汽車部門的機器對機器(M2M)通訊:2010-2020年

汽車部門的機器對機器(M2M)通訊:2010-2020年 是由出版商Machina Research在2011年07月所出版的。 這份英文市場調查報告書價格從美金5500起跳。

簡介

一般認為汽車部門是對M2M來說，具有最大產業機會的市場。2010年全球僅少少不到9,000萬連結的汽車用M2M市場，預計到2020年末將達到幾乎14億的連結。 而2020年的汽車用M2M部門銷售額，預計將為1,570億歐元。這個銷售額中，保全監視、緊急救援、導航、以及保險等分類將佔大部分。

本報告提供汽車部門機器對機器(M2M)通訊市場之相關詳細分析，促進市場成長及阻礙成長因素，汽車部門分析及預測，再彙整各應用領域分析預測以及建議等，為您概述為以下內容。

第1章 摘要整理

• 汽車M2M:2020年14億1連線及的1,570億歐元的銷售額
• 多種多樣的市場

第2章 目錄

第3章 調查範圍

第4章 市場成長促進及阻礙因素

• 促進市場成長要素
  • 特別是在寬頻領域中，已經是越來越普及的行動連線技術
  • 電動車的增加
  • 強制性連線
  • 行駛公里數連結保險的壓力
  • 汽車平台
  • 尋求新的收入來源的汽車產業
• 市場成長阻礙因素
  • 汽車「導入型」連線及服務
  • 智慧型設備及智慧網路
  • 技術法規和不確定性
  • 汽車平台所扮演的角色
  • 發展週期
  • 隱私及資料所有權
  • 汽車置換率
  • 成本
  • 安全性

第5章 汽車部門分析及預測

• 市場動態
• 市場預測

第6章 應用分析及預測

• 汽車平台
  • 定義
  • 應用市場分析
  • 預測
• 安全性及監視
  • 定義
  • 應用市場分析
  • 預測
• 緊急援助
  • 定義
  • 應用市場分析
  • 預測
• 汽車修復/道路支援
  • 定義
  • 應用市場分析
  • 預測
• 娛樂及網際網路
  • 定義
  • 應用市場分析
  • 預測
• 導航
  • 定義
  • 應用市場分析
  • 預測
• 語音
  • 定義
  • 應用市場分析
  • 預測
• 保險
  • 定義
  • 應用市場分析
  • 預測
• 租賃，出租，HP，及汽車共享管理
  • 定義
  • 應用市場分析
  • 預測
• 製造商資料
  • 定義
  • 應用市場分析
  • 預測

第7章 建議

• 行動網路業者及服務供應商
• 汽車OEM
• 供應商

第8章 關於Machina Research

• 配合
• 相關資訊報告
• 人材

目錄

Abstract

Automotive M2M: 1.4 billion connections and EUR157 billion in revenue in 2020

The automotive sector represents one of the greatest opportunities for machine-to-machine. From less than 90 million connections globally in 2010 the automotive M2M market will grow to almost 1.4 billion connections by the end of 2020 (see Figure 1-1). Of these, one billion will be applicationspecific ‘aftermarket’ devices, well over 300 million will be vehicle platforms supporting multiple applications.

There are numerous vehicle-related applications that would benefit from being connected. Today the market is dominate by security and tracking applications, particularly in markets such as Brazil and South Africa where car theft is rife. By 2020 the emergency assistance device will be the dominant type of connection on the back of regulatory mandates such as eCall in Europe. Multiapplication vehicle platforms such as GM's OnStar will be the second biggest category followed by insurance and security & tracking.

Figure 1-1: Global automotive M2M connections 2010-20

[Source: Machina Research, 2011]

NB - There are applications that run solely on the vehicle platform such as the ‘voice’ and ‘manufacturer data’ categories and therefore do not have associated ‘connections’.

Machina Research expects the automotive M2M sector to generate EUR157 billion revenue in 2020, up from EUR10 billion in 2010 (see Figure 1-2). The biggest revenue generating segments will be security and tracking, emergency assistance, navigation and insurance. However, in general, automotive M2M applications do not generate a tremendous amount of traffic (160TB in 2020). As a result the guaranteed revenue for mobile network operators (MNOs) is limited, amounting to EUR5 billion globally in 2020. Only one application (entertainment and internet access) generates enough traffic to really create a lot of revenue for the MNO. By 2020 this application will account for over 80% of traffic and 70% of mobile network traffic revenue.

Figure 1-2: Global revenue from automotive M2M 2010-20

[Source: Machina Research, 2011]

In the early years aftermarket device sales account for a large proportion of the revenue associated with automotive M2M; 40% in 2011. Over the forecast period, as the market starts to saturate and applications gradually migrate to the vehicle platform, the importance of aftermarket hardware diminishes. By 2020 it accounts for only EUR32 billion or 20% of revenue. The proportion of revenue generated by mobile network traffic will decline initially from 2010 to 2012 and then gradually increase to 3.2%, or EUR5 billion. The remaining EUR120 billion is accounted for by non-traffic service revenue.

This report covers M2M connected consumer-related applications and devices used within road vehicles (car, motorcycle and commercial vehicles). In total we have identified 10 application/device types:

• Vehicle platform
• Security & tracking
• Emergency assistance
• Vehicle recovery/roadside assistance
• Entertainment and internet access
• Navigation
• Voice
• Insurance
• Lease, rental, HP and share car management
• Manufacturer data

Machina Research is a telecoms research and consulting firm focusing principally on the emerging opportunity associated with new forms of connected device. The provision of traditional telecoms solutions in most regions is saturating and mobile network operators (MNOs) and vendors alike are focusing significant attention on connecting other devices, including consumer electronics devices, cars, utility meters and various medical devices.

1. Executive Summary

• 1.1. Automotive M2M: 1.4 billion connections and EUR157 billion in revenue in 2020
• 1.2. A diverse market

2. Contents

3. Scope

4. Drivers and Barriers

• 4.1. Drivers
  • 4.1.1. Increasingly ubiquitous mobile connectivity, particularly broadband
  • 4.1.2. The growth of electric vehicles
  • 4.1.3. Mandated connectivity
  • 4.1.4. Pressure for pay-as-you-drive insurance
  • 4.1.5. Vehicle platforms
  • 4.1.6. Auto industry seeking additional revenue streams
• 4.2. Barriers
  • 4.2.1. ‘Brought-in’ connections and services to the vehicle
  • 4.2.2. Intelligent devices vs intelligent networks
  • 4.2.3. Technical limitations and uncertainty
  • 4.2.4. Role of the vehicle platform
  • 4.2.5. Development cycle
  • 4.2.6. Privacy and data ownership
  • 4.2.7. Vehicle replacement rate
  • 4.2.8. Cost
  • 4.2.9. Security

5. Automotive Sector Market Analysis and Forecast

• 5.1. Market dynamics
• 5.2. Market forecast

6. Application Analysis and Forecast

• 6.1. Vehicle platform
  • 6.1.1. Definition
  • 6.1.2. Application Market Analysis
  • 6.1.3 Forecast
• 6.2. Security & tracking
  • 6.2.1. Definition
  • 6.2.2. Application Market Analysis
  • 6.2.3. Forecast
• 6.3. Emergency Assistance
  • 6.3.1. Definition
  • 6.3.2. Application Market Analysis
  • 6.3.3. Forecasts
• 6.4. Vehicle recovery/roadside assistance
  • 6.4.1. Definition
  • 6.4.2. Application Market Analysis
  • 6.4.3. Forecasts
• 6.5. Entertainment and internet access
  • 6.5.1. Definition
  • 6.5.2. Application Market Analysis
  • 6.5.3. Forecasts
• 6.6. Navigation
  • 6.6.1. Definition
  • 6.6.2. Application Market Analysis
  • 6.6.3. Forecasts
• 6.7. Voice
  • 6.7.1. Definition
  • 6.7.2. Application Market Analysis
  • 6.7.3. Forecasts
• 6.8. Insurance
  • 6.8.1. Definition
  • 6.8.2. Application Market Analysis
  • 6.8.3. Forecasts
• 6.9. Lease, rental, HP and share car management
  • 6.9.1. Definition
  • 6.9.2. Application Market Analysis
  • 6.9.3. Forecasts
• 6.10. Manufacturer data
  • 6.10.1. Definition
  • 6.10.2. Application Market Analysis
  • 6.10.3. Forecasts

7. Recommendations

• 7.1. Mobile network operators and service providers
• 7.2. Automotive OEMs
• 7.3. Vendors

8. About Machina Research

• 8.1. Our approach
• 8.2. Publications
  • 8.2.1. Reports
• 8.3. Our people

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