企業移動管理市場 - 增長、趨勢、COVID-19 影響和預測（2022-2027 年）

企業移動管理市場在預測期內的複合年增長率為 12.84%。

全面的 EMM 解決方案將移動部署所需的功能（包括應用程序和內容級別的控制）整合到一個統一的平台中。隨著越來越多的公司採用靈活的政策，EMM 正在興起，以克服允許個人設備訪問公司數據的缺陷。

主要亮點

• 企業移動管理 (EMM) 解決方案是公司用來允許員工使用外部或內部設備執行公司相關任務的關鍵功能，例如 BYOD（自帶設備）和 CYOD（選擇您的設備）政策。由於公司的趨勢，它正在引起人們的關注。因此，企業可以期望從移動機會中受益，同時通過實施適當的控制來確保保護敏感數據和設備。
• 越來越多的 ERP 軟件和 CRM 系統的應用增加了移動解決方案在市場上的使用。 ERP 通常是一類業務管理軟件，通常是一套集成應用程序，組織可以使用它來收集、存儲、管理和解釋來自各種業務活動的數據。據《計算機周刊》雜誌報導，企業資源規劃 (ERP) 和客戶關係管理 (CRM) 仍然是業務應用程序最重要的類別。
• EMM 實踐通常包含為知識產權保護和數據管理提供豐富安全環境的移動管理系統或服務。零售商等最終用戶需要 EMM，因為他們的員工使用智能手機作為銷售點設備來掃描條形碼、支付和處理交易。與此同時，銀行和盟友正在轉向 BYOD，要求 EMM 確保數據安全和金融交易所的監管合規。
• 員工使用的智能手機和相關設備不僅要能夠運行企業應用程序，還要能夠根據工作負載要求處理數據和文件。將端點設備與所有組織系統集成並實現它們之間的無縫同步是組織IT團隊面臨的主要挑戰，也是製約市場增長的因素。
• 由於封鎖和社會疏離措施，COVID-19 的爆發已導致大多數組織轉向在家工作模式，從而在管理應用程序和設備的同時對應用程序方面的遠程監控產生了巨大的需求。我是這裡。因此，一些提供應用程序和設備管理服務的公司已經更新了他們的產品，以滿足組織對管理其移動設備需求的日益增長的需求。

主要市場趨勢

BFSI板塊佔有很大份額

• BFSI 服務在過去 20 年中發生了重大轉變。隨著數字化，互聯網服務和國際交易需要快速解決方案。銀行、金融服務和保險 (BFSI) 已從客戶必須上門獲得服務的服務發展為交付到客戶家中的銀行。 BFSI 存儲並使用其客戶和客戶的重要財務和個人數據來提供服務。
• 金融機構正在採用現代化的網絡安全方法，例如零信任模型。通過採用這種模式，銀行或許能夠加強其安全態勢。 EMS 的引入主要是出於滿足 BFSI 部門安全合規性的需要。
• 例如，設備配置是讓 BFSI 組織遠程配置移動設備以訪問公司數據資源和公司應用程序。 EMM 的單點登錄 (SSO) 功能允許經過身份驗證的用戶訪問受信任設備和公司應用程序上的公司數據，從而幫助保護金融應用程序和客戶數據。
• 此外，EMM 解決方案可以幫助銀行控制移動數據成本。 IT 管理員可以遠程配置蜂窩數據閾值和相應的操作，例如觸發警報或阻止蜂窩數據。這些功能在使用信息亭終端的服務中變得更加突出。當交易遇到紅燈時，銀行和保險服務提供商可以控制終端。
• 安裝在銀行分行的支持企業移動管理的信息亭可以執行受數字標牌、信息亭時鐘和安全瀏覽器技術保護的多項功能，以增強客戶體驗。此外，隨著科技的日益普及，互聯網和手機銀行等數字渠道正成為客戶首選的銀行服務選擇。因此，銀行越來越需要利用複雜的身份驗證和訪問控制流程。

預計北美將佔據最大份額

• 預計北美將佔據企業移動管理市場的很大份額。主要供應商的存在以及企業關注度的增加，正在成為該地區市場增長的主要驅動力。
• VMware 為其 Workspace ONE 平台引入了新的遠程工作功能。該供應商推出了新的工作場所解決方案，以幫助企業在員工繼續與 COVID-19 爆發的影響作鬥爭時安全地返回辦公室。它還通過利用混合雲規模和與其他 VMware 技術的獨特集成來改善辦公體驗和業務彈性。該公司的 Workspace ONE 使用戶能夠在任何設備上安全地交付和管理任何應用程序。該解決方案將訪問控制、應用程序管理和多平台端點管理集成到一個平台中，可作為雲服務或本地部署使用。
• 美國是北美最重要的企業移動管理市場。移動解決方案在銀行、零售、製造和醫療保健領域的高采用率是該國這些解決方案的主要需求來源。醫療保健行業擁有巨大的分析潛力，大數據分析在國內醫療保健生態系統中不斷增長。預計這將在預測期內推動該地區 EMM 的增長。
• 隨著混合和遠程工作成為新常態，管理越來越多的移動設備對企業來說變得越來越重要。 2021 年 10 月，Google 發布了 Android 12，其中包括改進的密碼複雜性控制以幫助保護企業數據，並在企業自有設備上禁用 USB 信號以限制基於 USB 的攻擊，為企業客戶引入更多功能。我們還為 Android 工作配置文件添加了保護隱私的安全控制，包括工作應用程序的網絡日誌記錄。
• 北美各行各業的企業越來越多地將企業移動管理解決方案納入其行業數字化戰略，以幫助保護、管理和監控敏感的業務和客戶數據。.此外，這些解決方案可幫助企業根據該地區各個獨立監管機構的指導方針實現必要的安全合規性。因此，北美市場份額最高，該地區市場繼續增長。

競爭格局

企業移動管理市場競爭激烈，由幾家大型企業組成。從市場份額的角度來看，一些重要的參與者目前主導著市場。在這一領域工作的公司在研發上花費了大量資金。合作、合資和併購等商業戰略使 EMM 公司在市場上保持競爭力。許多公司相信升級其當前的產品組合以吸引客戶。企業正在轉向企業移動公司提供的解決方案，以實現備受追捧的競爭優勢。

• 2021 年 2 月 - Checkmarks 宣佈為雲原生應用程序保持基礎架構即代碼安全，為開發人員提供增強的基礎架構即代碼安全性。 KICS 是一個開源靜態分析解決方案。
• 2021 年 2 月 - Qualys Inc. 推出了 Qualys SaaS 檢測和響應 (SaaSDR)，以進一步增強其 SaaS 應用安全平台產品。這為用戶提供了應對日益複雜的應用程序所需的安全性。
• 2021 年 1 月 - OpsRamp 通過 OpsRamp 平台中的新功能將網絡、UC 監控擴展到 WFH 領域。解決方案提供商已經看到他們的客戶管理混合和多雲 IT 環境，並且看到對雲應用程序、統一通信 (UC) 和協作工具、視頻會議和其他 IT 資源的需求顯著增加，以滿足遠程辦公者的需求。現在可以提供一種滿足的方式

其他特典

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第 1 章介紹

• 研究假設和市場定義
• 調查範圍

第 2 章研究方法

第 3 章執行摘要

第 4 章市場動態

• 市場概覽
• 工業吸引力 - 波特五力分析
  • 供應商的議價能力
  • 消費者的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 評估 COVID-19 對行業的影響
• 市場促進因素
  • 移動設備日益成為訪問互聯網、公司數據和各種其他信息的首選媒介
  • 最終用戶行業的 BYOD 趨勢不斷增長
• 市場抑制因素
  • EMM 部署的成本和升級複雜性

第 5 章市場細分

• 類型
  • 解決方案
    • 設備管理
    • 安全管理
    • 應用管理
    • 其他解決方案
  • 服務
• 最終用戶
  • BFSI
  • 醫療保健
  • IT/通信
  • 製造
  • 零售
  • 其他最終用戶
• 按地區
  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲

第 6 章競爭格局

• 公司簡介
  • BlackBerry Limited
  • AirWatch（Vmware Inc.）
  • Citrix Systems Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Mobile Iron Inc.
  • Sophos Ltd.
  • Soti Inc.
  • Symantec Corporation（Broadcom）
  • NetPlus Mobility（Ventraq Corporation）

第 7 章投資分析

第 8 章市場潛力

The Enterprise Mobility Management market is registering a CAGR of 12.84% over the forecast period. A comprehensive EMM solution comprises features required for mobile deployments, such as application and content-level control, on a single unified platform. Due to more organizations adopting flexible policies, they are turning toward EMM to supersede the pitfalls of allowing personal devices to access corporate data.

Key Highlights

• Enterprise mobility management (EMM) solutions are gaining prominence owing to some of the major enterprise trends, such as bring-your-own-device (BYOD) and choose your device (CYOD) policies, in which companies are allowing employees to use external or internal devices for enterprise-related work. Thus, deploying appropriate controls in companies is expected to benefit them from mobility opportunities while ensuring that sensitive data and devices are safeguarded.
• The growing application of ERP software and CRM systems has increased the use of mobility solutions in the market. ERP is usually a category of business-management software, typically a suite of integrated applications that an organization may use to collect, store, manage, and interpret data from various business activities. According to Computer Weekly, enterprise resource planning (ERP) and customer relationship management (CRM) remain the most vital categories for business applications.
• EMM practices usually incorporate mobile management systems or services to offer intellectual property protections and a security-rich environment for data management. End users, like retailers, require EMM as the employees use smartphones as point-of-sale (POS) devices to scan bar codes, conduct payments, and process transactions. At the same time, banks and allies are pivoting to allow BYOD and require EMM for secure data and regulatory compliance for their financial exchanges.
• The smartphones and related devices used by employees must be able to process data and files in accordance with the workload's requirements in addition to running enterprise apps. Integrating endpoint devices with all organizational systems and achieving seamless synchronization between them is a big challenge for the organization's IT team and is restricting the market growth.
• With the outbreak of COVID-19, most organizations have shifted to the work from the home model due to the lockdown ad social distancing measures that have created a significant demand for managing the application and devices while monitoring the application aspect remotely. Therefore, several companies offering application and device management services are updating and providing a suite of services with the increased demand from the organization for managing their mobile device needs.

Key Market Trends

BFSI Sector Is Contributing A Significant Share

• BFSI services experienced an enormous transition in the past two decades. With digitization, internet services and international transactions require fast redressal. Banking, financial services, and insurance (BFSI) have evolved from a service that requires customers to visit for the service to a bank that reaches customers at their homes. BFSI stores the customer and clients' critical financial and personal data and uses them to provide services.
• Financial institutions are employing modern approaches to cybersecurity, such as the Zero Trust model. Adopting this model may help banks strengthen their security posture. The adoption of EMS has been majorly driven owing to the need to meet security compliance in the BFSI sector.
• Device provisioning, for instance, aids the BFSI organizations in remotely configuring mobile devices and providing access to corporate data resources and enterprise apps. The Single-Sign-On (SSO) feature of EMM helps to secure financial apps and customer data by allowing authenticated users to access corporate data on trusted devices and enterprise applications.
• Moreover, EMM solutions may help banks keep mobile data costs under control. IT admins may remotely set cellular data thresholds and corresponding actions, like triggering an alert or blocking mobile data. These features become more prominent for Kiosks-based services, where the banks and insurance service providers may manage the devices if the transaction returns a red flag.
• Enterprise Mobility Management regulated kiosks at bank branches may perform multiple functions secured by Digital Signage, Kiosk Lockdown, and Secure Browser technology that improve customer experience. Moreover, the growing technological penetration and digital channels, such as internet banking and mobile banking, are becoming customers' preferred choices for banking services. There is a greater need for banks to leverage advanced authentication and access control processes.

North America To Account For The Largest Share

• North America is expected to hold a significant share in the enterprise mobility management market, with the increasing focus of the corporates, along with the presence of major vendors acting as the primary factors driving the market growth in the region.
• VMware, an American company, has introduced new remote work capabilities to the Workspace ONE platform. The vendor announced new workplace solutions to help companies return their employees to offices safely as they keep combatting the effects of the COVID-19 outbreak. It also improves office experiences and business resilience by leveraging hybrid cloud-scale and unique integrations with other VMware technologies. The company's Workspace ONE allows users to securely provide and manage any app on any device. The solution integrates access control, application management, and multi-platform endpoint management into a single platform and is available as a cloud service or on-premises deployment.
• The United States is North America's most significant market for enterprise mobility management. The high adoption rate of mobility solutions in the banking, retail, manufacturing, and healthcare sectors is the primary source of demand for these solutions in the country. The healthcare industry accounts for the huge potential for analytics with growing big data analytics among the country's healthcare ecosystem. This is expected to foster the growth of EMM in the region over the forecast period.
• With hybrid and remote work as the new norm, managing the growing number of mobile devices has become even more critical for businesses. In October 2021, the American company Google launched Android 12, introducing even more, features for enterprise customers, including improving password complexity controls to make it easier to protect company data and disabling USB signaling on company-owned devices to limit USB-based attacks. It has also launched additional privacy-preserving security controls for the Android work profile, like network logging of work apps.
• North American Companies across various industry verticals are increasingly implementing Enterprise Mobily Management solutions in their industry digitalization strategy because these solutions may help safeguard, manage and monitor sensitive corporate and customer data. In addition, these solutions are helping the companies to have required security compliances according to the guidelines of various independent regulatory bodies in the region. Because of this, the North American market contributes the highest market share, and the market is still growing in the region.

Competitive Landscape

The enterprise mobility management market is moderately competitive and consists of several major players. In terms of market share, few significant players currently dominate the market. Companies working in this space are spending abundantly on research and development. Business strategies such as collaboration, joint ventures, and mergers and acquisitions have allowed EMM firms to stay competitive in the market. Many organizations believe in upgrading their current portfolio to attract their customers. Firms are looking at the solutions offered by enterprise mobility companies to achieve a highly sought-after competitive advantage.

• February 2021 - Checkmarx launched Keeping Infrastructure as Code Secure for cloud-native applications, providing developers with increased security in Infrastructure as Code. KICS is an open-source static analysis solution.
• February 2021 - Qualys Inc. launched Qualys SaaS Detection and Response (SaaSDR) to enhance its SaaS application security platform offerings further. This would give users the required security to combat the rising complexities of applications.
• January 2021 - OpsRamp expanded its network, UC monitoring for the WFH world with new functionality in the OpsRamp platform that offers solutions providers a way to help customers manage hybrid and multi-cloud IT environments and meet the needs of work-from-home employees as demand for cloud applications, unified communications (UC) and collaboration tools, video conferencing, and other IT resources had increased significantly.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Assessment of the Impact of COVID-19 on the Industry
• 4.4 Market Drivers
  • 4.4.1 Growth of Mobile Devices as the Preferred Medium of Accessing Internet, Enterprise Data, and Various Other Information
  • 4.4.2 Rising BYOD Trend across End-user Industries
• 4.5 Market Restraints
  • 4.5.1 Cost Associated with EMM Deployment Upgradation Complexities

5 MARKET SEGMENTATION

• 5.1 Type
  • 5.1.1 Solutions
    • 5.1.1.1 Device Management
    • 5.1.1.2 Security Management
    • 5.1.1.3 Application Management
    • 5.1.1.4 Other Solutions
  • 5.1.2 Services
• 5.2 End User
  • 5.2.1 BFSI
  • 5.2.2 Healthcare
  • 5.2.3 IT and Telecom
  • 5.2.4 Manufacturing
  • 5.2.5 Retail
  • 5.2.6 Other End Users
• 5.3 Geography
  • 5.3.1 North America
  • 5.3.2 Europe
  • 5.3.3 Asia Pacific
  • 5.3.4 Latin America
  • 5.3.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 BlackBerry Limited
  • 6.1.2 AirWatch (Vmware Inc.)
  • 6.1.3 Citrix Systems Inc.
  • 6.1.4 IBM Corporation
  • 6.1.5 Microsoft Corporation
  • 6.1.6 Mobile Iron Inc.
  • 6.1.7 Sophos Ltd.
  • 6.1.8 Soti Inc.
  • 6.1.9 Symantec Corporation (Broadcom)
  • 6.1.10 NetPlus Mobility (Ventraq Corporation)

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET