Abstract
The changing habits of drivers continue to affect the roadside catering market. Consumers no longer want to linger over a large sit-down meal halfway through their journey. The grab-and-go culture is here to stay with most just wanting to get from A to B as soon as possible. Of course, stops are inevitable; research has shown that over 85% of consumers have used motorway services in the last three years, but they are short and unplanned. Even those that do regularly take breaks do not want to stop for long.
The sector continues to struggle with an image of high prices and poor-quality food. Roadside caterers are increasingly looking to high street brands within the catering offer to improve their image by giving the customer confidence in terms of quality, choice and value for money. Moreover, the introduction of healthier menu options, premium-quality lines and a focus on fresh produce are also becoming more prevalent. Highlighting the grab-and-go trend operators are finding that more packaged and handheld products are being bought and snacks are favoured over main meals.
This report explores the hypothesis: “How can roadside and motorway operators harness the power of the high street catering brands?” Will brands create customer loyalty and encourage more planned stops? In what ways can the market persuade customers to extend their visits, increase spend and create new reasons to stop? The report looks at the consumer' s motivation for stopping, their behaviour and use of facilities on-site, identifies current trends, assesses how the market has changed and outlines prospective future developments. It also explores consumer attitudes towards roadside catering and identifies key consumer groups within the market.
Main report issues
- Who are the winners and losers within the market?
- Are MSAs managing to improve their poor reputation?
- The changing shape of MSAs in terms of choice of food offered, format of catering provisions and operators.
- How does government legislation affect roadside caterers?
- Is MSA provision abroad any different to the UK? What lessons can be learnt from other countries?
Table of Contents
- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- Stationary market
- Brands drive up image
- Premium health
- Forecourt frenzy
- Big three continue to dominate
- Unplanned pit stops
- Internal Market Environment
- Key points
- Let' s take a trip
- Figure 1: Trips and distance per person per year, by purpose, 2004-06
- Motorway traffic on the increase
- Figure 2: Road traffic, by road class, by billion vehicle kilometres,
2003-07
- Seasonal demand
- Figure 3: Average daily traffic flows, by month, 2003-07
- Go with the flow
- Figure 4: Average daily motor vehicle flow* for major sections of the
motorway network, 2002 and 2007
- Rules and regulations
- Sign on
- Safety first
- Next exit
- Convenient fill-up
- Car culture
- Figure 5: UK car parc* and new car registration, 2002-07
- Figure 6: Proportion of household who own cars, 2003-07
- Is it better overseas?
- The changing face of MSAs?
- Broader Market Environment
- Key points
- A gloomy outlook
- Figure 7: Trends in personal disposable income and consumer expenditure,
2003-13
- Affluent influence
- Figure 8: Forecast adult population trends, by socio-economic group,
2003-13
- Silver service
- Figure 9: Forecast adult population trends, by lifestage, 2003-13
- Family planning
- Figure 10: Trends in the age structure of the UK population, by gender,
2003-13
- Fuel the fire
- Snack attack
- Competitive Context
- Key points
- Lets go eat...
- Figure 11: Consumer expenditure on selected leisure goods and
activities, 2003-07
- ...but where to?
- Figure 12: The UK market for eating out*, by sector, 2001-07
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Tougher times ahead
- Figure 13: The roadside catering market, 2003-13
- Past market performance
- Present
- Future
- Factors used in forecast
- Segment Performance
- Key points
- Motorway service areas
- Figure 14: The motorway service area (MSA) sector*, 2003-08
- Off-motorway services
- Figure 15: The off-motorway sector*, 2003-08
- Market Share
- Key points
- Figure 16: Motorway service area percentage share, by outlet numbers*
2008
- Figure 17: Motorway service areas, by outlet numbers*, 2002-08
- Companies and Products
- Key points
- Moto Hospitality
- Figure 18: Moto outlets and foodservice brands, July 2008
- Figure 19: Key financial data for Moto Hospitality Ltd, 2006 and 2007
- Welcome Break
- Figure 20: Welcome break outlets and foodservice brands, July 2008
- Figure 21: Key financial data for Welcome Break Ltd, 2006 and 2008
- RoadChef
- Figure 22: RoadChef outlets and foodservice brands, July 2008
- Figure 23: Key financial data for RoadChef Ltd, 2003-06
- Other MSA operators
- Cairn Lodge Services
- First Motorway Services
- Swayfields Extra Motorway Services Ltd
- Westmorland/Tebay Motorway Services
- Off-motorway
- Little Chef
- Wild Bean Caf
- OK Diner
- Reasons to Stop at Roadside Services
- Key points
- Figure 36: Reasons to stop at an MSA, May 2008
- Convenience stops
- Figure 37: Most popular reasons to stop at an MSA, by reasons to stop at
an MSA, May 2008
- Favours for frequent visitors
- Figure 38: Next most popular reasons to stop at an MSA, by reasons to
stop at an MSA, May 2008
- What Roadside Services do Consumers Use?
- Key points
- Figure 39: Services used at an MSA, May 2008
- Fast food -- a treat or forced decision?
- Figure 40: Most popular services used at an MSA, by reasons to stop at
an MSA, May 2008
- Brand power for retail outlets
- Figure 41: Next most popular services used at an MSA, by reasons to stop
at an MSA, May 2008
- Multiple use = cross-sell
- Figure 42: Most popular services used at an MSA, by services used at an
MSA, May 2008
- Family-friendly
- Figure 43: Next most popular services used at an MSA, by services used
at an MSA, May 2008
- Appendix: Reasons to Stop at Roadside Services
- Most popular reasons to stop at an MSA, by detailed demographics
- Figure 52: Most popular reasons to stop at an MSA, by detailed
demographics, May 2008
- Next most popular reasons to stop at an MSA, by detailed demographics
- Figure 53: Next most popular reasons to stop at an MSA, by detailed
demographics, May 2008
- Appendix: What Roadside Services do Consumers Use?
- Most popular services used at an MSA, by detailed demographics
- Figure 54: Most popular services used at an MSA, by detailed
demographics, May 2008
- Next most popular services used at an MSA, by detailed demographics
- Figure 55: Next most popular services used at an MSA, by detailed
demographics, May 2008
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