眼鏡市場 - 增長、趨勢和預測 (2023-2028)

在預測期內，全球眼鏡市場預計將以 4.95% 的複合年增長率增長。

主要亮點

• 全球眼鏡市場受到對矯正和處方眼鏡需求不斷增長的推動，尤其是來自老年人群的需求。 此外，一些臨床研究發現，衰老與患某些導致視力喪失的眼病的風險增加之間存在密切關聯。 視力障礙對老年人的影響尤為嚴重。 隨著年齡的增長，眼組織的正常功能下降，眼部病變的發生率增加。 視力惡化加速，提振了眼鏡產品的市場情緒。
• 積極的消費者參與為眼鏡製造商和零售商提供了擴大消費者群的機會。 眼鏡行業持續增長的一個主要障礙是在獲得先進、負擔得起和有效的眼保健解決方案方面存在巨大差異，尤其是在經濟邊緣化國家。
• 隨著各大公司積極開展在線營銷和促銷活動，電子零售和在線廣告在全球範圍內大受歡迎。 在線營銷和促銷為客戶提供了便利，並幫助供應商降低運營成本。 預計這些因素將在未來幾年推動在線平台的眼鏡銷售。

主要市場趨勢

運動太陽鏡越來越受歡迎

• 隨著全球工作人口的增加和生活方式的改變，越來越多的人將運動和健身作為其娛樂活動的一部分。 此外，耐力運動的普及帶動了對各種運動配件的需求，運動太陽鏡的銷量在全球範圍內呈上升趨勢。
• 例如，根據戶外基金會的數據，2021 年美國將有超過 6400 萬人參加戶外活動，其中徒步旅行最受歡迎。 當年北美約有 5800 萬參與者，徒步旅行是第二受歡迎的戶外活動。 然而，它在 2019 年略有下降至 50.7%，並在 2021 年逐漸恢復至 53.9%。
• 參與戶外活動的人數在過去幾年有所增加，包括英國首個開放水域 10K 賽事、穿越加拿大的直升機滑雪、環法自行車賽和 Ironman 70.3 Pay Ducks。 此外，Persol、Mr. Leight、Prada Linea Rossa 和 Cartier 等品牌為消費者提供運動太陽鏡市場的最新設計，特別針對滑雪和冬季運動愛好者。

亞太地區可能實現最高增長

• 在亞太地區，隨著消費者對眼鏡的看法從功能性轉向時尚，我們正在見證一種範式轉變。 隨著經濟增長和購買力的增強，該地區的消費者正在購買時尚眼鏡。 中國是全球最大的眼鏡生產國，也擁有最大的潛在消費群。 它還是人口中近視率最高的國家，這表明眼鏡市場潛力巨大。
• 根據國家衛生健康委員會的數據，到2020年，中國所有兒童和青少年的近視率預計同比達到52.7%。 近視的患病率與兒童的受教育程度密切相關。 不到 15% 的 6 歲兒童患有這種疾病，而小學生中有三分之一和五分之四的高中生患有這種疾病。
• 在泰國舉辦的大型賽車賽事由各種國際組織者舉辦，例如 Retap Thailand。 此類賽事增加了國內和國際參與者對運動太陽鏡的需求。
• 根據泰國統計局的數據，到 2021 年，大約有 150 萬年齡在 25 至 44 歲之間的泰國成年人將定期參加體育活動和運動。 當年大約有500萬人參加了體育運動，得到了足夠的鍛煉。 此外，滑雪和水肺潛水等受歡迎的旅遊娛樂活動也影響了該國對運動眼鏡的需求。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 研究結果和研究先決條件
• 本次調查的範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

• 市場驅動力
• 市場製約因素
• 波特的五力分析
  • 新進入者的威脅
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係

第 5 章市場細分

• 產品類型
  • 眼鏡
  • 太陽鏡
  • 隱形眼鏡
  • 其他產品類型
• 最終用戶
  • 男
  • 女
  • 男女皆宜
• 銷售渠道
  • 線下渠道
  • 在線
• 按地區
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
    • 其他北美地區
  • 歐洲
    • 西班牙
    • 英國
    • 德國
    • 法國
    • 意大利
    • 俄羅斯
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳大利亞
    • 其他亞太地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他南美洲
  • 中東和非洲
    • 南非
    • 沙特阿拉伯
    • 其他中東和非洲地區

第六章競爭格局

• 市場份額分析
• 最常採用的策略
• 公司簡介
  • Fielmann AG
  • Safilo Group S.p.A.
  • EssilorLuxottica SA
  • The Cooper Companies, Inc.
  • Johnson & Johnson Services, Inc.
  • De Rigo Vision SpA
  • Carl-Zeiss-Stiftung
  • Charmant Group
  • Alcon Laboratories Inc.
  • Burberry Group PLC
  • Bausch Health Companies Inc.

第7章 市場機會今後動向

The global eyewear market is expected to register a CAGR of 4.95% during the forecasted period.

Key Highlights

• The global eyewear industry is propelled by the growing demands for corrective and prescription-based spectacles, especially from the geriatric population. Moreover, several clinical studies have found a strong linkage between aging and the increased risk of developing certain eye diseases that lead to low vision. Visual impairment disproportionately affects the elderly. With advancing age, the normal function of eye tissues decreases and there is an increased incidence of ocular pathology. The accelerating degradation of eyes is boosting the market sentiments of eyewear products.
• The proactive approach of consumers is providing opportunities for eyewear manufacturers and retailers to expand their consumer base. A major roadblock in the sustainable growth of the eyewear industry is the stark divide in access to advanced, affordable, and effective eye care solutions, especially in marginalized economies.
• E-retailing and online advertising are gaining huge popularity worldwide as key players are aggressively implementing online marketing and promotional activities. Online marketing and promotion provide customers with easy access and also help vendors reduce operational costs. This factor is likely to boost eyewear sales through online platforms over the coming years.

Key Market Trends

Growing Popularity of Sports Sunglasses

• There is an increase in the number of people entering the global workforce, and a significant share among them is more likely to embrace sports and fitness as a part of recreational activities, which are aligned with altering lifestyle preferences. Endurance sports have also paved the way for enthusiasts who want varieties of sports accessories, thereby positively driving sports sunglasses sales around the world.
• For instance, according to the Outdoor Foundation, over 64 million people participated in outdoor activities in United States in 2021, with hiking being the most popular. Hiking had about 58 million participants in North America that year, making it the second most popular outdoor activity. However, there was a slight decline in 2019 to 50.7%, which gradually increased back to 53.9% in 2021.
• The rate of participation in outdoor activities, such as United Kingdom's first open water 10K events, Heliskiing across Canada, Tour de France, and Ironman 70.3 Pays d'Aix, have increased over the past few years. Moreover, brands such as Persol, Mr. Leight, Prada Linea Rossa, and Cartier are offering consumers the latest designs in the sports sunglasses market by specifically targeting skiing and winter sports enthusiasts.

Asia-Pacific Likely to Experience the Highest Growth

• A paradigm shift has been observed in Asia-Pacific, where the consumer perception of eyewear is changing from function to fashion. Attributed to the growing economy and increasing purchasing power, consumers in the region are buying eyewear as a fashion statement. China is the world's leading manufacturer of spectacles and also has the largest potential consumer base. It also has the highest population rate with myopia, suggesting a huge potential for the spectacles market.
• According to National Health Commission, in the year 2020, Chinese children and teenagers overall had a short-sightedness rate of 52.7% the previous year. Myopia prevalence and children's educational attainment were closely related. Less than 15% of children aged six had the disease, compared to one in three elementary school children and four out of five high school students.
• The major racing events in Thailand are organized by different international organizers, such as L'Etape Thailand. Such events are augmenting the demand for sports sunglasses, which both domestic and international participants require.
• According to National Statistical Office (Thailand), approximately 1.5 million Thai adults between the ages of 25 and 44 participated in regular exercise and sports in 2021. In that year, about five million citizens of the nation participated in sports and got enough exercise. Moreover, the popularity of tourist-favored recreational pursuits like skiing and scuba diving has an impact on the demand for sports eyewear in the nation.

Competitive Landscape

The market is fragmented. However, key players such as Safilo Group and Essilor International are witnessing a gain in their revenue share across developing economies. The most adopted strategies by key market players are product innovation and development, followed by partnerships and joint ventures, and expansion. Moreover, companies are investing significantly in technology-based innovative solutions through new ventures, partnerships, or acquisitions. The top players in the global eyewear market include Safilo Group S.p.A., De Rigo Vision S.p.A., Fielmann AG, EssilorLuxottica SA, and Johnson & Johnson Services, Inc. Under a multi-year licensing agreement, Luxottica Group partnered with Ferrari SpA for the design, manufacturing, distribution, and sales of a range of eyewear products under the Ferrari and Ray-Ban brands.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables & Study Assumptions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 Product Type
  • 5.1.1 Spectacles
  • 5.1.2 Sunglasses
  • 5.1.3 Contact Lenses
  • 5.1.4 Other Product Types
• 5.2 End User
  • 5.2.1 Men
  • 5.2.2 Women
  • 5.2.3 Unisex
• 5.3 Distribution Channel
  • 5.3.1 Offline Channel
  • 5.3.2 Online Channel
• 5.4 Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
  • 5.4.2 Europe
    • 5.4.2.1 Spain
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 Germany
    • 5.4.2.4 France
    • 5.4.2.5 Italy
    • 5.4.2.6 Russia
    • 5.4.2.7 Rest of Europe
  • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
  • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
  • 5.4.5 Middle-East and Africa
    • 5.4.5.1 South Africa
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Share Analysis
• 6.2 Most Adopted Strategies
• 6.3 Company Profiles
  • 6.3.1 Fielmann AG
  • 6.3.2 Safilo Group S.p.A.
  • 6.3.3 EssilorLuxottica SA
  • 6.3.4 The Cooper Companies, Inc.
  • 6.3.5 Johnson & Johnson Services, Inc.
  • 6.3.6 De Rigo Vision SpA
  • 6.3.7 Carl-Zeiss-Stiftung
  • 6.3.8 Charmant Group
  • 6.3.9 Alcon Laboratories Inc.
  • 6.3.10 Burberry Group PLC
  • 6.3.11 Bausch Health Companies Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS