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1190569

洗滌劑市場 - COVID-19 的增長、趨勢、影響和預測 (2023-2028)

Detergents Market - Growth, Trends, and Forecasts (2023- 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在預測期內，洗滌劑市場預計將以超過 4% 的複合年增長率增長。

COVID-19 對 2020 年的市場產生了負面影響。 它暫停了洗衣粉的生產並擾亂了供應鏈。 然而，在當前形勢下，個人衛生和清潔環境意識的增強刺激了對洗衣和家居清潔產品的需求，推動了 2021 年洗滌劑市場的增長。

主要亮點

  • 短期內，洗滌劑在個人和洗衣護理領域的使用量增加是市場增長的主要驅動力。
  • 但是，嚴格的環境法規是預計在預測期內限制目標行業增長的主要因素。
  • 不過，有機洗衣粉的採用以及越來越多地使用洗滌劑作為織物柔順劑預計在不久的將來會在全球市場創造有利可圖的增長機會。
  • 預計亞太地區將主導全球市場，其中中國和印度等國家/地區的消費量最高。

主要市場趨勢

洗衣清潔產品應用有望實現更高的潛在增長

  • Lau□□ndry Liquid 是一種強力洗衣粉，可在洗滌前用於頑固污漬。 這些液體使用指定的表面活性劑系統配製而成，該系統由天然衍生的烷基、羥烷基硫酸鹽、磺酸鹽表面活性劑和中鏈支化胺氧化物表面活性劑組成。
  • 到 2021 年，按收入計算，洗衣護理細分市場將佔全球家庭和洗衣護理市場的 50% 以上，並且由於消費者衛生意識的提高，將在預測期內增長，這將提振市場需求。預計.
  • 隨著技術的進步，洗衣液製造商現在使用一種稱為菜籽油（非轉基因）的新成分，這種成分具有低起泡的優點。
  • 泡沫會對洗滌過程產生不利影響，並使洗衣強度降低約 50%。 Laundry Liquid 是作為壓力噴霧劑開發的，用於去除衣服上的頑固污漬。 它有助於去除頑固污漬並提供出色的清潔效果。
  • 洗衣液主要用於清洗衣物，有兩個主要的最終用戶細分市場：住宅和商業。
  • 根據美國勞工統計局的數據，2020 年美國消費者在肥皂和洗滌劑上的平均年支出為 75.53 美元，到 2021 年將上升到 80.49 美元。
  • 根據俄羅斯聯邦國家統計局的數據，俄羅斯的洗滌劑產量每年都在穩步增長。 洗滌劑產量將在2021年達到峰值，生產清潔產品213.9萬噸。
  • 考慮到所有這些因素，預計洗滌劑市場在預測期內將在全球範圍內增長。

預計亞太地區將主導市場

  • 亞太地區目前是家用和商用洗滌劑消費增長最快的市場。 就供需而言，印度和中國是亞太地區的市場領導者。
  • 這些新興國家/地區對液體洗衣粉市場的認識和行業進步預計將推動亞太地區的市場增長。
  • 作為世界上有前途的旅遊目的地，中國正在吸引來自國外的遊客。 因此，大型連鎖酒店被吸引來利用其在中國奢侈品市場的主導地位。 因此，越來越需要紡織品和洗衣用品來保持酒店場地的清潔。
  • 根據中國國家統計局的數據，中國的酒店企業發展迅速。 2021年企業數量為27766家，較2020年的25281家增加約2500家。
  • 在印度，對方便、易於使用和易於使用的洗滌劑產品的需求不斷增加，這推動了洗滌劑的發展。 政府的舉措和印度農村人民過上健康生活的意識不斷增強，促進了該國洗滌劑銷量的增長。
  • 據 IBEF 稱，2021 年 5 月，Indo Count Industries Ltd. (ICIL) 宣布投資 20 億（2690 萬美元）以擴大其床上用品產能。。
  • 洗滌劑行業發展迅速，通過廣告影響消費者的能力越來越強。 例如，Rohit Surfactants 已將其 Ghari 清潔劑分銷網絡擴展到印度的更多州，以擴大其客戶群。 此外，它在過去三年中已擴展到另外 10 個州，並通過 3,500 多家經銷商銷售 Gaddi 洗衣粉。 此外，Ghari 始終保持實惠的價格。
  • 基於這些因素，預計該地區的洗滌劑市場在預測期內將穩步增長。

競爭格局

洗滌劑市場在本質上是部分整合的。 主要參與者包括 Henkel AG & Co. KGaA、Procter & Gamble、Unilever、Kao Corporation、E.U.D. GROUP、a.s.

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 調查先決條件
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 司機
    • 個人護理和洗衣護理領域的洗滌劑用量增加
    • 其他司機
  • 約束因素
    • 嚴格的環境法規
    • 其他抑製劑
  • 工業價值鏈分析
  • 波特的五力分析
    • 供應商的議價能力
    • 消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭程度

第 5 章市場細分（市場規模（基於數量）

  • 類型
    • 陰離子洗滌劑
    • 陽離子洗滌劑
    • 非離子洗滌劑
    • 兩性離子（兩性）洗滌劑
  • 用法
    • 洗衣粉
    • 家用洗滌劑
    • 洗碗機
    • 燃料添加劑
    • 生物試劑
    • 其他用途
  • 按地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 其他亞太地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
    • 歐洲
      • 德國
      • 英國
      • 意大利
      • 法國
      • 其他歐洲
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 沙特阿拉伯
      • 南非
      • 其他中東和非洲地區

第六章競爭格局

  • 併購、合資企業、聯盟、合同
  • 市場份額 (%)**/排名分析
  • 主要參與者採用的策略
  • 公司簡介
    • Church & Dwight Co. Inc.
    • E.U.D.GROUP AS
    • Guangzhou Liby Group Co. Ltd
    • Henkel AG & Co. KGaA
    • Johnson & Johnson Private Limited
    • Kao Corporation
    • Lion Corporation
    • Nice Group
    • Procter & Gamble
    • Unilever

第七章市場機會與未來趨勢

  • 使用有機洗衣粉
  • 作為織物柔軟劑擴大洗滌劑應用
簡介目錄
Product Code: 48274

The detergents market is projected to register a CAGR of over 4% during the forecast period.

COVID-19 negatively impacted the market in 2020. It paused the production of laundry detergents and disrupted the supply chain. However, the consciousness regarding personal hygiene and clean surroundings increased in the current situation, stimulating the demand for laundry and household cleaning products and enhancing the market growth of detergents in 2021.

Key Highlights

  • Over the short term, increasing usage of detergents in the personal and laundry care segment is the major factor driving the market's growth.
  • However, stringent environmental regulations are a key factor anticipated to restrain the growth of the target industry over the forecast period.
  • Nevertheless, adopting organic laundry detergent and increasing the application of detergents as cloth softeners will likely create lucrative growth opportunities for the global market soon.
  • The Asia-Pacific region is expected to dominate the market across the world, with the largest consumption from countries such as China and India.

Key Market Trends

The Laundry Cleaning Products Application is Expected to Witness Higher Potential Growth

  • Laundry liquids are powerful laundry cleaning products applied to stubborn stains before washing. These liquids are formulated using a specified surfactant system of naturally derived alkyl, hydroxyalkyl sulfate, sulphonate surfactant, and mid-chain branched amine oxide surfactants.
  • In 2021, the laundry care segment accounted for more than 50% of the home and laundry care market globally in terms of revenue, and it is likely to grow during the forecast period, owing to increasing hygiene consciousness among consumers, which, in turn, is expected to boost the market demand.
  • With technological advancements, laundry-liquid manufacturers now use a new ingredient known as rapeseed oil (non-GMO) that offers benefits with its low foaming properties.
  • Foam is detrimental to the washing process and may result in about 50% loss of the washing strength. Laundry liquid is formulated for the pre-spraying of stubborn stains on garments. It helps in removing even the toughest stains and offers exceptional cleaning results.
  • Liquid laundry detergent is primarily used in cleaning laundry and has two main end-user segments, such as residential and commercial.
  • According to the Bureau of Labor Statistics, in United States, the average annual expenditure on soaps and detergents in 2020 accounted for USD 75.53, which increased to USD 80.49 per consumer unit in 2021.
  • According to the Russian Federal State Statistics Service, Russia's output of detergents has been steadily rising yearly. The volume of detergent production peaked in 2021 when 2,139 thousand metric tonnes of cleaning supplies were produced.
  • Owing to all these factors, the detergent market will likely grow globally during the forecast period.

The Asia-Pacific Region is Expected to Dominate the Market

  • Asia-Pacific is currently the fastest-growing market both for household and industrial detergent consumption. In terms of demand and supply, India and China are the market leaders in the Asia-Pacific region.
  • The increasing awareness about the liquid laundry detergent market and the growth in industrial advancements in these emerging economies are expected to drive the growth of the market in Asia-Pacific.
  • China has a promising global tourism future, attracting tourists from abroad. Major hotel chains have been drawn to develop dominance in the Chinese luxury market as a result. As a result, there is an increasing need for textiles and washing products to keep hotel grounds neat.
  • According to the National Bureau of Statistics of China, there has been significant growth in hotel enterprises in China. In 2021 there was a total of 27,766 enterprises an increase of nearly 2,500 enterprises compared to 25,281 in 2020.
  • The increasing demand for convenient and easy-to-use/apply detergent products contributed to the evolution of detergents in India. The increase in government initiatives and awareness to lead a healthy life among the rural Indian population are contributing to the increased sales of detergents in the country.
  • According to IBEF, in May 2021, Indo Count Industries Ltd. (ICIL) announced an investment of Rs. 200 crore (USD 26.9 million) to expand its production capacity of bedding solutions.
  • The detergent sector, with its increasing ability to influence consumers through advertisements, is rapidly growing. For instance, to increase its customer base, Rohit Surfactants spread its distribution network for Ghari detergent to more states in India. Moreover, in the last three years, the company increased its reach to 10 more states, and it sells Ghari detergent through more than 3,500 dealers. Additionally, Ghari has always maintained affordable pricing.
  • Due to all such factors, the market for detergents in the region is expected to have steady growth during the forecast period.

Competitive Landscape

The detergents market is partially consolidated in nature. The major players include Henkel AG & Co. KGaA, Procter & Gamble, Unilever, Kao Corporation, and E.U.D.GROUP, a.s., among others (not in any particular order).

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Drivers
    • 4.1.1 Increasing Usage of Detergents in the Personal and Laundry Care Segment
    • 4.1.2 Other Drivers
  • 4.2 Restraints
    • 4.2.1 Stringent Environmental Regulations
    • 4.2.2 Other Restraints
  • 4.3 Industry Value Chain Analysis
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products and Services
    • 4.4.5 Degree of Competition

5 MARKET SEGMENTATION (Market Size in Volume)

  • 5.1 Type
    • 5.1.1 Anionic Detergents
    • 5.1.2 Cationic Detergents
    • 5.1.3 Non-ionic Detergents
    • 5.1.4 Zwitterionic (Amphoteric) Detergents
  • 5.2 Application
    • 5.2.1 Laundry Cleaning Products
    • 5.2.2 Household Cleaning Products
    • 5.2.3 Dishwashing Products
    • 5.2.4 Fuel Additives
    • 5.2.5 Biological Reagent
    • 5.2.6 Other Applications
  • 5.3 Geography
    • 5.3.1 Asia-Pacific
      • 5.3.1.1 China
      • 5.3.1.2 India
      • 5.3.1.3 Japan
      • 5.3.1.4 South Korea
      • 5.3.1.5 Rest of Asia-Pacific
    • 5.3.2 North America
      • 5.3.2.1 United States
      • 5.3.2.2 Canada
      • 5.3.2.3 Mexico
    • 5.3.3 Europe
      • 5.3.3.1 Germany
      • 5.3.3.2 United Kingdom
      • 5.3.3.3 Italy
      • 5.3.3.4 France
      • 5.3.3.5 Rest of Europe
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
  • 6.2 Market Share(%)**/Ranking Analysis
  • 6.3 Strategies Adopted by Leading Players
  • 6.4 Company Profiles
    • 6.4.1 Church & Dwight Co. Inc.
    • 6.4.2 E.U.D.GROUP AS
    • 6.4.3 Guangzhou Liby Group Co. Ltd
    • 6.4.4 Henkel AG & Co. KGaA
    • 6.4.5 Johnson & Johnson Private Limited
    • 6.4.6 Kao Corporation
    • 6.4.7 Lion Corporation
    • 6.4.8 Nice Group
    • 6.4.9 Procter & Gamble
    • 6.4.10 Unilever

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Adoption of Organic Laundry Detergent
  • 7.2 Increasing Application of Detergents as Cloth Softener