April 2008
- Combinations of popular facilities
- Figure 47: Combinations of most popular facilities at multi-leisure
developments, April 2008
- Figure 48: Combinations of next most popular facilities at multi-leisure
developments, April 2008
- Figure 49: Combinations of other popular facilities at multi-leisure
developments, April 2008
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