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市場調查報告書

IPTV的影像品質:QoS與QoE

IPTV Video Quality: QoS and QoE

出版商 Multimedia Research Group, Inc.
出版日期 2007年02月 商品編碼 49586
內容資訊 英文 137 PAGES
價格
US $ 1995 Hard Copy
US $ 2995 PDF by E-mail (Departmental License)
US $ 3995 PDF By E-mail (Corporate License)


IPTV的影像品質:QoS與QoE 是由出版商Multimedia Research Group, Inc.在2007年02月所出版的。 這份英文市場調查報告書包含137 PAGES 價格從美金1995起跳。

簡介

對於正在與IPTV市場現有業者進行浴血戰的通訊業者而言,影像品質(VQ)、影像的QoS(V-QoS:影像服務的質)及QoE(V-QoE:影像經驗的質)都是應該立即檢討的重要課題。而在提供影像服務上,通訊業者不僅應該較過去更加謹慎地從事網絡的管理也必須能夠迅速處理頭端及CPE等的問題。

分析通訊技術市場並提供市場策略資訊的美國專業公司 Multimedia Research Group, Inc. (總公司:加州),調查與分析IPTV的影像品質並出版綜合報告書"IPTV Video Quality: QoS and QoE"

此報告書除了考察IPTV網絡為提供高品質影像的設計、測試與運用方法,也提供IPTV服務計畫、開發及處於運用階段的QoS、對於QoE問題的解決之道等。此報告書的概略架構如下所示。

第1章 摘要

  • 目的
  • 狀況
  • 對IPTV品質的相關見解
  • 主要建言

第2章 影像及影像品質的概要

  • IPTV市場與技術狀況
  • 影像內容課題的增加
  • 定義:IPTV、影像品質、影像QoS與QoE

第3章 IPTV架構與參考模式

  • IPTV的領域
  • End-to-End IPTV核心系統架構
  • 與IPTV相關的ISO/OSI通訊參考模式

第4章 IPTV提供核心系統與影像品質

  • 內容研發與生產領域
  • 取得領域
  • 內容處理領域
  • 儲存領域
  • 管理領域
  • 提供領域
  • 網絡邊緣與存取領域
  • 顧客假定領域
  • 跨多數領域的IPTV不安事項

第5章 VQ、V-QoS與QoE的測試與測定

  • 影像品質的測定
  • 傳輸與影像QoS的測定
  • QoE:互動性的測定
  • QoE:整體的看法
  • IPTV QoE:定性與知覺的測定
  • IPTV整體核心系統的測試與測定

第6章 結論

  • 複雜的核心系統提供MPEG-4影像
  • QoE為可測定且具有客觀性的
  • 網絡所發生的數據錯誤嚴重影響V-QoS
  • 所選擇的MPEG傳輸法影響QoE
  • QoE的基準

第7章 影像品質最大化的建言

  • 建言的摘要
  • 取得的建言
  • 頭端設計的建言
  • 影像符號化的建言
  • 網絡設計的建言
  • 測試與測定的建言
  • CPE的建言
  • QoS的建言
  • QoE的建言
  • 影響多IPTV領域的建言

第8章 附錄1:影像應用方式的相關IP通訊概念

  • ISO/OSI基本參考模式
  • IP網絡規格
    • IGMP
    • RTSP
    • RTP
    • RTCP(即時傳輸控制協定)
    • UDP

第9章 附錄2:影像與影像通訊規格

  • MPEG影像
    • MPEG影像串流架構
    • MPEG-2
    • MPEG-4
    • 其他的影像規格
    • VC-1
    • MPEG-7及MPEG-21
  • MPEG傳輸
    • MPEG傳輸的研究
    • MPEG傳輸的擁護
    • MPEG-2傳輸流的封裝化

第10章 附錄5:IPTV廠商

  • 影像網絡供應商
  • 頭端及編碼器的供應商
  • IPTV中介軟體供應商
  • 內容保護供應商
  • IPTV網絡供應商
  • 測試與測定
  • 專業服務

第11章 附錄6:用語集

第12章 企業索引

目錄

Abstract

1 Executive Summary

1.1 Purpose

This report is about IPTV video quality and the quality of the IPTV experience. To frame the discussion, this report provides three separate but nested definitions relating to video quality that are of highest relevance to the business success of an IPTV service provider:

  • Video Quality (VQ), which refers to the video content itself.
  • Video Quality of Service (V-QoS), which refers to the error-free video delivery from the operator’s facilities to the customer premises over the broadband widearea network.
  • Quality of Experience (QoE), refers to the overall IPTV user experience, including application responsiveness, functionality, usability and the service context that surrounds it. Unlike VQ and V-QoS, which are each subject to measurement and conformance to specific metrics, QoE is ensured by using a combination of objective, testable criteria and subjective, anecdotal criteria that reflect the performance of the entire IPTV delivery ecosystem.

Only by ensuring high levels of all three, can IPTV service providers begin to capture new subscribers and keep them loyal. Because MPEG-2 and MPEG-4 AVC are similar technologies, this report includes information for both MPEG-2 and MPEG-4 AVC operations. However, the emphasis in this report is on MPEG-4 AVC, since most (if not all) new IPTV systems are forecasted to use MEG-4 AVC from 2007 forward.

1.2 Situation

Telcos are fighting an uphill and increasingly fierce battle against incumbent competitors, so VQ/V-QoS and QoE are key considerations. To deliver video services, they must not only engineer their networks more deliberately and monitor them more carefully than ever before, they also must quickly come up to speed with unfamiliar IPTV infrastructure, such as the headend, TV-enabling software and CPE.

Complicating matters is the fact that many crucial IPTV infrastructure and serviceenabling elements are immature and have yet to be proven in scaled production deployments, which creates the risk of unexpected problems that affect VQ and QoE but don’t necessarily have quick fixes. We specifically make reference to IPTV middleware and interactive television applications.

1.3 IPTV Observations Relating to Quality

Because the IPTV ecosystem is complex, this report breaks it up into seven domains, which are identified in Section 3 and discussed in detail in Section 4. The complexity of this ecosystem makes it very expensive to implement. To minimize capital equipment and software costs at deployment, IPTV operators assume an oversubscription model - deploying enough equipment to serve under average conditions with statisticallydetermined peaks, as opposed to being designed for full-time peak capacity.

Table of Contents

1 Executive Summary

  • 1.1 Purpose
  • 1.2 Situation
  • 1.3 IPTV Observations Relating to Quality
  • 1.4 Key Recommendations

2 Overview of Video and Video Quality

  • 2.1 IPTV Market and Technology Situation
    • 2.1.1 The Drive for Video Quality
    • 2.1.2 Issues Interfering with Scaleable Deployment of IPTV
  • 2.2 Video Content Challenges Are Increasing
  • 2.3 Definitions: IPTV, Video Quality, Video Quality of Service and Quality of Experience
    • 2.3.1 Video Quality (VQ)
    • 2.3.2 Video Quality of Service (V-QoS)
    • 2.3.3 Quality of Experience (QoE)
    • 2.3.4 Non-Video Factors Affecting Quality of Experience

3 IPTV Architecture and Reference Model

  • 3.1 IPTV Domains
  • 3.2 End-to-End IPTV Ecosystem Architecture
  • 3.3 ISO/OSI Communications Reference Model as Relates to IPTV

4 The IPTV Delivery Ecosystem and Video Quality

  • 4.1 Content Development and Production Domain
  • 4.2 Acquisition Domain
    • 4.2.1 Characteristics of the Acquisition Domain
    • 4.2.2 Types of Source Content
    • 4.2.3 Variables that Affect Video Quality in the Acquisition Domain
  • 4.3 Content Processing Domain
    • 4.3.1 Characteristics of the Content Processing Domain
    • 4.3.2 Video Encoding and Compression
    • 4.3.3 Bandwidth Conservation Techniques Associated with Video Encoding
    • 4.3.4 Variables that Affect Video Quality in the Content Processing Domain
  • 4.4 Storage Domain
    • 4.4.1 Characteristics of the Storage Domain
    • 4.4.2 Variables Affecting Video Quality in the Storage Domain
  • 4.5 Control Domain
    • 4.5.1 Characteristics of the Control Domain
    • 4.5.2 Variables Affecting Video Quality in the Control Domain
  • 4.6 Distribution Domain
    • 4.6.1 Characteristics of the Distribution Domain
    • 4.6.2 Variables Affecting Video Quality in the Distribution Domain
  • 4.7 Network Edge and Access Domain
    • 4.7.1 Characteristics of the Network Edge and Access Domain
    • 4.7.2 Variables Affecting Video Quality in the Edge and Access Domain
  • 4.8 Customer Premises Domain
    • 4.8.1 VQ and QoE Impact at the Customer Premises Domain
  • 4.9 IPTV Concerns that Span Multiple Domains
    • 4.9.1 Video Characteristics and Functionalities Occurring Across Multiple Domains
    • 4.9.2 V-QoS and QoE Strategies and Techniques Used Across Multiple Domains

5 Test and Measurement for VQ, V-QoS and QoE

  • 5.1 Video Quality Measurement
    • 5.1.1 Video Signal Parameters
  • 5.2 Transport and Video Quality-of-Service Measurements
  • 5.3 Quality of Experience: Measurement of Interactivity
  • 5.4 Quality of Experience: Holistic View
    • 5.4.1 Comparing Video Input with Video Output
  • 5.5 IPTV QoE: Qualitative and Perceptual Measurements
  • 5.6 Test and Measurement Across the IPTV Ecosystem

6 Conclusions

  • 6.1 Complex Ecosystem to Deliver MPEG-4 Video
  • 6.2 Quality of Experience (QoE) is Both Measurable and Subjective
  • 6.3 Data Errors Occurring in the Network Have Major Effect on V-QoS
  • 6.4 The Choice of MPEG Transport Method Has an Effect on QoE
  • 6.5 Standards for QoE

7 Recommendations for Maximizing Video Quality

  • 7.1 Summary of Recommendations
  • 7.2 Acquisition Recommendations
    • 7.2.1 Be Prepared for Stringent Ingest Requirements From Video Programmers
    • 7.2.2 Begin Testing Before the Encoder
    • 7.2.3 Pre-Process Video Content into a Common Format
    • 7.2.4 Digital Transport and Backhaul
  • 7.3 Headend Design Recommendations
    • 7.3.1 Establish the Video Service Lineup First
  • 7.4 Video Encoding Recommendations
    • 7.4.1 For Distribution, Encode to the MEG-4 AVC/H.264 Format
    • 7.4.2 Establish Parameters for Video Content Errors
    • 7.4.3 Carefully Evaluate the Options for Transcoding
    • 7.4.4 Smoothing the Video Stream
  • 7.5 Network Design Recommendations
    • 7.5.1 Service Level Agreements
    • 7.5.2 Design the Network to Accommodate HDTV, End-to-End
    • 7.5.3 Establish Bandwidth Budgets
    • 7.5.4 Remember to Budget for Non-Video Traffic
    • 7.5.5 Additional Network Considerations that Impact VQ & V-QoS
  • 7.6 Test and Measurement Recommendations
    • 7.6.1 Deploy with a Full-Time Test and Measurement System
    • 7.6.2 Recommended Placement of Test and Measurement Systems
    • 7.6.3 Test for Impairments at the Physical Layer
    • 7.6.4 Testing to Rigid Technical Standards is Not Enough
    • 7.6.5 Perform Anecdotal Consumer Testing
  • 7.7 CPE Recommendations
    • 7.7.1 Operators Must Follow the STB Recommendations of Their Software Suppliers
    • 7.7.2 Policy Management at the Set-top Box Level
    • 7.7.3 Correcting MPEG Video Errors in the Set-top Box
    • 7.7.4 Minimizing the Effect of Network Errors in the Set-top Box:
    • 7.7.5 Network Termination Device
  • 7.8 Quality of Service Recommendations
  • 7.9 Quality of Experience Recommendations
    • 7.9.1 Channel Change Times
    • 7.9.2 Synchronization of Audio and Video
    • 7.9.3 Prioritization of Service Traffic
    • 7.9.4 MPEG Transport Streams
    • 7.9.5 Implement Policies that Mitigate Network Issues Resulting from Oversubscription
    • 7.9.6 Content Recommendations
  • 7.10 Recommendations that Impact Multiple IPTV Domains
    • 7.10.1 Implement Redundancy
    • 7.10.2 Consider Established IPTV Architecture Reference Standards
    • 7.10.3 Balance the Need for Standards Against the Virtues of Proprietary Solutions

8 Appendix 1: IP Communications Concepts Which Relate to Video Applications

  • 8.1 ISO/OSI Basic Reference Model
  • 8.2 IP Networking Standards
    • 8.2.1 IGMP
    • 8.2.2 RTSP
    • 8.2.3 RTP
    • 8.2.4 RTCP (Real-Time Transport Control Protocol)
    • 8.2.5 UDP

9 Appendix 2: Video and Video Communications Standards

  • 9.1 MPEG Video
    • 9.1.1 MPEG Video Stream Structure
    • 9.1.2 MPEG-2
    • 9.1.3 MPEG-4
    • 9.1.4 Other Video Standards
    • 9.1.5 VC-1
    • 9.1.6 MPEG-7 and MPEG-21
  • 9.2 MPEG Transport
    • 9.2.1 Approaches to MPEG Transport
    • 9.2.2 Advocacy for MPEG-2 Transport
    • 9.2.3 MPEG-2 Transport Steam Encapsulation

10 Appendix 5: IPTV Vendors

  • 10.1 Video Networking Suppliers
  • 10.2 Headend and Encoder Suppliers
  • 10.3 IPTV Middleware Suppliers
  • 10.4 Content Protection (Encryption, Watermarking) Suppliers
  • 10.5 IPTV Network Suppliers
  • 10.6 Test and Measurement
  • 10.7 Professional Services

11 Appendix 6: Glossary of Terms

12 Index of Companies

Table of Figures

  • Figure 1-1: Domains Acquisition, Storage, Control and Distribution
  • Figure 1-2: Makeup of MPEG Video - Key to Controlling Packet Loss & Jitter
  • Figure 1-3: Comparison of MPEG-2 vs. MPEG-4 Video Quality
  • Figure 1-4: Comparing MPEG-2 and MPEG-4 Over DSL
  • Figure 1-5: Potential Sample Points Across The IPTV Ecosystem
  • Figure 3-1: Domains 1-5: Acquisition, Processing Storage, Control and Distribution
  • Figure 3-2: Domains 5-7: IPTV Distribution, Network Edge & Access and Customer Premises
  • Figure 3-3: IPTV Set-top Box Architectural Diagram
  • Figure 3-4: Hypothetical Tier-1 Operator with National (Super) Headend, Regional and Local Video Facilities
  • Figure 4-1: Example of Colors that are Outside of Established Color Parameters
  • Figure 4-2: Comparison of MPEG-2 vs. MPEG-4 Video Quality
  • Figure 4-3: Constant Bit-Rate Encoding
  • Figure 4-4: Illustration of How CF-CBR Limits Bandwidth Requirements
  • Figure 4-5: Aggregated Content Bundled Using CF-CBR
  • Figure 4-6: Embedding of Watermarks During Video Encoding
  • Figure 4-7: Application of Watermarks in the IPTV Ecosystem
  • Figure 4-8: Encrypted vs. Unencrypted Video
  • Figure 4-9: 1-D FEC Examples That Can Be Corrected
  • Figure 4-10: 1-D Example That Cannot Be Corrected
  • Figure 4-11: 2-D FEC Examples That Can Be Corrected
  • Figure 4-12: 2-D FEC Examples That Can Be Corrected
  • Figure 5-1: Holistic View of IPTV QoE
  • Figure 5-2: Potential Sample Points Across The IPTV Ecosystem
  • Figure 7-1: Comparing MPEG-2 and MPEG-4 Over DSL
  • Figure 7-2: Comparison of DSL Ability to Accommodate MPEG-2 and MPEG-4 Video
  • Figure 8-1: OSI ISO 7-Layer Basic Reference Model
  • Figure 9-1: Model for MPEG-2 Systems
  • Figure 9-2: Structure of MPEG Video
  • Figure 9-3: Data Loss Propagation in MPEG-2 Video Streams
  • Figure 9-4: Minimal MPEG-2 Transport Stream

Table of Tables

  • Table 3-1: Mapping the 7-Layer OSI Basic Reference Model to Video
  • Table 4-1: Home Network QoS Support
  • Table 8-1: ISO/OSI Model - Definitions and Functions of Each Layer In The Model
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