Abstract
In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides detailed coverage of key drivers as well as providing the very latest volume and value data. Also included are assessments of emerging trends, the activities of existing market players, brand ownership details, supply structures, future scenarios and statistical forecasts.
The Irish Series is segmented in the same manner as Mintel' s UK reports, namely Finance, Leisure, Market, Retail and ' Specials' . This provides unparalleled coverage and will be a must for all companies who are either already active in this region, or will be looking to enter these distinct marketplaces in the future.
Table of Contents
- Issues in the MarketKey themes of the report
- Definitions
- Market in Brief
- Concerns over health and obesity fail to drive exercise
- Entering parenthood later in life suits current offerings...
- ...but changing demographics do not
- Economic environment has mixed implications
- The healthy wealthy
- Leisure centres attract a broader range of clients
- New services segment their offer
- The future
- Internal Market Environment
- Key points:
- Health and exercise go hand-in-hand or do they?
- Figure 1: Agreement with ' I should do more about my health' , NI and RoI,
2002-06
- Leisure time at home means less time for exercise
- Figure 2: Agreement with ' I like spending a lot of my free time at
home' , NI and RoI, 2002-06
- Consumers' health concerns underline relevance of exercise
- Figure 3: Current worries, NI and RoI, 2006
- Government takes an active interest
- Marketing strategies aim to build public awareness
- Building sport for life
- A long-term view
- Rising obesity levels
- Figure 4: Body Mass Index segments, NI and RoI, 2006
- Broader Market Environment
- Key points:
- Favourable economic climate for leisure services
- Figure 5: Health of the economy, NI and RoI, 2002-07
- Ireland' s ageing population requires a different focus
- Figure 6: Population change, by age group, NI, 2000-20
- Bottom line
- Figure 7: Population change, by age group, RoI, 2000-20
- Juggling work/life/exercise balance...
- Figure 8: Growth in number of households with children, RoI and NI,
2000-06
- ...but not until later in life
- Figure 9: Average age at marriage, NI and RoI, 2000-05
- Input costs present challenges
- Figure 10: Price indices of electricity, RoI and UK, 2000-06
- Market Value and Forecast
- Key points:
- Investing more money in personal wellbeing
- Figure 13: Indexed expenditure on leisure services, 2002-12
- Figure 14: Indexed value of exercise service expenditure, all Ireland,
2002-12
- All-Ireland market
- RoI contributes most to growth rates
- Figure 15: Indexed value of exercise service expenditure, RoI and NI,
2002-12
- NI market growth to remain constant
- The Future
- Key points:
- Energy costs will drive clubs to examine alternatives
- New focus for leisure facilities
- Gym chains will develop a stronger hold on the market
- Relying on inspirational role models
- Companies and Brands
- Key points:
- Local authority leisure centres
- Quality initiatives are a key marketing tool
- Private sector
- Figure 16: Selected fitness chains and numbers of facilities, RoI and
NI, 2007
- Aura Sport & Leisure Management
- Crunch Fitness
- Curves
- Cuts Fitness
- David Lloyd
- Esporta
- Fitness First
- Jackie Skelly
- LA Fitness
- Total Fitness
- West Wood
- The Consumer: Exercise Participation
- Key points:
- Only a third claim to engage in any form of exercise
- Figure 17: Proportion of consumers engaging in any kind of exercise, RoI
and NI, 2002-06
- Maintaining consumer interest is a core problem
- Exercise participation declines as consumers age
- Figure 18: Proportion of consumers engaging in any kind of exercise, by
age and socio-economic group, RoI and NI, 2006
- Young parents assume teaching role at the ' how to' stage
- RoI consumers exercise more regularly
- Figure 19: Proportion of consumers engaging in regular exercise, RoI and
NI, 2002-06
- Exercise: a habit for life?
- Figure 20: Proportion of consumers engaging in regular exercise, by age
and socio-economic group, RoI and NI, 2006
- Occasional exercise is short-lived...
- Figure 21: Proportion of consumers engaging in occasional exercise, RoI
and NI, 2002-06
- ...among the singles
- Appendix
- Regional definitions
- Conversion factors
- Exchange rate
- Population 2006
- BMRB Target Group Index (TGI) sample sizes
- Abbreviations
- Population trends
- Figure 30: Forecast population change, by age, NI, 2000-20
- Figure 31: Forecast population change, by age, RoI, 2000-20
- Figure 32: Number of households, by size, NI and RoI, 2000-05
- Figure 33: Average age of women at birth of first child, NI and RoI,
1991-2005
- Figure 34: Percentage in employment, by age group, NI and RoI, 2000-05
- Figure 35: Average number of hours worked a week, by gender and working
status, NI and RoI, 1998-2005
- Lifestage explanation
- Adults who have used the Internet
- Figure 36: Adult population who have used the Internet in the last 12
months, by gender, age, socio-economic group, lifestage, working status,
presence of children and marital status, NI and RoI, 2006
- Current concerns
- Figure 37: Current worries, NI and RoI, 2006
- Exercise participation
- Figure 38: Proportion of consumers taking any kind of exercise, by
gender, age, socio-economic group, lifestage, marital status, working status
and presence of children, RoI and NI, 2006
- Figure 39: Proportion of consumers taking any regular exercise, by
gender, age, socio-economic group, lifestage, marital status, working status
and presence of children, RoI and NI, 2006
- Figure 40: Proportion of consumers taking any occasional exercise, by
gender, age, socio-economic group, lifestage, marital status, working status
and presence of children, RoI and NI, 2006
- Figure 41: Proportion of consumers taking part in aerobics/keep-fit
activities, by gender, age, socio-economic group and lifestage, RoI and NI,
2006
- Figure 42: Proportion of consumers taking part in athletics, by gender,
age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 43: Proportion of consumers taking part in cycling, by gender,
age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 44: Proportion of consumers participating in jogging, by gender,
age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 45: Proportion of consumers participating in marathon running, by
gender, age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 46: Proportion of consumers participating in running, by gender,
age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 47: Proportion of consumers participating in swimming, by gender,
age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 48: Proportion of consumers participating in weight
training/workout activities, by gender, age, socio-economic group and
lifestage, RoI and NI, 2006
- Figure 49: Proportion of consumers participating in yoga, by gender,
age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 50: Consumers who visit leisure centres, gyms or health clubs, by
lifestage, NI, 2006
- Figure 51: Consumers who visit leisure centres, gyms or health clubs, by
lifestage, RoI 2006
- Figure 52: Proportion of consumers engaging in any kind of exercise, by
lifestage, RoI and NI, 2006
- Figure 53: Proportion of consumers engaging in regular exercise, by
lifestage, RoI and NI, 2006
- Figure 54: Proportion of consumers engaging in occasional exercise, by
gender, age and socio-economic group, RoI and NI, 2006
- Figure 55: Proportion of consumers engaging in occasional exercise, by
lifestage, RoI and NI, 2006
- Figure 56: Proportion of consumers engaging in swimming, by age and
socio-economic group, RoI and NI, 2006
- Figure 57: Proportion of consumers engaging in swimming, by lifestage,
RoI and NI, 2006
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