Abstract
Three main factors have boosted volume growth in the Window Furnishing and Accessories market; the increasing importance of fashion and style in the home, the availability of attractive and competitively priced products, and a marked swing in popularity to blinds. Against that price competition, and some consumers' reluctance to spend more than the necessary minimum have inhibited value growth.
This report will examine the hypothesis that large and mature as it is, the market is still capable of real further growth in value, if suppliers and retailers continue to offer real product development, and engage with their customers in illustrating the decorative and functional potential in window furnishings.
Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Market in Brief
- Challenging but resilient
- Home comforts
- Factors driving the market
- Looking ahead
- Internal Market Environment
- Style and the home
- Figure 1: Agreement with selected lifestyle statements, 2002-06
- Media impact
- The wider view
- Expanding homes
- Figure 2: ownership of a conservatory/sun lounge, 2002-06
- More choices
- Broader Market Environment
- The high rise housing market
- Figure 3: GB housing market, 2000-06
- Changing tenure
- Figure 4: UK housing stock, by tenure, 2000-10
- Changing households
- Figure 5: UK households and one-person households, 2000-10
- Goodbye to the family house
- Figure 6: Percentage of house types in total new housing starts in Great
Britain, 2001-05
- Lofts
- Changes in the population
- Household disposable income
- Figure 7: PDI and consumer expenditure, at constant 2000 prices, 2000-10
- Competitive Context
- Competing for disposable income
- Figure 8: Volume and value of the overseas short-break market (1-3
nights), 2001-06
- Figure 9: UK new and used car market size, 2001-06
- The wider market
- Figure 10: Expenditure on furniture and furnishings, 2000-05
- Relative performances
- Common factors
- Differences
- Opportunities and threats
- The impact of retail
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Resiliency
- Figure 11: UK retail sales of window furnishings and accessories,
2001-06*
- Price and timing
- New from old
- Style notes
- Growing the market
- Future growth potential
- Figure 12: Market size and forecast of window furnishings and
accessories, 2001-11
- Factors incorporated in the forecast
- Segment Performance -- Total window furnishings
- Figure 13: UK retail sales of window furnishings, by type, 2004 & 2006
- Huge variation
- Segment Performance -- Curtains
- Figure 14: UK retail sales of curtains and curtain fabric*, 2001-06
- Limited growth
- Style trends
- Figure 15: Retail sales of curtains and curtain fabric, by sector, 2004
and 2006
- Ready mades -- a convenient option
- Made to measure for choice
- Net curtains
- Figure 16: UK retail sales of net, lace and voile curtains, 2001-06
- Down but not out
- Segment Performance -- Blinds
- Figure 17: UK retail sales of blinds, 2001-06
- Shifting tastes
- Professional input
- Types of blinds
- Figure 18: Retail sales of blinds, by type, 2004 and 2006
- Shutters -- a valuable new addition
- Valuable new extension
- Segment Performance -- Window Accessories
- Figure 19: Retail sales of window accessories, by type, 2004 and 2006
- Poles versus tracks
- Poles
- Figure 20: UK retail sales of curtain poles, 2001-06
- Function and style
- Tracks
- Figure 21: UK retail sales of curtain tracks, 2001-06
- Unique strengths
- Decorative accessories
- Figure 22: UK retail sales of decorative accessories, 2001-06
- Decorative and functional
- Market Share
- Curtains
- Fabrics
- Nets
- Blinds
- Window Accessories
- Companies and Brands
- Curtains
- Montgomery Fabrics
- John Lewis
- Other prominent curtain brands
- Other prominent fabric brands
- Leading brands in nets
- Blinds
- Hunter Douglas Group
- Faber
- Velux
- Shutters
- Accessories
- Silent Gliss
- Service offering
- Service companies
- Brand Communication
- Figure 23: Main monitored media advertising expenditure on curtains and
blinds, 2001-06
- Print is the main choice
- Figure 24: Top advertisers, 2004-06
- The dominant few
- Alternatives to print
- In-store and online
- Channels to Market
- Distribution outlets
- Figure 25: Retail distribution of window furnishings & accessories by
outlet, 2004 and 2006
- Specialist retailers
- Department stores
- Fashion retailers broaden their appeal
- Online and mail order sales
- DIY and other outlets
- The Consumer -- Ownership and Expenditure
- TGI data
- Blinds on the up
- Figure 26: Household ownership of curtains and blinds, 2002-06
- Figure 27: Ownership of curtains and blinds by age group, 2006
- Room for growth
- Figure 28: First time or replacement buyer of curtains and blinds, 2006
- Pointers for the future?
- Figure 29: Expenditure on curtains in last 12 months, 2006
- Average spend low
- Figure 30: Expenditure on blinds in last 12 months, 2006
- Lower average spends
- The Consumer -- Attitudes and Motivations
- Motivations
- Figure 31: Motivations for buying curtains or blinds, October 2006
- Necessity and choice
- Major variants -- value and volume
- Attitudes
- Figure 32: Attitudes towards curtains or blinds, October 2006
- Function and style
- Curtains for comfort
- Nets: the great divide
- Purchasing
- Figure 33: How curtains or blinds bought, October 2006
- Traditional outlets dominate
- Tailored to taste
- Special offers
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations/Definitions
- Internal market environment
- Figure 36: Agreement with selected lifestyle statements, 2006
- Figure 37: Agreement with selected lifestyle statements, 2006
- Figure 38: Household ownership of a conservatory/sun lounge, by
demographic sub-group, 2006
- Broader market environment
- Figure 39: Trends and projections in UK population, by age group, 2000-10
- Market share
- Channels to market
- Figure 40: Retail distribution of curtains & nets, by outlet, 2004 and
2006
- Figure 41: Retail distribution of blinds, by outlet, 2004 and 2006
- Figure 42: Retail distribution of window accessories, by outlet, 2004
and 2006
- Companies and brands
- Other prominent curtain brands
- Ena Shaw
- Rectella
- Sundour
- Norwood Textiles
- Other prominent fabric brands
- Leading brands in nets
- Blinds
- Silent Gliss -- Novatec
- Accessories
- Other prominent accessories brands
- The Consumer -- Ownership and Expenditure: Detailed Demographics
- Figure 43: Household ownership of curtains & blinds, by demographic
sub-group, 2006
- The Consumer -- Attitudes and Motivations: Detailed Demographics
- Figure 44: Motivations for buying curtains or blinds, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, newspaper readership, commercial TV viewing, supermarket
usage, household size, car usage, detailed lifestage, and terminal education
age, October 2006
- Figure 45: Motivations for buying curtains or blinds, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, newspaper readership, commerical TV viewing, supermarket
usage, household size, car usage, detailed lifestage, and terminal education
age, October 2006
- Figure 46: Attitudes towards curtains or blinds, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, newspaper readership, commerical TV viewing, supermarket
usage, household size, car usage, detailed lifestage, and terminal education
age, October 2006
- Figure 47: Attitudes towards curtains or blinds, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, newspaper readership, commercial TV viewing, supermarket
usage, household size, car usage, detailed lifestage, and terminal education
age, October 2006
- Figure 48: Attitudes towards curtains or blinds, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, newspaper readership, commercial TV viewing, supermarket
usage, household size, car usage, detailed lifestage, and terminal education
age, October 2006
- Figure 49: Attitudes and motivations for buying curtains or blinds, by
gender, age, socio-economic group, marital status, lifestage, presence of
children, Mintel' s Special Groups, working status, tenure, region, ACORN
category, technology usage, newspaper readership, commercial TV viewing,
supermarket usage, household size, car usage, detailed lifestage, and
terminal education age, October 2006
- Figure 50: Purchase location of curtains or blinds, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, newspaper readership, commercial TV viewing, supermarket
usage, household size, car usage, detailed lifestage, and terminal education
age, October 2006
- The Consumer -- Further Analysis: Detailed Demographics
- Figure 51: Consumer typologies by demographic breaks, October 2006
- Attitudes, motivations and purchase details
- Figure 52: Attitudes towards curtains or blinds by consumer typologies,
October 2006
- Figure 53: How curtains or blinds bought, by consumer typologies,
October 2006
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