Abstract
About this report
This report examines the trends and opportunities in the Canadian credit card industry. It estimates the size of the market and analyzes the top players and their strategies. It also presents an overview of the Canadian banking and payments systems. This report also examines:
- The major issues affecting the industry and analyzes their possible impact, including the state of the economy, credit quality trends, and proposed legislative and regulatory changes
- Canadian views on credit, from both lender and consumer perspectives, and how those attitudes affect product performance and new product potential
- Population trends in Canada and how those might offer opportunities to lenders
- An in-depth look at Canadian consumer attitudes towards credit and debit cards, including advertising and direct mail and rewards programs
Table of Contents
- Scope and Themes
- Scope of this report
- What you need to know
- Data sources
- Consumer survey data
- Advertising Creative
- Abbreviations and terms
- Abbreviations
- Terms
- Companies mentioned in this report
- Executive Summary
- Industry highlights
- Changing landscape
- Consumer attitudes towards credit cards
- Market Size and Characteristics
- Key points
- Total market size and top players
- Figure 1: Top Canadian credit card issuers ranked by receivables, year
ending April 2008 and April 2009
- Figure 2: Canadian credit card banks, card service revenue, three months
and six months ending April 2008 and April 2009
- Competitive Context -- Banking Overview
- Key points
- Bank regulation in Canada
- Figure 3: Big five Canadian banks, April 2009
- Leading Issuers
- Key points
- CIBC (Canadian Imperial Bank)
- Royal Bank of Canada (RBC)
- Scotiabank
- TD Bank (Toronto-Dominion)
- MBNA Canada Bank
- BMO (Bank of Montreal)
- Desjardins Group (Fédération des Caisses Desjardins du Québec)
- Canadian Tire
- Capital One Bank Canada
- J.P. Morgan Chase Canada
- Citigroup
- American Express
- Canadian Payments Landscape
- Key points
- Figure 4: Credit Card payment rate (percentage of outstanding balance
paid), March 2000 through March 2009
- Interac Association
- Figure 5: Top five countries in debit use, 2007
- Figure 6: Interac Direct Payment transactions, merchants, terminals, C$
value, and users per year, 1997-2008
- Figure 7: Payment method used most among ABM cardholders, 1997-2008
- Credit card share is growing
- Visa vs. MasterCard share
- MasterCard is growing faster but is still well behind
- MasterCard leads in cards and accounts
- Figure 8: Visa vs. Mastercard in Canada, 2008-07
- Figure 9: Credit card statistics, VISA and MasterCard, 1990-2008
- Market Drivers
- Key points
- Figure 10: Credit card delinquency and loss statistics, VISA and
MasterCard, 2004-09
- Economic forecast: Stronger growth expected in Canada
- Strong growth in disposable incomes
- Significant differences between Canada and U.S. housing markets
- Figure 11: Subprime mortgage default rates, U.S. and Canada, 2001-08
- Figure 12: Prime mortgage default rates, U.S. and Canada,1998-2008
- Canadian Population and Immigration Trends
- Key points
- Figure 13: Canadian population, by province, 2004-08
- The Regulatory Environment and Duality
- Key points
- Duality and debit cards
- What' s likely to happen next
- Consumer awareness of credit card duality
- Figure 14: Awareness of ending of duality ban, by gender, June 2009
- Figure 15: Awareness of ending of duality ban, by province, June 2009
- Figure 16: Has recently been offered another card brand, by gender, June
2009
- Figure 17: Has recently been offered another card brand, by income, June
2009
- Figure 18: Has recently been offered another card brand, by race, June
2009
- Credit Card Regulation and Legislation -- Other Developments
- Key points
- Innovations and Innovators
- Capital One' s guaranteed MasterCard for newcomers
- Figure 19: Capital One Guaranteed Mastercard for newcomers direct mail
advertisement, 2009
- Advertising and Promotion
- Key points
- Direct mail volume plunges in first quarter 2009
- New and notable credit card direct mail campaigns
- Figure 20: MBNA direct mail advertisement, 2009
- Figure 21: Scotiabank direct mail advertisement, 2009
- Figure 22: Scotiabank direct mail advertisement, 2008
- Figure 23: Citibank direct mail advertisement, 2009
- Figure 24: CIBC direct mail advertisement, 2008
- Figure 25: CIBC direct mail advertisement, 2009
- Figure 26: American Express direct mail advertisement, 2009
- Television advertising
- Figure 27: RBC television advertisement using Andy Kim celebrity
endorsement, 2009
- Figure 28: RBC small business television advertisement, 2009
- Figure 29: TD Bank television advertisement with Kelly and Regis, 2009
- Figure 30: TD Banknorth television advertisement with Kelly and Regis,
2009
- Figure 31: TD Banknorth television advertisement with Kelly and Regis,
2009
- Figure 32: TD Banknorth television advertisement with Kelly and Regis,
2009
- The Consumer
- Key points
- Miles, points, or cashback?
