學習管理系統 (LMS) 市場 - 增長、趨勢、COVID-19 影響和預測 (2023-2028)

在預測期內，全球學習管理系統市場預計將以 20.6% 的複合年增長率增長。

學習管理系統使用技術為學生提供全面的教育，以適應快速變化的世界，其中適應性至關重要。 這可以在虛擬和物理環境中完成。 通過使用在線虛擬教室、雲服務器和智能手機等先進的學習方法，教師可以幫助學生從學習中獲得更多收益。 現代學習方法允許學習者與世界各地的其他學習者互動。 學習者可以在虛擬學習平台上與其他學習者互動，參與在線討論和回答問題，或者在舒適的沙發上學習來自世界各地大學的大型在線公開課程。

主要亮點

• 在研究期間，在線學習已發展成為公司的收入來源。 學習技術的新發展正在幫助組織支持學習者不斷變化的需求。 在這些發展的幫助下，我們正在通過增加和改進數據收集活動來革新電子學習，這些活動支持移動學習方法。 IBM 發現，在組織中實施電子學習計劃後，參與者在不增加培訓時間的情況下學習了大約五倍的材料。
• 企業和教育機構應監督其員工和學生的學習過程。 然而，傳統的跟蹤學習者進度的方法——手動進行調查或使用調查工具——效率低下且不准確。 人工調查有幾個缺點，包括耗時、低響應率、缺乏參考和基準以及可能出現不准確的響應。 時間限制和缺乏有效的衡量工具使組織無法準確了解計劃的有效性。
• 智能手機和其他設備的普及可能會促進採用在線教育進行學習和進度評估。 智能手機在發達國家和發展中國家的普及率都很高，世界各地的許多教育機構都在採用 BYOD（自帶設備）。 這些智能學習設備支持教育機構的有效教學和學習過程。 教育機構還讓教師和學生更容易使用平板電腦等智能設備。
• 5G 技術的出現極大地改變了雲計算的世界。 5G 連接提供低延遲連接，可實現更流暢的對話和更快的數據傳輸。 5G 速度將增加對視頻分析和人工智能的訪問，使城市成為更安全的地方。 這將使城市管理者、業主和設施管理者能夠做出更明智的決策並提供更智能的公共服務。 5G 的演進繼續發揮其全部變革潛力。 它還為學習管理系統市場提供了重要的增長機會。
• 在 COVID-19 大流行期間，世界各地的學校都暫時關閉，以保護學生、教師和工作人員免受潛在的感染。 根據聯合國教科文組織的研究，這一流行病已影響到 143 個國家的近 12 億學生。 在 COVID-19 大流行期間，在線學習的興起使學生能夠繼續接受教育。 學校、大學和學院已經離開教室的四堵牆，進入數字空間。 大流行後，由於定制學習平台的可用性，市場正在蓬勃發展。

學習管理系統 (LMS) 市場趨勢

虛擬和在線電子學習內容的興起推動了市場

• 教育機構因 COVID-19 的影響而關閉，影響了學校和學習，包括教育和評估方法。 然而，隨著學校、學院、辦公室和教育機構迅速轉向在線教學，電子學習很快填補了這一空白。 由於大流行迫使人們在家裡度過更多時間，數字學習已成為必不可少的教育資源。 大流行已將傳統的類似粉筆談話的教學方法轉變為技術驅動的替代方法。 市場上參加虛擬課程的人數呈指數級增長。
• 根據歐盟統計局進行的一項調查，在 2019 年至 2021 年間，參加在線課程或使用在線學習資源進行學習的匈牙利人比例增加了 14%。僅此而已。 截至 2021 年，大約四分之一的匈牙利人將出於教育目的使用互聯網，其中很大一部分年齡在 16 至 25 歲之間。
• 通過定制產品、在線學習工具和平台解決訪問、質量和預算有限等問題，使其成為市場上電子學習的推動力。 這個市場的龍頭企業為城鄉地區數百萬學生和員工提供了一種方便、經濟、可靠的學習方式。
• 根據 Stack Overflow 於 2022 年 7 月發布的一項調查，全球大約十分之七的軟件開發者通過訪問視頻和博客等在線資源來學習編碼。
• 兩家公司還結成合作夥伴關係，為市場上不同的最終用戶應用程序提供定制的電子學習平台。 例如，2022 年 9 月，海事軟件開發平台 Helm Operations 和海事培訓項目開發商 Moxie Media 宣佈建立新的綜合合作夥伴關係，以支持船員培訓。 新的合作夥伴關係正式確定了 Moxie Media 的船上學習管理系統 (LMS) 與 Helm CONNECT 的集成，使兩家公司的客戶都可以訪問 Helm CONNECT 平台和 Moxie Media 的海事特定電子學習程序庫。

北美有望創下最快增長

• 在北美，主要供應商每年都在推出智能學習解決方案和服務，推動了對學習管理系統的需求。 例如，2021 年 6 月，Blackboard Inc. 宣布與 K16 Solutions 建立合作夥伴關係，以簡化 LMS 遷移。 這將使公司的客戶能夠從其他 LMS 平台遷移到 Blackboard Learn Ultra，並利用其強大的教學和學習體驗。
• 據教育世界新聞報導，2021 年 11 月，Square Panda India 將為教師和年輕學習者提供人工智能驅動的個性化學習。 該公司宣布了自己的應用程序 SquareHub 和 Square Activity。 兩者都可以在 Google 和 Android 商店中獲得，SquareHub 也可以通過專門的門戶網站獲得。
• 合作夥伴關係有望塑造市場格局。 例如，2021 年 11 月，總部位於愛爾蘭 LMS 的公司 LearnUpon 與 15Five's 合作，允許客戶在兩個平台之間無縫移動。 15Five 使他們能夠登錄 LearnUpon 並進行培訓，從而提高了生產力和業務績效。
• 專注於現代學習的政府支持組織正在引領市場擴張。 加拿大人促進 21 世紀學習與創新 (C21 Canada) 是一個致力於 21 世紀教育學習模式的全國性非營利組織。 旨在為 21 世紀學習和激勵加拿大人建立願景和框架的舉措。
• 此外，供應商正在與各種協會合作，以實現體育教育的現代化。 例如，2021 年 5 月，職業高爾夫球手聯合會 [CPG] 宣布更新其高爾夫 PGA 專業勞動力高等教育的學習管理系統。 因此，該協會與總部位於加拿大的 D2L 合作，為 CPG 成員設計了一個共享相關信息和教育內容的平台。 這有望使高爾夫教育現代化。

學習管理系統 (LMS) 市場競爭對手分析

學習管理系統 (LMS) 市場是一個競爭激烈的市場，有許多全球和地區參與者。 Blackboard Inc.、Cornerstone Ondemand Inc.、D2L Corporation、IBM Corporation 和 McGraw-Hill Companies 等主要市場參與者建立戰略合作夥伴關係、合併、收購和投資，以保持其在市場中的地位。

2022 年 9 月，自適應人力資源解決方案的全球領導者 Cornerstone OnDemand Inc. 宣布與知名銀行 BBVA 建立合作夥伴關係。 BBVA 將利用 Cornerstone 的能力來建立和改進員工成長戰略，並管理招聘、評估、學習和流動性等多個人才領域。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第1章介紹

• 研究假設和市場定義
• 調查範圍

第2章研究方法論

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 產業吸引力 - 波特五力分析
  • 新進入者的威脅
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 工業價值鏈分析
• 評估 COVID-19 對市場的影響

第 5 章市場動態

• 市場驅動因素
  • 虛擬和在線電子學習內容的興起
  • 定制學習需求激增
• 市場製約因素
  • 欠發達國家缺乏 IT 基礎設施

第 6 章市場細分

• 按用戶類型
  • 大學 LMS 用戶
  • 企業 LMS 用戶
• 按部署模式
  • 引入基於雲的 LMS
  • 本地或已安裝的 LMS 部署
• 按分發格式
  • 遠程教育
  • 講師指導的培訓
• 通過申請
  • 行政
  • 內容管理
  • 學生管理
  • 績效管理
  • 其他應用（通信和協作）
• 按最終用戶行業
  • BFSI
  • 醫療保健/製藥行業
  • 製造業
  • 零售
  • 教育機構
  • 其他行業
• 區域信息
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 世界其他地方
    • 拉丁美洲
    • 中東

第7章競爭格局

• 公司簡介
  • Blackboard Inc.
  • Cornerstone Ondemand Inc.
  • D2L Corporation
  • IBM Corporation
  • McGraw-Hill Companies
  • Oracle Corporation
  • Pearson PLC
  • SABA Software Inc.
  • SAP SE
  • Docebo SpA

第8章 投資分析

第9章 市場將來性

The global learning management system market is expected to register a CAGR of 20.6% during the forecast period. A learning management system provides holistic education to students using technology to prepare them for a fast-changing world where adaptability is important. It can be done in a virtual or physical environment. By using advanced learning methods, like online virtual classrooms, cloud servers, smartphones, etc., a teacher can help students gain more from their learning. Modern-age learning methods permit a learner to interact with other learners around the world. Learners can interact with others on virtual learning platforms, participate in online discussions to solve their queries, and take up massive online open courses from global universities while sitting right on their couch, among others.

Key Highlights

• Over the study period, e-learning has evolved into an enterprise revenue generator. New developments in learning technology help organizations support evolving learner needs. Supported by such developments, it has revolutionized e-learning by allowing increased and improved data collection activities that enable on-the-move learning methodology. After implementing an e-learning program in its organization, IBM found that participants learned nearly five times more material without increasing training time.
• Enterprises and educational institutions are expected to be able to monitor their employees' or students' learning processes. However, the traditional method of tracking learner progress, taking surveys manually or using a survey tool, is inefficient and inaccurate. Manual surveys have several drawbacks, including time consumption, low response rates, a lack of references or benchmarks, and the possibility of incorrect responses. Organizations cannot accurately track their programs' effectiveness due to time constraints and a lack of efficient measuring tools.
• The increasing accessibility of smartphones and other devices might drive the adoption of online education for learning and progress evaluation. Both developed and developing countries are witnessing high penetration of smartphones, with many educational institutions adopting BYOD (Bring Your Own Device) worldwide. These smart learning devices support institutions in effective teaching and learning processes. Also, institutions facilitate the teachers and learners to use smart devices, like tablets.
• The emergence of 5G technology has significantly changed the world of cloud computing. 5G connection provides low-latency connectivity, allowing for smoother conversations and quicker data transfers. 5G speeds increase access to video analytics and artificial intelligence, making the city a safer place. This enables city administrators, property owners, and facility managers to make educated decisions and deliver smart public services. The evolution of 5G continues to fulfill its complete transformational potential. It also offers significant growth opportunities for the learning management system market.
• Schools around the world were temporarily closed to protect students, teachers, and staff from potential contamination during the COVID-19 pandemic. According to a UNESCO study, the pandemic affected nearly 1.2 billion students in 143 countries. The rise of online learning during the COVID-19 pandemic allowed students to continue their education. Schools, colleges, and universities moved away from the four walls of the classroom, taking advantage of the digital space. After the pandemic, the market is growing rapidly due to the availability of customized learning platforms.

Learning Management System (LMS) Market Trends

Rise in Virtual and Online E-learning Content Driving the Market

• Due to COVID-19, educational institutes had to shut down, affecting schools and learning, including teaching and assessment methodologies. However, this gap was rapidly filled by e-learning as schools, colleges, offices, and educational institutions quickly shifted to teaching and learning online. With people having spent more time at home than ever during the pandemic, digital learning became an essential educational resource. The pandemic converted the traditional chalk-talk teaching approach into a technology-driven alternative. The number of people taking virtual classes witnessed an exponential rise in the market.
• According to a survey conducted by Eurostat, the percentage of Hungarians taking online courses or utilizing online learning resources for their studies increased by 14 % between 2019 and 2021. As a result, approximately every fourth Hungarian utilized the internet for educational purposes as of 2021, with a significant portion being between the ages of 16 and 25.
• With customized offerings, online learning tools and platforms address the problems of access, quality, and limited budgets, driving e-learning in the market. The key players in the market offer millions of students and employees in urban and rural regions a convenient, economical, and reliable way to learn.
• According to a survey conducted by Stack Overflow published in July 2022, around seven out of ten software developers across the globe learned coding by accessing online resources such as videos and blogs.
• The companies are also making partnerships to offer customized e-learning platforms to various end-user applications in the market. For instance, in September 2022, Helm Operations, a maritime software development platform, and Moxie Media, a maritime training program developing company, announced a new integration partnership to enable crew training. The new partnership formalizes the integration of Moxie Media's onboard Learning Management System (LMS) with Helm CONNECT, providing customers from both companies access to the Helm CONNECT platform and Moxie Media's library of maritime-specific eLearning programs.

North America is Expected to Register the Fastest Growth

• In the North American Region, the demand for learning management systems is bolstered by major vendors rolling out smart learning solutions and offerings every year. For instance, in June 2021, Blackboard Inc. announced a partnership with K16 solutions to streamline LMS migrations. It enables the company's clients to move from other LMS platforms to Blackboard Learn Ultra and take advantage of a powerful teaching and learning experience.
• According to news from the World of Education, in November 2021, Square Panda India will provide AI-powered personalized learning for teachers and young learners. The company launched its own apps, SquareHub and Square Activity. Both are available on the Google and Android stores; SquareHub is also available through a dedicated portal.
• Partnerships are also expected to shape the market landscape. For instance, in November 2021, LearnUpon, an LMS-based company from Ireland, partnered with 15Five's, allowing customers to move between two platforms seamlessly. It empowered them to log in and train in LearnUpon from 15Five, driving the productivity and performance of the business.
• Organizations that are focusing on modern learning, supported by the government, are leading to market expansion. Canadians for 21st Century Learning and Innovation (C21 Canada) is a national, non-profit organization that aims to 21st-century models of learning in education. It handles initiatives dedicated to creating a 21st-century learning vision and framework that inspires Canadians.
• Moreover, vendors have also partnered with various associations to modernize sports education. For instance, in May 2021, the Confederation of Professional Golf [CPG] announced to update in the advanced education of the PGA Professionals workforce for golf with a learning management system. Therefore, the association partnered with Canadian-based D2L to design a platform for CPG members to share relevant information and educational content. This is expected to modernize golf education.

Learning Management System (LMS) Market Competitor Analysis

The learning management system (LMS) market is highly competitive, with many global and regional players. The key players in the market, such as Blackboard Inc., Cornerstone Ondemand Inc., D2L Corporation, IBM Corporation, and McGraw-Hill Companies, are making strategic partnerships, mergers, acquisitions, and investments to retain their market position.

In September 2022, Cornerstone OnDemand Inc., one of the global leaders in adaptive HR solutions, announced a partnership with BBVA, a prominent banking institution. BBVA would use Cornerstone's capabilities to build and improve employee growth strategies and manage multiple talent areas of recruitment, assessment, learning, and mobility.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Force Analysis
  • 4.2.1 Threat of New Entrants
  • 4.2.2 Bargaining Power of Buyers/Consumers
  • 4.2.3 Bargaining Power of Suppliers
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Industry Value Chain Analysis
• 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Rise in Virtual and Online E-learning Content
  • 5.1.2 Surge in Demand for Customized Learning
• 5.2 Market Restraints
  • 5.2.1 Lack of IT Infrastructure in the Underdeveloped Nations

6 MARKET SEGMENTATION

• 6.1 By User Type
  • 6.1.1 Academic LMS Users
  • 6.1.2 Corporate LMS Users
• 6.2 By Deployment Mode
  • 6.2.1 Cloud-based LMS Deployment
  • 6.2.2 On-premise or Installed LMS Deployment
• 6.3 By Delivery Mode
  • 6.3.1 Distance Learning
  • 6.3.2 Instructor-led Training
• 6.4 By Application
  • 6.4.1 Administration
  • 6.4.2 Content Management
  • 6.4.3 Learner Management
  • 6.4.4 Performance Management
  • 6.4.5 Other Applications (Communication and Collaboration)
• 6.5 By End-user Vertical
  • 6.5.1 BFSI
  • 6.5.2 Healthcare and Pharmaceuticals
  • 6.5.3 Manufacturing
  • 6.5.4 Retail
  • 6.5.5 Educational Institutions
  • 6.5.6 Other End-user Verticals
• 6.6 By Geography
  • 6.6.1 North America
    • 6.6.1.1 United States
    • 6.6.1.2 Canada
  • 6.6.2 Europe
    • 6.6.2.1 United Kingdom
    • 6.6.2.2 Germany
    • 6.6.2.3 France
    • 6.6.2.4 Rest of Europe
  • 6.6.3 Asia-Pacific
    • 6.6.3.1 China
    • 6.6.3.2 Japan
    • 6.6.3.3 India
    • 6.6.3.4 Rest of Asia-Pacific
  • 6.6.4 Rest of the World
    • 6.6.4.1 Latin America
    • 6.6.4.2 Middle East

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Blackboard Inc.
  • 7.1.2 Cornerstone Ondemand Inc.
  • 7.1.3 D2L Corporation
  • 7.1.4 IBM Corporation
  • 7.1.5 McGraw-Hill Companies
  • 7.1.6 Oracle Corporation
  • 7.1.7 Pearson PLC
  • 7.1.8 SABA Software Inc.
  • 7.1.9 SAP SE
  • 7.1.10 Docebo SpA

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET