Abstract
“The number of global IPTV subscribers will grow at a compound annual
growth rate of 26%.”
Executive Summary
This report is the latest update to the Fall/Winter 2010, edition of the
IPTV Global Forecast - 2010 to 2014 published by MRG, Inc. This new
report incorporates the most recent information on current IPTV deployments
around the world, as well a forecast for IPTV subscribers, service revenue,
and system revenue from 2011 to 2015. Also included are trend analyses and
updates on key Operators in the four geographic regions covered. This report
breaks down the IPTV ecosystem into nine industry segments: DSL Subscribers,
IPTV Subscribers, Access Systems, Video Headend Encoder Systems,
Video-on-Demand Server Software Licenses, Set-top Boxes, Middleware Software
Licenses, Content Protection/Digital Rights Management (CP/DRM) Software
Licenses, and System Integration and Professional Services.
In addition, this report splits the market into four regions around the world:
Europe, Asia, North America and Rest-of-the-World, and also provides a global
market summary. To do this, the report identifies over 900 Service Providers
(Operators) worldwide deploying IPTV services. The number of Operators has
increased since the last report, since more of them have launched services in
the last 12 months or announced new trials. This data is frequently refreshed
to ensure that duplicate Operators are removed and that the most upto- date
numbers are used.
Figure 1-1: Global IPTV Subscriber Forecast
Source: Copyright© 2011 MRG, Inc.
In summary, the number of global IPTV subscribers will grow from 54 million at
the end of 2011 to 113 million in 2015, a compound annual growth rate of 20.3%.
This forecast contains the latest data on worldwide IPTV subscribers as of
Q1/2011, which reflects the Q4/2010 numbers. As such, the 2011 numbers are
forecasted based on recent subscriber growth, or actual IPTV usage. Many
Service Providers have seen very good growth, especially those that have been
in business for a number of years and have millions of subscribers. In
addition, countries like Canada and Australia officially began their IPTV
services in the last year, and other smaller providers in Eastern Europe and
Rest-of-the-World have begun to see some growth as well. The worst of the
worldwide financial crises seems to be over, but it did dampen the growth of
subscribers from 2008 into 2010. However, as the world recovers from the
struggling economy, Service Providers are still showing impressive financial
results and commitment to building out Broadband and IPTV services. Because
the forecast looks at very detailed regional and country-based analysis of
individual Service Providers, the forecast continues to be both conservative
and reflective of current market conditions.
For worldwide DSL subscribers, this report is forecasting that the number will
grow from 328 million in 2011 to 367 million in 2015, a compounded annual
growth rate of 2.8%. These DSL subscribers are part of the main foundation for
the IPTV subscribers in Figure 1-1. DSL growth projections have decreased
slightly for this report, in order to align with recently reported DSL rates
around the world. In general, the growth of Fiber connections globally is
acting as a driver for video services.
Overall, the service revenue forecast for the global IPTV market, as shown in
Figure 1-2, is US$22.4 billion in 2011 and is forecasted to grow to US$49
billion in 2015, a compound annual growth rate of 21.7%.
Figure 1-2: Global IPTV Service Revenue Forecast (US$)
Source: Copyright© 2011 MRG, Inc.
The IPTV-related CapEx items tracked by this report are forecasted to grow
from US$3.2 billion in 2011 to US$4.8 billion in 2015. Additional related
(un-tracked) CapEX items are estiamted at least $3 to $5 billion additional
per year for the same period.
Table of Contents
1. Executive Summary
2. Global Outlook for IPTV
- 2.1. Europe Leading the Way
- 2.1.1. Austria
- 2.1.2. Benelux Countries: Belgium, Luxembourg and the Netherlands
- 2.1.3. France Continues to Lead the World
- 2.1.4. Germany
- 2.1.5. Greece
- 2.1.6. Ireland
- 2.1.7. Italian IPTV Market Moving Toward Regional Networks/OTT
- 2.1.8. Portugal
- 2.1.9. Spain
- 2.1.10. Scandinavian Countries: Denmark, Norway, Sweden
- 2.1.11. Switzerland
- 2.1.12. U.K. A Tough Market for IPTV
- 2.2. IPTV Showing Early Growth in Eastern Europe
- 2.2.1. Bosnia and Herzegovina
- 2.2.2. Bulgaria
- 2.2.3. Croatia
- 2.2.4. Czech Republic
- 2.2.5. Estonia
- 2.2.6. Hungary
- 2.2.7. Latvia
- 2.2.8. Lithuania
- 2.2.9. Moldova
- 2.2.10. Montenegro
- 2.2.11. Poland
- 2.2.12. Romania
- 2.2.13. Serbia
- 2.2.14. Slovakia
- 2.2.15. Slovenia
- 2.3. Momentum in Asia Shifting to China
- 2.3.1. Australia
- 2.3.2. China: Growing Quickly in Some Regions
- 2.3.3. IPTV Continues to Thrive in Hong Kong
- 2.3.4. IPTV Still Nascent in India and Pakistan
- 2.3.5. Japan' s Growth Slowing
- 2.3.6. Korea Moving to Full Broadcast IPTV
- 2.3.7. New Zealand
- 2.3.8. Taiwan Continues Gains
- 2.3.9. Activities in Other Asian Countries
- 2.4. AT&T and Verizon Driving North American IPTV
- 2.4.1. Canadian Telcos Adopting IPTV
- 2.4.2. Large U.S. Incumbents Leading the Way
- 2.5. IPTV Emerging in the Rest-of-the-World (ROW)
- 2.5.1. Brazil
- 2.5.2. Chile
- 2.5.3. Columbia
- 2.5.4. Guam
- 2.5.5. Qatar
- 2.5.6. Russian Federation
- 2.5.7. Turkey
- 2.5.8. United Arab Emirates
- 2.5.9. Venezuela
- 2.5.10. Other ROW Service Providers Preparing to Launch
3. Global IPTV Market Forecast
- 3.1. Methodology
- 3.1.1. DSL Forecast
- 3.1.2. IPTV Subscribers and Revenue
- 3.1.3. Access System Revenue
- 3.1.4. Video Headend System Revenue
- 3.1.5. Video-on-Demand Server Software Revenue
- 3.1.6. Set-top Box Revenue
- 3.1.7. Middleware Software Revenue
- 3.1.8. Content Protection/Digital Rights Management Software Revenue
- 3.1.9. System Integration and Professional Services Revenue
- 3.2. Global Forecast Still Shows Continued Growth
- 3.2.1. Global DSL Forecast Shows Continued Increase
- 3.2.2. IPTV Subscriber Forecast Remains Firm
- 3.2.3. Global System Revenue Forecast
- 3.2.4. Global Access System Revenue Forecast
- 3.2.5. Global Set-top Box Revenue Forecast
- 3.2.6. Global IPTV Headend System Revenue Forecast
- 3.2.7. Global IP Video-on-Demand Revenue Forecast
- 3.2.8. Global IPTV Middleware Software Revenue Forecast
- 3.2.9. Global IPTV Content Protection/Digital Rights Management Software
Revenue Forecast
- 3.2.10. Global IPTV System Integration and Professional Services Revenue
Forecast
- 3.3. IPTV Market Forecast for Europe
- 3.3.1. DSL Subscriber Forecast for Europe
- 3.3.2. IPTV Subscriber Forecast for Europe
- 3.3.3. IPTV System Revenue for Europe
- 3.4. IPTV Market Forecast for Asia
- 3.4.1. DSL Subscriber Forecast for Asia
- 3.4.2. IPTV Subscriber Forecast for Asia
- 3.4.3. IPTV System Revenue for Asia
- 3.5. IPTV Market Forecast for North America
- 3.5.1. DSL Subscriber Forecast for North America
- 3.5.2. IPTV Subscriber Forecast for North America
- 3.5.3. IPTV System Revenue for North America
- 3.6. IPTV Market Forecast for the Rest-of-the-World (ROW)
- 3.6.1. DSL Subscriber Forecast for the Rest-of-the-World
- 3.6.2. IPTV Subscriber Forecast for the Rest-of-the-World
- 3.6.3. IPTV System Revenue for the Rest-of-the-World
4. Opportunities, Risks and Recommendations
- 4.1. Opportunities
- 4.2. Risks
- 4.3. Recommendations
- 4.3.1. IPTV Deployment and Operations
- 4.3.2. Launch Multi-Screen and Social TV Services
- 4.3.3. Content
- 4.3.4. Become Customer Centric
5. Index of Companies
Table of Figures
- Figure 1-1: Global IPTV Subscriber Forecast
- Figure 1-2: Global IPTV Service Revenue Forecast (US$)
- Figure 1-3: Global IPTV System Revenue Forecast (US$)
- Figure 3-1: Global DSL Subscriber Forecast
- Figure 3-2: Global IPTV Subscriber Forecast
- Figure 3-3: Global IPTV Service Revenue Forecast (US$)
- Figure 3-4: Global IPTV System Revenue Forecast (US$)
- Figure 3-5: Global IPTV Access System Revenue Forecast (US$)
- Figure 3-6: Global Forecast for IPTV Set-top Box Revenue (US$)
- Figure 3-7: Global Forecast for IPTV Set-top Boxes by Technology (US$)
- Figure 3-8: Global IPTV Video Headend System Revenue Forecast (US$)
- Figure 3-9: Global IPTV Video-on-Demand Server Revenue Forecast (US$)
- Figure 3-10: Global IPTV Middleware Software Revenue Forecast (US$)
- Figure 3-11: Global IPTV Content Protection/Digital Rights Management
Software Revenue Forecast (US$)
- Figure 3-12: Global System Integration and Professional Services Revenue
Forecast (US$)
- Figure 3-13: DSL Subscriber Forecast for Europe
- Figure 3-14: IPTV Subscriber Forecast for Europe
- Figure 3-15: IPTV Subscription Revenue Forecast for Europe (US$)
- Figure 3-16: IPTV System Revenue Forecast for Europe (US$)
- Figure 3-17: DSL Subscriber Forecast for Asia
- Figure 3-18: IPTV Subscriber Forecast for Asia
- Figure 3-19: IPTV Subscription Revenue for Asia (US$)
- Figure 3-20: IPTV System Revenue Forecast for Asia (US$)
- Figure 3-21: DSL Subscriber Forecast for North America
- Figure 3-22: IPTV Subscriber Forecast for North America
- Figure 3-23: IPTV Subscription Revenue Forecast for North America (US$)
- Figure 3-24: IPTV System Revenue Forecast for North America (US$)
- Figure 3-25: DSL Subscriber Forecast for the Rest-of-the-World
- Figure 3-26: IPTV Subscriber Forecast for the Rest-of-the-World
- Figure 3-27: IPTV System Revenue Forecast for the Rest-of-the-World (US$)
Table of Tables
- Table 2-1: Count of Service Providers Used for this Report
- Table 2-2: Telekom Austria' s Q1/2011 Financial Results
- Table 3-1: IPTV Service Subscriber Monthly Pricing Assumptions (US$)
- Table 3-2: IPTV Access System Per-Port Pricing Assumptions (US$)
- Table 3-3: IPTV Video System Per Encoder Pricing Assumptions (US$)
- Table 3-4: Video-on-Demand Per Stream Pricing Assumptions (US$)
- Table 3-5: Set-top Box Pricing Assumptions (US$)
- Table 3-6: Set-top Boxes Per Home
- Table 3-7: Middleware Software Pricing Assumptions (US$)
- Table 3-8: CP/DRM Average Installation Cost Per Subscriber (US$)
- Table 3-9: CP/DRM Average Subscription Cost Per IPTV Subscriber (US$)
- Table 3-10: System Integration/Professional Services Rates
- Table 3-11: Leading Service Providers Globally Based on Subscriber Numbers
Forecasted for 2011 to 2015
- Table 3-12: Global Service Provider IPTV System Spending: 2011-2015 (US$)
- Table 3-13: Top 15 IPTV Service Providers in Europe - Forecasted for 2015
- Table 3-14: Top 15 European Service Provider IPTV System Spending:
Forecasted for 2011-2015 (US$)
- Table 3-15: Top 15 IPTV Service Providers in Asia - Forecasted for 2015
- Table 3-16: Top 15 Asian Service Provider IPTV System Spending: Forecasted
for 2011-2015 (US$)
- Table 3-17: Top 5 IPTV Service Providers in North America - Forecasted for
2015
- Table 3-18: Top 5 North American Service Provider IPTV System Spending:
Forecasted for 2011-2015 (US$)