- Figure 33: Credit card types owned, by gender, June 2009
- Figure 34: Credit card types owned, by age, June 2009
- Figure 35: Credit card types owned, by HH income, June 2009
- Figure 36: Reasons for using credit cards, by gender, June 2009
- Figure 37: Credit card types used, by HH income, June 2009
- Credit, debit, or cash?
- Figure 38: Payment methods used, by gender, June 2009
- Figure 39: Payment methods used, by age, June 2009
- Figure 40: Payment methods used, by HH income, June 2009
- Credit cards preferred for big-ticket items
- Figure 41: Credit card usage preference by category, averages of a 5
point scale where 1=never and 5=always, by gender, June 2009
- Figure 42: Credit card usage preference by category, ranked, by age,
June 2009
- Figure 43: Credit card usage preference by category, by HH income, June
2009
- Canadians are aggressive about paying off balances
- Figure 44: Card payment activity, by gender, June 2009
- Figure 45: Card payment activity, by age, June 2009
- Figure 46: Card payment activity, by HH income, June 2009
- Figure 47: Credit card balances, by gender, June 2009
- Figure 48: Credit card balances, by age, June 2009
- Figure 49: Credit card balances, by HH income, June 2009
- Canadians stick to one or two cards
- Figure 50: Number of cards used each month, by gender, June 2009
- Figure 51: Number of cards used each month, by age, June 2009
- Figure 52: Number of cards used each month, by HH income, June 2009
- Canadians read direct mail, but are leery of e-mail
- Figure 53: Attitudes towards credit card advertising, by gender, June
2009
- Figure 54: Attitudes towards credit card advertising, by age, June 2009
- Figure 55: Credit card mail solicitations received, by gender, June 2009
- Figure 56: Credit card mail solicitations received, by age, June 2009
- Figure 57: Credit card mail solicitations received, by HH income, June
2009
- Building credit is a major influence on choosing a card
- Figure 58: Major influences on credit card choice, by gender, June 2009
- Figure 59: Major influences on credit card choice, by age, June 2009
- Figure 60: Major influences on credit card choice, by HH income, June
2009
- Debit is preferred over credit cards; the internet still worries many
- Figure 61: Opinions about credit cards, by gender, June 2009
- Figure 62: Opinions about credit cards, by age, June 2009
- Figure 63: Opinions about credit cards, by HH income, June 2009
- Recent penalty actions taken by credit card issuers
- Figure 64: Recent actions by credit card issuer, gender, June 2009
- Figure 65: Recent actions by credit card issuer, by age, June 2009
- Figure 66: Recent actions by credit card issuer, by HH income, June 2009
- Figure 67: Recent actions by credit card issuer, by province, June 2009
- Canadians not loyal when it comes to credit cards
- Figure 68: Recent credit card related activities, by gender, June 2009
- Figure 69: Recent credit card related activities, by age, June 2009
- Figure 70: Recent credit card related activities, by HH income, June 2009
- Figure 71: Recent credit card related activities, by province, June 2009
- Recent credit card behavior
- Figure 72: Recent credit card behavior, by gender, June 2009
- Figure 73: Recent credit card behavior, by age, June 2009
- Figure 74: Recent credit card behavior, by HH income, June 2009
- Figure 75: Credit card use compared to one year ago, by gender, June 2009
- Figure 76: Credit card use compared to one year ago, by age, June 2009
- Figure 77: Credit card use compared to one year ago, by province, June
2009
- The Consumer -- Focus on Asian Newcomers
- Key points
- Asians are highly desirable credit card customers
- Figure 78: Opinions about credit cards, by race/ethnicity, June 2009
- Figure 79: Recent credit card behavior, by race/ethnicity, June 2009
- Figure 80: Credit card usage preference, by category, ranked, by
race/ethnicity, June 2009
- Figure 81: Recent actions by credit card issuer, by race/ethnicity, June
2009
- Figure 82: Credit card types used, by race/ethnicity, June 2009
- Figure 83: Major Influences on credit card choice, by race/ethnicity,
June 2009
- Figure 84: Attitudes towards credit card advertising, by race/ethnicity,
June 2009
- Appendix: Trade Associations
|
相關報告
|
