汽車導航系統市場——增長、趨勢、COVID-19 的影響和預測 (2023-2028)
市場調查報告書
商品編碼
1189957

汽車導航系統市場——增長、趨勢、COVID-19 的影響和預測 (2023-2028)

Automotive Navigation System Market - Growth, Trends, and Forecasts (2023 - 2028)

出版日期: | 出版商: Mordor Intelligence | 英文 80 Pages | 商品交期: 2-3個工作天內

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簡介目錄

汽車導航系統市場預計到 2021 年將達到 321 億美元,到 2027 年將達到 420.8 億美元,預測期內(2022-2027 年)的複合年增長率為 7%。

COVID-19 大流行對市場產生了負面影響。 由於2020年汽車銷量低迷,導航系統的主要市場潛力已被完全削弱。 此外,由於幾乎沒有車輛移動,該行業的售後市場部門一直無法記錄很多銷售額。 然而,隨著乘用車銷量有望增加,乘用車和商用車的安全意識不斷提高,市場有望恢復到崩潰前的狀態,經濟有望增長。

從中期來看,實時交通數據、地圖更新和與智能手機的連接是汽車導航系統的主要功能,預計在未來幾年將吸引大量客戶需求。 此外,預計導航系統的技術進步將在預測期內推動導航系統市場的需求。 然而,越來越多的網絡安全問題和導航系統的高成本是阻礙預測期內市場增長的一些因素。

例如,亞馬遜為其語音助手 Alexa 添加了一套新的汽車專用技能,以改善駕駛時的整體體驗。 其中一項新技能是只需說“Alexa,支付汽油費”就可以支付汽油費。 超過 11,000 個已集成所需技術的埃克森和美孚加油站提供此功能。

在預測期內,亞太地區預計將成為汽車導航系統的主要市場,日本、印度和中國將成為主要的汽車製造基地。 在北美和歐洲地區,由於汽車 MEMS 傳感器是新興應用之一,用於汽車導航系統市場的電子控制單元和輪胎壓力監測系統,因此需求可能會增加。

主要市場趨勢

售後市場細分在預測期內將出現顯著增長

除了原始設備製造商對導航系統的工廠裝配外,售後市場渠道的裝配率預計在預測期內也將顯著上升。

隨著電子商務的發展,電子商務公司面臨著按時將這些產品交付給客戶的壓力。 出於這個原因,許多電子商務公司正在與現有的物流公司合作提供 B2C 交付。 為滿足上述需求,物流公司紛紛引進更多車輛,擴大服務範圍。

這些車輛大多配備了衛星導航系統,可以準時到達客戶。 此外,為了吸引更多的消費者,電子商務公司推出了“隨處送達”、“當天送達”和“定時送達”等理念。

如今售出的大多數汽車都配備了導航系統,可以幫助服務人員到達目的地,同時還可以為車內的乘客提供娛樂。 另外,如果您的車是舊車,沒有正品導航系統,可以在儀錶盤上安裝市售的導航系統,或者使用便攜式導航系統。

  • 2019 年 11 月,Gentex Corporation 宣布推出其下一代全顯示屏後視鏡 (FDM),該後視鏡使用定制攝像頭和後視鏡集成顯示器來提高車輛後方的能見度,專為專業賽車隊設計。三款全新帶有用於高性能 FDM、RF(射頻)和基於雲的家庭自動化設備的內置 homelink 按鈕的售後市場自動調光鏡現已上市。 這三種產品都將通過 Voxx Electronics 銷售。
  • 2021 年 9 月,Mahindra 宣布,Bolero Neo 的次要變體 N10 現在將配備 Kenwood 的售後市場信息娛樂系統。 頂級 N10(O) 型號將繼續採用現有裝置。

因此,預計在預測期內,對導航系統的需求和依賴性將繼續上升。

歐洲有望獲得壓倒性的市場份額

歐洲汽車工業是世界上最大的汽車出口國,導航被認為是一項車輛安全措施。 政府官員計劃要求所有車輛連接到 GPS 系統。 歐洲標準化委員會 (CEN) 和歐洲電信標準協會 (ETSI) 已經發布了合作智能交通系統的初始標準。

該國的銷量激增,而且雷諾、三菱電機公司、電裝、博世、日產、Garmin、現代、豐田等汽車原始設備製造商也佔有重要地位。 例如,在歐洲,乘用車銷量將從2020年的1.4萬輛增加到2021年的1.59萬輛。 安全和安保服務對汽車市場的貢獻最大,因為導航被視為一種車輛安全措施。

此外,該地區的汽車製造商和一級供應商一直在驗證導航平台提供商在數據庫解決方案方面的實力,以在移動管理和導航技術等領域開發自己的數字服務。稻田。 例如,羅伯特博世與導航服務提供商TomTom合作,為無人駕駛汽車提供數字地圖服務,汽車製造商和汽車零部件供應商也參與為車輛提供GPS服務。

此外,對電動汽車的需求不斷增長、無線通信技術的高度普及、先進通信基礎設施的可用性等是推動該地區自動駕駛汽車和相關導航系統市場的主要因素。它是

競爭格局

Aisin Aw、Alpine Electronics Inc、Clarion、Mitsubishi Electric Corporation、DENSO Corporation 和 Harman International Industries Inc. 等主要公司佔據了很大的市場份額。

這些公司專注於利用 AI(人工智能)和 AR(增強現實)等不斷發展的技術擴展導航系統的功能,試圖抓住對汽車高級導航系統不斷增長的需求。

  • 2022 年 4 月,Mapbox 宣布將推出配備豐田汽車北美公司開發的下一代多媒體系統的精選豐田和雷克薩斯汽車,以帶來超出客戶預期的駕駛體驗。 Mapbox 地圖軟件開發套件採用了地圖設計,補充了豐田的下一代多媒體系統,使引導者可以直觀地進行逐嚮導航。
  • 2021 年 12 月,特斯拉將開始推出全新的全自動駕駛 (FSD) Beta 版軟件更新,版本 10.6,改進了其車隊的物體檢測功能。 在美國,我們已經開始向安全評分為 98 或更高的車主推送新版 FSD Beta。

其他福利。

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

內容

第1章介紹

  • 調查先決條件
  • 調查範圍

第2章研究方法論

第 3 章執行摘要

第4章市場動態

  • 市場驅動因素
  • 市場製約因素
  • 產業吸引力 - 波特五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 銷售渠道類型
    • 貼牌生產
    • 售後市場
  • 車輛類型
    • 乘用車
    • 商用車
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 其他北美地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 西班牙
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 韓國
      • 其他亞太地區
    • 世界其他地區
      • 巴西
      • 南非
      • 其他國家

第6章競爭格局

  • 供應商市場份額
  • 公司簡介
    • Alpine Electronics Inc.
    • DENSO Corporation
    • Harman International Industries Inc.
    • Clarion Co. Ltd.
    • Continental Reifen Deutschland GmbH
    • Aisin AW Co. Ltd
    • TomTom International BV
    • JVC Kenwood Corporation
    • Panasonic Corporation
    • Mitsubishi Electric Corporation

第7章 市場機會與今後動向

簡介目錄
Product Code: 46689

The Automotive Navigation System Market was valued at USD 32.10 billion in 2021, and it is expected to reach USD 42.08 billion by 2027, registering a CAGR of 7% during the forecast period (2022-2027).

The Covid-19 pandemic had a negative impact on the market. With low vehicle sales reported in 2020, the major market potential for navigation systems was completely low. Also, with very few or almost zero vehicular movements, the aftermarket sector of the industry did not register many sales. However, with the expected increase in sales of passenger vehicles and increased awareness of safety in both passenger and commercial vehicles, the market is looking forward to reviving and growing economically back to pre-covid conditions.

Over the medium term, real-time traffic data, map updates, and smartphone integration have been a few primary features of an automotive navigation system that are likely to attract significant customer demand over the coming years. Further, technological advancements in the navigation system are expected to drive the demand for the navigation systems market during the forecast period. However, increasing cyber-security issues and the high cost of the navigation system are a few factors that are likely to hinder the growth of the market during the forecast period.

For instance, Amazon added a set of new auto-specific skills to the Alexa voice assistant in order to improve the overall experience while driving. One of the new skills is the ability to pay for gas simply by saying, "Alexa, pay for gas." This feature can be used at over 11 000 Exxon and Mobil stations that have integrated the necessary technology.

Asia-Pacific is projected to become the key market for automotive navigation systems, with Japan, India, and China, being the major automotive manufacturing hubs during the forecast period. The demand across North America and Europe region is likely to increase due to the penetration of automobile MEMS sensors as it is one of the emerging applications and is being used in the electronic control units and tire pressure monitoring systems in the automotive navigation systems market.

Key Market Trends

Aftermarket Segment to Witness Considerable Growth during Forecast Period

Apart from the factory fitment of the navigation system from the OEM side, the fitment rate from the aftermarket channels is likely to see a considerable rise during the forecast period.

With the growing e-commerce sector, there is a burden on the e-commerce companies to deliver these products to their customers in time. For this purpose, many e-commerce companies are forming alliances with existing logistic providers for Business to Customer (B2C) delivery. To cater to the above demand, logistics companies have been expanding their services by getting more vehicles into services.

These vehicles have been primarily equipped with satellite navigation systems in order to reach their customers on time. Furthermore, in order to attract a large number of consumers, these e-commerce companies have introduced ideas, like 'anywhere delivery,' 'same day delivery, and even 'same hour delivery.

Most vehicles rolled out today come equipped with navigation systems that help drivers reach their destinations while also entertaining occupants in the car. Older cars that do not come with a factory-fitted navigation system can be fitted with aftermarket navigation systems in their dashboards or use portable navigation systems. For instance,

  • In November 2019, Gentex Corporation launched three new products for the aftermarket a next-generation Full Display Mirror (FDM) that uses a custom camera and mirror-integrated display to enhance the vehicle's rearward view, a high-performance FDM specifically designed for professional racecar teams, and an all-new automatic-dimming mirror with integrated HomeLink buttons capable of operating RF (radio frequency) and cloud-based home automation devices. All three products will be available through Voxx Electronics.
  • In September 2021, Mahindra announced that the Bolero Neo's second-to-top N10 variant will now be shipped with a new aftermarket infotainment system from Kenwood. The top-spec N10 (O) variant will continue to be equipped with the existing unit.

Thus, the demand for and dependence on navigation systems are likely to continue to rise during the forecast period.

Europe Likely to Capture Dominant Share in the Market

The European auto industry has emerged as a major exporter of automobiles around the world and considers navigation a safety measure in vehicles. Government authorities are planning to ensure that all cars must be connected with GPS systems. The European Committee for Standardization (CEN) and the European Telecommunications Standards Institute (ETSI) issued an initial set of standards for cooperative intelligent transport systems.

The country is actively witnessing a surge in sales and also has a notable presence of automotive OEMs like Renault, Mitsubishi Electric Corporation, Denso, Bosch, Nissan, Garmin, Hyundai, Toyota, Etc. For instance, In Europe, sales of passenger cars have increased from 14000 units in 2020 to 15900 units in 2021. Safety and security service is the largest contributor in the automotive market, considering navigation as a safety measure in vehicles.

Automakers and tier-1 suppliers in the region have also been consistently testing the strength of navigation platform providers in data-based solutions to develop their own digital services in areas such as mobility management and navigation technology. For instance, Robert Bosch partnered with navigation service provider TomTom to offer digital mapping services to driverless cars, where not only the auto manufacturers but also the auto part suppliers are involved in providing GPS services to the vehicles.

Further increasing demand for electric vehicles, high penetration of wireless communication technology, and availability of advanced telecom infrastructure are the major factors driving the market for autonomous cars and the dependent navigation systems across the region.

Competitive Landscape

Some of the major players, like Aisin Aw Co. Ltd, Alpine Electronics Inc., Clarion, Mitsubishi Electric Corporation, DENSO Corporation, Harman International Industries Inc., etc., have captured significant shares in the market.

These companies are focusing on expanding their navigation system functionalities with growing technologies, like AI (artificial intelligence) and AR (augmented reality), to capture the increasing demand for advanced navigation systems in vehicles.

  • In April 2022, Mapbox announced that it would launch in select Toyota and Lexus vehicles equipped with a next-generation multimedia system developed by Toyota Motor North America to bring a driving experience that exceeds customer expectations. The Mapbox Maps software development kit incorporates a map design that complements Toyota's next-generation multimedia system, making turn-by-turn navigation intuitive for drivers.
  • In December 2021, Tesla started to push a new Full Self-Driving (FSD) Beta software update - version 10.6 - to its fleet with improved object detection. The company is starting to push a new version of the FSD Beta to owners in the US with a safety score of 98 and up.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Sales Channel Type
    • 5.1.1 OEM
    • 5.1.2 Aftermarket
  • 5.2 Vehicle Type
    • 5.2.1 Passenger Car
    • 5.2.2 Commercial Vehicle
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Spain
      • 5.3.2.5 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 South Korea
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 Brazil
      • 5.3.4.2 South Africa
      • 5.3.4.3 Other Countries

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Alpine Electronics Inc.
    • 6.2.2 DENSO Corporation
    • 6.2.3 Harman International Industries Inc.
    • 6.2.4 Clarion Co. Ltd.
    • 6.2.5 Continental Reifen Deutschland GmbH
    • 6.2.6 Aisin AW Co. Ltd
    • 6.2.7 TomTom International BV
    • 6.2.8 JVC Kenwood Corporation
    • 6.2.9 Panasonic Corporation
    • 6.2.10 Mitsubishi Electric Corporation

7 MARKET OPPORTUNITIES AND FUTURE TRENDS