維生素 D 補充劑市場 - 增長、趨勢、COVID-19 影響和預測 (2023-2028)

在預測期內（2023 年至 2028 年），全球維生素 D 補充劑市場預計將以 7.34% 的複合年增長率增長。

COVID-19 的突然影響增加了維生素 D 市場對提供消化系統和免疫系統健康的產品的需求，這對市場產生了積極影響。 因此，蛋白質、維生素和 omega-3 脂肪酸等補充劑的銷量大幅增長。 因此，推出了許多新產品以滿足不斷增長的需求。 此外，為了滿足不斷增長的需求並維持安全標準，製造商正在通過鼓勵消費者在線購物來促進銷售。

由於世界各國政府開展的強化強化工作，營養補充劑不斷發展以服務於小眾人群（孕婦和哺乳期婦女、老年病學、兒科營養）。維生素補充劑意識的提高正在推動對維生素補充劑市場的積極情緒。

在冠狀病毒大流行期間，對維生素 D 補充劑的需求激增，這主要是由於消費者的大量購買行為。 大宗購買不僅僅是一種由封鎖驅動的趨勢，我們推測這種趨勢將持續到 2020 年，因為作為社會疏遠措施的一部分，消費者試圖減少商店訪問量。 在線購物也傾向於批量購買以節省運費。

維生素 D 補充劑市場趨勢

全球對營養補充劑的需求不斷增長

維生素、礦物質、植物藥、□、脂肪酸和蛋白質等營養補充劑有助於預防因營養缺乏引起的疾病並促進整體健康。 隨著老齡化社會的到來、與生活方式有關的疾病的增加、醫療費用的增加以及世界上其他人口變化，人們對營養補充劑的偏好顯著增加。 由於對膳食補充劑的需求增加，許多國家進口這些補充劑以滿足他們的需求。 例如，根據聯合國商品貿易數據庫，2020 年美國成為全球最大的維生素產品進口國。 美國進口價值 15 億美元，其次是德國、法國和荷蘭。 健身趨勢和體育活動的增加正在推動運動營養品銷量的增長和新產品的推出，這可能對該行業產生重大影響。 監管機構對膳食補充劑健康聲明的關注度不斷提高，導致對該行業的監管力度加大。

北美份額最大

該地區的維生素 D 市場受到大量骨科和骨骼相關問題的推動。 根據美國骨骼和關節健康倡議的一份報告，“每兩個美國人中就有一個患有肌肉骨骼疾病，每年因失去護理和工資而造成的損失估計達 2130 億美元”。 此外，估計有 1.266 億美國人（二分之一的成年人）患有肌肉骨骼疾病，這與患有慢性肺病和心髒病的美國人的總比例相當。 該統計數據表明，醫療保健和消費者個人支出對骨骼護理造成了巨大壓力，導致消費者越來越多地轉向更好的維生素 D 補充劑替代行業。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

• 市場驅動因素
• 市場製約因素
• 波特的五力分析
  • 新進入者的威脅
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係

第 5 章市場細分

• 按產品類型
  • 補充維生素 D2
  • 補充維生素 D3
• 按分銷渠道
  • 超市/大賣場
  • 藥房/保健食品店
  • 網上購物
  • 其他分銷渠道
• 按地區
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
    • 其他北美地區
  • 歐洲
    • 西班牙
    • 英國
    • 德國
    • 法國
    • 意大利
    • 俄羅斯
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳大利亞
    • 其他亞太地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他南美洲
  • 中東和非洲
    • 南非
    • 阿拉伯聯合酋長國
    • 其他中東和非洲地區

第六章競爭格局

• 最活躍的公司
• 最常採用的策略
• 市場份額分析
• 公司簡介
  • Amway Corporation
  • General Nutrition Centers Inc.
  • The Nature's Bounty Co.
  • Pfizer Inc.
  • Otsuka Holdings Co. Ltd
  • Everidis Health Sciences LLC
  • Sapien Products LLC
  • THQ Nordic AB
  • GHC Holdings Inc.
  • Bayer Ag

第七章市場機會與未來趨勢

第 8 章 COVID-19 對市場的影響

The global vitamin D supplements market is projected to grow at a CAGR of 7.34% during the forecast period (2023 - 2028).

With the sudden impact of COVID-19, the vitamin D market has witnessed an increase in demand for products that provide digestive and immune health, which has positively impacted the market. As a result, the sales of supplements such as proteins, vitamins, and omega-3 fatty acids have seen immense growth. This resulted in the launch of numerous new products to cater to the growing demand. Moreover, to satiate the surging demand and maintain safety norms, the manufacturers have been increasing their sales by encouraging consumers to shop online.

Dietary supplements are continuously evolving to cater to the niche population segments (pregnant and breastfeeding women, geriatric, and pediatric nutrition) due to intensive fortification initiatives governments undertake worldwide. The increasing awareness related to vitamin supplements has led to favorable sentiments toward the vitamin supplements market.

The demand for Vitamin-D supplements surged during the coronavirus pandemic, primarily due to the bulk buying behavior of consumers. It is speculated that bulk purchases are not merely a lockdown-induced trend but are expected to stay throughout 2020, as consumers are trying to reduce the number of store visits as a part of social distancing. Even while shopping for supplement products online, consumers tend to engage in bulk purchases to receive more value for their delivery charges.​

Vitamin D Supplements Market Trends

Escalating Demand for Dietary Supplements Across the Globe

Dietary supplements, such as vitamins, minerals, botanicals, enzymes, fatty acids, and proteins, help promote general health and well-being by preventing nutritional deficiency diseases. The preferences for dietary supplements are growing tremendously due to the global demographic trend with the rising aging population, increasing lifestyle-related diseases, and increasing healthcare costs. As a result of the increasing demand for dietary supplements, many countries are importing these supplements to meet their demand. For instance, according to UN Comtrade, in 2020, the United States was the world's leading importer of vitamin products. United States imported worth USD 1.5 billion, followed by Germany, France, and the Netherlands. Increasing sales of sports nutrition on account of growing fitness trends and sports activity, with new product launches, is likely to significantly impact the industry. Regulatory agencies are paying more attention to dietary supplement health claims, thus, the industry is becoming more regulated.

North America Holds the Largest Share

The Vitamin D market in the region is led by high cases of orthopedic and bone-related issues. According to a US Bone and Joint Health Initiative report, "One in two Americans have a musculoskeletal condition, costing an estimated USD 213 billion each year, in treatment and lost wages". Additionally, an estimated 126.6 million Americans (one in two adults) are affected by a musculoskeletal condition- comparable to the total percentage of Americans living with a chronic lung or heart condition.​Thus, the stats suggest a high burden on healthcare and consumers' personal expenditure that goes into the cure of bone treatment, increasingly leading them toward a better alternative industry of vitamin D supplements.

Vitamin D Supplements Market Competitor Analysis

The global Vitamin D supplement market is highly fragmented owing to several global, regional, and local players. Key players in the market include Pfizer, Nature's Bounty Co, Amway Corporation, Pfizer Inc., and GlaxoSmithKline plc., which hold a major market share. The established players in the market are focusing on rapid expansion and new product launches to gain a better market share, efficient results, and a competitive edge over newer competitors. Expansion is another major strategy by key players to scale up their production efficiencies and develop niche offerings that cater to the customization requirements of consumers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Product Type
  • 5.1.1 Vitamin D2 Supplements
  • 5.1.2 Vitamin D3 Supplements
• 5.2 By Distribution Channel
  • 5.2.1 Supermarkets/Hypermarkets
  • 5.2.2 Pharmacies/Health Stores
  • 5.2.3 Online Retailing
  • 5.2.4 Other Distribution Channels
• 5.3 Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
  • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
  • 5.3.5 Middle-East & Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Rest of Middle-East & Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 Amway Corporation
  • 6.4.2 General Nutrition Centers Inc.
  • 6.4.3 The Nature's Bounty Co.
  • 6.4.4 Pfizer Inc.
  • 6.4.5 Otsuka Holdings Co. Ltd
  • 6.4.6 Everidis Health Sciences LLC
  • 6.4.7 Sapien Products LLC
  • 6.4.8 THQ Nordic AB
  • 6.4.9 GHC Holdings Inc.
  • 6.4.10 Bayer Ag

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET