全球行動電視市場：規格評價及基礎環境建構、行動設備市場預測（2007年至2011年）

全球行動電視市場：規格評價及基礎環境建構、行動設備市場預測（2007年至2011年） 是由出版商Multimedia Research Group, Inc.在2007年03月所出版的。 這份英文市場調查報告書包含181 Pages 價格從美金3995起跳。

目錄

Abstract

This report assesses the spectrum allocation, trials, technology usage & development, content strategies, deployments, business models and global forecasts for the mobile TV subscription growth and the infrastructure build-out for five major regions and over seventy operators. The report also projects which technologies will prevail and in what regions; and shows how “co-operation” between cellular operators and broadcasters plays out over the next five years.

Table of Contents

1. Introduction

• 1.1 Background Research on Mobile TV drivers
• 1.2 The Big Issues about Mobile TV Growth

2. Conclusions And Summary

• 2.1 Service Revenue By 2011
• 2.2 Infrastructure Spending By 2011

3. Technology Overview

• 3.1 Mobile TV Technologies
  • 3.1.1 OFDM, Time Interleaving, Frequency Interleaving And FEC
  • 3.1.2 Time Slicing
• 3.2 The Quality Imperative In Mobile TV
• 3.3 Different Video Densities And Resolutions
  • 3.3.1 Underlying Codec Constraints
  • 3.3.2 Fractals, Wavelets And Differential Codecs
  • 3.3.3 Statistical Multiplexing
• 3.4 Datacasting Technology In Details
• 3.5 DAB IP, T-DMB And S-DMB
• 3.6 High Definition Radio
  • 3.6.1 A Strictly US Approach
  • 3.6.2 DAB Version 2.0
• 3.7 The Korean T-DMB Experiment
• 3.8 S-DMB Versus T-DMB
  • 3.8.1 The Korean Political Nightmare
  • 3.8.2 Separating Technology From Business Models
• 3.9 The New Chinese Mobile TV System
  • 3.9.1 DMB-T/H - A Technology That Cannot Be Exported
  • 3.9.2 Alcatel And Samsung In China
• 3.10 T-DMB In The Rest Of The World
• 3.11 DVB-H And DVB-SH
• 3.12 How The World Expects DVB-H To Be Deployed
  • 3.12.1 The US Has No Vested Interest To Use DVB-H
• 3.13 Power Requirements For Mobile TV
• 3.14 DVB-H Trials And Live Services
  • 3.14.1 DVB-H Will Take 50% Of The Market, Despite Losing Out In The US
  • 3.14.2 MediaFLO And Whatever China Adopts Will Be Neck And Neck
• 3.15 DVB-H Support - Organizations And Vendors
  • 3.15.1 Mobile DTV Alliance
  • 3.15.2 DVB-H Asia Pacific Alliance
• 3.16 FLO, MediaFLO And The FLO Forum
• 3.17 Sprint And WiMAX TV
  • 3.17.1 Qualcomm' s Audacity
  • 3.17.2 DVB-H Versus MediaFLO
  • 3.17.3 News Corp' s BSkyB And MediaFLO
• 3.18 The Penalty Of Using L-Band
  • 3.18.1 The DVB-H MediaFLO Rebuttal
  • 3.18.2 Dollar For Dollar The Two Technologies Are About The Same
• 3.19 DVB-SH Or S-Band
  • 3.19.1 Cost Advantages Of Using A Satellite
  • 3.19.2 DVB-H And DVB-SH Co-Existence
  • 3.19.3 Alcatel-Lucent And Samsung In Alliance In Europe And China?
• 3.20 Multicasting Within A Cellular Signal
  • 3.20.1 TDtv Uses The Unpaired TDD Channel In Most 3G Licenses
  • 3.20.2 TDtv Trial In Bristol
  • 3.20.3 Vodafone And Orange Are Deeply Rooted in DVB-H As Well
• 3.21 TV Over WiMAX
  • 3.21.1 WiMAX Is Now Seen As A Tool For Existing Cable, Not A Rival
  • 3.21.2 The Multicasting Problem With WiMAX
  • 3.21.3 WiMAX Multicast Standard Incomplete
  • 3.21.4 Other WiMAX Problems
• 3.22 TV Over Wi-Fi
• 3.23 Placeshifting
• 3.24 On Board Storage
• 3.25 Advanced Screen Technologies

4. Global Mobile TV Services and Forecasts - 2007-2011

• 4.1 Which Countries Will Install Mobile TV
• 4.2 The Issue Of Spectrum
• 4.3 Mobile TV Sign Up Rates
• 4.4 Some Sample Countries
  • 4.4.1 France
  • 4.4.2 Indonesia
  • 4.4.3 UK
  • 4.4.4 China
  • 4.4.5 Germany
  • 4.4.6 Rest Of The World
• 4.5 Western Europe
• 4.6 Eastern And Central Europe
• 4.7 USA And Canada
• 4.8 China And Asia Pacific
  • 4.8.1 China
  • 4.8.2 Japan
  • 4.8.3 Korea
  • 4.8.4 Israel, Middle East And Africa
• 4.9 South And Central America
• 4.10 Infrastructure Build-Out
• 4.11 Cost Calculation Methodology
• 4.12 Multicasting Cost Variables
  • 4.12.1 General Handset Costs
  • 4.12.2 Apple iPod & Other Handsets
  • 4.12.3 Comparing Satellite Broadcasting Costs
  • 4.12.4 Satellite DMB Cost Model - France (Alcatel Model)
  • 4.12.5 DVB-H Cost Analysis - France
  • 4.12.6 Low Power Issues
  • 4.12.7 Little Difference Between Technology Costs

5. Equipment Forecasts By Region

• 5.1 Calculation Approach
• 5.2 Western Europe
• 5.3 Eastern And Central Europe
  • 5.3.1 Ukraine
  • 5.3.2 Russia & High-Expenditure Countries
• 5.4 USA And Canada
• 5.5 China And Asia Pacific
• 5.6 Israel, Middle East And Africa
• 5.7 South And Central America

6. Service Revenue Projections

• 6.1 Chip Component Revenue Projections
• 6.2 Non-Handset Sales

7. Mobile TV Trials

8. Mobile TV Business Models

• 8.1 Advertising Based TV Is Getting Saturated
• 8.2 Requirements For A Successful Mobile TV Business
  • 8.2.1 If It Costs Less To Build A Network, Service Revenues Can Be Lower
  • 8.2.2 Saturated Mobile Economies Need To Charge More And Sell Ads
  • 8.2.3 US Cellcos Are Attracted To A Free Lunch
• 8.3 Advertising As A Revenue Stream
  • 8.3.1 China
• 8.4 Short Form Mobile Content
• 8.5 Addressable Advertising
• 8.6 Local Advertising
• 8.7 Subscriptions First, Then Advertising
• 8.8 Blended Mobile Video
• 8.9 The Mobile Video Portal As The Next Major Software Platform
• 8.10 Other Revenues
• 8.11 Future Video

9. Mobile TV Equipment Vendors

10. Index of Participating Companies

11. Index of Companies

• Figure 3-1: How IP Video Needs To Be Sent
• Figure 3-2: Mobile TV Road Maps
• Figure 3-3: DAB Transport Protocol Stack
• Figure 3-4: Dacos T-DMB Mobile TV Portable Player
• Figure 3-5: Possible Network Topology Solutions For DVB-H
• Figure 3-6: DVB-H And Media FLO Are More Or Less Identical
• Figure 3-7: One Inch Disk Drive Trends
• Figure 4-1: Countries Included With Under 50% Mobile Penetration
• Figure 4-2: Formula For Calculating Penetration Of Mobile TV
• Figure 4-3: Accumulated Global Mobile TV Enabled Handsets
• Figure 4-4: Global Mobile TV Enabled Handset Deployments Per Year
• Figure 4-5: Mobile TV Handset Breakdown By Global Region 2011
• Figure 4-6: Mobile TV Handsets Shipments By 2011 By Region
• Figure 4-7: Mobile TV Handsets Western Europe in 2011
• Figure 4-8: Accumulated Mobile TV Handsets In Western Europe
• Figure 4-9: Mobile TV Handsets Eastern And Central Europe 2011
• Figure 4-10: Accumulated Mobile TV Handsets In Eastern And Central Europe
• Figure 4-11: Mobile TV Handsets In USA And Canada In 2011
• Figure 4-12: Accumulated Mobile TV Handsets In The USA And Canada
• Figure 4-13: Mobile TV Handsets In China And Asia Pacific In 2011
• Figure 4-14: Accumulated Mobile TV Handsets In China And Asia Pacific
• Figure 4-15: Mobile TV Handsets In Israel, Middle East And Africa In 2011
• Figure 4-16: Accumulated Mobile TV Handsets In Israel, Middle East, And Africa
• Figure 4-17: Mobile TV Handsets In South And Central America In 2011
• Figure 4-18: Accumulated Mobile TV Handsets In South And Central America
• Figure 5-1: Global Mobile TV Transmission Equipment In $ Millions
• Figure 5-2: Accumulated Mobile TV Transmission Equipment Spending
• Figure 5-3: Western Europe Mobile TV Transmission Equipment Spending To 2011
• Figure 5-4: Western Europe Mobile TV Transmission Equipment Annual Spending
• Figure 5-5: Eastern And Central Europe Mobile TV Transmission Equipment Spending To 2011
• Figure 5-6: Eastern And Central Europe Mobile TV Transmission Equipment Annual Spending
• Figure 5-7: Canada And USA Spending On Mobile TV Transmission Equipment To 2011
• Figure 5-8: Canada And USA Mobile TV Transmission Equipment Annual Spending
• Figure 5-9: Asia Pacific Spending On Mobile TV Transmission Equipment To 2011
• Figure 5-10: Israel, Middle East And Africa Mobile TV Transmission Equipment Spending To 2011
• Figure 5-11: Israel, Middle East, And Africa Mobile TV Transmission Equipment Annual Spending
• Figure 5-12: South And Central America Mobile TV Transmission Equipment Spending To 2011
• Figure 5-13: South And Central America Mobile TV Transmission Equipment Annual Spending
• Figure 6-1: Datacasting Mobile TV Device Non-Handsets
• Figure 6-2: Cumulative Non-Handset Players
• Figure 7-1: Global Mobile TV Trials And Live Networks

• Table 3-1: The Different Mobile Broadcast Technologies
• Table 3-2: What Is The Video That We Want To Send?
• Table 3-3: The Likely Reach Of DVB-H Through 2009
• Table 3-4: Likely Reach Of MediaFLO Through 2009 In the Top 30 US Markets
• Table 4-1: Mobile TV Handsets In Western Europe In 2011
• Table 4-2: Mobile TV Handsets In Eastern And Central Europe In 2011
• Table 4-3: Mobile TV Handsets In The USA And Canada In 2011
• Table 4-4: Mobile TV Handsets In China And Asia Pacific In 2011
• Table 4-5: Mobile TV Handsets In Israel, Middle East And Africa In 2011
• Table 4-6: Mobile TV Handsets In South And Central America In 2011
• Table 6-1: Handset Breakdown By Global Region 2011
• Table 6-2: Unit Shipments - Mobile TV Handsets 2006-2011
• Table 6-3: Revenue - Chip Shipments For Mobile TV 2006-2011

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