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市場調查報告書

肉類零食的全球市場:成長·趨勢·市場預測

Global Meat Snacks Market - Growth, Trends and Forecasts (2017 - 2022)

出版商 Mordor Intelligence LLP 商品編碼 458461
出版日期 內容資訊 英文 145 Pages
商品交期: 最快1-2個工作天內
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肉類零食的全球市場:成長·趨勢·市場預測 Global Meat Snacks Market - Growth, Trends and Forecasts (2017 - 2022)
出版日期: 2017年03月01日 內容資訊: 英文 145 Pages
簡介

本報告提供肉類零食的全球市場相關分析,提供您市場基本結構和市場成長的主要促進·阻礙因素,市場機會,各產品·各銷售通路·不同調味·不同肉類·地區別詳細趨勢,競爭情形,市場發展的方向性,主要企業的策略及簡介等調查·考察。

第1章 簡介

第2章 調查手法

第3章 市場動態

  • 市場成長的推動要素
  • 市場成長的阻礙因素
  • 市場機會
  • 波特的五力分析

第4章 肉類零食的全球市場:市場區隔

  • 各產品
    • 肉乾
    • 香腸
    • 其他的產品
  • 各銷售通路
    • 便利商店
    • 大賣場/超級市場
    • 零售
    • 其他銷售管道
  • 不同調味
    • 原始
    • 照燒
    • 胡椒
    • 其他味道(野外燒烤餐會,燻製等)
  • 各肉類
    • 牛肉
    • 家禽
    • 其他(魚貝類等)
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 非洲

第5章 競爭情形

  • 市場佔有率分析
  • 過去5年最活躍的企業
  • 主要企業採用的策略方法

第6章 企業簡介

目錄

Market Insights

Meat snacks are among the popular snacks and this market is witnessing a strong growth rate, since the past five years, mostly targeting trippers; with the convenience factor and high demand from the millennial generation. The market is estimated to cross USD 5 billion by 2022, with a CAGR of 6.5%. New approaches in marketing and innovative flavors, along with the targeting of consumers, worldwide, are expected to support the market growth.

Market Dynamics

Cost-effective and convenient packaging, while traveling.

North America has recorded the highest number of travelers, by road, among all the countries, worldwide. Among the travelers, about one-third are business travelers, and the rest are leisure travelers. 91% of the population prefer to drive their personal vehicles over traveling by flights and trains; as they can cut down on the cost, with the added benefit of enjoying different places along with way. Moreover, with the availability of gas/convenience stores along the way, the jerky or dried meat snacks have become popular. These are easy to grab and store. Due to the availability of these products in small packets, wastage is avoided; this strategy has caught the attention of the travelers, who prefer and demand more such food items. Though the dried meat snacks are traditionally consumed in this region, the market players have come back with new flavors and packaging to attract the consumers. Owing to the large availability of c-stores along the road, the sales are more concentrated in this channel.

Market Segmentation

Jerky holds around 50% of sales in the product category.

The high protein content in the product acts as an appetite suppressor and energy booster, which are driving the growth of this product. However, the high adoption rate of these products, since a decade, and new marketing strategies adopted by players such as Jack Link's and Slim Jim are driving the sales, by targeting the Millennial with new packing models and exotic flavors. Jerky is available in Original, Jalapeno, Teriyaki, Sweet 'n Sassy, Peppered BBQ and Peppered Bacon flavors.

Meat Snacks are categorized as -

Jerky

Sticks

Sausages

Others (Nuggets, Strips, Steaks, etc.)

New Marketing Approaches

Though the dried meat snacks are traditionally consumed, the sales have declined due to various reasons; however, new marketing strategies such as the introduction of new flavors, innovative packaging, impressive offers or discounts, partnerships and franchise have revived the sales and the market is growing at a good rate. For instance, Pepsi has come up with an exclusive promotional offer of 50% discount on jerky, with the purchase of a set of soda packs. C-stores are dealing in partnerships with car dealers and expanding their business units.

Some of the key players are -

ConAgra Foods

Hormel Foods

Jack Link's

King Elite Snacks

Marfood USA

Meatsnacks Group

Key Deliverables in the Study

Market analysis for the global meat snacks market, with region-specific assessments and competition analysis on a global and regional scale.

Market definition along with the identification of key drivers and restraints.

Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their market share.

Identification and analysis of the macro and micro factors that affect the global meat snacks market on both, global and regional, scales.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.

Insights on the major countries/regions where this industry is growing and identify the regions that are still untapped.

Table of Contents

1. Introduction

  • 1.1 Key Deliverables of the study
  • 1.2 Study Assumptions
  • 1.3 Market Definition

2. Research Approach & Methodology

  • 2.1 Introduction
  • 2.2 Research Designs
  • 2.3 Study Timelines
  • 2.4 Study Phases
    • 2.4.1 Secondary Research
    • 2.4.2 Discussion Guide
    • 2.4.3 Market Engineering and Econometric Modelling
    • 2.4.4 Expert Validation

3. MARKET OVERVIEW

  • 3.1 Drivers
    • 3.1.1 Convenience Factor Driving Demand
    • 3.1.2 Introduction of New Products and Flavours
  • 3.2 Restraints
    • 3.2.1 Increasing Prices of the Meat
    • 3.2.2 Low Penetration of Products among Demographics
  • 3.3 Oppurtunity
    • 3.3.1 Demand for Animal Protein-based Products
    • 3.3.2 Growth in APAC & EMEA Regions
  • 3.4 Porter's Five Forces Analysis
    • 3.4.1 Bargaining Power of Suppliers
    • 3.4.2 Bargaining Power of Buyers
    • 3.4.3 Threat of New Entrants
    • 3.4.4 Threat of Substitute Products and Services
    • 3.4.5 Degree of Competition

4. Market Segmentation

  • 4.1 By Product Type
    • 4.1.1 Jerky
    • 4.1.2 Sticks
    • 4.1.3 Sausages
    • 4.1.4 Other meat Snacks
  • 4.2 By Distributional Channel
    • 4.2.1 Convenience Stores
    • 4.2.2 Hyper Markets/Super Markets
    • 4.2.3 Retailers
    • 4.2.4 Others
  • 4.3 By Flavors
    • 4.3.1 Original
    • 4.3.2 Teriyaki
    • 4.3.3 Peppered
    • 4.3.4 Others (BBQ, Smoked,Spicy,Hickory,Etc)
  • 4.4 By Meat Type
    • 4.4.1 Beef
    • 4.4.2 Poultry
    • 4.4.3 Pork
    • 4.4.4 Others (Seafood, etc)
  • 4.5 By Geography
    • 4.5.1 North America
      • 4.5.1.1 U.S.
      • 4.5.1.2 Canada
      • 4.5.1.3 Mexico
      • 4.5.1.4 Others
    • 4.5.2 Europe
      • 4.5.2.1 U.K.
      • 4.5.2.2 France
      • 4.5.2.3 Germany
      • 4.5.2.4 Russia
      • 4.5.2.5 Italy
      • 4.5.2.6 Others
    • 4.5.3 Asia-Pacific
      • 4.5.3.1 China
      • 4.5.3.2 Japan
      • 4.5.3.3 India
      • 4.5.3.4 Australia
      • 4.5.3.5 others
    • 4.5.4 South America
      • 4.5.4.1 Brazil
      • 4.5.4.2 Argentina
      • 4.5.4.3 Others
    • 4.5.5 Africa
      • 4.5.5.1 South Africa
      • 4.5.5.2 Others

5. COMPETITIVE LANDSCAPE

  • 5.1 Market Share Analysis
  • 5.2 Most active companies in the past five years
  • 5.3 Most preferred strategic approach by major companies

6. Company Profiles

  • 6.1 ConAgra
  • 6.2 Hormel Foods
  • 6.3 Jack Link's
  • 6.4 King Elite Snacks
  • 6.5 Marfood USA
  • 6.6 Meatsnacks Group
  • 6.7 Bridgford Foods
  • 6.8 Duke's Smoked Meats
  • 6.9 Golden Valley Natural
  • 6.10 Kepak Group, Kerry Group
  • 6.11 Klements, Marfood USA
  • 6.12 Monogram Foods
  • 6.13 Nestle USA
  • 6.14 Oberto Sausage
  • 6.15 Old Wisconsin
  • 6.16 Wild Ride Beef Jerky
  • 6.17 Winterbotham Darby
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