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市場調查報告書
商品編碼
1197509

肉類零食市場 - 增長、趨勢和預測 (2023-2028)

Meat Snacks Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在預測期內，肉類零食市場預計將以 9.1% 的複合年增長率增長。

對遵循可持續實踐（例如零廢物管理和環保包裝）的品牌的青睞正在推動市場需求。 消費者偏好從傳統肉類向植物性肉類替代品的轉變也是推動肉類零食市場需求的因素之一。 此外，普通/原味肉類零食仍維持市場需求。 與此同時，異國情調的基於風味的蛋白質預計將在預測期內快速增長。 目前可用的首選口味包括辣味、山核桃味、燒烤味和煙熏味。

由於消費不含化學添加劑的有機植物食品的好處，預計對肉類替代品的需求將會增加。 對富含 omega-3、鐵和維生素 B12 等營養素的零食的需求不斷增長，這推動了市場的發展，公司紛紛□□推出強化肉類零食產品。 便攜式零食，如肉乾、肉棒和香腸，是需要在旅途中健康肉類飲食的消費者的便捷選擇。

諸如 Wild Zora 和 Wilde Boldr 等品牌所見的慢速烤肉和使用異國情調的香料等加工改進正在推動年輕消費者尋求完整且便攜的蛋白質零食解決方案。它抓住了人們的想像力. 即使在發達國家相對成熟的市場中，具有不同風味特徵和耐嚼部分控制的無防腐劑、份量控制的肉類零食越來越受歡迎，預計將維持肉類零食的增長。

肉類零食市場趨勢

對方便零食選擇的需求不斷增長

消費者一直在尋找方便的零食，肉類零食市場的主要製造商正在升級這些選擇。 肉類零食正變得非常受歡迎，尤其是在國內工作人口和生活方式忙碌的年輕一代消費者中。 據《便利店產品》雜誌報導，2021 年，肉類零食將在美國的便利店產生約 21.6 億美元的銷售額。 在傳統的肉乾品牌中，Old Trapper 是美國便利店第三大暢銷商品。

消費者的零食習慣越來越複雜，他們往往渴望獲得功能性好處。 這種趨勢最終導致對肉類零食等特色零食的需求激增，這些零食是用牛肉、火雞和豬肉等不同類型的肉類製成的速食食品。 此外，消費者越來越多地尋求高蛋白零食，用更複雜的風味組合和配方重塑傳統肉類，並尋求天然的產品形象。 例如，2021 年 3 月，Cherkizovo 集團在 Cherkizovo Premium 品牌下推出了三組新的肉類零食產品：豬肉、雞肉和火雞。 這種小吃使用生肉和乾肉。 我們還通過引入非常規蛋白質來源（例如火雞、海鮮和野味）以及擴大我們在冷藏箱中的產品（例如能量包、能量棒和熟食）來創造更多零食，從而將該品類推向新的高度。這讓他們有機會響應現場。

北美主導市場

北美在鹹味零食的全球市場佔據主導地位，因為消費者看重鹹味零食的便攜性、便利性和適口性。 該地區的消費者也越來越多地吃零食，各個年齡段的消費者都養成了每天至少吃一份零食的習慣。 美國是北美乃至全球最大的市場，肉類零食作為必不可少的食品消費。 根據美國人口普查數據和全國消費者調查，2021 年將有 1.2943 億美國人食用肉類零食和牛肉乾。 此外，隨著外帶蛋白質零食的日益流行，肉乾和乾肉零食的生產商正在利用這一概念推出新產品來滿足不斷增長的需求。 玩家還專注於生產優質產品，旨在通過不含防腐劑和添加劑的產品吸引高收入的北美消費者，從而引領細分市場。我來了。

肉類零食市場競爭對手分析

鹹味零食市場競爭激烈，主要參與者包括 Meatsnacks Group、LINK SNACKS, INC.、Golden Valley Natural, LLC、ConAgra Brands Inc. 和 Hormel Foods Corporation。

隨著市場的快速發展，推出新產品是獲得競爭優勢的重要戰略之一。 市場參與者也將擴張作為關鍵戰略，其次是併購。 這些戰略舉措已被證明是尋求增加市場影響力的全球公司成功的關鍵。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 供應商的議價能力
    • 買方/消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 產品類型
    • 肉乾
    • 堅持
    • 香腸
    • 其他產品類型
  • 銷售渠道
    • 便利店
    • 大賣場/超市
    • 在線商店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 西班牙
      • 俄羅斯
      • 意大利
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 南非
      • 沙特阿拉伯
      • 其他中東地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • ConAgra Brands Inc.
    • Hormel Foods Corporation
    • Link Snacks Inc.
    • Golden Valley Natural, LLC
    • The Meatsnacks Group
    • Bridgford Foods Corporation
    • Monogram Food Solutions LLC
    • Sweetwood Smoke & Co.
    • Wild West Jerky
    • Country Archer Provisions & WorldPantry.com LLC

第7章 市場機會今後動向

簡介目錄
Product Code: 46228

The Meat Snacks Market is expected to register a CAGR of 9.1% over the forecast period.

Rising preference for brands that follow sustainable practices like zero waste management and eco-friendly packaging is driving the demand in the market. The shift in consumer preference from traditional meats to plant-based meat substitutes is another factor propelling the need for the meat snacks market. Also, regular/original flavored meat snacks still hold the market demand. At the same time, exotic flavor-based proteins are projected to grow faster during the forecast period. Some of the preferred flavors available currently are spicy, hickory, barbeque, smoked, etc.​

The benefits of consuming organic plant-based food, free from chemical additives, are expected to increase the demand for meat alternatives. The market is driven by the increased demand for snacks rich in nutrients, such as omega-3s, iron, and vitamin B12, resulting in players introducing fortified meat snack products. Portable snacks such as jerky, sticks, and sausages make it a convenient option for consumers requiring healthy meat snacks on the go.

Processing modifications, such as slow meat roasting and value addition with exotic spices as exhibited by brands such as Wild Zora and Wilde Boldr, have captured the younger consumers' imaginations, who are seeking complete and portable protein snacking solutions. The emerging popularity of grass-fed meat snacks that are preservative-free and portion-controlled with a variety of flavor profiles and bite types is expected to sustain the growth of meat snacks in relatively mature markets of developed countries.

Meat Snacks Market Trends

Rising Demand for Convenient Snacking Options

Consumers are constantly seeking convenient snacking options that are being upgraded by significant manufacturers operating in the meat snacks market. Meat snacks are becoming extremely popular, especially among the working population of the country and the rising young generation of consumers due to their hectic lifestyles. According to Convenience Store Products magazine, in 2021, meat snacks generated nearly USD 2.16 billion in sales in convenience stores in the US. Among traditional jerky brands, the old trapper was the third most-sold product in US convenience stores.

Consumers' snacking habits are becoming more sophisticated, and they often crave functional benefits. This trend eventually led to a surge in demand for specialist snacks like meat snacks, a quick food product made from various types of meat, including beef, turkey, and pork. Further, consumers tend to look for snacks with high protein and traditional meat items reinvented with more complex flavor combinations and formulations for a natural product image. For instance, in March 2021, Cherkizovo Group launched its new meat snack product range under the Cherkizovo Premium brand in three groups: pork, chicken, and turkey snacks. The snacks are made of cured and dried meat. Also, introducing less-common protein sources, including turkey, seafood, and game meats, and expanding offerings in the refrigerated case through power packs, bars, and deli bites, is giving the category a new push and an opportunity for more snack occasions.

North America Holds a Prominent Share in The Market

The North American region dominates the global savory snack market as consumers prioritize the portability, convenience, and indulgence offered by savory snacks. Additionally, the snackification trend among the consumers in the region is an all-day habit, with snacking at least once a day among all ages consumers. The United States is the largest market in North America and worldwide, wherein meat snacks are consumed as essential food products. According to US Census data and National Consumer Survey, 129.43 million Americans consumed meat snacks and beef jerky in 2021. Moreover, with the increasing popularity of grab-and-go protein snacks, producers of jerky and dried meat snacks are capitalizing on the concept by introducing new products to meet the growing demand. Players are also concentrating on producing premium products, intending to entice North American consumers of the higher income group with their no-preservative and additive products, thus, driving the segment.​

Meat Snacks Market Competitor Analysis

The Savory Snacks Market is highly competitive, with key players such as Meatsnacks Group, LINK SNACKS, INC., Golden Valley Natural, LLC, ConAgra Brands Inc., and Hormel Foods Corporation.

Owing to the rapidly developing market, launching a new product is one of the essential strategies to gain a competitive edge. The players in the market have also been adopting expansion as a critical strategy, followed by mergers and acquisitions. These strategic moves have proven successful for global players seeking to strengthen their presence in the market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Jerky
    • 5.1.2 Sticks
    • 5.1.3 Sausages
    • 5.1.4 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Convenience Stores
    • 5.2.2 Hypermarkets/Supermarkets
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Spain
      • 5.3.2.5 Russia
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 ConAgra Brands Inc.
    • 6.3.2 Hormel Foods Corporation
    • 6.3.3 Link Snacks Inc.
    • 6.3.4 Golden Valley Natural, LLC
    • 6.3.5 The Meatsnacks Group
    • 6.3.6 Bridgford Foods Corporation
    • 6.3.7 Monogram Food Solutions LLC
    • 6.3.8 Sweetwood Smoke & Co.
    • 6.3.9 Wild West Jerky
    • 6.3.10 Country Archer Provisions & WorldPantry.com LLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS