全球的款待服務產業與IPTV市場(旅店客房與機內娛樂) 是由出版商Multimedia Research Group, Inc.在2010年02月所出版的。
這份英文市場調查報告書包含73 Pages 價格從美金1995起跳。
本報告書中對旅店客房以及機内娛樂的IPTV市場進行調査分析，有關於市場背景，各地區市場規模成績及預測（∼2012年），各種市場影響因子，利用技術，成本等課題，主要企業資料統整等內容，概述如下。
第1章 總綱
第2章 導論
- 背景
- 純IP系統
- IP/QAM系統
- 隨選&統一提供服務市場的定義
- IRE・IFE的IP之成本/機能上的優勢：定義
- 基礎的動力學概要：IP款待服務市場
- 基礎的動力學概要：IFE（機内娛樂）市場
第3章 市場規模・關聯市場資料
- 全球旅店市場：綱要：2008-2012年
- 旅店市場的規模：依地區：綱要：2008-2012年
- IFE市場的規模：依地區：綱要：2008-2012年
- IFE市場明細：依影片類型
第4章 技術的定義
- 系統調整選項
- 統一提供
- 隨選提供
- 集合系統（三合一整合服務）
第5章 主要課題的評論
- 廣告
- 光纖 vs. 同軸纜線 vs. UTP vs. Wi-Fi的利用
- 系統成本
- 成本減少方法
- 主持人不付費時的獲利方法
- 產生利益的商務模型（基本&整合服務）
- 小工具・其他雙向服務的利用
- 新IP系統的置換：案例研討
- 將來動向
第6章 販售商資料
第7章 即刻使用/系統統合者資料
第8章 總論
第9章 術語等等
第10章 企業目錄
圖表
Abstract
San Jose, CA: February 15, 2010 - Over 11 million hotel rooms and 1 million
airline seats are potential IPTV applications, according to a new report from
MRG, Inc. Hotels and Airlines alone account for a US$1.9 billion global market
in 2012, indicating that for most hospitality applications, analog video is
dead.
The new report from MRG shows that both In-Room Entertainment and In-Flight
Entertainment (IRE and IFE) markets show a sharp shift in user expectations.
"While respondents indicated that IPTV may be too expensive for the low-end
market, the study finds that there is a substantial and growing need for IPTV
to serve the mid- and high-end of the hospitality market. This has gone from a
nice-to-have to a must-have situation," says Mike Galli, IPTV Analyst for MRG,
Inc.
"This report pinpoints growth opportunities in this industry throughout the
product and services value chain," states Mr. Galli. "While many in the IPTV
industry consider hospitality to be unimportant, we found that it is very
important, with some IPTV suppliers reporting that it represents 25% of their
total revenue. There are specific opportunities in a variety of hospitality
segments including hotels, dormitories, hospitals and aircraft, and this
report helps to clearly identify where they are in each segment."
One key benefit of IPTV is superior remote operation and diagnosis, meaning
double- or triple-play systems can be monitored from off-site, resulting in
huge OpEx savings for the Hospitality Operator. For example, one hospital' s
IPTV system frees nurses from explaining to patients how to use the system.
Other examples show how hotels using both VOD systems and e-com are able to
generate far more revenue from e-com and advertising than from Payper- View.
"Simplicity also is key to improving user enjoyment," states Mr. Galli. "Since
guests are there for only a short period, they don' t have time to learn a
complex system, but want to get interactive services like those at home. As
consumers receive improved video services at home, Hospitality Operators are
finding there is a need to upgrade hospitality systems, much of it resulting
from HD and VOD improvements in 2008-2009."
"This report is the only one available that measures the global IPTV
Hospitality Market," says Gary Schultz, MRG President. "It also shows how IPTV
meets today' s needs far better than older analog or digital video solutions."
Table of Contents
1 Executive Summary - Hospitality IPTV Markets
- 1.1 Historical Background
- 1.2 Key Findings
2 Introduction
- 2.1 Background
- 2.2 Pure IP Systems
- 2.3 IP/QAM Systems
- 2.4 Definition of Market for On-demand and Broadcast Services
- 2.4.1 Hospitality In-Room Entertainment (IRE) Market Segment
- 2.4.2 In-Flight Entertainment (IFE) Market Segment
- 2.5 Define Cost/Functional Advantages of IP in IRE and IFE
- 2.6 Recap Basic Dynamics of IP Hospitality Market
- 2.6.1 Market Drivers
- 2.6.2 Market Barriers
- 2.6.3 Market Opportunities
- 2.7 Recap Basic Dynamics of IFE (In-Flight Entertainment) Market
- 2.7.1 Market Drivers
- 2.7.2 Market Barriers
- 2.7.3 Market Opportunities
3 Market Size and Related Market Data
- 3.1 Global Hotel Market - Summary (2008-2012)
- 3.2 Hotel Market Size By Region - Summary (2008-2012)
- 3.2.1 Asia
- 3.2.2 Europe/Middle East
- 3.2.3 North America
- 3.3 IFE Market Size By Region - Summary (2008-2012)
- 3.3.1 Global Market
- 3.3.2 IFE Market By Region
- 3.4 IFE Market Breakdown By Type of Video
4 Technology Definitions
- 4.1 System Configurations
- 4.1.1 Pure IP
- 4.1.2 Hybrid IP / Coax
- 4.2 Broadcast
- 4.2.1 Ingest
- 4.2.2 Distribution
- 4.3 On-demand
- 4.3.1 Ingest
- 4.3.2 Distribution
- 4.4 Converged Systems (Triple-Play)
5 Review of Key Issues
- 5.1 Advertising
- 5.2 Use of Fiber vs. Coax vs. UTP vs. Wi-Fi
- 5.3 System Costs
- 5.3.1 ROI: Arriving at Break-even
- 5.4 How to Reduce Costs
- 5.5 How to Make a Profit When the Host Doesn' t Pay
- 5.6 Business Models That Make a Profit (Basic and Converged Services)
- 5.7 Use of Widgets and Other Interactive Services
- 5.8 Case Study of New IP System Replacing Old
- 5.8.1 IPTV System Replacing Tape-Based Video System
- 5.9 Future Trends
- 5.9.1 Hotels
- 5.9.2 Airlines
- 5.9.3 Other Segments
6 Vendor Profiles
- 6.1 Hospitality Vendor Profiles
- 6.1.1 ADB (Advanced Digital Broadcast)
- 6.1.2 Amino
- 6.1.3 Anevia
- 6.1.4 CoreTrust
- 6.1.5 Drake
- 6.1.6 Espial (Kasenna)
- 6.1.7 LG Electronics
- 6.1.8 MICROS (Fidelio, PMS System)
- 6.1.9 Motorola
- 6.1.10 Move Networks (Inuk Networks)
- 6.1.11 Nighthawk Systems (Eagle Broadband)
- 6.1.12 Pace
- 6.1.13 Philips
- 6.1.14 Samsung
- 6.1.15 SecureMedia (Recently Acquired by Motorola)
- 6.1.16 Verimatrix
- 6.2 IFE Vendor Profiles
- 6.2.1 ExtendMedia
- 6.2.2 LiveTV
- 6.2.3 Row 44
- 6.2.4 Spafax
- 6.2.5 Thomson
7 Turnkey/System Integrator Profiles
- 7.1 Hospitality
- 7.1.1 Acentic GmbH
- 7.1.2 All Day Cinema
- 7.1.3 BNS (Broadband Network Systems) Ltd.
- 7.1.4 Bulk TV & Internet
- 7.1.5 DIRECTV
- 7.1.6 DOCOMO interTouch
- 7.1.7 EchoStar
- 7.1.8 Filmbank
- 7.1.9 Guest-Tek Interactive Entertainment Ltd.
- 7.1.10 Hospitality Network, A Product of Cox Business
- 7.1.11 iBAHN
- 7.1.12 KoolConnect Technologies
- 7.1.13 LodgeNet (On Command) and LodgeNet Healthcare
- 7.1.14 NxSystems LLC (NXTV)
- 7.1.15 PureHD
- 7.1.16 Skylight Healthcare Systems
- 7.1.17 Smart Hospitality
- 7.1.18 SuiteLinq
- 7.1.19 Quadriga
- 7.2 In-Flight Entertainment (Turnkey/System Integration)
- 7.2.1 Lumexis
- 7.2.2 Panasonic Aviation
- 7.2.3 Rockwell Collins
- 7.2.4 Thales
8 Conclusions
- 8.1 Winning Services
- 8.2 What IP Brings That Competition Can' t
- 8.3 Risks
- 8.4 Opportunities
9 Addendum #1: Glossary of Terms
10 Index of Companies
Table of Figures
- Figure 2-1: The "guestLINK" Product
- Figure 2-2: Types of Devices Guests Bring to Hotels
- Figure 3-1: IRE Total Hotel Rooms and Video-enabled Rooms Worldwide
- Figure 3-2: Global Market for Hotel Video ($US, Million), CapEx and
Revenue Combined
- Figure 3-3: Asia Hotel Market for Video ($US, Million)
- Figure 3-4: EMEA Hotel Market for Video ($US, Million)
- Figure 3-5: North America Hotel Market for Video ($US, Million)
- Figure 3-6: North America Hotel Market By Technology Type (Rooms [000])
- Figure 3-7: North America Hotel Entertianment Revenue Per Room, Per Month
- Figure 3-8: Global Revenue for New IFE Systems ($US, Millions)
- Figure 3-9: IFE IPTV Systems Revenue Breakdown By Region ($US) -
2009-2010
- Figure 3-10: Video System Breakdown By Selected Airline
- Figure 3-11: Total (Selected Airline) Breakdown of Video Systems By Seat
- Figure 3-12: Total (estimated) Breakdown of Operational Airline Seats and
Video-enabled Seats
- Figure 4-1: Typical IP Video System Architecture
- Figure 4-2: Motorola' s High-speed (In-Room) Ethernet System
- Figure 4-3: Drake' s QAM-Based System for Video Distribution
- Figure 6-1: ADB' s Set Back Box, Model 4820C
- Figure 6-2: Amino' s AmiNet110H STB Hospitality Model (Overall View)
- Figure 6-3: Amino' s AmiNet110H STB Hospitality Model (Rear Connections)
- Figure 6-4: Row 44' s GUI with Space for Advertising Inserts
- Figure 7-1: Skylight Systems' Interactive TV System
- Figure 7-2: Virgin America' s Red IFE Interface
Table of Tables
- Table 2-1: Equipment Cost Sharing (U.S.)
- Table 5-1: Break-even/ROI Scenarios for In-Room Entertainment Systems
($USD)
