Cover Image
市場調查報告書

全球數位行銷軟體市場趨勢與預測:各引進類型(內部部署、雲端)、種類(電子郵件、CRM、社群媒體用CRM、WEB分析、行銷自動化、電子商務、內容管理)、產業領域、地區(2017年∼2022年)

Global Digital Marketing Software Market - By Deployment (On Premise, On Cloud), Type (E Mail, CRM, social CRM, WEb Analytics, Marketing Automation, E Commerce, Content Management ), Industry, Geography, Trends, Forecast - (2017 - 2022)

出版商 Mordor Intelligence LLP 商品編碼 546836
出版日期 內容資訊 英文 90 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
全球數位行銷軟體市場趨勢與預測:各引進類型(內部部署、雲端)、種類(電子郵件、CRM、社群媒體用CRM、WEB分析、行銷自動化、電子商務、內容管理)、產業領域、地區(2017年∼2022年) Global Digital Marketing Software Market - By Deployment (On Premise, On Cloud), Type (E Mail, CRM, social CRM, WEb Analytics, Marketing Automation, E Commerce, Content Management ), Industry, Geography, Trends, Forecast - (2017 - 2022)
出版日期: 2017年01月26日 內容資訊: 英文 90 Pages
簡介

數位行銷負責人,活用客戶管理(CRM)及社群媒體用客戶管理(CRM)、電子郵件、行銷自動化、Web分析等多樣的行銷工具,實施消費行為分析,及最適合的行銷宣傳活動。全球數位行銷軟體市場,2016年價值354億4000萬美元,從2017到2022年預計以16.84%的年複合成長率發展,到2022年擴大到1053億6000萬美元。

本報告提供全球數位行銷軟體市場相關調查,市場概要,引進類型、種類、各地區的市場趨勢,市場規模的變化與預測,市場成長、阻礙因素分析,市場佔有率,競爭情形,主要企業的簡介等,全面性資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查結果
  • 調查方法
  • 調查的前提條件
  • 市場定義

第2章 摘要整理

第3章 市場動態

  • 市場概況
  • 市場成長要素
    • 數位媒體的利用擴大
    • 雲端技術的引進
    • SaaS為基礎的解決方案的登場
  • 市場阻礙因素
    • 恰當種類的數位行銷解決方案的評估
  • 產業的魅力 - 波特的五力分析
    • 買方議價能力
    • 供給企業談判力
    • 新加入業者的威脅
    • 替代品的威脅
    • 競爭企業間的敵對關係
  • 產業價值鏈分析
  • 產業政策

第4章 全球數位行銷軟體市場:市場區隔

  • 各引進類型
    • 內部部署
    • 雲端
  • 各類型
    • 電子郵件
    • 顧客關係管理(CRM)
    • 社群媒體用顧客關係管理(CRM)
    • 網站分析
    • 行銷自動化
    • 電子商務
    • 內容管理
  • 各產業領域
    • IT
    • 通訊
    • 銀行、金融服務、保險
    • 媒體、娛樂
    • 零售
    • 製造
    • 醫療
    • 汽車
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 其他地區

第5章 廠商市場佔有率分析

第6章 競爭情形 - 企業簡介

  • Adobe Systems Incorporated
  • SAP SE
  • Salesforce
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Hewlett-Packard
  • SAS
  • Marketo Inc.
  • HubSpot, Inc.
  • Teradata Corporation
  • Infor

第7章 投資分析

  • 近幾年的M&A
  • 投資方案和機會

第8章 市場未來展望

目錄

The Global Digital Marketing Software Market is valued at USD 35.44 billion in 2016 and is expected to reach a value of USD 105.36 billion by the end of 2022, growing at a projected CAGR of 16.84% during the forecast period of 2017 - 2022. With the utilization of different tools like Social CRM, Email, marketing automation, web analytics and other digital marketing techniques, the digital marketers can utilize the data to provide insights into consumer behavior and preferences to gauge, customize, and optimize marketing campaigns and digital experiences for ideal advertising execution. Digital marketing is the procedure of incorporating stages and clients' experience through a digital channel. The increasing competitive environment has brought the development of marketing strategies from sales to consumer loyalty and consumer retention. Likewise, surge of web and expanded digitalization has given marketers huge opportunity to focus on their clients and improve customer experience.The success of every company is in view of the performance levels and their competitiveness in the industry. Consequently it is of extreme significance to distinguish, obtain and manage the digital innovation to deliver digital content to people across the regions.

The increased adoption of cloud technology and the increased utilization of digital media is the major driving force for this market. The need to develop the digital competitiveness and marketing effectiveness are driving the global market for digital marketing software. The increased adoption of smart devices is making the customers shift towards the social media and hence generate better marketing campaigns and create new avenues for this market. The major challenge for any company to implement digital marketing is to choose the right kind of digital marketing solution so that it reaches the right customers in the effective way.

The Global Digital Marketing SoftwareMarket is segmented on the basis of Type (E-Mail, CRM, Social CRM, Web Analytics, Marketing Automation, E-Commerce, Content Management), Industry(Information Technology, Telecom, BFSI, Media &Entertainment, Retail, Manufacturing, Healthcare, Automotive and Others), and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and Latin America).

This report describes a detailed study of the Porter's five forces analysis of the market. All the five major factors in these markets have been quantified using the internal key parameters governing each of them. It also covers the market landscape of these players which includes the key growth strategies, geographical footprint, and competition analysis.

The report also considers key trends that will impact the industry and profiles over 10 leading suppliers of Digital Marketing SoftwareMarket. Some of the top companies mentioned in the report are Adobe, SAP, Salesforce, IBM, Microsoft, Oracle, HP, SAS, Marketo, Hubspot, Teradata, Infor, Opentext and Others.

What the report offers

Market Definition for Digital Marketing Software along with identification of key drivers and restraints for the market.

Market analysis for the Global Digital Marketing Software Market, with region specific assessments and competition analysis on a global and regional scale.

Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.

Identification and analysis of the Macro and Micro factors that affect the Global Digital Marketing Software market on both global and regional scale.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Table of Contents

1. Introduction

  • 1.1 Study Deliverables
  • 1.2. Key Findings of the Study
  • 1.3 Research Methodology
  • 1.4 Research Assumptions
  • 1.5 Market Definition

2. Executive Summary

3. Market Dynamics

  • 3.1 Market Overview
  • 3.2 Market Drivers
    • 3.2.1 Increased utilization of Digital Media
    • 3.2.2 A trend in adoption of Cloud technology
    • 3.2.3 Emergence of SaaS-based solutions
  • 3.3 Market Restraints
    • 3.3.1 Evaluating the right kind of digital marketing solution
  • 3.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 3.4.1 Bargaining Power of Suppliers
    • 3.4.2 Bargaining Power of Consumers
    • 3.4.3 Threat from New Entrants
    • 3.4.4 Threat from Substitute Products
    • 3.4.5 Competitive Rivalry within the Industry
  • 3.5 Industry Value Chain Analysis
  • 3.6 Industry Policies

4. Global Digital Marketing Software Market Segmentation and Forecast

  • 4.1 By Deployment
    • 4.1.1 On-premise
    • 4.1.2 Cloud
  • 4.2 By Type
    • 4.2.1 E-Mail
    • 4.2.2 Customer Relationship Management (CRM)
    • 4.2.3 Social CRM
    • 4.2.4 Web Analytics
    • 4.2.5 Marketing Automation
    • 4.2.6 E-Commerce
    • 4.2.7 Content Management
  • 4.3 By Industry
    • 4.3.1 Information Technology
    • 4.3.2 Telecom
    • 4.3.3 BFSI (Banking, Financial Services and Insurance)
    • 4.3.4 Media & Entertainment
    • 4.3.5 Retail
    • 4.3.6 Manufacturing
    • 4.3.7 Healthcare
    • 4.3.8 Automotive
    • 4.3.9 Others
  • 4.4 By Region
    • 4.4.1 North America
    • 4.4.2 Europe
    • 4.4.3 Asia-Pacific
    • 4.4.4 Rest of World

5. Vendor Market Share Analysis

6. Competitive Intelligence - Company Profiles

  • 6.1 Adobe Systems Incorporated
  • 6.2 SAP SE
  • 6.3 Salesforce
  • 6.4 IBM Corporation
  • 6.5 Microsoft Corporation
  • 6.6 Oracle Corporation
  • 6.7 Hewlett-Packard
  • 6.8 SAS
  • 6.9 Marketo Inc.
  • 6.10 HubSpot, Inc.
  • 6.11 Teradata Corporation
  • 6.12 Infor

7. Investment Analysis

  • 7.1 Recent Mergers & Acquisitions
  • 7.2Investment Scenario & Opportunities

8. Future of Global Digital Marketing Software Market

Back to Top